EMPPLAN | madpat GmbH

Name

EMPPLAN | madpat GmbH

Legal name

madpat GmbH

Website

https://madpat.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• E-commerce development
• Online marketing services
• Corporate design
• Search engine technology
• Employee deployment software

Headquarters

HQ city

Leonberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Consulting Services: Professional consulting services for brand management, communication strategies, media analysis, usability optimization, and communication consulting. Provided as project-based engagements.
2. Software Development & Implementation: Custom software development including Magento e-commerce stores, Odoo ERP integration, API integration projects, and module development. Revenue generated from development projects and ongoing technical support.
3. Online Marketing Services: Google Ads management, social media management, and search engine optimization services. Provided as ongoing retainer engagements with certified Google partner status.
4. EMPPLAN Software Licensing: Proprietary employee deployment planning software offered as promotion software for sales and promotion agencies, generating recurring software licensing revenue.
5. vendendoo Platform: Search and recommendation engine technology potentially offered as a platform or licensing solution to e-commerce clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

madpat GmbH is a Stuttgart-based e-commerce and communication agency offering consulting, software development, and digital marketing services. The company develops certified Magento e-commerce stores, integrates Odoo ERP/CRM systems, manages Google Ads campaigns as a Google Partner, and delivers corporate design and website projects. In parallel, the firm sells two proprietary software products: EMPPLAN, a B2B employee deployment planning solution for sales and promotion agencies, and vendendoo, a self-learning search and recommendation engine for online shops.

Product overview

EMPPLAN | madpat GmbH operates as an E-Commerce and Communication Agency offering a portfolio of proprietary software products and professional services. The core product offerings include EMPPLAN, an in-house B2B software for employee deployment planning and sales promotion management, and vendendoo, a self-improving search engine and real-time recommendation engine for e-commerce platforms. The company provides complementary professional services including Magento e-commerce development (certified for both Magento 1 and Magento 2), Odoo ERP/CRM integration, online marketing (Google Ads as a certified partner, social media, SEO), corporate design and branding, website development (WordPress), and advanced Google Analytics tracking implementation. The product portfolio is unified under the agency's broader service umbrella, with EMPPLAN and vendendoo as distinct product lines supplemented by agency services.

Differentiator

Problem solved

Functional benefit

Brands

• EMPPLAN: B2B software for employee deployment planning - an in-house development by madpat. The promotion app supports sales and promotion agencies as well as sales teams in the daily administration of events and sales processes at the point of sale.
• vendendoo

Products and services

• EMPPLAN In-house B2B software for employee deployment planning and sales promotion management. Supports sales and promotion agencies and sales teams in the daily administration of events and sales processes at the point of sale.
• vendendoo Self-improving search engine and real-time product recommendation engine for e-commerce platforms. Uses dynamic live scoring with machine-learning technology to provide personalized product recommendations without manual configuration.
• Magento E-Commerce Development Certified Magento development services covering both Magento 1 and Magento 2 platforms, including online store development, usability optimization, and full e-commerce implementation.
• Odoo ERP & CRM Integration Odoo open-source ERP and CRM integration services, including merchandise management system conversion, shop system integration, and API development for international multi-shop environments.
• Online Marketing Services Digital marketing services including Google Ads management (as a certified Google partner), social media management, and search engine optimization (SEO) strategy and consulting.
• Corporate Design & Branding Brand identity development including logo design, corporate branding, corporate architecture, and print materials such as business cards, flyers, and brochures.
• Website & Landing Page Development Website development using WordPress and custom CMS solutions, including landing page optimization for inquiry generation and responsive mobile design.
• Google Analytics Tracking Implementation Advanced e-commerce tracking implementation including Google Analytics integration with extended e-commerce features, custom tracking KPIs, and data protection-compliant evaluation systems.

Quantifiable outcome

• Successfully implemented Google Analytics Advanced E-Commerce Tracking replacing econda for München Ticket
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified Google Partner agency with official partner badge. Provides Google Ads management, Google Analytics implementation, and online marketing services. madpat manages Google Ads accounts and provides training to clients like München Ticket on Google's advertising platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• integer_net GmbH: German Magento agency with strong developer-credentials and e-commerce extension/module development. Comparable for the Magento specialist positioning, certified developer credentials and project-based agency work.
• Netresearch GmbH & Co. KG: German Magento and TYPO3 agency providing e-commerce consulting, development and digital marketing services. Comparable as a Magento-specialised German agency with similar portfolio-driven GTM and project-based revenue model.
• Basecom GmbH: German digital agency specialising in Magento/Adobe Commerce, Shopware and Pimcore implementations. Closely comparable in Magento-certified development, ERP integration scope and SMB/mid-market retail client focus.
• 8mylez GmbH: Berlin-based Magento and Shopware agency offering e-commerce strategy, design, development and digital marketing. Comparable as a German e-commerce agency competing for similar Magento implementation mandates.
• elaboratum GmbH: Hamburg-based German agency focused on Magento, Shopware and Pimcore with strong e-commerce strategy and online marketing capabilities. Directly comparable in service mix (consulting, development, marketing) and target customers.
• flagbit GmbH: German Magento Gold Partner and Pimcore systems integrator offering e-commerce, ERP/PIM integration and digital marketing. Comparable as a similarly credentialed DACH e-commerce agency competing for retail implementation work.
• comwrap GmbH (valantic): German Magento and Adobe Commerce agency offering e-commerce consulting, design, development and online marketing services. Highly comparable as a same-region Magento specialist competing for the same German Mittelstand e-commerce mandates.

Others

• Odoo SA: Open-source ERP/CRM platform that madpat integrates with for retail clients. Relevant as a key technology partner/enabler whose product evolution and partner ecosystem influence the agency's ERP integration practice.

Broad incumbents

• valantic GmbH: Larger European digital services group with dedicated e-commerce, ERP and customer experience practices (includes the former comwrap). Relevant as a much larger incumbent competing for the same enterprise e-commerce RFPs but with broader portfolio and deeper bench.
• Adobe (Adobe Commerce / Magento): Owner of the Magento/Adobe Commerce platform on which madpat's core competency is built. Relevant as the platform incumbent whose partner programme, pricing and roadmap directly shape the agency's economics and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madpat-empplan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMPPLAN | madpat GmbH