Magenta Care

What Magenta Care does

Magenta Care is a woman-owned, ACHC-accredited licensed home health agency headquartered in Kirkland/Seattle, Washington, founded in 2022, that delivers nurse-led home infusion therapy services across ten U.S. states (Washington, Arizona, California, Idaho, Michigan, Montana, North Carolina, North Dakota, South Dakota, and Utah). The company pairs registered nurses, including CRNI-certified specialists, with patients requiring biologic and specialty infusions, IV antibiotics (OPAT), injectable therapies, vascular access management, hydration and supportive infusions, IV steroids, and HIV-related infusion therapies. Its service portfolio spans eight capability verticals plus a dedicated healthcare staffing vertical that places nurses and pharmacy technicians into acute, infusion, and post-acute settings for government agencies, health systems, and specialty pharmacy networks.

Magenta Care operates a technology-enabled platform comprising a secure Partner Portal and Patient Portal (home.magentacares.com) for online referral submission, real-time visit status tracking, and HIPAA-secured documentation, plus a proprietary automated credentialing platform that runs OIG/LEIE exclusion screening, automated license renewal tracking, and real-time nurse availability visibility. The credentialing platform functions as both an internal compliance engine and a buyer-facing trust signal. Integrations include Stripe for payment processing and Google reCAPTCHA on referral forms. The company maintains ACHC accreditation in Home Infusion Therapy, OMWBE M/WBE certification (Cert. M3F0028248), Washington Small Business and WEBS registrations, Executive Order 18-03 compliance, HIPAA-compliant PHI handling, and CCPA compliance.

Magenta Care generates revenue through two primary streams: home infusion nursing services billed through major Washington State insurers (Regence, Premera, United Healthcare, Molina, LifeWise, Heritage, Triwest, and others) on a recurring per-visit basis, and professional-services staffing placements priced per contract for government agencies, specialty pharmacies, and health systems. Pricing is not publicly disclosed. The company acquires customers through referral partnerships with specialty pharmacies, healthcare providers, and case managers, supplemented by direct-to-consumer self-referral and a public-facing website; it has stated multi-year continuous engagements with three of the largest specialty pharmacies in the United States as primary nursing staffing partners since 2022, alongside over 9,000 cumulative nursing placements and reported 98-99% patient and client satisfaction.

Name

Magenta Care

Legal name

Magenta Care LLC

Website

https://magentacares.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Magenta Care is a woman-owned, ACHC-accredited Washington State home health agency providing nurse-led home infusion therapy and healthcare staffing across ten U.S. states, serving specialty pharmacies, government agencies, health systems, and individual patients.

Ownership category

akta.pro rank

Product category

Home Infusion Nursing & Healthcare Staffing Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Infusion & Home Infusion Pharmacy Services (HLAFALAG)

Keywords

• Home infusion nursing
• Healthcare staffing services
• Specialty pharmacy nursing
• Infusion therapy administration
• Nurse-led home care

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Home Infusion Nursing Services: Magenta Care provides nurse-led home infusion therapy services. Nursing service fees may be billed separately from medication costs. They work with specialty pharmacies who may bill insurance for medications and related services. Patients may be responsible for copays, deductibles, or fees not covered by insurance.
2. Healthcare Staffing Services: Placement of qualified nursing professionals (RNs, LPNs, CRNIs, etc.) for specialty pharmacy, public agency, and health system partners. They offer both per diem staffing for immediate needs and longer-term contract placements. Pricing appears to be negotiated per contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Magenta Care is a licensed, ACHC-accredited home health agency that delivers nurse-led home infusion therapy — including biologic and specialty infusions, IV antibiotics (OPAT), injectable therapies, vascular access management, hydration, and supportive infusions — to patients across 10 U.S. states. It also operates a healthcare staffing line placing registered nurses, LPNs, CRNI-certified infusion specialists, and other allied professionals for specialty pharmacies, government agencies, and health systems on per-diem and contract bases. Service delivery is coordinated through a proprietary compliance/credentialing platform, a secure Partner Portal for pharmacies and providers, and a Patient Portal for scheduling, consent forms, and care-team communication.

