Maggie's Center Groningen

What Maggie's Center Groningen does

Maggie's Center Groningen is a Dutch-registered non-profit foundation established in 2016 as the first international outpost of The Maggie Keswick Jencks Cancer Caring Centres Trust, the UK charity founded in memory of Maggie Keswick Jencks. It operates from a purpose-built facility on the campus of the University Medical Center Groningen (UMCG) and delivers free psychosocial support to people affected by cancer, including patients, families, and friends. Core services are in-person and include cancer information, individual and group psychological support, and drop-in access to oncology-trained professionals, with no cost to the user. The center runs ANBI-registered Dutch public-benefit charity status and is fully funded by donations; it does not generate fee revenue from service delivery.

Service delivery is anchored by a co-location partnership with UMCG and extended through a referral and outreach network of 18 partner hospitals covering the four northern Dutch provinces (Groningen, Friesland, Drenthe, and Overijssel). The organization operates with a small staff of approximately six to eight people, supplemented by volunteers and a program of named ambassadors who support fundraising and awareness. As a member of the wider Maggie's international network of more than 28 centers, it inherits a documented care model and brand framework developed in the UK.

The business model is a contribution-funded non-profit: there is no pricing model, no fee-for-service revenue, and no commercial product line. Income is derived from individual donations, corporate sponsorships, fundraising events, volunteer-led activities, and likely shared support from the UK parent trust's international giving channels. There is no public revenue, expenditure, or donation-total disclosure in the source material, which constrains financial benchmarking. The entity does not pursue acquisitions, equity raises, or commercial revenue streams, and growth is functionally tied to fundraising capacity and partner-hospital engagement.

Name

Maggie's Center Groningen

Legal name

Stichting Maggie's Centers Nederland

Website

https://maggiescenters.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maggie's Center Groningen is a Dutch non-profit foundation that delivers free psychosocial cancer support to patients, families, and friends. Operating from a center on the UMCG campus and partnering with 18 hospitals across the four northern Dutch provinces, it is funded entirely by donations.

Ownership category

akta.pro rank

Product category

Cancer psychosocial support services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Cancer support services
• Psychosocial oncology care
• Cancer counseling programs
• Peer support groups
• Cancer recovery yoga

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Gifts: Maggie's is entirely dependent on financial gifts and donations from donors, companies, foundations, organizations, private individuals, and Maggie's Members. All activities are funded through voluntary contributions.
2. Membership Program: Companies can become exclusive Maggie's Members, committing to the organization for 5 years.
3. Legacies and Testaments: Individuals can include Maggie's in their testament as a way to support the organization long-term.
4. Foundation and Trust Funding: Supported by foundations and wealth funds that align with Maggie's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Maggie's Center Groningen provides free, professional psychosocial support to people affected by cancer and their loved ones. The center offers individual consultations with cancer support specialists, peer support groups, recovery yoga, creative workshops, drop-in consultations with external professionals on work/finances/law, massage services, and information about cancer, all delivered without appointment, referral, or waiting list in a home-like environment on the UMCG hospital grounds.

Product overview

Maggie's Center Groningen operates as a single, unified support center providing free psychosocial assistance to cancer patients and their relatives. The organization offers an integrated program of services including individual consultations with cancer support specialists, peer support groups, recovery yoga, creative workshops, drop-in consultation hours with external professionals, and massage services. All offerings are provided at no cost, without appointments or referrals, in a home-like healing environment adjacent to the UMCG hospital. The center is funded entirely through donations and operates as the first Maggie's Center in the Netherlands, part of an international network originating from the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Ondersteuning bij kanker (Cancer Support Programs) Free psychosocial support services for cancer patients and their loved ones, offering emotional, social, practical, and physical support through individual consultations, workshops, yoga classes, peer support groups, and informational sessions.
• Herstelyoga (Recovery Yoga) Gentle yoga sessions designed for cancer recovery, providing relaxation, stress relief, and support for building strength and confidence during or after cancer treatment.
• Lotgenotengroepen (Peer Support Groups)

Quantifiable outcome

• 99% of visitors rate Maggie's support as 'good' or 'excellent'
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and supporting.

• Universitair Medisch Centrum Groningen (UMCG)flagshipStrategic or Co-development PartnerMaggie's Center Groningen is supported by and developed alongside UMCG. Located on the hospital grounds. UMCG provides space and collaborates on research about the relationship between environment and well-being of cancer patients.
• Comprehensie Cancer Center UMCG (CCC-UMCG)coreStrategic or Co-development PartnerCCC-UMCG, led by Professor Hans Langendijk, supports Maggie's and will help direct patients to the center.
• Martini ZiekenhuiscoreStrategic or Co-development PartnerMartini Hospital is one of the chain partners that will direct target groups to Maggie's.
• The Maggie Keswick Jencks Cancer Caring Centres TrustflagshipStrategic or Co-development PartnerInternational parent organization in the UK. Stichting Maggie's Centers Nederland was founded as an affiliate of this trust, which has successfully opened 28 locations since 1996. Provides proven model and methodology.
• Groot Verzet Tegen KankersupportingGTM or Marketing PartnerPartnership for fundraising events including cycling, hiking, and running events (Mon Ventoux) that raise funds for Maggie's.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LIVESTRONG Foundation: US-based nonprofit providing free, one-on-one support, counseling, and practical resources for people affected by cancer. Comparable mission and free-of-charge service delivery model.
• Macmillan Cancer Support: UK charity providing practical, emotional, and financial support to people affected by cancer, with information centers near major hospitals. Closest international model analogue to Maggie's center-based support approach.
• CancerCare: US nonprofit providing free professional support services including counseling, support groups, and education for people affected by cancer. Closely matches Maggie's psychosocial support service mix.
• Look Good Feel Better: International nonprofit offering free workshops and beauty advice to people undergoing cancer treatment. Highly comparable service format (free, group-based wellness workshops for cancer patients).
• Maggie's Centres (UK): The parent UK trust that operates the same model of free, walk-in, hospital-adjacent psychosocial cancer support. Direct peer via shared brand, methodology, and service design; Maggie's Groningen is an explicit affiliate of this network.

Emerging players

• Pink Ribbon Netherlands: Dutch nonprofit funding breast cancer awareness, research, and patient support. Comparable donation-funded cancer charity model serving a specific Dutch patient segment that also flows through Maggie's referrals.
• Stichting Pal (voor u): Dutch foundation supporting people with incurable illness and their loved ones. Adjacent in serious-illness psychosocial support mission, though with a palliative rather than curative-oncology focus.
• Stichting Hematon: Dutch patient organization for people with blood cancer and their families. Adjacent Dutch cancer-focused nonprofit offering peer support and information, overlapping on emotional/peer support use cases.

Broad incumbents

• KWF Kankerbestrijding (Dutch Cancer Society): The Netherlands' largest cancer-focused nonprofit, funding research and patient support. Broader incumbent that overlaps with Maggie's on cancer patient support but operates at national scale with a research-driven mandate.

Regional players

• IPSO (Instellingen PsychoSociale Oncologie): Umbrella organization for Dutch psychosocial oncology support centers. Maggie's Groningen is a likely member/peer within this regional network of similar cancer support providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MaggiesCenterGroningen
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maggie-s-center-groningen
• Instagraminstagram.com/maggiescentergroning

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggie's Center Groningen