ERASMUS + MAD for Europe

What ERASMUS + MAD for Europe does

MAD for Europe is a Madrid-headquartered non-profit association founded around 2015 that designs and delivers education, training, and youth-mobility programs primarily under the European Union's Erasmus+ framework. It operates a dual model, acting as both a sending organization that places European participants abroad and a hosting organization that receives international cohorts into Spain, with field offices in Córdoba, Málaga, and Seville added in 2020 alongside the Madrid HQ. The organization also engages with adjacent EU instruments including Horizon 2020, Europe for Citizens, Creative Europe, the European Solidarity Corps (ESC), AMIF, and Erasmus Mundus.

Its core "products" are EU-funded projects such as MAMEC (completed 2018) and EDU.CIRCULAR (launched 2024-11-01), the latter introducing XR and digital-platform elements for circular-economy education. Strategic initiatives include the Transformative Female Leadership Observatory and cross-border partnerships with IESEG (France) and IIM Lucknow (India), the latter yielding a 120-person executive delegation in 2025. The underlying technology stack is conventional — web-based communication, digital-platform components for project delivery, and XR modules within EDU.CIRCULAR — with no disclosed proprietary AI/ML systems.

The business model is grant-funded and project-based. Revenue comes from competitively awarded EU program grants, typically in the role of coordinator or partner, with no commercial pricing, fee-for-service, or tuition revenue disclosed. The organization employs roughly ten people and depends on successive grant cycles and partner co-funding to sustain operations, making renewal of EU-program eligibility and continued wins in Erasmus+ and adjacent calls the central operational risk.

Name

ERASMUS + MAD for Europe

Legal name

MAD for Europe

Website

https://madforeurope.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education and International Mobility Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Erasmus+ and Government-Sponsored Exchange Partnerships (EDAIABAJ)

Keywords

• Erasmus+ mobility programmes
• Youth exchange coordination
• EU project management
• Non-formal education training
• European mobility hosting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EU Programme Funding (Erasmus+, etc.): Primary revenue is EU grant funding from Erasmus+ 2021-2027, Lifelong Learning Programme, Horizon2020, Europe for Citizens, EYF, Creative Europe, and European Social Fund. MAD for Europe coordinates and manages projects funded by these EU programmes, covering mobility, training, youth exchanges, and cooperation partnerships.
2. Project Coordination and Advisory Services: MAD for Europe provides specialized services to public and private entities including project writing, coordination, administrative and financial management of European projects. Services include seminars on European mobility, study visits across Europe, language courses, and professional development activities.
3. Mobility Hosting and Reception Services: As one of the most active hosting organizations in Spain, MAD for Europe organizes high-quality professional internships, company visits, accommodation arrangements (host families, residences, hotels), linguistic training, and socio-cultural activities for incoming participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

MAD for Europe is a non-profit association that coordinates and hosts Erasmus+ and other EU-funded education, training, and youth mobility programmes across Europe. It operates as both a sending and hosting organisation, managing KA1 youth exchanges, KA2 cooperation partnerships, professional study visits, training courses, job shadowing, digital internships and advisory services for educational institutions, youth organisations and public entities.

