MADE Training
MADE Training is a UK-based education services company delivering thinking-skills, study-skills, and revision workshops to schools, colleges, and universities via live, virtual, and online formats. It serves UK educational institutions and select international markets with cognitive-science-grounded learning programmes.
- Company typePrivate
- Founded2009
- HeadquartersHigh Wycombe, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MADE Training does
MADE Training Ltd is a UK-based education services company that delivers thinking-skills, study-skills, and revision-strategy workshops to schools, colleges, and universities. Founded in 2009 by Corin Mitchell and Sander de Groot and headquartered in High Wycombe, Buckinghamshire, the firm positions itself as a specialist in cognitive-science-grounded learning interventions. Its services span live on-site workshops at school premises, live virtual workshops delivered via Zoom, Microsoft Teams, and Google Meet, self-paced online courses, summer schools for primary-to-secondary transition, teacher CPD, parent workshops, consultancy, and a separate Thinking Skills Platform website for students aged 11+. The company states it has worked with over 250,000 students across the UK and, on a project basis, in Luxembourg, Ethiopia, and the United States.
The business monetises primarily through professional-services workshop delivery on a quote-based, time-and-materials basis for institutional engagements, supplemented by unit-priced flagship workshops (£330 for Inner Winner, £340 for The Lighthouse), freemium online courses (e.g., Fast Track to Success), and bespoke teacher CPD. Go-to-market is enterprise field sales targeting schools directly, complemented by institutional partnerships with six UK university-led NCOP (National Collaborative Outreach Programme) consortia — Greater Manchester Higher, LiNCHigher, Higher Horizons+, Make Happen, StudyHigher, and Next Steps South West. Distribution channels include direct on-site delivery, virtual platforms, and a self-serve online course portal.
MADE Training operates as a privately held, founder-led firm with no disclosed external funding, no parent company, and no M&A activity on record. Following co-founder Corin Mitchell's departure in 2022, Sander de Groot is sole Director. With a stated headcount of approximately 8 trainers and coaches, the firm is a small specialist services business whose competitive position rests on a 15-year operating history, a catalogue of roughly 20 named workshop products, and embedded relationships across the UK NCOP outreach network.
MADE Training firmographics
Firmographics- Name
- MADE Training
- Legal name
- MADE Training Ltd
- Website
- https://made-training.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MADE Training is a UK-based education services company delivering thinking-skills, study-skills, and revision workshops to schools, colleges, and universities via live, virtual, and online formats. It serves UK educational institutions and select international markets with cognitive-science-grounded learning programmes.
- Ownership category
- akta.pro rank
MADE Training industry classification
Industry- Product category
- Education & Training Services
- NAICS
- Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where MADE Training is headquartered
LocationHeadquarters
- HQ city
- High Wycombe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MADE Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Live Workshop Delivery: On-site workshop delivery at schools, colleges and universities. Workshops cover topics including revision strategies, motivation, exam preparation, and study skills.
- Virtual Workshop Delivery: Live virtual workshops delivered via Zoom, MS Teams and Google Meet platforms
- Online Courses: Self-paced online courses for students covering study skills and revision techniques
- Summer Schools: Structured summer school programmes combining thinking skills workshops with team building activities
- Teacher CPD: Professional development workshops for teaching staff on cognitive science and memory-based learning strategies
- Parent Workshops: Workshops for parents to help support their children's revision and exam preparation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Fast Track to Success online course - Free |
| Unit Pricing | Pay-as-you-go | Inner Winner workshop - £330 |
| Unit Pricing | Pay-as-you-go | The Lighthouse workshop - £340 |
| Other | Multi-year contract | Positive Mindset workshop - Price on request |
| Other | Multi-year contract | Live workshops - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MADE Training product offering
Product offeringCore offering
MADE Training delivers thinking skills, study skills and revision strategy workshops to schools, colleges and universities across the UK. The core offering consists of live on-site workshops, live virtual workshops delivered over Zoom/MS Teams/Google Meet, self-paced online courses, and structured summer school transition programmes. It is supplemented by a dedicated Thinking Skills Platform website, teacher CPD workshops, parent engagement workshops, and bespoke consultancy services for educational institutions.
Product overview
MADE Training is a UK-based education company offering a comprehensive portfolio of thinking skills, learning strategies, and revision workshops. The core offering consists of multiple delivery formats: Live Workshops (in-person at school premises), Virtual Workshops (online via Zoom, MS Teams, Google Meet), Online Courses (self-paced), and Summer Schools. The main workshop portfolio includes Thinking BIG (growth mindset), Positive Mindset, Self MADE Motivation, Inner Winner, Marginal Gains (positive habits), The Lighthouse (goal-setting), Fast Track to Success (career planning), The Write Stuff (essay writing), Mind Mapping, CSI: Mind Mapping, Independent Learning, Studying MADE Simple, Stepping UP (KS5 critical thinking), Return to Study (adult learners), Exams MADE Easy, Peer Tutoring (Maths/English), and Parent/Carer Workshops. The company also operates a separate Thinking Skills Platform website for students aged 11+ and provides Staff CPD training for teachers. Consultancy services are also offered to educational institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Workshops In-person workshops delivered at school, college and university premises across the UK, providing engaging and immersive transformational learning experiences covering study skills, revision, motivation, resilience, critical thinking and exam preparation. Max 80 students per session.
