Madhubani Arts India

What Madhubani Arts India does

Madhubani Arts India is a Bengaluru-headquartered artisan business founded by Vidushini Prasad in 2004 (operating as a sole proprietorship under the legal name Vidushini Prasad Art Gallery, with operating brand names Madhubani Arts India, Madhubani by Vidushini, and Vidushini Art). The company preserves and commercializes the traditional Madhubani (Mithila) folk painting tradition of Bihar, with production led by the founder and supported by a 3–5 person core team plus extended contracted artisans; secondary operations are run from Delhi by the founder's sister. The founder is empaneled with the Government of India's Central Cottage Emporium and has exhibited at the Laguna Art Gallery (California), Prince of Wales Museum (Mumbai), Karnataka Chitrakala Parishath (Bangalore), and Bhau Daji Lad Museum (Mumbai).

Name

Madhubani Arts India

Legal name

Vidushini Prasad Art Gallery

Website

https://madhubani.co.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bengaluru-based artisan business that designs, hand-paints, and sells authentic Madhubani (Mithila) folk art — original paintings, wearable silk textiles, journals, and home décor — directly to consumers via its own e-commerce store, and to corporate and institutional clients through workshops, gifting, and custom commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales (Paintings, Wearables, Home Decor): Direct e-commerce sales of hand-painted Madhubani paintings on paper/canvas, wearable art (sarees, dupattas, kurtas), handmade journals, wall plates, clutches, tote bags, and greeting cards. One-time purchase model with prices ranging from ₹1,500 to ₹16,500.
2. Masterclasses and Workshops: Online Madhubani art workshops via Zoom including group masterclasses, one-on-one personalized sessions, and organizational workshops. Revenue from participant fees for educational experiences.
3. Corporate Services: B2B services including corporate gifting, custom art commissions, and art consulting/curation for offices, IT parks, and co-working spaces. Customized solutions for organizational needs.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Madhubani Arts India creates and sells hand-painted original Madhubani (Mithila) paintings, wearable art (sarees, dupattas, kurtas, stoles) on silk and cotton fabrics, handmade journals, wall plates on mango wood, and clutches/tote bags. The company also offers services including corporate gifting, custom art commissions, art consulting and curation, and online/in-person Madhubani masterclasses and workshops. Distribution occurs primarily through its own e-commerce storefront with supplementary channels such as exhibitions, craft fairs, and online marketplaces.

Product overview

Madhubani Arts India is an e-commerce platform offering handcrafted Madhubani (Mithila) art products created by founder Vidushini Prasad. The core product portfolio includes original hand-painted Madhubani Paintings on handmade paper/canvas, a Wearable Art collection (Sarees, Dupattas, Kurtas, Stoles on Tussar silk, Chanderi, Maheshwari, and Khadi cotton), Handmade Journals with handpainted covers, and Handpainted Products (Wall Plates on mango wood, Clutches and Tote Bags). Sub-brands include Madhubani by Vidushini for paintings and Vidushini Art for decor/wearables, plus the luxury Jita Silk Range launched in June 2024. Services include Corporate Gifting, Art Consulting & Curation, Custom Art Commissions, and educational Masterclass/Workshop programs (Group, One-on-One, Corporate, and Organizational sessions) conducted via Zoom and on-site.

Differentiator

Problem solved

Functional benefit

Brands

• Jita: A luxurious silk product line launched in June 2024 featuring hand-painted Madhubani and Mithila art on silk sarees, stoles, and dupattas. Named after founder Vidushini Prasad's mother Jita Verma.

Products and services

• Madhubani Paintings Hand-painted original artworks by Vidushini Prasad on handmade paper or canvas, featuring Mithila-inspired motifs including nature themes, mythological narratives, and cultural rituals from Bihar.
• Madhubani Sarees Hand-painted or handcrafted sarees featuring traditional Madhubani motifs on luxurious fabrics including Tussar silk, Chanderi, and Maheshwari.
• Madhubani Dupattas Handpainted or traditional silk dupattas adorned with intricate Madhubani patterns and vivid colors, designed as elegant ethnic accessories.
• Madhubani Kurtas Hand-painted Khadi cotton kurtas featuring Madhubani art motifs including florals, geometric patterns, bird and fish designs in various colors.
• Madhubani Stoles Hand-painted silk stoles featuring traditional Madhubani designs, versatile accessories for draping or headscarves.
• Madhubani Handmade Journals Hand-painted journals with Madhubani artwork on covers crafted with handmade paper or silk laid, featuring themes including peacocks, elephants, birds, and fish.
• Madhubani Wall Plates Hand-painted wooden wall plates featuring traditional Madhubani designs on premium solid mango wood, finished with protective sealant and pre-installed metal hooks.
• Madhubani Clutches and Tote Bags Hand-crafted canvas tote bags and clutches featuring hand-painted Madhubani designs including lotus, peacock, fish, and bird motifs with dual front pockets.
• Madhubani Greeting Cards Miniature art greeting cards featuring traditional Madhubani patterns and colors for birthdays, anniversaries, and special occasions.
• Jita Silk Range Luxury silk product line featuring hand-painted Madhubani sarees, stoles, and dupattas, blending silk elegance with traditional Mithila art.
• Group Masterclass Interactive online Madhubani art classes via Zoom with Vidushini Prasad, featuring real-time 2-hour sessions for limited participants with personalized guidance.
• One-on-One Masterclass Highly personalized online Madhubani workshops with Vidushini Prasad, offering tailored feedback, individualized curriculum, and 90-minute sessions.
• Corporate Workshops On-site Madhubani art workshops for corporate teams at company locations, designed to enhance team dynamics through collaborative art creation.
• Organizational Sessions Customized group Madhubani art workshops for educational institutions and NGOs, including partnerships with IISc Bangalore and NIT Patna.
• Corporate Gifting B2B service offering curated Madhubani art products for corporate gifting needs.
• Art Consulting & Curation Professional art curation services for spaces including IT parks, offices, and co-working spaces, featuring Gond and Warli collections.
• Custom Art Commissions Bespoke Madhubani artwork commissions tailored to client specifications for spaces and occasions.