Product overview

Magenta Care is a licensed home health agency providing home infusion nursing services through a technology-enabled care model. The core offering consists of nurse-led infusion therapy services (biologic/specialty infusions, IV antibiotics/OPAT, injectable therapies, vascular access management, hydration, and supportive infusions) delivered by qualified registered nurses. The company operates two integrated web portals: a Partner Portal for specialty pharmacies and healthcare providers to submit referrals, track patient status in real-time, and access documentation; and a Patient Portal for patients to manage appointments and communicate with care teams. For staffing clients, Magenta Care offers a proprietary credentialing platform that automates nurse license tracking, OIG/LEIE screening, and compliance enforcement. Additional modules include downloadable referral forms, online scheduling, and electronic documentation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Infusion Nursing Services Nurse-led home infusion therapy delivered by qualified registered nurses across 10 states, covering biologic and specialty infusions (IVIG, SCIG, biologics, enzyme replacement therapy), IV antibiotic therapy (OPAT) for osteomyelitis, endocarditis, cellulitis, and Lyme disease, injectable and self-administered therapies (TNF inhibitors, SCIG, biologics) with patient education and first-dose observation, vascular access management for PICC lines, midlines, ports, and peripheral IVs, hydration and supportive infusions including TPN, IV iron, and vitamin therapy, IV steroid therapy for autoimmune flares, and HIV-related infusion therapies. Intended for patients referred by specialty pharmacies, physicians, hospitals, discharge planners, SNF/rehab facilities, home health agencies, case managers, and self-referring patients or caregivers.
• Healthcare Staffing Services Placement of qualified nursing professionals — registered nurses (RNs), licensed practical nurses (LPNs), CRNI-certified infusion specialists, immunoglobulin nurses, medical assistants, and pharmacy technicians — for specialty pharmacy partners, government agencies, and health systems. Available as per-diem staffing for immediate needs and longer-term contract placements for acute, infusion, outpatient, skilled nursing facility, and hospice settings. Backed by a proprietary automated credentialing platform with OIG/LEIE screening and continuous license tracking. Multi-state coverage spanning Washington, Arizona, California, Idaho, Michigan, Montana, North Carolina, North Dakota, South Dakota, and Utah.

Quantifiable outcome

• 99% Patient Satisfaction
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• Specialty Pharmacies (General)coreChannel Partner/ Reseller/ DistributorMagenta Care partners with specialty pharmacies to provide skilled nursing for infusion therapy delivery. They handle care coordination, patient education, and documentation integration with pharmacy systems. Three of the largest specialty pharmacies in the US are primary nursing staffing partners since 2022 with multi-year continuous engagements.
• Healthcare Providers (General)coreChannel Partner/ Reseller/ DistributorReferral partners including physicians, hospitals, discharge planners, SNF/rehab facilities, home health agencies, case managers, and social workers who refer patients for home infusion care. Magenta Care provides care coordination and therapy progress reports back to referring providers.
• Government AgenciescoreStrategic or Co-development PartnerGovernment healthcare agencies requiring nursing staffing services. Magenta Care is OMWBE certified, WEBS registered, and compliant with Executive Order 18-03 for worker rights, meeting requirements for government contracts in Washington State and beyond.
• Health SystemsmajorChannel Partner/ Reseller/ DistributorHealth systems requiring supplemental staffing for infusion and post-acute care settings. Magenta Care provides RN, LPN, CRNI, and specialty-certified nurses for acute care, outpatient settings, skilled nursing facilities, and hospice.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AMN Healthcare: Large public healthcare staffing and workforce solutions company serving hospitals, government, and home health settings. Comparable to Magenta Care's staffing services line, though at a much larger scale and broader clinical scope.
• BioScrip / Coram CVS Specialty Infusion Services: Coram, now part of CVS Health, is a major home infusion provider serving national specialty pharmacy clients. Comparable to Magenta Care in home infusion nursing for specialty therapies, but operates at significantly greater scale within a vertically integrated payer/PBM.
• BrightSpring Health Services: Public home and community health services platform with home infusion and pharmacy services. Comparable to Magenta Care in operating home-based clinical services across multiple states, with a broader portfolio spanning pharmacy, behavioral, and home health.
• Encompass Health / Enhabit: Public home health and hospice provider with substantial nursing and home infusion services. Comparable to Magenta Care in home health clinical delivery and multi-state nursing coverage, with deeper scale and post-acute focus.

Direct peers

• Bayada Home Health Care: Large nonprofit home health and staffing provider with adult and pediatric infusion nursing services. Comparable in delivering nurse-led home infusion care across multiple states and partnering with specialty pharmacies and providers.
• Amerita: Specialty home infusion pharmacy and nursing services provider. Comparable to Magenta Care in delivering nurse-administered home infusion therapies (IVIG, biologics, antibiotics) and serving specialty pharmacy and provider referral channels.
• Maxim Healthcare Services: National healthcare staffing provider placing nurses across home health, infusion, and acute care settings. Directly comparable to Magenta Care's staffing services line, with similar enterprise/government contracts and per-diem placements.
• Option Care Health: Leading independent provider of home and alternate-site infusion services across the US. Directly comparable to Magenta Care in home infusion delivery model, specialty pharmacy partnerships, and multi-state coverage, though at vastly larger scale.

Regional players

• CareCentrix / Modivcare Home Health Services: Home and community-based care services provider with infusion and home health nursing offerings. Comparable to Magenta Care in coordinating home-based clinical services for managed care and specialty pharmacy partners.

Emerging players

• Sojourn Health / Vital Care Infusion Services: Network of independently owned home infusion pharmacies offering home infusion nursing and specialty medications. Comparable to Magenta Care in providing home infusion nursing and specialty pharmacy partnerships, though typically deliver medications themselves rather than acting as pure nursing partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magenta-care

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magenta Care