Klosters-Madrisa Bergbahnen AG

What Klosters-Madrisa Bergbahnen AG does

Klosters-Madrisa Bergbahnen AG operates a four-season mountain resort anchored by the Madrisabahn gondola lift (opened 1965, Bell/Wallmannsberger system) and the barrier-free Schaffürggli six-seater chairlift (2016), connecting Klosters Dorf to the Saaseralp plateau at 1,884 meters in the Swiss canton of Graubünden. The company was spun off from the Davos Klosters Verbund in 2016 and reorganized as an independent Swiss Aktiengesellschaft supported by local investors. It employs roughly 25 staff year-round, scaling to around 130 in winter operations.

The revenue mix spans gondola and lift tickets (day passes, family passes, Topcard season products), gastronomy across three venues (Madrisa-Hof serviced restaurant, Madrisa-Alp self-service with 430-seat capacity, Pizzeria Madrisa-Mia), unique overnight accommodations (tree houses, sleeping barrels, suites under the stars, a mountain stable, teepee tents, camper parking), event-venue rental (1,400-seat Öpfelsee lake stage and seminar rooms), and on-mountain activities (3D archery, scooter rides, mountain biking, yoga, themed trails, Madrisa-Land family adventure playground). Pricing is direct-to-consumer in Swiss francs with family packages, free public transport via the Davos Klosters Premium Card, and dedicated event-team handling of corporate and wedding bookings.

The go-to-market combines event-driven demand generation (Madrisa-Land Festival, Madrisa Trail, Coop Family Hike, Migros Hiking Sounds, Yodeling Day), direct digital channels (website, online shop, monthly newsletter, Instagram, Facebook), and a deep community ecosystem anchored by the 500+-member Pro Madrisa association, the Madrisa Stern Club, and the Madrisa mit Herz foundation for disability inclusion. Sustainability is a strategic pillar: six photovoltaic installations already cover up to 40% of energy needs, and a 2025-2027 alpine solar plant built with Repower, EKZ, and the Municipality of Klosters targets 100% solar-powered operation from winter 2025/26.

Name

Klosters-Madrisa Bergbahnen AG

Legal name

Klosters-Madrisa Bergbahnen AG

Website

https://madrisa.ch

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Klosters-Madrisa Bergbahnen AG operates a year-round Swiss Alpine family mountain resort in Klosters, Graubünden, running gondola and chairlift transport, dining venues, unique accommodations, and the Madrisa-Land adventure playground for families, hikers, bikers, and event clients.

Ownership category

akta.pro rank

Product category

Mountain Resort and Cable Car Tourism

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

akta.pro secondary industries

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

Keywords

• Mountain cable car services
• Alpine tourism resorts
• Family adventure playgrounds
• Mountain gastronomy hospitality
• Alpine event venues

Headquarters

HQ city

Klosters Dorf

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gondola and Lift Tickets: Revenue from selling tickets for gondola rides, hiking passes, day passes, season passes, and Topcard (combined summer/winter pass). Ticket categories include pedestrian, mountain biking with bike transport, and various family packages.
2. Gastronomy Operations: Three restaurant venues: Madrisa-Hof (serviced restaurant), Madrisa-Alp (self-service), and Madrisa-Mia (pizzeria). Revenue from food and beverage sales including brunch services, à la carte dining, and buffet offerings.
3. Unique Accommodations: Revenue from overnight stays in distinctive accommodations: tree houses (4 and 6-person), sleeping barrels, suites under the stars, mountain stable, and teepee tents. Packages include dinner, breakfast, and mountain transport.
4. Event Venue Rental: Revenue from renting venues for corporate events, weddings, seminars, and private celebrations. Venues include Madrisa-Hof (Steinbock-Stuba, Hirsch- & Gamskeller, Chua-Gada), Madrisa-Alp (Albeina-Stuba), Madrisa-Mia (Grottino), and Öpfelsee lake stage (1,400 seats).
5. Activity and Experience Revenue: Revenue from adventure activities including 3D archery course, scooter rides (family and monster scooters), mountain bike transport, guided herb hikes, yoga sessions, and birthday party packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Klosters-Madrisa Bergbahnen AG operates a four-season mountain resort centered on the Madrisa gondola lift and Schaffürggli chairlift, transporting visitors to the Saaseralp plateau at 1,884 meters in Klosters, Switzerland. The company sells gondola and lift tickets, mountain experiences (Madrisa-Land adventure playground, themed hiking trails, 3D archery, scooter rides, mountain biking, yoga), three on-mountain restaurants, unique overnight accommodations (tree houses, sleeping barrels, suites under the stars, mountain stable, teepee tents), and event venues for weddings, corporate seminars, and concerts.

