MAG Energy

What MAG Energy does

MAG Energy is a US-based energy efficiency and renewable energy services company operating as a division of the family-owned Mid-American Group (founded 1983). The firm delivers turnkey decarbonization solutions to commercial and industrial customers — primarily in industrial, automotive, food processing/bottling, warehousing and distribution, petrochemical, transportation, and entertainment/media verticals — across North America (US, Canada, Mexico), Europe (Germany), Africa (South Africa, Kenya), and with stated expansion into Asia, Australia, the Caribbean, and South America. Its offering spans two product families: Energy Efficiency (LED retrofits, mechanical/HVAC optimization, building automation and controls, electrical upgrades, backup generators, thermal storage, building envelope) and Renewable Energy (commercial solar PV — rooftop, carport, ground-mount, floating — battery energy storage, biomass, geothermal, green hydrogen). Supporting services include the proprietary MagMax facility-wide energy audit, Scope 1-2-3 emissions consulting, ITC and incentive advisory, and a separate EMP Defense subsidiary.

The business model is enterprise field sales led: free MagMax audits generate leads, followed by customized proposals and turnkey project execution (engineering, procurement, funding, installation, commissioning, M&V) delivered by MAG's team and vetted subcontractors. Pricing is project-specific and not publicly disclosed; the company offers six funding structures — CAPEX, PPA, SEL, EaaS, PACE, and On-Bill EME (via a Constellation channel partnership) — that allow customers to deploy projects with little or no upfront capital while MAG captures fees through hardware sales, project development, and managed-services arrangements. Revenue streams are therefore a mix of professional-services fees, hardware/installation revenue (solar, BESS, lighting), and managed-services revenue. Notable enterprise customers include Link Engineering, General Aluminum, PARK OHIO FRS Division, KDP (Holland, MI), McCormick (Baltimore, MD — 3 MWdc rooftop solar), ChemTrend/Freudenberg (Howell, MI), and Detroit Thermal (district-steam infrastructure partnership).

Name

MAG Energy

Legal name

MAG Energy

Website

https://magenergy.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

MAG Energy is a US energy services firm that delivers turnkey energy efficiency and renewable energy solutions — LED, HVAC, solar PV, battery storage, geothermal — to commercial and industrial customers via audit, design, financing, and installation, operating globally as a division of Mid-American Group.

Ownership category

akta.pro rank

Product category

Commercial Energy Efficiency and Renewable Energy Services

NAICS

Solar Electric Power Generation (221114)

SIC

Cogeneration Services & Small Power Producers (4991), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

PPA Origination, Advisory & Contract Management (Negotiation, Credit, Settlements) (EUAGADAL)

akta.pro secondary industries

Resilience & Backup Power Solutions (Critical Facilities, Islanding) (EUAMAJAK), Compliance, Safety & Code-Driven Retrofit Programs (NERC CIP, arc-flash, OSHA) (EUAEALAO)

Keywords

• Commercial energy efficiency
• Industrial energy solutions
• LED lighting retrofits
• Commercial solar installations
• Turnkey energy projects

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Energy Efficiency Upgrades: Turnkey energy efficiency solutions including LED lighting retrofits, HVAC optimization, building envelope improvements, electrical system upgrades, and building automation. Revenue generated through project-based fees with various financing options available including EaaS and leases.
2. Renewable Energy Systems: Commercial solar installations (rooftop, carports, ground-mount, floating), battery energy storage systems (BESS), geothermal, hydrogen, and biomass energy solutions. Revenue generated through CAPEX ownership, PPA, or SEL models.
3. Project Funding Services: Facilitation of project financing through various structures including CAPEX ownership for full ITC and depreciation benefits, PPA for immediate savings without upfront costs, and SEL lease arrangements. Revenue derived from project development and management fees.
4. Incentive and Tax Credit Maximization: Guidance on maximizing Investment Tax Credit (ITC) up to 30% plus bonus credits, utility rebates, grants, and accelerated depreciation benefits. Services include feasibility studies, system design optimization, and paperwork management.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MAG Energy is a turnkey decarbonization partner for commercial and industrial facilities, delivering energy efficiency upgrades (LED lighting retrofits, mechanical/HVAC optimization, building automation, electrical upgrades, backup generators, thermal storage, building envelope) and renewable energy systems (commercial solar PV, battery energy storage, biomass, geothermal, green hydrogen). The company executes projects end-to-end from the proprietary MagMax™ Energy Audit through engineering, procurement, installation, commissioning, and measurement and verification, while structuring financing via CAPEX, PPA, SEL, EaaS, PACE, and On-Bill EME options.

