MAG Motor Auction Group

What MAG Motor Auction Group does

MAG Motor Auction Group (legal entity: MAG Rotherham Ltd) is a UK-based, family-owned vehicle remarketing auction house founded in 1947 in Rotherham, England. The company operates weekly physical auctions at two main centres — Rotherham for cars and motorcycles, and Goole for light commercial vehicles — supplemented by a Corby branch trading as NOWauction.com. MAG's core offering is a trade-only auction platform where franchised dealers, independent dealers, fleet operators, leasing companies, finance houses, vehicle exporters and motorcycle specialists buy and sell used vehicles. Revenue is generated through transaction-based fees including the Buyer's Premium, Seller Entry Fees, Private Treaty Sales fees, Storage Fees, and ancillary logistics and stock-funding services. Pricing is not publicly disclosed, but advertised unit prices range from £300 to £15,000 per vehicle.

The underlying technology combines a Simulcast bidding platform that synchronizes online remote bids with in-hall auctions, plus the MyMAG vendor portal (app.mag.co.uk) which provides real-time vehicle tracking, reserve management, documentation and performance reporting. Vehicle condition is assessed using NAMA (National Association of Motor Auctions) grading standards, giving the platform independent, standardized inspection across all sales. The business is sales-led and event-driven, anchored by weekly physical sale days (Monday/Wednesday/Thursday at Rotherham, Thursday at Goole, monthly motorcycles) that attract a nationwide network of thousands of active trade buyers. Marketing is primarily through the corporate website, the MyMAG platform, and organic social channels (LinkedIn, Instagram, Facebook, X), with no paid acquisition or outbound sales motion referenced.

MAG is registered as a private limited company in England (registration number 10052865) with its registered office in Bawtry, Doncaster. Ownership remains with the founding family; there is no parent company, no private equity or venture capital backing, and no disclosed funding rounds or M&A activity beyond the NOWauction.com brand acquisition. The firm holds Vehicle Remarketing Association certification and continues to operate as an independent mid-sized player in the UK vehicle remarketing sector, with approximately 40 employees and weekly throughput of over 700 fresh direct vehicles across its sites.

Name

MAG Motor Auction Group

Legal name

MAG Rotherham Ltd

Website

https://mag.co.uk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

MAG Motor Auction Group is a family-owned UK vehicle remarketing auction house founded in 1947, operating weekly physical and Simulcast online auctions for trade buyers and sellers of cars, LCVs and motorcycles.

Ownership category

akta.pro rank

Product category

Vehicle Auction Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Vehicle auction services
• Used car auctions
• LCV remarketing
• Trade vehicle sales
• Online simulcast bidding

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Buyer's Premium: Fee payable by the buyer at the fall of the hammer, due when the vehicle is paid for. This fee is charged for the provision of auction facilities, administration, and associated services.
2. Seller Entry Fees: Fees charged to sellers for entering vehicles into auction. MAG deducts these fees from the Sale Price. Sellers must also pay for additional services such as preparation, grading, and imaging.
3. Private Treaty Sales: MAG can negotiate private sales between buyers and sellers, charging fees to both parties for facilitating these direct transactions.
4. Storage Fees: Charged when vehicles remain on MAG premises beyond agreed timeframes, including cases where buyers fail to pay or collect vehicles.
5. Logistics and Transportation Services: On-site logistics team and approved delivery partners provide vehicle collection and delivery services, generating service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MAG Motor Auction Group operates a vehicle remarketing platform that combines physical auction centres with online Simulcast bidding to sell cars, light commercial vehicles (LCVs), and motorcycles on behalf of dealers, fleets, finance companies, and leasing companies. Weekly auctions are held at Rotherham (cars and motorcycles) and Goole (LCVs), supported by MyMAG vendor portal, NAMA-graded condition reports, integrated logistics, and stock funding through approved finance partners.

