Mads Z

What Mads Z does

Mads Z A/S is a privately held Danish jewellery design company founded in 2015 and headquartered in Odense, Denmark. The company designs, produces, and sells fine jewellery in 14 karat gold, 8 karat gold, and sterling silver with diamonds and coloured gemstones, organized into three material tiers (Gold Label, White Label, Silver Label) and over a dozen themed collections including FLEUR, LUCIA, CROWN, FOUR SEASONS, LUXURY RAINBOW, and FREYA. Production uses recycled gold and silver and SMO (Responsible Jewellery) certified gold, with a 14 karat tennis bracelet topping out at approximately €13,328.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce via madsz.dk with a network of more than 35 authorized jewellery retailers across Denmark and Norway, and ships to customers in Sweden, Germany, the Netherlands, Greenland, and the Faroe Islands. Payments are processed in DKK, EUR, and NOK via Dankort, Visa, Mastercard, and MobilePay, with GLS parcel delivery. The company employs 12 people and is led by founder-designer Mads Ziegler, who serves as both creative lead and owner. Sub-brand extensions include a designer collaboration 'Celestial by Medina' featuring watches and zodiac-themed pieces.

Revenue is generated through one-time unit purchases of jewellery across price points ranging from approximately €88 for silver pieces to €13,328 for premium 14K tennis bracelets, supported by a 24-month warranty, a 30-day return policy, and a CROWN collection diamond upgrade program. The primary customer segments are women seeking fine jewellery for milestones (weddings, engagements, graduations, anniversaries) and gift buyers purchasing for similar occasions; the brand emphasizes Scandinavian design heritage, responsible sourcing, and timeless aesthetic positioning rather than technology-driven differentiation.

Name

Mads Z

Legal name

Mads Z A/S

Website

https://madsz.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mads Z is a privately held Danish jewellery design company (founded 2015, 12 employees, Odense) selling 14K gold, 8K gold, and silver fine jewellery through its DTC e-commerce site and 35+ authorized retailers across Denmark and Norway.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM), High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Fine jewellery design
• 14 karat gold jewellery
• Sterling silver jewellery
• Diamond engagement rings
• Danish jewellery brand

Headquarters

HQ city

Odense S

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Mads Z sells directly to consumers through their own e-commerce website (madsz.dk), processing payments via Dankort, Visa, Mastercard, and MobilePay. This is a one-time purchase model for jewellery products.
2. Retail/Dealer Network Sales: The company distributes through authorized jewellery retailers and stores across Denmark and Norway, where products are sold to end consumers through physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mads Z designs, crafts, and sells fine jewellery in 14 karat gold, 8 karat gold, sterling silver, diamonds, cultured pearls, and coloured gemstones, organized into three material tiers (Gold Label, Silver Label, White Label) and themed collections such as FLEUR, LUCIA, CROWN, FOUR SEASONS, LUXURY RAINBOW, CELESTE, and TENDER LOVE & TENDER HEART. The company sells directly to consumers through its own e-commerce platform (madsz.dk) and through authorized jewellery retailers across Denmark and Norway, targeting women seeking meaningful jewellery for weddings, graduations, milestones, and everyday elegance.

Product overview

Mads Z is a Danish jewellery design company offering a portfolio of collections across three material tiers: Gold Label (14 karat gold with diamonds), Silver Label (sterling silver with zirconia/topaz), and White Label (8 karat gold). Key collections include FLEUR (nature-inspired floral designs), LUCIA (minimalist diamond circles), CROWN (luxury solitaire diamonds), FOUR SEASONS (season-themed coloured gemstones), LUXURY RAINBOW (colourful mixed gemstones), and CELESTE (light/precision-focused). The product range spans earrings, necklaces/pendants, rings, bracelets, and watches. The company sells directly via e-commerce and through authorized retailers across Denmark, Norway, and other markets.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Label: 14 karat gold jewellery with diamonds and precious stones
• Silver Label
• White Label
• Celestial by Medina