Product overview

MAG Energy operates as a comprehensive decarbonization platform combining energy efficiency and renewable energy solutions. The platform spans two main categories: Energy Efficiency offerings including LED Lighting Retrofits, Mechanical Systems Optimization, Building Automation & Controls, Electrical System Upgrades, Backup Generators, Thermal Storage Systems, and Building Envelope Solutions; and Renewable Energy solutions including Commercial Solar PV Systems, Battery Energy Storage Systems (BESS), Biomass Energy Systems, Geothermal Heating & Cooling, and Hydrogen Energy Solutions. Supporting services include the MagMax™ Audit (facility-wide energy assessment), various project funding mechanisms (CAPEX, PPA, SEL, EaaS, PACE, On-Bill EME), Scope 1-2-3 Emissions Consulting, Investment Tax Credit Maximization, and EMP Defense Solutions. The company provides turnkey project execution from audit through installation and ongoing monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• MagMax™ Audit: Comprehensive energy audit program that analyzes every aspect of an organization's operations to identify inefficiencies and offer customized renewable solutions. The company claims 'Over 200 years of combined facilities knowledge' supporting this service.

Products and services

• MagMax™ Energy Audit Comprehensive energy audit service that analyzes all aspects of a commercial or industrial facility to identify inefficiencies and provide customized renewable energy and efficiency solutions, leveraging over 200 years of combined team facilities knowledge.
• LED Lighting Retrofits High-performance LED lighting retrofits that improve efficiency, reduce maintenance costs, and enhance lighting quality for commercial and industrial facilities; can reduce lighting load by up to 75% versus traditional lighting and deliver 30%+ savings even when upgrading from already efficient systems.
• Mechanical Systems Optimization HVAC and mechanical system upgrades including chillers, boilers, compressed air systems, VFDs, and building commissioning to reduce energy waste and improve operational reliability.
• Building Automation & Controls Integrated control systems and metering/verification solutions that optimize building operations and provide real-time performance monitoring.
• Electrical System Upgrades Comprehensive electrical services including power factor correction, motor upgrades, variable speed drives, and energy monitoring for power distribution and reliability improvements.
• Backup Generators Commercial and industrial backup generator systems ensuring power continuity for critical infrastructure during grid failures.
• Thermal Storage Systems Thermal energy storage solutions enabling peak load shifting by storing chilled water or ice during off-peak periods for deployment during high-demand times.
• Building Envelope Solutions Upgrades to insulation, windows, doors, roof, and siding to reduce heat transfer and air infiltration, lowering HVAC energy loads.
• Commercial Solar PV Systems On-site commercial solar energy systems including rooftop, carport, ground-mount, and floating solar installations to reduce utility costs and improve sustainability, with documented 3 MWdc ballasted rooftop installations and 6,528-module deployments.
• Battery Energy Storage Systems (BESS) Battery storage systems for storing energy during off-peak hours or when solar produces excess, enabling load management, demand charge reduction, and backup power.
• Biomass Energy Systems

Quantifiable outcome

• Energy savings of 30%+ achievable even when upgrading from existing efficient systems
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, strategic, major account and notable.