Product overview

Klosters-Madrisa Bergbahnen AG operates as a four-season mountain resort centered around the Madrisa gondola lift connecting Klosters Dorf to the Saaseralp plateau. The product portfolio comprises three interconnected pillars: (1) Mountain transport via the Madrisabahn gondola and Sesselbahn Schaffürggli chairlift; (2) Summer experiences including Madrisa-Land family adventure playground, themed hiking trails (Klara auf der Alp, medicinal herbs, energy trace), 3D archery, scooter rides, mountain biking, and yoga; and (3) Gastronomy comprising Madrisa-Hof (serviced restaurant, built 2013), Madrisa-Alp (self-service), and Pizzeria Madrisa-Mia (valley station). Unique accommodations include tree houses, sleeping barrels, suites under the stars, mountain stable, teepee tent, and camper parking. The company operates seasonal event venues including the Madrisa-Hof for weddings and seminars, Steinbock-Stuba seminar rooms, and the 1,400-seat lake stage at Öpfelsee for concerts. Social initiatives include the Madrisa mit Herz Foundation (barrier-free access) and Madrisa Stern Club membership. Sustainability efforts feature six photovoltaic installations covering 40% of energy needs and an alpine solar power plant (2025-2027) for 100% solar operations.

Differentiator

Problem solved

Functional benefit

Brands

• Madrisa-Land: The largest playground in the Swiss Alps, an adventure area for families featuring games, water activities, animal park, and themed experiences for children.
• Madrisa mit Herz Foundation
• Madrisa Stern Club
• Pro Madrisa

Quantifiable outcome

• 40% energy needs covered by own solar installations
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RepowercoreStrategic or Co-development Partner · 1 January 2025Collaboration on alpine solar power plant project in Zügä area (2025-2027). Joint development of high-altitude solar installation to enable full solar-powered operation of the cable car system, representing significant sustainability investment.
• Elektrizitätswerke des Kantons Zürich (EKZ)coreStrategic or Co-development Partner · 1 January 2025Collaboration with EKZ on alpine solar power plant project in Zügä area. EKZ involvement as energy utility partner supporting the 2025-2027 project to achieve 100% solar operation.
• Gemeinde Klosters (Municipality of Klosters)coreStrategic or Co-development Partner · 1 January 2025Local government partnership in the alpine solar power plant project. Municipality involvement ensures regional support and alignment with community sustainability goals.
• Cleantech AgenturcoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 under target agreement to continuously improve energy efficiency. Cleantech Agency experts provide knowledge in energy management, supporting achievement of efficiency goals within ten years.
• OrthotecminorGTM or Marketing PartnerPartner for barrier-free mountain experiences, providing expertise and potentially equipment for accessibility solutions enabling guests with physical impairments to access Madrisa.
• Cerebral FoundationminorGTM or Marketing PartnerFoundation partner supporting accessibility initiatives for people with disabilities, contributing to inclusive mountain experiences at Madrisa.
• Madrisa mit Herz FoundationcoreGTM or Marketing PartnerInternal non-profit foundation (not external partner) that finances barrier-free play and sports facilities, charity events for people with disabilities, and inclusion in work processes at Klosters-Madrisa Bergbahnen.
• CoopminorGTM or Marketing PartnerCoop Family Hike event partnership bringing interactive hiking adventure to Madrisa with themed journey, actors, puzzles, and family activities. Coop provides event programming and marketing reach.
• MigrosminorGTM or Marketing PartnerMigros Hiking Sounds festival partnership bringing live music, hiking trails, and mountain experiences to Madrisa over two days (September 5-6, 2026). Migros provides ticket discounts and event branding.
• Bike School KlostersminorGTM or Marketing PartnerLocal bike school offering professionally led riding technique courses and guided mountain bike tours from June to October, complementing Madrisa's biking infrastructure.
• Swiss Bike SchoolminorGTM or Marketing PartnerProfessional bike school offering technique courses and guided tours at Madrisa location, enhancing mountain biking experience offering for guests.
• Dario ColognaminorGTM or Marketing PartnerSwiss cross-country skier lending name and endorsement to Viewpoint Competition (Aussichtsmeister) encouraging visitors to discover 100 viewpoints in Davos Klosters area including Madrisa.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Pilatus Bahnen AG: Major Swiss mountain transport operator offering cable cars, cogwheel railway, and activities, plus hotels and events. Comparable business model as a Swiss mountain destination operator with broader infrastructure footprint and similar year-round guest offerings.
• Davos Klosters Mountains: The destination platform / parent cooperative from which Klosters-Madrisa was spun off in 2016. Operates neighbouring mountains (Parsenn, Jakobshorn, Rinerhorn, Schiahorn) and bundles ticketing across the region, making it both an indirect competitor and channel partner.
• Rigi Bahnen AG: Swiss mountain transport company operating cogwheel railway and cable cars with year-round tourism, hiking, dining, and event offerings. Comparable four-season mountain resort business model with diversified revenue mix including hospitality.

Direct peers

• Bergbahnen Destination Gstaad: Mountain lift/resort operator in the Bernese Oberland with similar four-season product mix (lifts, hiking, family attractions, gastronomy). Directly comparable mid-sized Swiss independent mountain destination operator with similar customer segments and pricing dynamics.
• Arosa Bergbahnen: Independent Swiss mountain cable car company with year-round offerings (skiing, hiking, family mountain experiences, gastronomy). Comparable independent operating model and similar scale in the Swiss Alps market.
• Flims Laax Falera Bergbahnen: Graub\u00fcnden-based lift operator with four-season mountain resort positioning, significant mountain biking and freestyle offerings, plus premium accommodations. Comparable peer in scope of product portfolio and target customer segments.
• Titlis Bergbahnen: Swiss cable car operator with year-round mountain experiences including hiking, mountain activities, and family attractions. Comparable mid-large scale operator with similar family-adventure positioning in the Swiss Alps.
• Lenzerheide Bergbahnen AG: Graub\u00fcnden-based lift operator with overlapping four-season programming (mountain biking, hiking, family experiences, gastronomy). Comparable peer in the same Swiss canton and similar mid-sized Swiss alpine cable car business model.

Regional players

• Saastal Tourismus / Bergbahnen Saas-Fee: Swiss alpine cable car operator similar in offering mix (skiing, hiking, family activities, gastronomy, events). Comparable as a mid-sized independent Swiss mountain resort operating in a different valley with similar customer segments.
• Bergbahnen Sölden (Austria): Austrian alpine cable car/resort operator with comparable year-round offerings including family attractions, hiking, skiing, and events. Comparable as a cross-border Alpine mountain operator given Madrisa's cross-border circular tour to Austria, but operates in a different country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/madrisa
• Facebookfacebook.com/1193085192823203
• Instagraminstagram.com/madrisa.ch
• LinkedInlinkedin.com/company/madrisa-hof-klosters

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klosters-Madrisa Bergbahnen AG