- Virtual Workshops Live online workshops delivered across Zoom, Microsoft Teams and Google Meet platforms, providing remote access to MADE's study skills, revision and thinking skills content for schools and colleges.
- Online Courses Self-paced online courses for students to develop study skills and revision techniques at their own pace, including the free Fast Track to Success course.
- Summer Schools
Quantifiable outcome
- 97% of over 250,000 students surveyed enjoyed MADE courses
- +6 more outcomes
Companies that use MADE Training
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
MADE Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
MADE Training partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
MADE Training competitors and assessment
Company assessmentDirect peers
- The Brilliant Club: UK charity deploying PhD researchers to deliver university-access workshops in state schools through NCOP-style widening-participation programmes. Comparable to MADE Training through shared schools, NCOP consortium partnerships, and student-development workshop delivery.
- Enabling Enterprise: UK education charity running employer-led skills-building workshops in primary and secondary schools. Comparable to MADE Training via in-school workshop delivery model, similar school buyer segment, and focus on transferable thinking and learning skills.
- CoachBright: UK charity pairing university students as mentors/coaches with state-school pupils on attainment-raising programmes. Comparable through school-based delivery, NCOP-style widening-participation focus, and coaching/mentoring workshops for academic outcomes.
- IntoUniversity: UK charity operating local learning centres and school workshops to widen access to higher education for under-represented students. Comparable to MADE Training through the NCOP/widening-participation channel, school-workshop format, and student-empowerment positioning.
- Elevate Education: Elevate Education runs study-skills, motivation, and exam-preparation workshops for schools and universities across the UK and internationally. It directly competes with MADE Training on workshop format, target buyer (institutional schools and university outreach programmes), and cognitive-science positioning.
- Aspire-igen: UK provider delivering information, advice, guidance and study-skills workshops to schools and colleges, including careers and progression content. Comparable to MADE Training via in-school workshops, study/career skills delivery, and shared school and college buyer segments.
- UniTaster Days: UK provider supporting higher education outreach through school workshops, taster days, and teacher CPD events. Directly comparable to MADE Training on outreach workshop delivery to UK schools and the NCOP/Uni Connect buyer base.
Broad incumbents
- Pearson: Global education publisher and assessment provider with broad K-12, higher-ed and corporate learning portfolios. Comparable as a broader incumbent that competes with MADE Training indirectly in the same UK education-spend wallets via curriculum, assessment, and teacher-CPD resources.
Others
- CGP Books: Leading UK publisher of revision guides and study-skills workbooks for GCSE and A-Level students. Comparable as a study-skills and exam-preparation content provider addressing the same UK school audience, though sold as print/digital products rather than live workshops.
Emerging players
- Mind Tools: Corporate and individual learning resource providing thinking-skills, productivity and personal-development content, with growing education-facing offerings. Comparable to MADE Training on the thinking-skills / study-strategies learning content area, though primarily digital and self-serve rather than workshop-based.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MADE Training social profiles
Digital presenceMADE Training compliance and trust
Trust signalCompliance1 record
MADE Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADE Training leadership team
Management profileNumber of profiles
Profiles2 records
MADE Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADE Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADE Training
What does MADE Training do?
MADE Training delivers thinking skills, study skills and revision strategy workshops to schools, colleges and universities across the UK. The core offering consists of live on-site workshops, live virtual workshops delivered over Zoom/MS Teams/Google Meet, self-paced online courses, and structured summer school transition programmes. It is supplemented by a dedicated Thinking Skills Platform website, teacher CPD workshops, parent engagement workshops, and bespoke consultancy services for educational institutions.
Is MADE Training a public or private company?
MADE Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MADE Training founded?
MADE Training was founded in 2009. It employs 1 to 10 people.
Where is MADE Training based?
MADE Training is headquartered in High Wycombe, United Kingdom, in the Europe region.
How does MADE Training make money?
Six revenue lines are on record. Live Workshop Delivery is the primary driver. The others are virtual Workshop Delivery, online Courses, summer Schools, teacher CPD and parent Workshops.
Who are MADE Training's main competitors?
Direct peers on record are The Brilliant Club, Enabling Enterprise, CoachBright, IntoUniversity, Elevate Education, Aspire-igen and UniTaster Days. Pearson is listed as a broad incumbent. CGP Books is listed as an others. Mind Tools is listed as an emerging player.
Does MADE Training have an API?
No public API is recorded for MADE Training.
What industry is MADE Training in?
MADE Training's product category is Education & Training Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611691 and its SIC code is 8200.