Mad Marks Experiential Marketing Agency

What Mad Marks Experiential Marketing Agency does

Mad Marks Experiential Marketing Agency is a Dubai-headquartered experiential marketing and festival organization firm serving enterprise corporations, government entities, and entertainment clients across the Middle East, with additional operational presence in Saudi Arabia, Qatar, and France. Founded in 2019 by CEO Markos Desta, the firm offers twelve service lines organized into six core offerings (Festival Organization, Corporate Events, Brand Activation, Shows & Performances, Conferences/Exhibitions, and Public Attractions) and six supporting sub-services (Show Creation, Administrative Paperwork, Municipality Accreditation, Emergency Response Plan Design, Design & CAD Drawings, and Inclusivity and Accessibility Planning). The firm's marquee engagements include multi-festival launches for Dubai Parks & Resorts, the Urban Beach Festival for Meraas, the Chinese New Year celebration for Mubadala, the Winter Festival for Expo City Dubai, and government cultural festivals including Mother of the Nation and the Happiness Journey, with notable outcomes such as a 200,000+ visitor four-day music festival and tens-of-thousands-attended fireworks displays.

The firm operates a project-based professional services revenue model with quote-based pricing and no publicly disclosed fee schedule. Its go-to-market is direct enterprise and government field sales, supported by portfolio-driven marketing, client testimonials from C-suite executives, and an active website featuring case studies and newsletter capture. Headcount is reported at six, suggesting a lean core team that relies on an extensive subcontractor and talent network for execution — an ecosystem the firm positions as a core competitive differentiator.

The company is privately held and founder-controlled, with no disclosed institutional investors, funding rounds, parent entities, or M&A activity. Strategic priorities, as evidenced by service expansion and multi-country footprint, appear focused on broadening the GCC presence (notably Saudi Arabia under Vision 2030) and deepening wallet share through compliance-adjacent services such as municipality accreditation and emergency response planning.

Name

Mad Marks Experiential Marketing Agency

Legal name

Mad Marks Events and Marketing

Website

https://madmarksme.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Mad Marks is a Dubai-based experiential marketing and festival organization agency serving enterprise corporations and government entities across the GCC, offering turnkey event services from concept and accreditation to execution and review. The firm runs large-scale festivals, corporate events, brand activations, and public attractions with a lean core team and an extensive talent and contractor network.

Ownership category

akta.pro rank

Product category

Experiential Marketing & Event Management Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Event Staffing, Ushers & Brand Ambassadors (HSACAAAF), Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Experiential marketing services
• Festival organization
• Corporate event management
• Brand activation
• Event accreditation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Festival Organization Services: Full-service festival planning and execution including concept development, venue management, talent booking, and on-site operations. Revenue generated through project-based fees for large-scale events.
2. Corporate Events: Customized corporate event services including brand activation, conferences, and exhibitions. Billed as comprehensive turnkey solutions.
3. Accreditation Services: Municipality accreditation processing, health and safety compliance, and emergency response planning services for events.
4. Design & CAD Services: Computer-Aided Design drawings for event layouts, stage designs, and spatial planning.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mad Marks Experiential Marketing Agency is a Dubai-based event management and experiential marketing firm that plans, designs, and executes festivals, corporate events, brand activations, shows, conferences, and public attractions across the Middle East. It delivers turnkey solutions spanning concept development, venue planning, talent and performer booking, design and CAD layout, municipality accreditation, and on-site event execution. Its work spans enterprise clients (Dubai Parks & Resorts, Meraas, Mubadala, Expo City Dubai) and government entities in the UAE, Saudi Arabia, Qatar, and Paris.

Product overview

Mad Marks is an experiential marketing agency offering a comprehensive suite of event services across the Middle East. The core offering consists of six main service areas: Festival Organization, Corporate Events, Brand Activation, Shows & Performances, Conferences/Exhibitions, and Public Attractions. These are complemented by six supporting sub-services: Show Creation & Conceptualization, Administrative Paperwork, Municipality Accreditation, Emergency Response Plan Design, Design & CAD Drawings, and Inclusivity and Accessibility Planning. Together, these services provide turnkey solutions for festivals and events, from initial concept development through execution and review.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Organization

Quantifiable outcome

• 200,000+ visitors attracted to single music festival event
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency under IPG that designs and delivers large-scale brand activations, festivals, and live events. Directly comparable to Mad Marks' brand activation and corporate event services, but operates globally with significantly greater scale and headcount.
• George P. Johnson Experience Marketing: Large global experiential marketing agency known for corporate events, conferences, exhibitions, and brand experiences. Compares to Mad Marks across the corporate events and conferences/exhibitions service lines, with broader geographic footprint and deeper technology integration.
• Sparks: Global experiential marketing agency delivering brand activations, pop-ups, and large-scale events for major brands. Closely comparable to Mad Marks' brand activation and festival services, though operating at materially larger scale across multiple continents.
• Pico Group: Asia-headquartered total brand activation agency with strong Middle East presence, offering exhibitions, events, conferences, and brand experiences. Directly comparable to Mad Marks' corporate events, exhibitions, and public attractions offerings, with significantly larger headcount and regional reach.

Direct peers

• MKG (MKG Experience): US-based independent experiential marketing agency specializing in brand activations, immersive experiences, and live events. Closely comparable to Mad Marks in service mix (brand activation, shows, festivals) and mid-sized agency positioning.
• HotHouse Middle East: Middle East-headquartered brand experience and events agency serving enterprise clients across the GCC. Direct peer to Mad Marks in region, vertical, and service offering (brand activations, corporate events, festivals).
• Snrbrwn (Shoreline Brown / Brown & Co): Independent experiential and creative agency based in Dubai serving regional and global brands across activations, events, and content. Comparable to Mad Marks in geography, scale, and experiential creative focus.
• T7 Events & Productions: Dubai-based events and production company offering festival organization, brand activations, and corporate event management across the Middle East. Closely matches Mad Marks' core service portfolio and regional positioning.
• Done Events: UAE-based event management and experiential marketing agency delivering corporate events, exhibitions, and brand activations. Directly comparable to Mad Marks in core service lines and Gulf-based enterprise client base.

Regional players

• Brands Studio Live: Saudi-headquartered experiential agency serving brands and government entities across KSA and the GCC. Comparable to Mad Marks in corporate events and public festival delivery, with a stronger Saudi government-relations footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madmarksme
• Facebookfacebook.com/madmarksme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Marks Experiential Marketing Agency