Product overview

MAD for Europe is a non-profit association providing educational, training, and youth culture services through Erasmus+ and other EU programs. The organization operates as a platform of interconnected services rather than a single software product. Core offerings include: (1) Socio-Cultural Activities and Training Courses covering IT, art history, sustainable tourism, educational psychology, food and wine, Spanish traditions, and migrant integration methods; (2) Erasmus+ Mobility Programs including work placements, youth exchanges, professional visits, and KA2 cooperation partnerships; (3) Specialized projects such as EDU.CIRCULAR (circular economy education with XR and digital platforms), InSports (inclusive sports for motor disabilities), and Urban Youth Moves CITY (urban inclusion); (4) Hosting and Sending Organization Services managing international mobility logistics including placements, accommodation, cultural activities, and language training; and (5) Advisory Services for entities seeking to develop European projects. All services are delivered through in-person programs, training courses, and mobility experiences rather than a digital software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Erasmus+ Mobility Programmes (KA1) Coordination and delivery of Erasmus+ Key Action 1 mobility projects for individuals and staff, including participant selection, travel logistics, hosting, training design and reporting.
• KA2 Cooperation Partnerships Design, coordination and partnership management for Erasmus+ Key Action 2 strategic partnerships and cooperation projects among European institutions.
• Youth Exchanges Group mobility experiences for young people aged approximately 13–30, designed around non-formal education methods and intercultural learning objectives.
• Training Courses Structured training courses for education staff, youth workers and adult learners delivered in Spain and partner countries, typically within Erasmus+ KA1 frameworks.
• Job Shadowing and Study Visits Short professional mobility activities in which education staff observe practices at host organisations across Europe to transfer knowledge and methods.
• Digital Internships Remote internship placements delivered digitally for participants in EU programme countries, expanding access to mobility where physical travel is constrained.
• Hosting Organisation Services End-to-end hosting services for incoming Erasmus+ participants in Spain, including accommodation coordination, local programme design, mentoring and cultural activities.
• Sending to Europe Sending services through which MAD for Europe prepares and places Spanish participants in mobility projects across European partner organisations.
• Services to Entities (Advisory and Project Management) Consulting and project-management services for municipalities, public bodies and women's entrepreneurship organisations, supporting the design and execution of European projects and socio-cultural activities.

Quantifiable outcome

• Nearly 150 young people participated in spring youth exchanges in Madrid across multiple KA1 projects.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• SEPIE (Spanish Service for the Internationalisation of Education)coreOthers · 1 January 2024SEPIE is the Spanish National Agency for the internationalisation of education. MAD for Europe works with SEPIE in the implementation and management of Erasmus+ projects and submits project applications through the competent National Agency.
• IESEG School of Management (Paris)majorStrategic or Co-development PartnerCo-organized two editions of the International Immersion Programme in Madrid with IIM Lucknow (India), providing academic and cultural immersion experiences for MBA executives. First collaboration with a non-EU country, receiving nearly 70 then 120 participants.
• Horizon Malaga S.L.coreStrategic or Co-development PartnerMAD for Europe actively collaborates with Horizon Malaga S.L. on the European Observatory on Transformative Female Leadership, a transnational initiative promoting inclusive, ethical, and collaborative leadership models across Europe.
• Erasmus+ Programme / European CommissioncoreOthersPrimary funding source and programme framework. MAD for Europe participates in Erasmus+ 2021-2027 including KA1, KA2, Erasmus+ Sport, and other EU initiatives such as Horizon2020, Europe for Citizens, EYF, and Creative Europe.
• Various European Educational InstitutionsmajorStrategic or Co-development PartnerNetwork of schools, training centers, universities, and youth organizations across European countries (Spain, Italy, Greece, Croatia, Hungary, Cyprus, Czech Republic, Estonia, Portugal, Malta, Romania, Slovakia, Bulgaria, Turkey, Austria, Poland, Slovenia, Georgia, Ukraine) for project cooperation and mobility exchanges.
• Fundación Juan XXIIIminorStrategic or Co-development PartnerCollaboration on InSports Erasmus+ Sport project focused on inclusive sports for people with motor disabilities. Partner in hosting inclusive sports events in Madrid.
• Fundación MadrinaminorStrategic or Co-development PartnerJoint volunteer activity hosting vulnerable families, distributing food and hygiene kits. Reflects shared commitment to social inclusion and solidarity.
• Indian Institute of Management Lucknow (IIM Lucknow)majorGTM or Marketing PartnerFirst major non-EU institutional partner, participating in the International Immersion Programme in Madrid organized by MAD for Europe and IESEG School of Management. Nearly 70 then 120 MBA executives participated in 2025.