Products and services

• Earrings Jewellery category including stud earrings, hoop earrings, and drop earrings in 14 karat gold, 8 karat gold, and sterling silver with diamonds, topaz, pearls, and cubic zirconia. Sold to individual consumers via e-commerce and authorized retailers.
• Necklaces & Pendants Necklace and pendant category featuring chain necklaces, pendant necklaces, and pearl necklaces in 14 karat gold, 8 karat gold, and sterling silver with diamonds and gemstones. Sold to individual consumers via e-commerce and authorized retailers.
• Rings Ring category including engagement rings, alliance rings, solitaire rings, and fashion rings in 14 karat gold, 8 karat gold, and sterling silver with diamonds and gemstones. Includes CROWN collection engagement rings with diamond upgrade program.
• Bracelets Bracelet category including bangles, chain bracelets, charm bracelets, and the signature TENNIS bracelet line in 14 karat gold with W.SI brilliant-cut diamonds (1.50 to 4.00 ct).
• Watches Watch category featuring gold-plated steel watches with zirconia from the CELESTIAL BY MEDINA collection, sold alongside jewellery to individual consumers.
• Gold Label Collection 14 karat gold jewellery collection featuring premium materials including diamonds and precious gemstones. Includes sub-collections FLEUR Gold, LUCIA, CROWN, and FREYA. Pendants from €258–€3,998; earrings from €528–€3,195; rings from €1,070–€4,418; bracelets from €795–€13,328.
• Silver Label Collection Sterling silver jewellery collection featuring cubic zirconia and topaz. Includes FLEUR Silver, SOPHIA'S BLOOM Silver, and TREASURE Silver sub-collections. Silver earrings from €88–€130; silver necklaces from €118–€138; silver rings from €105–€130; silver bracelets from €255.
• White Label Collection 8 karat gold jewellery collection featuring cultured pearls and cubic zirconia. Includes SNOWLIGHT and CELESTIAL BY MEDINA sub-collections. 8K gold pieces range from €128–€538.
• FLEUR Collection Nature-inspired flagship collection featuring organic floral motifs inspired by the woodland cranesbill flower, with asymmetrical petals and flowing lines. Available in 14 karat gold with diamonds and sterling silver with topaz and zirconia.
• FOUR SEASONS Collection Season-themed jewellery collection interpreting the four seasons in 14 karat gold with precious stones and diamonds, each season featuring distinct coloured gemstones reflecting seasonal moods.
• LUCIA Collection Minimalist diamond circle jewellery collection inspired by light and clarity, featuring open circle designs with brilliant-cut diamonds in 14 karat gold — pendants, earrings, and rings symbolizing eternity and connection.
• CROWN Collection Luxury diamond jewellery collection featuring solitaire and diamond designs in 14 karat gold, including engagement rings, pendants, and earrings. Includes a diamond upgrade program allowing exchange for larger diamonds within two years of purchase.
• LUXURY RAINBOW Collection Colourful gemstone jewellery collection in 14 karat gold featuring mixed coloured gemstones including sapphires, rubies, amethysts, citrine, peridot, and topaz — rings, bracelets, necklaces, and earrings.
• CELESTE Collection Elegant jewellery collection balancing lightness and precision with a stylish expression, featuring clean lines and organic silhouettes. Introduced as part of the Spring/Summer 2026 collection.
• TENDER LOVE & TENDER HEART Collection Heart-themed romantic jewellery collection featuring open heart pendants and bracelets in 14 karat gold with diamonds, including rainbow, blue, and pink variants.
• Love & Diamonds Collection Emotional jewellery universe combining precious materials in timeless, elegant designs featuring diamonds and pearls symbolizing permanence and sensuality for weddings and bridal gifts.
• FREYA Collection Nordic mythology-inspired jewellery collection featuring spiral designs in 14 karat gold with diamonds, symbolizing strength, beauty, and love inspired by the goddess Freya.
• TENNIS Bracelet Classic tennis bracelet line in 14 karat gold with W.SI brilliant-cut diamonds, available in diamond weights ranging from 1.50 to 4.00 ct (€6,568–€13,328).
• CELESTIAL BY MEDINA Collection Watch and jewellery collection in gold-plated steel and 8 karat gold featuring topaz and zirconia, including necklaces, rings, and watches designed by designer Medina.
• Spring Summer 2026 Collection Seasonal collection release for Spring/Summer 2026 bringing together jewellery in a universe where form, balance, and permanence are in focus. The collection features the FLEUR and CELESTE series with organic silhouettes inspired by natural forms and graphic designs with an edge.

Quantifiable outcome

• 30-day return policy from delivery date
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Jewellery Retailers Across DenmarkcoreChannel Partner/ Reseller/ DistributorMads Z partners with selected authorized jewellery retailers and jewellery stores across Denmark, from Jutland and Funen to Zealand and Bornholm. These retail partners enable customers to experience, try on, and purchase Mads Z jewellery in physical stores.
• Norwegian Jewellery RetailerscoreChannel Partner/ Reseller/ DistributorAuthorized dealers in Norway including: Tingbui (Sogndal), H.G. Gams-Haugsøen (Rådal), Gullsmed Stamnæss (Ålesund), Mestergull Hamar (Hamar), Gullsmed O. Christensen (Sola), and Mestergull Signet (Sandefjord).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madsz.jewellery
• Pinterestpinterest.com/madszjewellery
• LinkedInlinkedin.com/company/mads-z-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mads Z