Madison 365
Madison 365 is a digital local news outlet serving Madison, Wisconsin with a website, five podcasts, a jobs board, and a donation-supported membership program across community, business, sports, arts, and health coverage.
- Company typePrivate
- Founded2015
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Madison 365 does
Madison 365 is a privately held digital news media organization founded in 2015 and headquartered in Madison, Wisconsin, serving residents of Madison and Dane County with community-focused local journalism. Its core product is the madison365.com website, which publishes content across community, business, sports, arts, and health verticals, supplemented by a network of five podcast series (365 Amplified, 608 Soccer, Black Oxygen, OuttaDeeBox, and Real Talk with Henry Sanders), a local jobs board with employer-submitted listings, and a members/funders donation program. The technology stack is a standard web-based CMS with podcast hosting, email newsletter infrastructure, and integration with major social media platforms (Facebook, Instagram, Twitter/X, YouTube); there are no disclosed proprietary features, APIs, or AI capabilities.
The business model is a hybrid of reader-supported contributions, local advertising/sponsored content, and transactional job-listing fees. Distribution is direct-to-consumer through the website and social channels, with content freely accessible (no paywall identified). The organization is associated with the 365 Media Foundation, a nonprofit support entity, with Robert Chappell serving as Executive Editor. Revenue, funding, and detailed headcount figures are not publicly disclosed, and the operation appears to run on a small editorial team in a single metropolitan market.
Madison 365 firmographics
Firmographics- Name
- Madison 365
- Legal name
- Madison365
- Website
- https://madison365.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madison 365 is a digital local news outlet serving Madison, Wisconsin with a website, five podcasts, a jobs board, and a donation-supported membership program across community, business, sports, arts, and health coverage.
- Ownership category
- akta.pro rank
Madison 365 industry classification
Industry- Product category
- Local Digital News Media
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where Madison 365 is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison 365 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Memberships: Madison 365 operates on a reader-supported model with donate buttons and membership/funders programs to support ongoing journalism operations.
- Advertising: The site contains advertising placements and sponsored content sections, generating advertising revenue from local Madison-area businesses and organizations.
- Job Listings: A jobs section with submission capabilities for employers to post job openings, generating revenue through listing fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Madison 365 product offering
Product offeringCore offering
Madison 365 is a digital-first local news media outlet that publishes free online journalism covering Community, Business, Sports, Arts, and Health for the Madison, Wisconsin area. Its core offering is the madison365.com news website, augmented by a five-podcast network (365 Amplified, 608 Soccer, Black Oxygen, OuttaDeeBox, Real Talk with Henry Sanders), a local jobs board for employers, and a members/funders donation program supporting reader-funded reporting.
Product overview
Madison 365 is a local digital media organization serving the Madison, Wisconsin area. The company operates a news website as its core product, supplemented by multiple podcast series (365 Amplified, 608 Soccer, Black Oxygen, OuttaDeeBox Podcast, and Real Talk with Henry Sanders), a jobs board service, and a membership/funding program. The organization focuses on community journalism covering local news, business, sports, arts, health, and cultural topics.
Differentiator
Problem solved
Functional benefit
Brands
- 365 Amplified: Podcast series covering local news and current events
- 608 Soccer
- Black Oxygen
- OuttaDeeBox Podcast
- Real Talk with Henry Sanders
Products and services
- Madison365 News Website Digital news platform providing free local news coverage for the Madison, Wisconsin area across Community, Business, Sports, Arts, and Health verticals, with regular article publication and an archive of 1,935+ pages.
- 365 Amplified (Podcast) Podcast series covering local news and current events in Madison, including coverage of significant local incidents and community issues.
- 608 Soccer (Podcast) Soccer-focused podcast covering local soccer in the Madison 608 area code, including interviews with local players, coaches, and coverage of local teams.
- Black Oxygen (Podcast) Podcast featuring conversations on topics related to Black communities in Madison, including interviews and discussions on arts and culture.
- OuttaDeeBox Podcast Podcast series offering local Madison-area news and cultural coverage.
- Real Talk with Henry Sanders (Podcast) Podcast featuring in-depth conversations and interviews hosted by Henry Sanders on community issues, politics, and social topics relevant to Madison.
