Minnesota Academy of Family Physicians (MAFP)

What Minnesota Academy of Family Physicians (MAFP) does

The Minnesota Academy of Family Physicians (MAFP) is a non-profit professional membership association founded in 1946 and headquartered at 2550 University Ave W in St. Paul, Minnesota. It is the Minnesota state chapter of the American Academy of Family Physicians (AAFP) and represents over 3,100 family physicians, family medicine residents, and medical students across the state — described in its own materials as the largest physician specialty organization in Minnesota. MAFP is governed by a 15-member elected Board of Directors and operates with a lean staff of eight employees led by CEO Maria Huntley, CAE, MAM. Its mission is to promote the specialty of family medicine in Minnesota and support family physicians in delivering comprehensive, continuous care for patients of all ages. Membership splits roughly 51% Twin Cities and 49% Greater Minnesota, providing statewide geographic balance.

MAFP delivers value through a portfolio of member services rather than a unified technology product. Core offerings include Knowledge Self-Assessment (KSA) sessions covering topics such as Care of Women, Care of Hospitalized Patients, Diabetes, and Behavioral Health Care; the Spring Refresher and Summer CME conferences; the Career Rx and Meet Your MATCH career development events; the quarterly Minnesota Family Physician magazine; advocacy representation before the Minnesota Legislature and Congress (including an annual Family Medicine Advocacy Day and a dedicated lobbyist through United Strategies); the MAFP Job Board; and Innovation & Research Grants plus the David Mersy Summer Externship administered through the affiliated MAFP Foundation (a separate 501(c)(3)). Distribution occurs via AAFP national membership infrastructure, direct member communications (email, SMS, quarterly print), in-person events at Minnesota venues, and a Partners in Health sponsorship/exhibit channel.

Revenue is generated from four primary streams: membership dues allocated through AAFP national, CME event registration fees, advertising and sponsorships (e-newsletter, magazine, job board, exhibit tables), and donations to the MAFP Foundation. Pricing runs from freemium (free medical student membership, complimentary resident KSA sessions) to $200 for physician KSA participation, $500-$2,050 for magazine and e-newsletter ads, $249-$699 for job board postings, and $1,500-$5,000 for event exhibit tables. MAFP's strategic partners include AAFP (parent affiliation), the MAFP Foundation, the Minnesota Medical Association, the Minnesota Department of Health, Mayo Clinic, the University of Minnesota Medical School across four campuses, Ohio AFP, California AFP, and several gun violence prevention advocacy organizations (Everytown, Moms Demand Action, Protect Minnesota).

Name

Minnesota Academy of Family Physicians (MAFP)

Legal name

Minnesota Academy of Family Physicians

Website

https://mafp.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Minnesota Academy of Family Physicians (MAFP) is a non-profit professional membership association and Minnesota state chapter of the AAFP, serving 3,100+ family physicians, residents, and medical students through advocacy, CME programming, grants, and practice resources.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: Revenue generated from membership dues through AAFP national organization. Medical student membership is free; resident dues are covered by residency programs. Active and Life members pay standard AAFP dues.
2. CME Events and Programs: Continuing Medical Education sessions including KSA (Knowledge Self-Assessment) sessions, Summer CME, Spring Refresher conferences. Revenue from registration fees and exhibitor/sponsor partnerships.
3. Advertising and Sponsorships: Advertising opportunities in Minnesota Family Physician magazine, e-newsletters, job board postings, and event sponsorships. Partner/Sponsor opportunities for organizations to connect with 3,100+ members.
4. MAFP Foundation Donations: The MAFP Foundation is a registered 501(c)(3) organization. Receives donations to support educational and scientific initiatives, grants for residents and medical students, and the David Mersy Summer Externship program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

MAFP is a nonprofit professional membership organization and the Minnesota state chapter of the American Academy of Family Physicians, representing 3,100+ family physicians, residents, and medical students. Its core offerings include paid membership with advocacy representation, continuing medical education (KSA sessions, Spring Refresher, Summer CME conferences), the Family Medicine Advocacy Day, Career Rx and Meet Your MATCH events, the MAFP Job Board, partner/sponsor opportunities, and grant funding through the MAFP Foundation.