• Association Salvador (Portugal)minorStrategic or Co-development PartnerPartner in the InSports Erasmus+ Sport project addressing strategies to promote sports practice by people with motor disabilities, alongside MAD for Europe.
• Euthrive (Italy)minorStrategic or Co-development PartnerPartner in CITY (Urban Youth Moves) Erasmus+ Sport project developing inclusive urban mobility trails for youth in European cities.
• OTI SlovakiaminorStrategic or Co-development PartnerPartner in CITY (Urban Youth Moves) Erasmus+ Sport project focused on outdoor, trekking, and innovation for inclusive youth urban mobility.
• Youth Bridges Budapest (Hungary)minorStrategic or Co-development PartnerPartner in CITY (Urban Youth Moves) Erasmus+ Sport project addressing youth urban inclusion and active lifestyles.
• bit Schulungscenter GmbH (Austria)majorStrategic or Co-development PartnerCoordinator and applicant of the CisU (Culture is YOU) KA2 project. MAD for Europe is a partner alongside EDUCA INTERNATIONAL (Czech Republic) and Stowarzyszenie Nowa Kultura i Edukacja (Poland).
• Systems Innovation Center Kft. (Hungary)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project alongside MAD for Europe (coordinator), PI Tech (Greece), ALDA (Bulgaria), ENGIM (Italy), Istanbul Atatürk Fen Lisesi (Turkey), Budapest School (Hungary), and Tallinna Tehnikaülikool (Estonia).
• PI Tech (Greece)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project developing circular economy educational resources and tools for secondary schools.
• ALDA (Bulgaria)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project promoting circular economy thinking strategies in secondary education across Europe.
• ENGIM Formazione Orientamento Cooperazione Lavoro (Italy)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 cooperation partnership developing circular economy educational tools and methodologies.
• Istanbul Atatürk Fen Lisesi (Turkey)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project implementing circular economy educational strategies in secondary schools.
• Tallinna Tehnikaülikool (Estonia)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project and host of the project kick-off meeting. Contributes technical university expertise to circular economy education.
• Budapest School Általános Iskola és Gimnázium (Hungary)majorStrategic or Co-development PartnerPartner in EDU.CIRCULAR KA220 project providing school education perspective for circular economy methodologies.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AFS Intercultural Programs: International non-profit operating intercultural exchange and youth mobility programs worldwide. Comparable as a non-profit sending and hosting organization for youth exchanges with similar operational model and pedagogy around intercultural learning.
• Erasmus Student Network (ESN): Pan-European non-profit student organization supporting Erasmus+ and exchange mobility participants. Directly comparable as it operates across European countries on Erasmus+ student support, cultural exchange, and inclusion — overlapping MAD for Europe's mobility and youth engagement mandate.
• Experiment e.V. Germany-based non-profit association running youth exchange programs with strong European footprint. Directly comparable as an Erasmus+ accredited sending and hosting organization focused on intercultural youth mobility.
• Youth For Understanding (YFU): International non-profit specializing in long-term student exchange programs. Closely matches MAD for Europe's hosting/sending exchange model for young people and uses non-formal education methodologies similar to its experiential learning approach.
• InterCultural Europe (ICE): European non-profit supporting youth mobility and Erasmus+ projects across member organizations. Directly comparable as a non-profit coordinator of multi-country Erasmus+ cooperation partnerships and youth exchanges.
• IAESTE: International Association for the Exchange of Students for Technical Experience operating paid international traineeships. Directly comparable in delivering cross-border work placements and mobility logistics in a non-profit, association-based model.

Emerging players

• Mobility International USA (MIUSA): Non-profit advancing international exchange and inclusion for people with disabilities. Comparable in mission overlap with MAD for Europe's InSports inclusion work, though smaller in scope and US-focused rather than European.

Broad incumbents

• CIEE (Council on International Educational Exchange): Major international education organization operating study abroad, internships, and exchange programs. Overlaps MAD for Europe's hosting and work-placement offerings for international participants but at a much larger scale and broader program scope.
• SALTO-YOUTH: EU-funded resource centers supporting youth work and Erasmus+ quality across Europe. Broader incumbent in the same Erasmus+ ecosystem providing training, tools, and strategic support that overlap MAD for Europe's project coordination and capacity-building work.
• EURODESK: European youth information network funded by the European Commission to inform young people about mobility and Erasmus+ opportunities. Overlaps MAD for Europe's youth-facing information, mobility guidance, and pan-European Erasmus+ mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MadforEurope
• YouTubeyoutube.com/channel/UCxLIybTSldQaRHLz3Jm2fg
• Facebookfacebook.com/MADFOREUROPE
• LinkedInlinkedin.com/company/mad-for-europe
• Instagraminstagram.com/mad_for_europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ERASMUS + MAD for Europe