Madina Halal Meats

What Madina Halal Meats does

Madina Halal Meats (also trading as Madina Halal Foods) is a privately held, family-owned halal meat retailer and wholesaler headquartered in Brunswick, Victoria, Australia. Founded when Dannaoui took over a meat shop in March 1995, the business has operated for over 30 years serving Melbourne's Muslim community and adjacent halal-curious consumers. It runs four retail storefronts (Brunswick, Hoppers Crossing, Gladstone Park, Sunshine), a dedicated wholesale distribution centre in Coburg North serving restaurants and cafes, and a poultry factory in Laverton.

The product portfolio spans nine categories — beef, lamb, chicken, sausages and marinates, burgers, goat/game, smallgoods, frozen prepared foods, and complementary groceries (Camel Milk, Dates, Lebanese Bread, Vimto) — with recent additions of higher-value prepared SKUs such as the Boneless Lamb Shoulder Roast and Marinated Prawns with Garlic and Herbs. Core technology is conventional: point-of-sale retail, phone and email-based wholesale ordering, a $300-minimum home-delivery service across the Melbourne metro area, and a content/blog plus social media (Facebook, Instagram, YouTube, TikTok) marketing presence. No proprietary software, apps, APIs, or AI systems are in evidence.

Revenue is generated through transaction-based retail meat and grocery sales across the four stores, B2B wholesale distribution to hospitality customers, and direct-to-consumer home delivery. Pricing is not publicly disclosed; customers are directed to call their nearest store. Ownership remains with the founder's family, with no disclosed external investors, subsidiaries, M&A activity, or funding rounds.

Name

Madina Halal Meats

Legal name

Madina Halal Meats

Website

https://madinahalalfoods.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Madina Halal Meats is a family-owned Melbourne halal meat retailer and wholesaler operating four retail stores, a wholesale distribution centre, and a poultry factory, serving Muslim consumers, restaurants, and cafes with fresh and prepared halal products since 1995.

Ownership category

akta.pro rank

Product category

Halal Meat Retail and Wholesale

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447), Animal Slaughtering and Processing (3116)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF), Halal & Kosher Meat Wholesale (AFAIADAH), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

Keywords

• Halal meat retail
• Wholesale meat distribution
• Halal butchery
• Fresh halal poultry
• Prepared halal foods

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Meat Sales: Direct retail sales of halal meats and groceries through 4 physical store locations across Melbourne. Customers purchase products in-store with payment at point of sale.
2. Wholesale Distribution: B2B wholesale distribution of halal meats to restaurants, cafes, and businesses through dedicated wholesale distribution centre in Coburg North. Contact via phone (1300 20 7777) and email.
3. Home Delivery: Direct-to-consumer home delivery service for Melbourne Metro Area with minimum order of $300. Customers order online or by phone.
4. Grocery Sales: Supplementary grocery items sold alongside halal meats including Camel Milk, Dates, Lebanese Bread, BBQ Sets, Eggs, and Vimto Concentrate.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Madina Halal Meats operates four retail halal meat stores across Melbourne (Brunswick, Hoppers Crossing, Gladstone Park, Sunshine) and a wholesale distribution centre in Coburg North, selling fresh halal beef, lamb, chicken, goat, sausages, burgers, smallgoods, frozen prepared foods, and complementary groceries. The company also runs a poultry factory in Laverton and smallgoods production in Brunswick, and offers home delivery within the Melbourne Metro Area for orders of at least $300.

Product overview

Madina Halal Meats is a Melbourne-based halal meat retailer with over 30 years of experience, operating four retail stores across Brunswick, Hoppers Crossing, Gladstone Park, and Sunshine, plus a wholesale distribution centre in Coburg North. The company offers a comprehensive portfolio of fresh and frozen halal meat products organized into nine core categories: Beef, Lamb, Chicken, Sausages & Marinates, Burgers, Goat/Game, Smallgoods, Frozen foods, and Groceries. The business also produces signature prepared products including the Boneless Lamb Shoulder Roast, and recently launched a new Marinated Prawns product. They serve both retail customers and wholesale buyers (restaurants, cafes, businesses) with home delivery available across the Melbourne metro area for orders over $300.

Differentiator

Problem solved

Functional benefit

Products and services

• Halal Beef Fresh halal beef cuts including Porterhouse, T-Bone, Rib Eye, Scotch Fillet, Rump Steak, Sirloin, Wagyu Scotch Fillet, Brisket, Chuck, Corned Silverside, Mince, Diced, Osso Bucco, Short Ribs, plus specialty items such as Beef Feet, Flank Steaks, and Eye Fillet. Sold through Melbourne retail stores, wholesale distribution, and home delivery.
• Halal Lamb
• Halal Chicken
• Sausages and Marinates
• Burgers
• Goat and Game
• Smallgoods
• Frozen Prepared Foods
• Groceries
• Marinated Prawns (Garlic and Herbs) Pre-marinated prawns with garlic and herbs, sold in 1kg packs and ready in approximately 6 minutes, for pan-frying, BBQ, pasta, or risotto preparations. Available fresh at all Madina Halal Meats retail stores.
• Boneless Lamb Shoulder Roast Premium boneless lamb shoulder roast perfected by Mr Ibi, offered in two seasoning styles (lemon/mustard/rosemary and oregano/garlic/red bell peppers). Vacuum-packed and ready for oven cooking at 180°C. Available at Madina Halal Meats retail stores.
• Home Delivery Service Melbourne Metro Area home delivery service for fresh halal meats, operating 6 days a week with a minimum order of $300. Customers order online or by phone via (03) 9386 0770.
• Halal Meats Wholesale B2B wholesale distribution of halal meats to restaurants, cafes, and food businesses, run from the dedicated Coburg North wholesale distribution centre. Orders are taken via phone on 1300 20 7777 or email at [email protected], with business hours Monday-Friday 5am-3pm and Saturday 6am-1pm.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ymerali IbraimiminorOthers · 1 January 2025Madina Halal Meats is a proud sponsor of 15-year-old Melbourne and Australia's most promising junior tennis talent Ymerali Ibraimi. He will be competing in the Australian Open 2025. This is a community sponsorship to support emerging local sports talent.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Coles Supermarkets: Australia's second-largest grocery chain with an expanding halal-certified range; broad incumbent competing with Madina on retail convenience, scale, and price across the halal meat category.
• Woolworths Australia: Australia's largest grocer, also expanding halal offerings and online delivery; competes with Madina across retail and home-delivery, leveraging scale advantages and broader assortment.
• Aldi Australia: Discount grocer with limited but growing halal-certified product lines; competes on price-sensitive retail meat purchases and increasingly on home delivery via third-party platforms.

Direct peers

• Greens Halal Meats: Independent halal butcher with retail and wholesale operations in Australia; directly comparable product mix (beef, lamb, chicken, smallgoods) and customer base (Muslim households and halal-certified foodservice).
• Allahu Akbar Meat & Poultry: Sydney-based halal butcher and wholesaler with similar retail and B2B model; directly comparable in product range (beef, lamb, chicken, smallgoods) and in serving the Muslim community in an Australian metropolitan market.
• Halal Meats Direct: Online halal meat retailer with home-delivery service across Australia; directly competes with Madina in the Melbourne metro halal home-delivery segment and shares the DTC halal grocery model.
• Allana's Halal Meats: Australian halal meat brand with retail and wholesale operations; comparable as a multi-channel halal meat supplier serving both consumers and foodservice customers, overlapping Madina's product categories and customer segments.

Regional players

• Lenard's Poultry: Australian poultry specialist with retail butcher-shop footprint and prepared/marinated products; comparable in poultry processing capability and prepared-product innovation (e.g., marinades), though operates nationally and not halal-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MadinaHalalMeats/videos
• Facebookfacebook.com/MadinaMeats
• Instagraminstagram.com/madinahalalmeats
• TikToktiktok.com/@madina_halal_meats
• LinkedInlinkedin.com/company/madina-halal-meats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madina Halal Meats