Madness Live!

What Madness Live! does

Madness Live! is a Spanish independent music promoter (legal entity MADNESS LIVE, S.L.U., registered in Murcia, January 2016) that organizes and tickets rock and metal concerts and festivals across Spain. Its primary business is booking international touring acts — including legacy headliners such as Judas Priest, Iron Maiden, Scorpions, Dream Theater, and Opeth — and selling tickets directly to consumers through its proprietary e-commerce platform at madnesslive.es. The platform supports QR code / print-at-home digital ticketing with Redsys-secured credit card processing and integrates with Spain's Bono Cultural Joven youth cultural voucher program. The company owns and operates four recurring festival brands: Rock Imperium Festival (annual, Cartagena), Be Prog! My Friend (progressive music, Barcelona), Rock The Sun (Barcelona), and Okkult Session (Barcelona), plus a merchandise shop, a fan membership club (Club de Socios), a digital music publication (Madness Zine), and a press accreditation system.

Revenue derives primarily from ticket sales (transaction-based, with booking fees), supplemented by branded merchandise (T-shirts, accessories, tote bags, hoodies, plus festival-specific lines) and a recurring membership subscription. Ticket pricing is unit-based with per-event variation (example: €25 + booking fees for Steve N Seagulls at Sala López, Zaragoza). The customer base is exclusively B2C rock and metal fans, distributed across at least nine Spanish regions — Murcia, Catalonia, Madrid, Andalusia, Basque Country, Comunidad Valenciana, Galicia, Aragon, and Navarre. Distribution is direct via the own e-commerce storefront plus physical venue box office until approximately two hours before doors open. Marketing relies on a seven-platform organic social presence, Madness Zine editorial content, email newsletter, SEO, and PR/media relations, with no paid acquisition channels disclosed.

The company is privately held with no disclosed investors, subsidiaries, or M&A activity, operates with a lean team of approximately 8 employees, holds no patents, and reports no revenue. It maintains professional industry standing via membership in the Asociación de Promotores Musicales (APM) and is GDPR-compliant. The forward calendar visible on the homepage extends through 2027 with 25+ announced tours and festival editions, indicating a stable, event-driven operating cadence.

Name

Madness Live!

Legal name

MADNESS LIVE, S.L.U.

Website

https://madnesslive.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Madness Live! is a Spanish independent music promoter that books and tickets rock and metal concerts and festivals across Spain, operating the Rock Imperium, Be Prog! My Friend, Rock The Sun, and Okkult Session festivals, plus a direct-to-consumer ticketing, merchandise, and membership platform serving B2C rock and metal fans.

Ownership category

akta.pro rank

Product category

Live Music Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

Keywords

• Live music promotion
• Concert ticketing
• Music festival organization
• Rock event management
• Concert merchandise retail

Headquarters

HQ city

Alhama de Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets for rock and metal concerts and festivals organized by Madness Live! in Spain. Online sales via their e-commerce platform with service/booking fees.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, accessories, totebags, and hoodies through their online shop. Also includes festival-specific merchandise for Rock Imperium, Be Prog! My Friend, Rock The Sun, and Okkult Session.
3. Membership Club: Madness Live! membership club (Club de Socios) offering exclusive benefits to registered members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madness Live! is a Spanish music promoter that organizes and sells tickets for rock and metal concert tours and branded festivals across Spain, including Rock Imperium Festival, Be Prog! My Friend, Rock The Sun, and Okkult Session. The company operates an integrated e-commerce platform combining online ticket sales with QR/barcode digital tickets, a merchandise shop, and a fan membership club.

Product overview

Madness Live! is a Spanish rock and metal concert promoter and ticketing platform that operates as a unified e-commerce ecosystem combining ticket sales, merchandise sales, and event organization. The core offering consists of an online ticket sales platform for concerts and tours across Spain, complemented by a merchandise shop selling band merchandise (T-shirts, accessories, tote bags, hoodies). The company has developed several proprietary festival sub-brands including Rock Imperium Festival (their flagship annual festival in Cartagena), Be Prog! My Friend Festival (progressive metal in Barcelona), Rock The Sun Festival (outdoor rock in Barcelona), and Okkult Session (extreme music series in Barcelona). Additional services include a digital music publication (Madness Zine), a membership club for exclusive presales, a press accreditation system, and integration with Spain's Bono Cultural youth cultural bonus program for ticketing payments.