• Mid-American GroupcoreStrategic or Co-development PartnerMid-American Group is the parent company of MAG Energy. Family-owned companies with roots in general construction dating back to 1983. The Group's growth and expansion into Energy Efficiency, Renewables and EMP Defense has been driven by culture of innovation and passion for solving toughest problems.
• EMP DefensecoreStrategic or Co-development PartnerRelated division under the MAG Family of Companies specializing in electromagnetic pulse (EMP) protection solutions for critical infrastructure. Provides shielding, surge protection, and testing services against military-grade EMP standards.
• Detroit ThermalstrategicStrategic or Co-development PartnerMAG Energy partners with Detroit Thermal to provide waterproof insulation upgrades and system leak repairs for Detroit's district energy system. The partnership maintains critical infrastructure 70 feet below the city with over 4 miles of underground steam tunnels and 25 miles of buried steam pipe.
• ConstellationcoreChannel Partner/ Reseller/ DistributorThrough Constellation's On-Bill EME (Efficiency Made Easy) program, MAG Energy helps customers finance energy efficiency upgrades through their utility bill. This partnership minimizes financial burden and allows improvements over time.
• Freudenberg (ChemTrend)major accountOthersChemTrend, a division of the global Freudenberg family of companies, is a world leader in release agents and purging compounds. MAG Energy completed LED lighting upgrade at ChemTrend's Howell, MI facility. Freudenberg has taken a leadership role in promoting sustainability goals across the global organization.
• Fermi II Nuclear PlantnotableOthersKeith Masserant completed the first successful removal, repair and re-installation of 6 Drywell Motors in global nuclear history at Fermi II. This achievement led to the TIP (Top Industry Practice) award in May 2012.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Johnson Controls: Global building automation, HVAC, and energy services incumbent with deep C&I customer base and performance contracting capabilities. Overlaps with MAG Energy's HVAC, building automation, and energy efficiency work; much larger scale and balance sheet.
• Tesla Energy: Solar and battery storage business that competes with MAG Energy's commercial solar and BESS offerings (incl. Powerwall, Megapack, Solar Roof). Comparable in product surface area, though Tesla operates on a direct/manufacturer model rather than services-led.
• Schneider Electric (Energy Management): Global energy management and automation incumbent offering building automation, power distribution, and energy services, including turnkey retrofits through its EcoStruxure platform. Comparable in building automation and energy services, but at materially larger scale with global reach.
• ENGIE (ENGIE Impact / Distributed Energy): Global energy services giant with US distributed energy and energy services arm offering energy efficiency, solar, and storage with full project financing. Overlaps directly with MAG Energy's turnkey C&I offering at a much larger scale.

Direct peers

• Brightcore Energy: Regional energy services and solar EPC firm delivering LED, HVAC, geothermal, and solar solutions to C&I customers in the Northeast. Comparable in service mix, customer segment, and turnkey model; smaller and more geographically concentrated.
• McKinstry: Privately held national firm delivering energy efficiency, mechanical, electrical, and renewable energy services to C&I and institutional customers. Direct competitor in retrofits, building automation, and solar EPC; Eric Schneiter (MAG's Director of Renewables) previously worked at McKinstry.
• Lime Energy (now part of Willdan): Willdan's energy services division delivering energy efficiency retrofits and turnkey solutions for C&I customers, including utility program design. Closely comparable in end customers and project types, though now operating under a larger parent.
• Ameresco: Publicly traded ESCO delivering turnkey energy efficiency, renewable energy, and resiliency solutions for commercial, industrial, and government customers. Closest comparable in business model, customer base, and turnkey project approach; materially larger and nationally scaled.
• Cenergistic: Energy management company delivering energy efficiency services (predominantly behavioral and operational) plus retrofits to K-12, higher education, healthcare, and commercial customers. Comparable in services-led C&I approach and energy audit methodology.

Others

• Constellation Energy: Major US competitive power supplier partner of MAG Energy through the On-Bill EME (Efficiency Made Easy) financing program. Adjacent rather than competitive — Constellation provides the customer relationship and on-bill financing rails MAG Energy uses to deliver efficiency projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mag-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAG Energy