Madison Scouts
Madison Scouts, a drum and bugle corps and youth performing arts organization operated by Forward Performing Arts Inc., serves young performers in Wisconsin and the broader Midwest through competitive corps membership, summer camps, alumni programming, and leadership development.
- Company typePrivate
- Founded-
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Madison Scouts does
Madison Scouts is a youth performing arts organization operating under Forward Performing Arts Inc., a Wisconsin-incorporated nonprofit headquartered at 2935 S Fish Hatchery Rd. #401, Madison, WI 53711. The organization's flagship offering is the Madison Scouts Drum & Bugle Corps, a competitive marching arts program for youth performers. It also operates Black Star Drum Line, Forward Leadership (a leadership development initiative), and a Summer Camp Marching Arts Experience that, for the 2026 season, is offered at three Wisconsin locations. Customer segments are individuals: young performers and their families, alumni, and community volunteers. Engagement is driven through annual auditions, summer camps, public performances (including opening events at venues such as Breese Stevens Field), and an alumni network at madisonscoutsalumni.org.
The underlying technology is primarily operational and marketing infrastructure: a public website (forwardperformingarts.org), an e-commerce storefront at scoutsproshop.com, social channels (Facebook, Twitter, YouTube, Instagram), and document/file management supported by WESCAN Files and DSI. Equipment partnerships with Yamaha, Zildjian, Vic Firth, Remo, and ON2 Percussion supply percussion and brass instruments. The organization has no proprietary software platform, no mobile app, no published APIs, and no disclosed AI/ML capabilities.
The business model combines recurring program tuition (annual cycle, with financial assistance available), donations through the Forward Giving program, and merchandise/apparel sales via scoutsproshop.com. Distribution is regional, concentrated in Wisconsin and the broader Midwest. Marketing relies on organic social, content/news, and event-driven community engagement, with no paid-advertising channels disclosed.
Madison Scouts firmographics
Firmographics- Name
- Madison Scouts
- Legal name
- Forward Performing Arts Inc.
- Website
- https://madisonscouts.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madison Scouts, a drum and bugle corps and youth performing arts organization operated by Forward Performing Arts Inc., serves young performers in Wisconsin and the broader Midwest through competitive corps membership, summer camps, alumni programming, and leadership development.
- Ownership category
- akta.pro rank
Madison Scouts industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)
- akta.pro secondary industries
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where Madison Scouts is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Madison Scouts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Program Tuition: Tuition fees for drum and bugle corps membership and summer camp marching arts programs at multiple Wisconsin locations
- Donations and Support: Direct contributions from supporters through the Forward Giving program, supporting students of the Madison Scouts
- Merchandise Sales: E-commerce sales through scoutsproshop.com including apparel, merchandise, and donations/support products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Program Tuition - Financial Assistance Available |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Madison Scouts product offering
Product offeringCore offering
Madison Scouts is a youth performing arts organization that operates a competitive drum and bugle corps program alongside summer camp marching arts experiences, audition-based membership, leadership development, and a related drum line program. The organization sells merchandise through its own pro shop and relies on donations and tuition to fund its programs.
Product overview
Madison Scouts is a youth performing arts organization operating under Forward Performing Arts Inc. The core offering is the Madison Scouts Drum & Bugle Corps, a competitive marching arts program. Supporting programs include Summer Camp (marching arts experience at multiple Wisconsin locations), the Audition Program (with sub-programs like The Madison Scouts Experience, Tuition & Financial Assistance, and Midwest Combine Experience Camp), Forward Leadership (leadership development), and Black Star Drum Line (a related drum line program). The organization is not a technology company but rather a performing arts and youth development organization.
