Madesimo

What Madesimo does

Consorzio Turistico Madesimo is the official tourism consortium governing the Madesimo alpine destination in Valchiavenna, Province of Sondrio, Italy. The organization operates as a membership-based destination management body representing hoteliers, ski instructors, lift operators, merchants, artisans, real estate agents, and the municipal administration, governed by a Board of Directors led by President Roberto Milanesi. It coordinates destination marketing, visitor information, event programming, and infrastructure coordination across the Valchiavenna region, leveraging assets including the Skiarea Valchiavenna ski area, the Cabinovia Larici cable car, the Sky Express Funicular, the Madebike Park, and the free Vallespluga shuttle bus.

Its core digital product is the Madesimo Tourist Experiences Platform (madesimo.eu), a multilingual web platform that aggregates information and booking pathways for accommodations, restaurants, activities, and events spanning summer (trekking, mountain biking, climbing, adventure parks) and winter (skiing, ski mountaineering) offerings. Supporting physical infrastructure includes the Infopoint visitor center at Via Alle Scuole 12 and a network of affiliated hotels, restaurants, and activity providers. The technology stack is intentionally lightweight — a WordPress website with Google Analytics for audience measurement — with no proprietary platform, mobile app, or API integrations.

The consortium's business model is non-equity: it is funded through member contributions, EU/regional development grants (notably the Interreg VI-A Italia-Svizzera Spluga Bianco cross-border project), event sponsorship (e.g., A2A Life Company for Madesimo Summer Trail), and participatory subsidiaries (Valtellina Turismo, Sofidi). Revenue is not publicly disclosed. Customer-facing pricing flows through individual member businesses (hotels, restaurants, ski schools, rental shops, activity providers) rather than the consortium itself. End customers are leisure tourists, families, and sports enthusiasts visiting the Italian Alps for outdoor recreation and seasonal experiences.

Name

Madesimo

Legal name

Consorzio Turistico Madesimo

Website

https://madesimo.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madesimo (Consorzio Turistico Madesimo) is the official tourism consortium for the Madesimo alpine destination in Valchiavenna, Italy, coordinating destination marketing, visitor services, events, and infrastructure (ski lifts, cable cars, bike park, shuttle) for leisure tourists, families, and sports enthusiasts visiting year-round.

Ownership category

akta.pro rank

Product category

Mountain Tourism Destination Services

NAICS

Skiing Facilities (71392), Convention and Visitors Bureaus (561591), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Mountain & Ski Homes (THAMAAAG), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Mountain tourism services
• Alpine destination management
• Ski resort operations
• Tourist information services
• Destination marketing organization

Headquarters

HQ city

Madesimo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Consorzio Turistico Madesimo coordinates and promotes mountain tourism services for the Madesimo destination in the Italian Alps, providing a web platform that aggregates information and booking for accommodations, dining, ski-area access (Skiarea Valchiavenna), the Madebike Park, Cabinovia Larici, and event programming. It also operates the Infopoint visitor center and the free Vallespluga shuttle bus connecting local villages.

Product overview

Madesimo is a mountain resort destination managed by Consorzio Turistico Madesimo, offering a comprehensive tourism platform for the Valchiavenna region in the Italian Alps. The core platform provides information and booking capabilities for summer and winter mountain experiences including trekking, downhill biking (Madebike Park), skiing and ski lifts (Skiarea Valchiavenna via Sky Express and Larici cable car), climbing, adventure parks, and dining. Supporting services include the Infopoint visitor center, free Vallespluga shuttle bus connecting nearby villages, and an accommodations directory with affiliated hotels and apartments.

Differentiator

Problem solved

Functional benefit

Products and services

• Madesimo Tourist Experiences Platform
• Infopoint Madesimo
• Skiarea Valchiavenna
• Madebike Park

Quantifiable outcome

• The Italian Downhill Championship brings significant national attention and visitors to the destination
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Valtellina Terra d'Emozioni (DAQ Valtellina)minorGTM or Marketing Partner · 1 January 2026The Distretto Agroalimentare di Qualità della Valtellina, with support from APF Valtellina and the Province of Sondrio, promotes gastronomic experiences including DOP and IGP products in the region, with DallAle Bistrot in Madesimo as a participating partner.
• Interreg VI-A Italia-Svizzera (Spluga Bianco)coreStrategic or Co-development Partner · 1 January 2025The Spluga Bianco project is co-financed by the European Union, European Regional Development Fund, Italian State (Fondo di Rotazione), Swiss Confederation, and Swiss Cantons. It aims to enhance the alpine territory and border landscape of the Spluga area, including cultural and tourism initiatives such as the Ice Waves Experience concert at Montespluga.
• A2A Life CompanyminorGTM or Marketing Partner · 1 January 2025A2A Life Company is a sponsor of Madesimo Summer Trail and contributes to sustainable tourism initiatives in the region. The company supports environmental commitment in the Valtellina area.
• Valtellina TurismocoreStrategic or Co-development PartnerValtellina Turismo is a subsidiary company of the consortium as listed in the transparency disclosures, participating in regional tourism development initiatives.
• SofidicoreStrategic or Co-development PartnerSofidi is a subsidiary company of the consortium as listed in the transparency disclosures, involved in regional tourism and financial operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Visit Trentino: Larger regional DMO promoting multiple Alpine destinations with year-round activities. Comparable in function (destination promotion, event coordination) but at a much broader regional scale.
• Cortina d'Ampezzo (APT Dolomiti): Established Italian Alpine resort with broader brand recognition and multi-day capacity. Competes for premium Italian and international alpine visitors with a similar multi-activity offering.
• St. Moritz Tourismus: Premier Swiss Alpine destination just across the border from Madesimo. Competes for the same cross-border alpine tourism from Milan and northwest Europe, with a significantly higher-end brand position.

Direct peers

• Bormio Tourism / APT Bormio: Promotes Bormio, another Lombardy ski resort town with similar winter ski and summer activity offerings. Competes head-to-head for Valtellina-bound visitors and event hosting.
• Courmayeur Mont Blanc: Italian Alpine resort at the foot of Mont Blanc combining ski, trekking, and gastronomy. Comparable in mountain-resort positioning and cross-border tourism (Italy–France/Switzerland).
• Madonna di Campiglio (Apt Val di Sole): Major Italian Alpine resort destination with a similar DMO-style governance model and year-round tourism offering. Comparable in combining ski, summer activities, food, and events.
• Livigno Tourism Board / APT Livigno: Destination management organization for Livigno, a comparable Italian Alpine ski and summer mountain destination in Lombardy. Direct competitor for the same Milan-driven weekend and international ski tourist segments.
• Aprica Ski (Consorzio Aprica Ski): Nearby Valtellina ski resort that co-hosted the IXS European Cup with Madesimo (460+ athletes). Comparable scale, family-oriented positioning, and proximity to the same Lombardy catchment.
• Cervinia (Consorzio Cervinia Tourism): High-altitude Italian ski resort with cross-border linkage to Zermatt. Comparable in combining a destination marketing function with ski lift operations and international event hosting.

Regional players

• Valtellina Turismo: Regional tourism board for Valtellina; listed as a subsidiary of the Madesimo consortium. Coordinates regional marketing across multiple alpine destinations including Madesimo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/discovermadesimo
• Instagraminstagram.com/discovermadesimo
• LinkedInlinkedin.com/company/madesimo

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madesimo