What InterContinental Madrid does

InterContinental Madrid is a 302-room luxury hotel operated by the private entity HOTELERA EL CARMEN, S.L. (Madrid, NIF B-28041036) under a franchise agreement with InterContinental Hotels Group (IHG), a publicly traded hospitality group. Located at Paseo de la Castellana 49 on the site of the 19th-century Palacio de los Duques de Aliaga and operating since 1953, the property sits in Madrid's financial and diplomatic corridor adjacent to the US Embassy and within a 15-minute drive of the IFEMA convention center.

The hotel generates revenue across five interlocking lines: room accommodation (117 Classic, 145 Premium/Premium Club, and 40 suites including a 400 m² Royal Suite), food and beverage (signature El Jardín restaurant under Executive Chef Miguel de la Fuente, Bar 49, the 200-dish Sunday brunch at €94 per adult, and seasonal Terrace El Jardín), meetings and events (16 meeting rooms, capacity 600, named Best MICE Hotel in Spain 2024), weddings and celebrations (the "Haute Couture Wedding" concept with dedicated specialist Saray Romero), and a wellness center offering Maria Galland treatments, a 24-hour gym, and the exclusive TimeShifter jet lag app integration. The headcount listed is 104, reflecting property-level direct employment under the franchise model.

Distribution combines IHG's global direct channels (IHG.com, IHG One Rewards loyalty program across 6,000+ properties), the hotel's own multi-language booking site (EN/ES/AR/ZH), corporate direct sales for MICE and car exhibitions, third-party reservation platforms including The Fork for restaurants, and dedicated phone and WhatsApp lines. Pricing is dynamic by season and segment, with promotional layers targeting IHG One Rewards members (up to 15% off, third-night-free suite offers). The property is Green Globe certified, GDPR compliant, and participates in EU/Community of Madrid youth-employment programmes, providing ESG and regulatory positioning that supports government and corporate RFP eligibility.

Name

InterContinental Madrid

Legal name

HOTELERA EL CARMEN, S.L.

Website

https://madrid.intercontinental.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

InterContinental Madrid is a 302-room, 70-year-old luxury hotel on Paseo de la Castellana, operated under IHG franchise by HOTELERA EL CARMEN, S.L., serving leisure travelers, corporate MICE clients, wedding parties, and diplomatic guests in Madrid's embassy district.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Corporate meeting venues
• Wedding celebration services
• Wellness spa facilities

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Luxury Hotel Accommodation: Revenue from 302 rooms and suites including Classic, Premium, Premium Club rooms, Junior Suites, Ambassador Suites, Presidential Suites, and Royal Suite. Room revenue is the primary income stream.
2. Food & Beverage: Restaurant El Jardín (fine dining, seasonal menus, weekday lunches), Sunday Brunch (over 200 culinary references, 94 EUR per adult), Bar 49 (cocktails, tapas), Terrace El Jardín (summer dining, DJ sessions), Room Service. Significant F&B revenue stream.
3. MICE and Event Services: Revenue from hosting corporate meetings, conferences, exhibitions, and car exhibitions. The hotel offers 16 meeting rooms with capacity for up to 600 guests, including catering, AV services, and event planning.
4. Wellness and Spa Services: Fitness center (24-hour gym), sauna, and treatment rooms offering Maria Galland beauty and wellness treatments.
5. Wedding and Celebration Services: Wedding planning and execution services including Haute Couture Wedding concept, banquet halls (Albéniz, Toledo), terrace garden, and catering with custom menus designed by Executive Chef Miguel de la Fuente.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

InterContinental Madrid operates a 5-star luxury hotel offering 302 rooms and 33 suites along with multiple food and beverage outlets, a wellness and fitness center, and dedicated event facilities. The hotel provides accommodation, fine dining, MICE (meetings, incentives, conferences, and exhibitions) services, weddings, and special car exhibitions. It operates under franchise with IHG (InterContinental Hotels Group) while being legally owned by HOTELERA EL CARMEN, S.L.

Product overview

InterContinental Madrid is a 5-star luxury hotel offering a comprehensive hospitality portfolio centered around its 302-room accommodation base with 33 luxury suites. The property operates as a unified service offering with interconnected product lines: core accommodation (Rooms & Suites with Club InterContinental exclusive lounge), food & beverage (Restaurante El Jardín, Bar 49, Sunday Brunch, Terraza El Jardín terrace), wellness (InterContinental Wellness with gym and spa), and MICE/events services (meetings, weddings, car exhibitions). Additional supporting services include concierge, room service, laundry, business center, private transfers, and sustainability initiatives through IHG Green Engage. The property is integrated into IHG's global brand ecosystem including IHG One Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Club InterContinental: Exclusive lounge offering private check-in, breakfast buffet, snacks, beverages, and meeting rooms for suite guests
• El Jardín Restaurant
• Bar 49
• Terraza El Jardín
• InterContinental Brunch
• InterContinental Wellness