Quantifiable outcome

• Featured in leading national publications including The Hindu, Times of India, Indian Express, New Indian Express, Deccan Herald, DNA, and YourStory
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• A Hundred HandscoreStrategic or Co-development Partner · 2 October 2024Bangalore-based charitable trust promoting Indian handicrafts. Partnership for Festival of Handmade exhibitions. Founder Vidushini has ongoing relationship including video interview with founder Mala Dhawan and consistent exhibition participation.
• NIT PatnacoreImplementation/ SI/ Consulting Partner · 1 January 2024Comprehensive workshop series introducing engineering students to Madhubani art's precision and cultural significance. Bridges technical and artistic disciplines.
• Central Cottage EmporiumflagshipOthersGovernment of India empanelment as recognized Madhubani artist. Premier government-run handicrafts outlet with multiple flagship stores.
• Novica (National Geographic)minorChannel Partner/ Reseller/ DistributorOnline marketplace partner - National Geographic's artisan platform for global art sales. Products featured alongside other traditional art forms.
• FineArtAmericaminorChannel Partner/ Reseller/ DistributorOnline art marketplace for prints and products. Expands global reach beyond primary e-commerce channel.
• IISc BangalorecoreImplementation/ SI/ Consulting PartnerEducational institution workshop partnership for art education and cultural programming.
• Crafts Council of IndiacoreStrategic or Co-development PartnerNational crafts council organizing premier craft events including Craft Bazaar 2026 in Chennai.
• Crafts Council of West BengalcoreStrategic or Co-development PartnerState crafts council organizing Boishakhi Handicraft Exhibition at Birla Academy of Art & Culture, Kolkata.
• Crafts Council of TelanganacoreStrategic or Co-development PartnerOrganized Aakruthi Vastra '24 event in Hyderabad featuring founder's first exhibition in the city.
• Crafts Council of Tamil NaduminorStrategic or Co-development PartnerOrganized Srishti 2023 exhibition in Coimbatore.
• Amity University NoidaflagshipStrategic or Co-development PartnerTEDx event venue hosting founder's talk on Moon symbolism in Madhubani art. Third Edition of TEDx Amity University Noida.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jaypore: Indian D2C brand curating handcrafted apparel, jewelry, and home décor from regional artisans across India. Most directly comparable to Madhubani Arts India in terms of handcrafted ethnic wearables and home accessories sold online.
• Craftsvilla: Online marketplace aggregating Indian ethnic wear, handicrafts, and artisanal home products. Competes with Madhubani Arts India for the same online handicraft buyer and offers alternative discovery for folk art customers.
• Nappa Dori: India-based handcrafted leather accessories and lifestyle brand sold through own D2C site and global stockists. Comparable in size, founder-led positioning, premium handmade craft, and use of marketplaces and exhibitions for global reach.
• Anokhi: Heritage Indian brand built around hand block-printed textiles, apparel, and home products with strong cultural and artisan positioning. Comparable to Madhubani Arts India's blend of traditional craft, wearable art, and educational/community programming.

Broad incumbents

• Nicobar: Indian modern lifestyle brand selling apparel, home, and travel goods with a strong design and craft vocabulary. Comparable as a D2C Indian lifestyle brand, though Nicobar targets a more contemporary urban aesthetic.
• Etsy: Global marketplace for handmade and vintage goods. Comparable channel for handmade folk art consumers, and a likely listing platform for many Madhubani artisans beyond Madhubani Arts India.
• Anita Dongre: Large Indian fashion house with craft-inspired bridal, couture, and prêt lines plus Grassroot sustainable brand. A broader incumbent in the same craft-meets-fashion category but at much larger scale and price points.
• Sabyasachi: India's leading luxury fashion house, with heritage craft influences and couture textiles. Comparable at the brand-strategy level (craft + storytelling + premium pricing) but operates at a vastly larger scale.

Others

• Novica: Global online marketplace associated with National Geographic that sells artisan-made crafts worldwide. Functions both as a distribution partner and adjacent ecosystem peer, enabling comparable Indian artisans to reach international buyers.

Emerging players

• A Hundred Hands: Bangalore-based charitable trust that promotes Indian handicrafts through curated exhibitions such as the Festival of Handmade. Existing partner of Madhubani Arts India and comparable as a curated handicraft community builder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MadhubaniArtsIndia
• Facebookfacebook.com/madhubaniartsindia
• Instagraminstagram.com/madhubaniartsindia
• LinkedInlinkedin.com/company/madhubaniartsindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madhubani Arts India