UPMPM

What UPMPM does

The Asociación Madres de Plaza de Mayo is an Argentine non-profit human rights organization founded on April 30, 1977, in Buenos Aires by mothers of persons disappeared during the country's 1976–1983 military dictatorship. Its core function is advocacy for memory, truth, and justice regarding the estimated 30,000 disappeared, executed through a continuous weekly Thursday march at Plaza de Mayo that has now surpassed 2,500 consecutive editions. The organization's products and services are educational and cultural rather than technological: a documentary film ('Todos son mis hijos') distributed free for institutional screenings, published educational materials and books (including two volumes of March 24 speeches compiled with Universität Konstanz, 1981–2026), the Universidad de las Madres academic initiative, periodic congresses on communication and journalism, and a magazine ('¡Ni un Paso Atrás!').

The Association sustains itself exclusively through donations and solidarity contributions via the 'Asociación Amigas y Amigos de las Madres' channel; it has no commercial revenue model, no pricing tiers, and no investor base. Its go-to-market is grassroots advocacy and media, with active distribution across a website (madres.org), social platforms (Facebook, Instagram, YouTube, X, Telegram), community radio (AM530), the cultural space ECuNHi, and partner universities. Distribution is deliberately free and open, consistent with the organization's advocacy mission rather than commercial monetization.

The Association is governed by its remaining active members and operates with a stated headcount of 10. Following the death of longtime president Hebe de Bonafini in November 2022, the organization continues under mothers including Carmen Arias and Josefa 'Pina' de Fiore. In March 2025, Carmen Arias publicly noted the organization's financial stress ('Los gastos son elevados y no alcanza'), indicating donation inflows are insufficient to cover operating costs. The Association has no subsidiaries, no investors, no patents, and no technology stack beyond a standard content website.

Name

UPMPM

Legal name

Asociación Madres de Plaza de Mayo

Website

https://madres.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Asociación Madres de Plaza de Mayo is an Argentine non-profit human rights organization founded in 1977 that advocates for memory, truth, and justice regarding the 30,000 victims of the 1976–1983 military dictatorship, primarily through continuous weekly marches at Plaza de Mayo, educational publications, documentary film, and university partnerships.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA), Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Human rights advocacy
• Memory preservation
• Educational publishing
• Documentary film
• Grassroots activism

Headquarters

HQ city

Ciudad de Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels7 records

Core offering

A non-profit human rights organization that advocates for memory, truth, and justice regarding the 1976-1983 Argentine military dictatorship through weekly Thursday marches at Plaza de Mayo, documentary film production, educational materials and publications, the Universidad de las Madres academic initiative, and a recurring magazine. Founded in 1977, it sustains operations through donations and solidarity contributions rather than commercial revenue.

Product overview

The Association of Mothers of Plaza de Mayo operates as a human rights organization offering a portfolio of documentary, educational, and advocacy programs rather than a technology product. Its core offerings include the documentary film 'Todos son mis hijos', published educational materials and books on the Mothers' history, the Universidad de las Madres academic initiative, the weekly Thursday March (Marcha de los Jueves), periodic congresses on communication and journalism, and the magazine '¡Ni un Paso Atrás!'. These products and programs collectively serve the organization's mission of memory, truth, and justice.

Differentiator

Problem solved

Functional benefit

Brands

• Universidad de las Madres: A university-level educational institution operated by the Association for human rights education.
• Todos son mis hijos

Products and services

• Todos son mis hijos (Documentary Film) A documentary film produced by the Audiovisual team of the Association that documents the struggle and testimony of the mothers of the 30,000 disappeared during the Argentine dictatorship. The film is distributed independently and free of charge for collective screenings by political, cultural, and community organizations.
• Material Educativo (Educational Materials) Educational publications including books, compilations of speeches from March 24th demonstrations, and historical accounts of the Mothers' movement, produced in partnership with universities and international institutions and made available as free downloads via Google Drive.
• Universidad de las Madres A university-level educational initiative operated by the Association, offering academic programs and hosting the Cátedra Libre Hebe de Bonafini for human rights education.
• Marcha de los Jueves (Thursday March) The weekly Thursday march around the Pyramid of Plaza de Mayo, the central recurring activity of the Association since April 30, 1977, numbered sequentially (e.g., March N° 2517 in July 2026). These marches feature speeches, political analysis, and solidarity with other social causes and are open to the public.
• Revista ¡Ni un Paso Atrás! The official magazine of the Association of Mothers of Plaza de Mayo, featuring articles on politics, human rights, and the Mothers' ongoing struggle.