Product overview

MAG Motor Auction Group operates a vehicle remarketing platform combining physical auction centres with digital capabilities. The core offering consists of weekly physical and Simulcast online auctions for cars (Rotherham), LCVs/vans (Goole), and motorcycles. Supporting services include MyMAG vendor portal for online vehicle management, NAMA-graded condition reports, integrated logistics, and stock funding through finance partners. The company serves franchised and independent dealers, fleet operators, leasing/finance companies, vehicle exporters, and motorcycle specialists.

Differentiator

Problem solved

Functional benefit

Brands

• NOWauction.com: Vehicle auction brand operating from the Corby branch, specialising in commercial vehicles

Products and services

• Weekly Physical Vehicle Auctions Weekly in-person auction sales for trade buyers at MAG's physical auction centres. Cars and motorcycles sold at Rotherham (Monday 4pm, Wednesday 11am, Thursday 4pm; motorcycles monthly). Light commercial vehicles (LCVs) and vans sold at Goole on Thursdays at 10:30am. Over 700 fresh direct vehicles offered each week.

Quantifiable outcome

• Over 700 fresh direct vehicles sold every week
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Approved Logistics ProviderscoreChannel Partner/ Reseller/ DistributorMAG works with trusted delivery partners providing nationwide vehicle collection and delivery services. Covers local, regional, and nationwide delivery with bulk transport options for high-volume buyers.
• NAMA (National Association of Motor Auctions)coreStrategic or Co-development PartnerMAG uses NAMA grading standards for vehicle condition reporting, providing independent inspection with consistent grading across all sales. This partnership ensures transparent, standardized vehicle assessment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IAA (Insurance Auto Auctions): IAA, owned by Ritchie Bros., runs one of the largest global salvage and total-loss vehicle auction platforms. Comparable to MAG in auction-driven remarketing infrastructure but skewed heavily toward insurance write-offs and salvage buyers.
• Copart UK: Copart operates a global online vehicle auction platform with significant UK presence, focused on insurance total-loss and salvage vehicles. Adjacent to MAG's remarketing model but oriented toward insurance salvage rather than dealer/fleet ICE stock.
• Auto Trader UK: Auto Trader is the UK's largest digital marketplace for new and used vehicles, serving both consumers and trade dealers. Overlaps with MAG on the dealer remarketing and stock discovery side but does not run auction events.
• Manheim (Cox Automotive) Express: Cox Automotive UK's broader portfolio includes Manheim, Dealer Auction, and software products, spanning the entire remarketing and dealer workflow stack. Compares to MAG as a much larger incumbent offering overlapping auction and ancillary services.

Direct peers

• Manheim (Cox Automotive): Manheim operates one of the UK's largest vehicle auction networks as part of Cox Automotive, offering physical and online remarketing services for cars and commercial vehicles. Overlaps directly with MAG's Simulcast plus physical model and dealer/fleet customer base.
• Aston Barclay: Aston Barclay runs multiple UK vehicle auction centres with online bidding, serving dealers, fleets, leasing, and finance companies. Closely matches MAG's hybrid physical/online model and customer segments, making it a strong like-for-like competitor.
• Raw2K: Raw2K is an online-only UK vehicle auction platform targeting trade buyers with salvage, fleet, and dealer stock. Comparable to MAG's online Simulcast channel and overlapping vendor/buyer base, though MAG adds a physical-hall component.
• BCA Marketplace: BCA is the UK's largest vehicle auctioneer, running weekly physical and online remarketing auctions for dealers, fleets, and finance houses. Directly comparable to MAG in core service offering and target customer base, but at significantly larger scale.

Emerging players

• Silverstone Auctions: Silverstone Auctions runs specialist physical and online auctions in the UK for classic, competition, and high-value vehicles. Comparable auction model to MAG but focused on a niche premium segment rather than mass-market trade stock.
• Car & Classic: Car & Classic is a UK-based online auction and classifieds platform for classic, collectible, and enthusiast vehicles. Comparable auction mechanics to MAG's offering but with a specialist/collector audience rather than trade dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Motor_Auctions
• Facebookfacebook.com/MAGMotorAuctionGroup
• LinkedInlinkedin.com/company/mag-motor-auction-group
• Instagraminstagram.com/motorauctiongroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAG Motor Auction Group