Mafre Imóveis

What Mafre Imóveis does

Mafre Imóveis (legal name Mafre Negócios Imobiliários) is a boutique luxury residential real estate brokerage headquartered in the Lourdes neighborhood of Belo Horizonte, Minas Gerais, Brazil. Founded in 2011 by Mateus Freitas and Camila Madureira, the firm is focused exclusively on the high-end segment of the Belo Horizonte metropolitan area, with active coverage of premium districts including Lourdes, Savassi, Santo Agostinho, Santa Lúcia, and Gutierrez, and the gated Nova Lima submarket (Vila da Serra, Vale dos Cristais, Village Terrasse). The company operates as a CRECI-licensed brokerage (PJ 6361) with an 18-person team and runs a sales-led, relationship-intensive GTM centered on direct in-person viewings, phone, and WhatsApp.

The firm lists luxury apartments, coverage units, and houses for sale in the R$2.3 million to R$15.5 million range, plus high-end rentals at R$20,000 to R$39,500 per month. Revenue is generated entirely on a commission basis from facilitating sales and rental transactions. The platform is a standard WordPress website with property listings, contact forms, and WhatsApp integration — there is no proprietary technology or AI layer identified. The company differentiates through a "Mafre Concierge" white-glove service offering creative property marketing (e.g., professionally produced listing videos) and end-to-end transaction support, and a separate "Anuncie seu Imóvel" owner onboarding service. Customer testimonials cite concrete outcomes such as luxury apartments sold on the first viewing and permuta (property exchange) transactions completed in under 60 days.

Mafre is privately held, founder-owned, with no disclosed institutional investors, parent company, or external capital. Geographic reach is regional (Belo Horizonte metro and Nova Lima, Minas Gerais); there are no patents, trademarks, awards, or partnerships disclosed. The business model is a classic high-touch luxury brokerage: revenue concentration by transaction count in a finite luxury inventory, with brand and founder reputation as the primary commercial assets.

Name

Mafre Imóveis

Legal name

Mafre Negócios Imobiliários

Website

https://mafreimoveis.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mafre Imóveis is a boutique luxury residential real estate brokerage in Belo Horizonte and Nova Lima, Brazil, founded by Mateus Freitas and Camila Madureira. It serves high-net-worth individuals with property sales, rentals, and a premium concierge service in premium neighborhoods.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Luxury real estate
• Residential brokerage
• High-end rentals
• Property sales
• Real estate concierge

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: Commission-based revenue from facilitating residential property sales in the luxury segment. Properties listed range from R$2.3 million to over R$15 million.
2. Property Rental Commission: Commission-based revenue from rental transactions. Rental prices range from R$20,000 to R$39,500 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mafre Imóveis is a boutique luxury real estate brokerage that facilitates the buying, selling, and renting of high-end residential properties in the premium neighborhoods of Belo Horizonte and Nova Lima, Minas Gerais, Brazil. The firm offers a premium concierge service to elevate the property transaction journey for high-net-worth clients. Properties range from R$2.3 million to over R$15.5 million for sale and R$20,000 to R$39,500 per month for rent.

Product overview

Mafre Imóveis operates as a unified luxury real estate platform offering property listings for sale and rent across premium neighborhoods in Belo Horizonte and Nova Lima, including Santa Lúcia, Savassi, Santo Agostinho, Lourdes, Vila da Serra, Gutierrez, and Vale dos Cristais. The platform integrates a property search service with a premium concierge offering and a property advertising service. Properties span apartments, coverage units, and houses with detailed listings including photos, specifications, pricing, and direct WhatsApp contact options. The company targets the high-end luxury segment of the Minas Gerais real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• Mafre Concierge: Premium concierge service offered by the company to enhance client experience in property transactions.

Products and services

• Luxury Property Sales Brokerage (Imóveis à Venda)

Quantifiable outcome

• Luxury apartment sold on first viewing with creative video marketing campaign
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lopes: Brazil's largest traditional real estate brokerage with a dedicated luxury division offering high-end residential properties nationwide. Comparable to Mafre as a sales-led, commission-based brokerage serving H Brazilian luxury buyers, though at much greater scale and broader geographic reach.
• Engel & Völkers Brasil: German luxury real estate brand operating in Brazil through franchise shops, specializing in premium residential sales. Comparable to Mafre in targeting HNW buyers seeking premium properties and offering a polished, brand-driven client experience.
• Bossa Nova Sotheby's International Realty: Brazilian affiliate of Sotheby's International Realty focused on luxury residential sales in premier markets including Rio and São Paulo. Directly comparable to Mafre as a luxury-tilted brokerage with concierge-style service for HNW clients in Brazilian trophy markets.
• Coldwell Banker Brasil: American luxury-affiliated brokerage operating in Brazil with strong focus on high-end residential properties. Comparable to Mafre as a brand-led luxury brokerage serving affluent Brazilian buyers with international reach.

Broad incumbents

• Sotheby's International Realty: Global luxury real estate brand whose Brazilian affiliate (Bossa Nova Sotheby's) directly competes with Mafre in the Brazilian luxury segment. Comparable as the parent luxury brand identity that Mafre effectively competes against for premium positioning.
• JLL Brasil: Global real estate services firm with a Brazilian residential luxury practice alongside commercial brokerage. Comparable to Mafre in the residential luxury segment but operates at much greater scale with proprietary technology, broader geographic reach, and institutional clients.

Regional players

• Quintela Imóveis: Established luxury real estate brokerage based in Belo Horizonte serving premium neighborhoods similar to Mafre's territory. Directly comparable as a BH-focused luxury competitor operating with the same boutique, high-touch service model.
• Veiga Fernandes Imóveis: Long-standing luxury and high-end real estate brokerage operating in Belo Horizonte's premium neighborhoods. Comparable to Mafre as a regional boutique competitor pursuing the same HNW clientele in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mafreimoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mafre Imóveis