Differentiator
Problem solved
Functional benefit
Brands
- Black Star Drum Line: Drum line program under FPA programs
- Forward Leadership
Products and services
- Madison Scouts Drum & Bugle Corps
Companies that use Madison Scouts
Customer profileSegments4 records
Ideal customer profiles3 records
Madison Scouts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madison Scouts partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- YamahacoreMusical instruments partner providing support for the Madison Scouts drum and bugle corps programs
- ZildjiancoreCymbal manufacturer partner supporting the organization's percussion programs
- Vic FirthcoreDrumstick and percussion mallet partner for the organization's drumming needs
- RemocoreDrum head manufacturer partner supporting percussion equipment needs
- ON2 PercussioncorePercussion partner providing specialized percussion equipment and expertise
- FlashpointminorMarketing partner supporting visual media and promotional efforts
- Flash Visual MediaminorVisual media partner providing promotional video and content production
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Madison Scouts competitors and assessment
Company assessmentDirect peers
- Boston Crusaders: DCI World Class drum and bugle corps based in Boston, Massachusetts. Direct peer on the DCI circuit with comparable nonprofit structure, tuition revenue, and youth membership model.
- Phantom Regiment: DCI World Class drum and bugle corps based in Rockford, Illinois. Direct peer in the Midwest with overlapping geographic recruitment territory and identical youth marching arts program structure.
- Carolina Crown: DCI World Class drum and bugle corps based in Fort Mill, South Carolina. Direct peer operating the same youth competitive marching arts program with audition-driven membership.
- The Cadets: DCI World Class drum and bugle corps based in Allentown, Pennsylvania. Direct peer with a similarly long-standing history, nonprofit governance, and competitive marching arts mission.
- Blue Devils: DCI World Class drum and bugle corps based in Concord, California. Direct peer: same competitive circuit, same audition-based tuition model, same marching arts mission as Madison Scouts.
- Santa Clara Vanguard: DCI World Class drum and bugle corps based in Santa Clara, California. Direct peer with the same competitive drum and bugle corps mission, audition-based recruiting, and tour-based summer operations.
- Bluecoats: DCI World Class drum and bugle corps based in Canton, Ohio. Direct peer competing on the same circuit with a comparable audition, tuition, and summer tour model.
- Spirit of Atlanta: DCI World Class drum and bugle corps based in Atlanta, Georgia. Direct peer operating on the same competitive circuit with a comparable audition, tuition, and tour-based operating model.
- The Cavaliers: DCI World Class drum and bugle corps based in Rosemont, Illinois. Direct peer competing in the same Drum Corps International circuit with the same membership, tuition, and tour-based operating model.
Broad incumbents
- Music for All: National nonprofit supporting music education, including marching arts programs and student performer communities. Broad incumbent: not a single drum corps but operates in the same youth performing arts education space with overlapping audience and donor base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Madison Scouts social profiles
Digital presenceMadison Scouts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Scouts leadership team
Management profileNumber of profiles
Madison Scouts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Madison Scouts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Scouts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Scouts
What does Madison Scouts do?
Madison Scouts is a youth performing arts organization that operates a competitive drum and bugle corps program alongside summer camp marching arts experiences, audition-based membership, leadership development, and a related drum line program. The organization sells merchandise through its own pro shop and relies on donations and tuition to fund its programs.
Is Madison Scouts a public or private company?
Madison Scouts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison Scouts founded?
Madison Scouts was founded in -1. It employs 11 to 50 people.
Where is Madison Scouts based?
Madison Scouts is headquartered in Madison, United States, in the North America region.
How does Madison Scouts make money?
Three revenue lines are on record. Program Tuition is the primary driver. The others are donations and Support and merchandise Sales.
Who are Madison Scouts's main competitors?
Direct peers on record are Boston Crusaders, Phantom Regiment, Carolina Crown, The Cadets, Blue Devils, Santa Clara Vanguard, Bluecoats, Spirit of Atlanta and The Cavaliers. Music for All is listed as a broad incumbent.
Does Madison Scouts have an API?
No public API is recorded for Madison Scouts.
What industry is Madison Scouts in?
Madison Scouts's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMALAJ, Music Camps (Band, Choir, Instrument Intensive), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 61162 and its SIC code is 8200.