Maderos

What Maderos does

Maderos Colombia SAS (trade name: Maderos Colombia Marketplace) is a Bogotá-based, privately held e-commerce company that designs, manufactures, and sells handcrafted wooden products. Its catalog is organized around two complementary lines: decorative wall maps — including 3D relief world maps and Colombia maps in multiple sizes, plus 'FOTOS viajeras' variants that let consumers display travel photos in country- or department-shaped cutouts — and a corporate gifting range comprising bottle packaging boxes, small gift boxes, perpetual wooden calendars, custom-engraved triqui board games, solid-wood keychains, and mini succulents in wooden bases. All products are produced in a single in-house workshop in Bogotá from triplex/plywood finished with natural oils, and the company emphasizes 100% Colombian manufacturing with eco-friendly materials.

The business runs on a direct-to-consumer Shopify storefront and serves both individual consumers and corporate clients. Pricing is set in Colombian pesos, with unit pricing on every SKU, free domestic shipping on maps, and wholesale rates plus custom logo engraving available for bulk B2B orders. A 42-person team, predominantly women artisans over 50, is described internally as the company's core asset. Distribution is online-first, supported by a presence on Facebook, Instagram, YouTube, TikTok, LinkedIn, and an email newsletter, with a downloadable corporate gifts catalog used as a B2B lead-generation tool. The company holds no patents, has raised no outside capital, and has no disclosed M&A activity.

Name

Maderos

Legal name

Maderos Colombia SAS

Website

https://maderoscolombia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maderos Colombia is a Bogotá-based Shopify e-commerce brand that designs and handcrafts decorative wooden maps and personalized corporate gifts in Colombia, selling direct-to-consumer and to corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Handcrafted Wooden Home Décor and Corporate Gifts

NAICS

All Other Miscellaneous Wood Product Manufacturing (321999), Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

Keywords

• Wooden wall maps
• Decorative home accessories
• Corporate gift boxes
• Handcrafted wooden products
• Personalized promotional gifts

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct sales of wooden decorative maps, personalized corporate gifts, and artisanal wood products to consumers and businesses via their e-commerce platform. Products include 3D wall maps, travel photo maps, wooden gift boxes, calendars, keychains, and succulent planters. They offer wholesale pricing for bulk/corporate orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Maderos Colombia manufactures and sells handcrafted wooden decorative products, primarily 3D wall maps of the world and Colombia (in standard relief and travel-photo versions), alongside personalized corporate gift items such as wooden bottle boxes, gift boxes, perpetual calendars, Triqui board games, keychains, and mini succulents. All items are made in the company's Bogotá workshop from triplex plywood with natural oil finishes and can be customized with company logos or names. The business sells directly to consumers and corporate clients through its Shopify e-commerce site and direct sales.

Product overview

Maderos Colombia Marketplace is a Shopify-powered e-commerce marketplace offering handcrafted Colombian wooden products. The product portfolio centers on two main categories: (1) Decorative wooden maps including 3D world maps and Colombia maps (both standard and photo-travel versions), and (2) Corporate wooden gifts such as bottle packaging boxes, gift boxes, perpetual calendars, Triqui board games, wooden keychains, and mini succulents in wooden bases. All products are manufactured 100% in Colombia using eco-friendly materials including triplex wood and natural oil finishes, with customization options for company logos and names.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapamundi Madera 3D - Decoración Pared

Quantifiable outcome

• 100% Colombian manufacturing with eco-friendly natural oil finishes
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Etsy is a global marketplace for handmade and personalized goods, hosting thousands of artisans selling wooden maps and corporate gifts. It is comparable as a distribution and competitive context for Maderos' artisan DTC model.
• Personalization Mall: Personalization Mall is a large e-commerce retailer specializing in personalized and corporate gifts, including engraved wooden items. It competes in the same end-customer use cases as Maderos' corporate gift line.

Direct peers

• Bold & Noble: Bold & Noble designs wooden wall art, prints, and home décor goods with a similar artisan aesthetic. It is comparable to Maderos' decorative product line and customization approach.
• Wood Chart: Wood Chart produces laser-cut wooden maps and nautical charts as decorative wall art. It is a direct peer in the wooden map and personalized décor category, with overlapping custom-engraving capabilities.
• 3D Wood Maps: 3D Wood Maps manufactures multi-layer 3D wooden wall art, primarily world and country maps. It is a direct peer in the wooden decorative map category, serving similar décor-focused consumers.
• Wooden City: Wooden City is a direct competitor producing 3D wooden world maps and country maps from eco-friendly wood materials. It competes head-to-head with Maderos' flagship 3D map line in the same product category and customer segment.

Regional players

• Mercado Libre Colombia: Mercado Libre is the dominant Latin American e-commerce marketplace with a large Colombian seller base. It is comparable as a regional distribution and competitive channel for Maderos' DTC e-commerce model.
• Artesanías de Colombia: Artesanías de Colombia is the official Colombian government entity promoting traditional artisan crafts. It is comparable as a regional player in the Colombian handcraft ecosystem and potential channel partner for Maderos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@maderoscolombia
• Facebookfacebook.com/maderoscolombia
• LinkedInlinkedin.com/company/maderoscolombia
• Instagraminstagram.com/maderoscolombia
• TikToktiktok.com/@maderoscolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maderos