Products and services

• Rooms and Suites 302 rooms and 33 suites across 7 floors providing luxury accommodation with modern amenities, classic and contemporary designs, and premium comfort for business and leisure travelers staying in Madrid.
• Restaurante El Jardín On-site restaurant offering Mediterranean cuisine with a curated selection of dishes and chef specials, catering to hotel guests and external diners seeking premium dining in Madrid.
• Bar 49 Cocktail and wine bar offering signature cocktails, wine pairings, and snacks in a stylish setting for hotel guests and visitors.
• Sunday Brunch Weekly Sunday brunch service providing a curated selection of food and beverages for hotel guests and external visitors.
• Terraza El Jardín Outdoor terrace providing an open-air food and beverage experience, available seasonally for hotel guests and external visitors.
• InterContinental Wellness In-house wellness facility providing spa treatments, a fully equipped gym, and beauty services using Maria Galland brand products for hotel guests and external clients.
• Meetings and Events (MICE) Event planning and venue service providing meeting rooms, banqueting, catering, and customized setups for corporate conferences, seminars, and business gatherings.
• Weddings (Haute Couture Weddings) Wedding planning service providing bespoke event design, custom menus, and dedicated coordination for couples hosting wedding celebrations at the hotel.
• Car Exhibitions Specialized car exhibition events hosted at the hotel, leveraging its central Madrid location for luxury automotive brand showcases.
• Club InterContinental Premium enhanced-service offering providing exclusive lounge access, additional amenities, and elevated guest experiences for premium room categories and loyalty members.

Quantifiable outcome

• Best MICE Hotel in Spain - World MICE Awards 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Grand ClassminorOthersPremium private car and transportation service partnership providing airport transfers, IFEMA transportation, business meetings logistics, and city tours for hotel guests in high-end vehicles with professional drivers.
• Maria GallandminorOthersLuxury skincare and beauty brand partnership providing spa and wellness treatments at the hotel's wellness center. Maria Galland products are used for facial and body treatments.
• Bodega Más Que VinosminorOthersWine partnership for El Jardín terrace's charcoal menu experience. Ercavio wine pairing offered with charcoal-grilled dishes every Thursday. Local winery showcasing Spanish wine excellence.
• The ForkminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partnership for booking brunch and restaurant table reservations at El Jardín and Terrace El Jardín.
• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerMaster brand partnership with IHG providing global distribution, loyalty program (IHG One Rewards), brand standards, operational support, and marketing platforms. The hotel operates under the InterContinental luxury brand franchise.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• NH Collection Eurobuilding Madrid: Large convention-focused hotel near IFEMA offering extensive MICE capacity; competes for IFEMA-attendee and corporate event demand and operates under a broader multi-property Spanish chain.

Direct peers

• InterContinental Barcelona: Same InterContinental brand in another Spanish gateway city; directly comparable in product mix, MICE focus, and F&B positioning, useful for benchmarking brand-level performance.
• Hotel Único Madrid (Relais & Châteaux): Boutique luxury hotel in the Salamanca district competing for premium leisure and small-event demand with a similar high-touch, F&B-forward positioning in Madrid.
• Rosewood Villa Magna: Luxury hotel on Paseo de la Castellana within walking distance of InterContinental Madrid, targeting the same high-end corporate, leisure, and diplomatic clientele with comparable suite-led product.
• Hyatt Regency Hesperia Madrid: Upper-upscale business hotel in Madrid with significant MICE capacity and corporate clientele, targeting overlapping business travelers and small-to-mid-sized events.
• Four Seasons Hotel Madrid: Newer luxury entrant in central Madrid with strong MICE, F&B, and residential offerings, competing for the same premium leisure and corporate segments at the top of the Madrid market.
• The Madrid EDITION: Lifestyle luxury hotel targeting younger affluent travelers and group events in central Madrid; competes for the same premium transient and corporate social demand as InterContinental.
• Hotel Fénix (Gran Meliá): Luxury heritage hotel in central Madrid positioned for cultural and corporate travelers, comparable in heritage and price tier to InterContinental Madrid.
• Mandarin Oriental Ritz Madrid: Iconic luxury hotel in Madrid competing directly for upscale leisure, MICE, and diplomatic demand on the same luxury tier. Recent multi-year renovation and Mandarin Oriental brand positioning make it the most direct comparable.
• The Westin Palace Madrid: Long-established luxury hotel near the Prado, also targeting corporate events, government clients, and cultural tourism in central Madrid with comparable room counts and MICE infrastructure.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intercontinental-madrid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterContinental Madrid