- Madison365 Jobs Board Job posting platform allowing employers to submit paid job listings and job seekers to browse local employment opportunities in the Madison area.
- Madison365 Members and Funders Program Membership and funding program allowing readers and supporters to contribute financially via donations and memberships to support ongoing Madison365 journalism operations.
Companies that use Madison 365
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Madison 365 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madison 365 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Madison 365 competitors and assessment
Company assessmentEmerging players
- Chalkbeat: Nonprofit digital news outlet covering education. Comparable as a nonprofit, mission-driven, local-to-regional newsroom using newsletters, podcasts, and reader-supported revenue — analogous operating model with a different beat focus.
Direct peers
- Wisconsin Watch: Wisconsin-focused nonprofit, nonpartisan newsroom. Comparable as another Wisconsin-based digital-first nonprofit news outlet; Madison 365 has actually carried Wisconsin Watch reporting (Brittany Carloni byline appears on Madison365), showing direct content overlap and audience crossover.
- Isthmus: Madison, Wisconsin alternative weekly covering news, arts, and culture. Overlaps directly with Madison 365's community/arts/health verticals and competes for the same Madison-area reader and advertiser base.
- Block Club Chicago: Nonprofit, digital-first neighborhood newsroom covering Chicago neighborhoods. Strongest model comparable to Madison 365: reader-funded, community-focused, vertical-driven local news with newsletter and direct-to-consumer engagement.
- The Cap Times: Madison, Wisconsin's longtime alternative weekly newspaper, now digital-first. Directly competes for the same Madison readers and advertisers with community and progressive coverage; the most direct local editorial competitor.
- Milwaukee Courier: Community-focused African American newspaper in Wisconsin. Comparable as a culturally specific, community-driven local news outlet serving Black audiences in Wisconsin — closely mirrors the niche occupied by Madison 365's 'Black Oxygen' podcast and community coverage.
Regional players
- Madison Magazine: Madison-based monthly magazine covering city life, business, and culture. Adjacent competitor for Madison consumer advertising dollars and reader attention across similar verticals (arts, business, community).
- The Daily Cardinal: University of Wisconsin–Madison student-run daily covering campus and broader Madison. Overlaps in Madison-area news, particularly government and community issues, though primarily targets a student subset of the Madison audience.
Broad incumbents
- Wisconsin Public Radio: Statewide public radio network producing daily news and podcasts in Wisconsin. Competes for the same local-news audience, has a mature podcast portfolio analogous to Madison 365's five-show slate, and operates listener-supported.
- Milwaukee Journal Sentinel: Major regional daily covering Wisconsin including Madison. Broader incumbent with overlapping Madison coverage, much larger newsroom and ad footprint, and a paywall model — competes for the same state-level advertiser pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Madison 365 social profiles
Digital presenceMadison 365 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison 365 leadership team
Management profileNumber of profiles
Profiles2 records
Madison 365 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison 365 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison 365
What does Madison 365 do?
Madison 365 is a digital-first local news media outlet that publishes free online journalism covering Community, Business, Sports, Arts, and Health for the Madison, Wisconsin area. Its core offering is the madison365.com news website, augmented by a five-podcast network (365 Amplified, 608 Soccer, Black Oxygen, OuttaDeeBox, Real Talk with Henry Sanders), a local jobs board for employers, and a members/funders donation program supporting reader-funded reporting.
Is Madison 365 a public or private company?
Madison 365 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison 365 founded?
Madison 365 was founded in 2015. It employs 1 to 10 people.
Where is Madison 365 based?
Madison 365 is headquartered in Madison, United States, in the North America region.
How does Madison 365 make money?
Three revenue lines are on record. Donations and Memberships are the primary driver. The others are advertising and job Listings.
Who are Madison 365's main competitors?
Chalkbeat is listed as an emerging player. Direct peers are Wisconsin Watch, Isthmus, Block Club Chicago, The Cap Times and Milwaukee Courier. Regional players are Madison Magazine and The Daily Cardinal. Broad incumbents are Wisconsin Public Radio and Milwaukee Journal Sentinel.
Does Madison 365 have an API?
No public API is recorded for Madison 365.
What industry is Madison 365 in?
Madison 365's product category is Local Digital News Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.