Differentiator

Problem solved

Functional benefit

Brands

• Rock Imperium Festival: Annual rock and metal festival organized by Madness Live! in Cartagena, Spain, featuring international acts
• Be Prog! My Friend
• Rock The Sun
• Okkult Session
• Madness Zine
• Madness Live! Club

Products and services

• Online Ticket Sales Online ticket sales platform for rock and metal concerts and tours across Spain, offering digital delivery via email with QR code/barcode tickets, print-at-home option, and secure Redsys payment processing for credit cards.
• Merchandise Shop Online store selling rock and metal band merchandise including T-shirts, accessories, tote bags, and hoodies, plus festival-specific merchandise lines for Rock Imperium, Be Prog! My Friend, Rock The Sun, and Okkult Session.
• Rock Imperium Festival Flagship annual rock and metal festival held in Cartagena, Spain, featuring international headlining acts such as Judas Priest and other major touring bands.
• Be Prog! My Friend Festival Annual progressive rock and metal festival held at Poble Espanyol in Barcelona, featuring progressive and alternative metal acts.
• Rock The Sun Festival Annual outdoor rock festival held at Carpa Poble Espanyol in Barcelona, featuring rock and metal band performances.
• Okkult Session Series of dark and extreme music sessions held at Carpa Poble Espanyol in Barcelona, featuring atmospheric black metal and extreme music acts.
• Madness Live! Membership Club (Club de Socios) Recurring membership club for registered fans offering exclusive benefits such as presale access to concert tickets, special offers, and exclusive Madness Live! community perks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Asociación de Promotores Musicales (APM)minorOthersOfficial member of the Spanish Association of Music Promoters (APM), the industry association representing music promoters in Spain. Demonstrates industry legitimacy and adherence to professional standards.
• Ministry of Culture and Sports (Bono Cultural)minorOthersParticipates in the Spanish Bono Cultural Joven government program, allowing young people to use their €400 cultural voucher for concert tickets. Madness Live! is an authorized vendor for live music experiences under this program.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Graspop Metal Meeting: Belgium's leading hard rock and metal festival. Comparable as a European destination rock/metal property and as a competitor for international headliner booking budgets.
• Hellfest Open Air Festival: France's flagship rock and metal festival drawing 180,000+ attendees annually. Comparable as an Iberian/European destination rock/metal IP, with overlapping international headline artist pool.
• Live Nation Spain: Spanish arm of the global Live Nation live entertainment conglomerate. Competes for routing of international rock/metal tours in Spain but operates a much wider portfolio across genres and venues.
• Primavera Sound: One of Europe's largest multi-genre music festivals, headquartered in Barcelona with year-round live programming. A much larger incumbent that occasionally overlaps with Madness Live!'s rock-leaning audience and Barcelona venues.
• Wacken Open Air: Premier global metal festival in Germany and reference benchmark for any European rock/metal festival operator. Comparable IP/event-design framing even though they operate at much larger scale.

Others

• Asociación de Promotores Musicales (APM) Members: The Spanish industry body of which Madness Live! is a member. Includes peers such as Live Nation Spain, Primavera Sound, and Relsbet/Coque Malla promoters, providing context for Madness Live!'s standing among Spanish concert promoters.

Direct peers

• Leyendas del Rock: Annual rock and metal festival in Villena (Alicante), Spain. Direct competitor for Spain's metal concert-goer wallet share with overlapping international headliner profiles and ticket-driven model.
• Rockfest Barcelona: Multi-day classic rock and metal festival in Barcelona. Competes head-to-head with Madness Live!'s Be Prog!, Rock The Sun, and Okkult Session brands for shared venues and rock/metal attendees in Catalonia.
• Resurrection Fest: Spain's largest rock and metal festival held annually in Viveiro, Galicia. Directly competes with Madness Live! for the same rock/metal fan segment in Spain and overlaps with several of their headlining acts.
• Download Festival Madrid: Spain edition of the global Download Festival rock/metal franchise. Operates in Madrid with a similar hybrid of international headliners and broader rock/metal programming as Madness Live!'s flagship Rock Imperium Festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MadnessLive
• YouTubeyoutube.com/c/madnessliveprods
• Facebookfacebook.com/madnessliveproductions
• LinkedInlinkedin.com/company/madness-live
• Instagraminstagram.com/madnesslive
• TikToktiktok.com/@madnessliveprods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madness Live!