Product overview

The Minnesota Academy of Family Physicians (MAFP) is a professional membership organization representing 3,100+ family physicians, residents, and medical students in Minnesota. Rather than a unified technology product, MAFP provides a portfolio of member services including: advocacy representation before state and federal government; continuing medical education (CME) through KSA Sessions, Spring Refresher, and Summer CME conferences; career development via Career Rx and Meet Your MATCH events; grant funding through Innovation & Research Grants and David Mersy Summer Externship; the quarterly Minnesota Family Physician magazine; practice resources covering Family Medicine OB, Health Equity, Gun Violence Prevention, Home Health Care, and Immunization; awards and recognition programs; Family Medicine Interest Groups; and a job board. MAFP also offers partnership/sponsorship opportunities for organizations seeking access to Minnesota's family medicine community.

Differentiator

Problem solved

Functional benefit

Products and services

• MAFP Membership

Quantifiable outcome

• 123+ innovation and research grants awarded since 1995
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• American Academy of Family Physicians (AAFP)flagshipStrategic or Co-development PartnerAAFP is the national parent organization for MAFP. MAFP is the Minnesota state chapter of AAFP. All MAFP members automatically hold AAFP membership. AAFP provides national advocacy, CME accreditation, board certification support, and resources.
• MAFP FoundationcoreStrategic or Co-development PartnerMAFP Foundation is the charitable 501(c)(3) arm of MAFP. Supports educational and scientific initiatives through grant funding to family physicians, residents, and medical students. Has awarded 123+ innovation and research grants since 1995.
• California Academy of Family PhysiciansminorStrategic or Co-development PartnerProvided permission for MAFP to adapt and share their OB credentialing and privileging self-advocacy guide for Minnesota family physicians.
• Minnesota Medical AssociationcoreStrategic or Co-development PartnerCollaborative partner on healthcare advocacy. Published detailed Physicians' Guide to Minnesota's Prior Authorization Law for MAFP members. Partner on gun violence prevention resolution.
• EverytownminorStrategic or Co-development PartnerGun violence prevention advocacy organization. Listed as community partner providing resources and education for action on firearm safety.
• Moms Demand ActionminorStrategic or Co-development PartnerGun violence prevention advocacy organization. Listed as community partner providing resources and education for action on firearm safety.
• Protect MinnesotaminorStrategic or Co-development PartnerState-based gun violence prevention advocacy organization. Listed as community partner providing resources and education for action on firearm safety.
• Partners in Health Program MemberscoreStrategic or Co-development PartnerCollaborative program bringing together healthcare-focused organizations committed to strengthening family medicine. Partners engage by providing education, supporting career development, and advancing practice opportunities.
• Ohio Academy of Family PhysiciansminorStrategic or Co-development PartnerOhio AFP hosts KSA Session on Care of Hospitalized Patients, open to MAFP members. Collaborative cross-state CME programming.
• Minnesota Department of HealthcoreStrategic or Co-development PartnerSince 2019, MAFP and MDH have convened a primary care stakeholder group to identify barriers, explore opportunities, and develop recommendations for investing in primary care.
• Mayo CliniccoreStrategic or Co-development PartnerMajor Minnesota healthcare institution with family medicine residency programs. Multiple MAFP board members and award recipients affiliated with Mayo Clinic. Co-develops CME content and KSA facilitators.
• University of Minnesota Medical SchoolcoreStrategic or Co-development PartnerMAFP receives medical student members and resident directors from UMN programs (Twin Cities, Duluth, St. Cloud, Willmar). FMIG funding, leadership awards, and board representation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MNFamilyDocs
• YouTubeyoutube.com/user/MNFamilyPhysicians
• Facebookfacebook.com/264109590908
• LinkedInlinkedin.com/company/minnesota-academy-of-family-physicians
• Instagraminstagram.com/mnfamilyphysicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Minnesota Academy of Family Physicians (MAFP)