Quantifiable outcome

• 2500+ consecutive Thursday marches held since April 1977, representing the longest continuous human rights protest in the world
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Universität Konstanz (Germany)majorStrategic or Co-development PartnerAcademic partnership for editing and publishing two volumes of speeches from March 24 commemorations (1981-2002 and 2003-2026). The first volume was compiled by Cristina Caamaño and Valeria Vegh Weis with participation from Demetrio Iramain.
• Editorial de la Universidad Nacional de La Plata (Edulp)majorStrategic or Co-development PartnerPartnership to publish a collection of books about the Association. Agreement to form a working team for publishing educational and historical materials about the mothers' struggle.
• Facultad de Periodismo y Comunicación Social - Universidad Nacional de La PlatacoreStrategic or Co-development PartnerJoint organization of Pre-Congress and III Congress of Communication and Journalism. Events held at the Faculty featuring panels on media strategies, government-press relations, and social media. Decana Florencia Saintout participated in closing ceremony with Hebe de Bonafini.
• Universidad Nacional de LanúsminorStrategic or Co-development PartnerCo-organization of Pre-Congress of Communication and Journalism at the Cine Universitario 'Tita Merello'. Event held at the university's facilities.
• Universidad de AvellanedaminorStrategic or Co-development PartnerEvent collaboration including discovery of the artwork 'Pañuelo de las Madres' at the university. Participation in university activities and cultural events.
• AM530 RadiominorGTM or Marketing PartnerCommunity radio partner mentioned in the 'Espacios de las Madres' section of the website. Located at the organization's headquarters.
• ECuNHi (Espacio Cultural Nuestros Hijos)minorGTM or Marketing PartnerCultural space operated by the Association, featuring radio programming and cultural activities. Part of the 'Espacios de las Madres' network.
• FeTraES (Federación de Trabajadores por la Economía Social)coreGTM or Marketing PartnerLabor federation representing recovered enterprises, cooperatives, peasant families, and community organizations. Eduardo Montes, federation secretary, regularly speaks at Thursday marches. Represents the economic and social wing of the popular movement.
• UTE (Unión de Trabajadores de la Educación)coreGTM or Marketing PartnerEducation workers' union. Secretary of Human Rights Jorge Godoy regularly speaks at marches. Close alliance in defending public education and workers' rights.
• Organizations requesting film screeningsminorChannel Partner/ Reseller/ DistributorPolitical, cultural, and community organizations that host collective screenings of 'Todos Son Mis Hijos'. The organization provides the film free of charge for these screenings as part of its educational mission.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ECuNHi (Espacio Cultural Nuestros Hijos): Cultural space operated by the Mothers themselves, but listed as a peer for its distinct cultural and educational programming. Hosts the AM530 radio and is an extension of the Association's operational footprint.

Emerging players

• Memoria Abierta: Coalition of Argentine human rights organizations focused on dictatorship-era archives and memory sites. Comparable in educational and documentary work surrounding the same historical period.
• H.I.J.O.S. (Hijos por la Identidad y la Justicia contra el Olvido y el Silencio): Next-generation Argentine human rights organization founded by children of the disappeared. Continues the Mothers' legacy of memory and justice activism with a younger demographic focus.

Direct peers

• Abuelas de Plaza de Mayo: Direct peer organization founded in 1977 in the same Plaza de Mayo context, with overlapping leadership and mission focused on recovering the disappeared children of the dictatorship. Most directly comparable Argentine human rights organization.
• SERPAJ (Servicio Paz y Justicia): Latin American human rights movement founded by Adolfo Pérez Esquivel. Comparable in continuous activism, memory work, and Nobel-recognized peace and justice advocacy across the region.
• APDH (Asamblea Permanente por los Derechos Humanos): Argentine human rights organization founded in 1975, predating the Mothers. Comparable in continuous human rights advocacy, dictatorship-era documentation, and memory activism.
• CELS (Centro de Estudios Legales y Sociales): Leading Argentine human rights and social justice organization founded in 1979. Comparable in advocacy, litigation, and human rights monitoring, with stronger institutional and legal focus.
• Madres de Plaza de Mayo - Línea Fundadora: Split off from the Association in 1986 over leadership disputes. Shares the same founding mission and plaza-based activism but operates as a separate organization with similar weekly march rituals and human rights advocacy.

Broad incumbents

• Amnesty International Argentina: International human rights organization with Argentina chapter. Comparable in advocacy for disappeared persons and political prisoners during the dictatorship, but operationally much larger and globally funded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrensaMadres
• YouTubeyoutube.com/user/madresdelaplaza
• Facebookfacebook.com/madresplazademayo
• Instagraminstagram.com/madresdeplazademayo
• LinkedInlinkedin.com/company/upmpm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPMPM