Madrona School Society

What Madrona School Society does

Madrona School Society is a British Columbia not-for-profit society that operates Madrona School, a K-8 independent school in Kitsilano, Vancouver, serving gifted, bright, and twice-exceptional learners. Founded in 1993 and registered with the BC Ministry of Education as a Group 2 independent school, Madrona delivers the BC Curriculum through small classes of 6-12 students, a maximum 10:1 student-to-educator ratio, multi-age groupings, and an integrated Social-Emotional Learning (SEL) program. Its pedagogical stack combines project- and inquiry-based instruction, Learning in Depth (a research-based program from Simon Fraser University), nature-based outdoor learning that extends into the Vancouver community, and individualized education plans supported by educational assistants.

The academic offering is structured in three sequential tiers - Primary (K-3), Intermediate (4-6), and Middle School (7-8) - supplemented by a school counsellor, Orton-Gillingham tutoring, a clubs program, and before/after school care. Go-to-market is sales-led: families move through an inquiry form, school tour, $350 application, online interview, and Experience Days before acceptance. Marketing channels include the school's website, blog, Instagram, Facebook, email newsletter, free parent workshops, and earned-media coverage in Education Insider Magazine (named Top K-8 Independent School in Canada for 2026).

Revenue is generated primarily through annual tuition - $32,500 for domestic students and $40,000 for international students - plus monthly before/after school care fees ($200-$350/month), merchandise sales (e.g., $12 t-shirts), and tax-deductible donations processed via Canada Helps. A 10% sibling discount and ASD government funding acceptance provide modest affordability mechanisms. The school is governed by a volunteer Board of Directors chaired by Vince Aldridge, with day-to-day operations led by Head of School Jason Camp and a staff team of approximately 17 educators and administrators.

Name

Madrona School Society

Legal name

Madrona School Society

Website

https://madronaschool.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Madrona School Society is a Vancouver-based K-8 independent school founded in 1993 that serves gifted, bright, and twice-exceptional learners through small classes, a 10:1 student-to-educator ratio, and integrated social-emotional learning.

Ownership category

akta.pro rank

Product category

Gifted K-8 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accelerated Learning & Grade Advancement Programs (EDAJAGAE)

Keywords

• Gifted education
• Independent K-8 school
• Twice-exceptional learning
• Nature-based education
• Social-emotional learning

Headquarters

HQ city

Vancouver, BC

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Domestic Student Tuition: Annual tuition for domestic students in Kindergarten to Grade 8, with a $6,500 non-refundable deposit covering May and June tuition. Payment through pre-authorized debit system.
2. International Student Tuition: Higher annual tuition for international students at $40,000, with an $8,000 deposit.
3. Before and After School Care: Before school care offered at $200/month (8:00 AM - 8:30 AM), after school care at $350/month (3:30 PM - 5:00 PM Monday-Thursday, 12:30 PM - 3:30 PM on Fridays).
4. Merchandise Sales: Sale of branded merchandise including Madrona Black T-Shirts at $12.00 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Madrona School Society operates a K-8 independent school in Vancouver, BC delivering the BC Curriculum through project-based and inquiry-based learning to gifted, bright, and twice-exceptional learners. Classes are kept to 6-12 students with a maximum 10:1 student-to-educator ratio, supplemented by a Social-Emotional Learning program, nature-based outdoor learning, and before/after school care services. The school also offers student clubs and branded merchandise to its school community.

Product overview

Madrona School Society operates as a single unified educational institution offering a comprehensive K-8 gifted and neurodiverse education program. The school consists of three sequential program tiers (Primary K-3, Intermediate 4-6, and Middle School 7-8), all delivered through project-based and independent learning with low student-to-educator ratios. The programs are supplemented by a Social-Emotional Learning (SEL) program, before/after school care services, and various extracurricular clubs. The institution follows the BC Curriculum as a Group 2 independent school.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Program (Kindergarten - Grade 3) Multi-age small group instruction for primary K-3 students covering core subjects, Social-Emotional Learning, coding, ADST, Learning in Depth, and Physical Education with nature-based outdoor learning components. Designed for gifted and twice-exceptional learners with class sizes of 6-12 students and maximum 10:1 student-to-educator ratio.
• Intermediate Program (Grade 4-6) Flexible grouping instruction in Mathematics and Language Arts with emphasis on critical thinking, scientific literacy, STEM projects, executive functioning skills, and outdoor learning for intermediate students. Delivered through project-based and inquiry-based approaches tailored to gifted learners.
• Middle School Program (Grade 7-8) Comprehensive BC Curriculum program covering STEM, Humanities, French, Arts, Physical Education, Digital Citizenship, ADST, and Service Learning with career preparation for middle school students. Designed to prepare gifted Grade 7-8 students for high school and beyond.
• Social-Emotional Learning (SEL) Program Weekly SEL themes introduced at assembly and discussed in classrooms, building social-emotional competencies alongside academic learning. Builds emotional literacy, self-awareness, and coping strategies for gifted and neurodiverse students.
• Before and After School Care Supervised child care services offered to enrolled families: before school care from 8:00 AM to 8:30 AM at $200/month, and after school care from 3:30 PM to 5:00 PM Monday-Thursday and 12:30 PM to 3:30 PM on Fridays at $350/month.
• Clubs Program Various student clubs including Board Games Club, Dungeons & Dragons Club, Rainbow Club, Chess Club, Art Club, Outdoor Club, and Multi-Sport Clubs offered during lunch and after school hours.

Quantifiable outcome

• Small class sizes of 6-12 students enabling genuine individualization
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• FISA (Federation of Independent Schools Associations)minorOthersMadrona School Society is affiliated with FISA BC, the federation representing independent schools in British Columbia. FISA provides advocacy and support for independent schools in the province.
• Better Cotton InitiativeminorOthersMadrona's branded merchandise (t-shirts) are made with cotton from the Better Cotton Initiative, which works to improve global cotton farming practices.
• OEKO-TEXminorOthersMadrona's branded merchandise is made with OEKO-TEX certified low-impact dyes, ensuring textiles are tested for harmful substances.
• Canada HelpsminorOthersMadrona School Society is a registered charity (89656 8417 RR0001) and uses Canada Helps platform for donation processing, enabling tax-deductible contributions.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pacific Spirit School: Smaller alternative-pedagogy school in Vancouver with progressive approach. Smaller scale than Madrona but overlaps in serving families seeking individualized, non-traditional K-8 education.
• Alexander Academy: Independent K-12 school in Vancouver offering BC curriculum with smaller class sizes. Comparable in targeting families seeking an alternative to large public schools, though broader in positioning.

Broad incumbents

• Crofton House School: Established independent girls' K-12 school in Vancouver with long history and broad academic programming. Overlaps in serving premium-fee Vancouver families but does not specialize in gifted/2e learners.
• York House School: Long-standing independent girls' K-12 school in Vancouver with strong brand. Comparable premium tuition band and Vancouver market, though broader in academic focus rather than gifted specialization.
• St. George's School: Elite independent boys' K-12 school in Vancouver. Competes for premium-fee Vancouver families but does not focus on the gifted/2e niche Madrona targets.

Direct peers

• West Point Grey Academy: Independent K-12 school in Vancouver's west side targeting families seeking private alternatives to public schools. Comparable premium positioning and Vancouver geographic market.
• Mulgrave School: Premium independent K-12 IB school in West Vancouver serving similar high-income Vancouver families seeking alternative education. Comparable in tuition band, parent demographic, and emphasis on individualized learning.
• Stratford Hall: Independent IB school in Vancouver with similar premium pricing and project-based pedagogy. Competes for the same family demographic pursuing alternative education pathways.
• Collingwood School: Independent K-12 school in West Vancouver offering IB and AP programs to similar affluent North Shore families. Comparable in scale, pricing, and parent profile.
• Vancouver Waldorf School: Independent K-12 alternative-pedagogy school in Vancouver appealing to families seeking non-traditional education. Comparable mission of differentiated pedagogy for families dissatisfied with mainstream schooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madrona_school
• Instagraminstagram.com/madrona_school/?hl=en
• LinkedInlinkedin.com/company/madrona-school-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrona School Society