What Magic Box Solutions does

Magic Box Solutions Co., Ltd. (บริษัท แมจิก บ็อกซ์ โซลูชั่นส์ จำกัด) is a privately held Thai software development company headquartered at Sethiwan Tower, Silom, Bang Rak, Bangkok, with over a decade of operating history. The company operates a horizontal professional services platform built around three core offerings: Technology Consulting, Customized Software Development, and Resource Augmentation, delivered by in-house teams of Business Analysts, Project Managers, UX/UI Designers, Developers, and QA Testers. Engagements are sold directly to enterprise clients through a field-sales-led go-to-market, supported by website lead capture, event participation (CTC 2024, Marketing Technology & Innovation Expo 2024), and an annual community hackathon (Magic Hack).

The company supplements its services business with two proprietary SaaS products: Fixtab, a Field Service Management tool with user/admin/technician role flows for installation and maintenance operations, and Salesmith, a customizable CRM aimed at sales-team customer data management. Both products are accessible through dedicated websites, enabling self-serve acquisition alongside the enterprise services motion. Notable delivered projects include the SCB Life App for SCB Life Assurance, a meeting-room booking system with Microsoft Outlook and Google Calendar integration for Vichai Trading 1983, and a customized eCommerce platform for Kindware Company (Japan) completed in six months.

Magic Box Solutions derives revenue from two streams: project-based professional services contracts (custom software development, consulting, and time-and-materials resource augmentation) and recurring SaaS subscriptions (Fixtab, Salesmith). The disclosed customer base skews toward Thai financial services and insurance, with named logos including Government Savings Bank, KTC (Krungthai Card), SCB Life Assurance, Generali, Navakij Insurance, FWD Insurance, and BKK Insurance. The company holds ISO 27001 certification, supporting procurement processes in regulated industries, and maintains leadership under Chief Strategy Officer Lom Seunbane and CTO Naruedol Worraphonphanom (นฤดล วรรณพนม).

Name

Magic Box Solutions

Legal name

Magic Box Solutions Co., Ltd. (บริษัท แมจิก บ๊อกซ์ โซลูชั่นส์ จำกัด)

Website

https://magicboxsolution.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Box Solutions is a Bangkok-based software development company offering custom software development, technology consulting, and IT resource augmentation to Thai enterprises, with proprietary SaaS products Fixtab (field service management) and Salesmith (CRM), serving clients across banking, insurance, and technology sectors.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Professional, Scientific, and Technical Services (541)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

akta.pro secondary industries

Service Desk & Help Desk Services (BPAEAJAA), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Custom software development
• Resource augmentation
• Technology consulting
• Field service management
• Customer relationship management

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Design and development of customized software solutions for enterprise clients. Projects include eCommerce platforms, booking systems, and custom applications. Revenue generated through project-based contracts.
2. Resource Augmentation: Providing certified, experienced IT professionals to clients on time-and-materials basis. Services include project management, frontend/backend development, UX/UI design, and QA resources for on-site engagement.
3. Technology Consulting: Strategic technology advisory services to help companies develop technology strategies, improve efficiency, and reduce costs.
4. SaaS Products (Fixtab, Salesmith): Software as a Service products offered through their platforms. Fixtab is a field service management tool; Salesmith is a CRM solution.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Magic Box Solutions is a Thai software development services provider that delivers custom software, IT resource augmentation, and technology consulting to enterprise clients, alongside two proprietary SaaS products: Fixtab (Field Service Management) and Salesmith (CRM). The company sells project-based development services, on-site IT staffing, and strategic technology advisory to mid-to-large organizations, primarily in Thailand's banking, insurance, and financial services verticals.

Product overview

Magic Box Solutions is a software development service provider offering an integrated portfolio of services and software products. The core service offerings include Technology Consult, Customized Software development, and Resource Augmentation. Their proprietary SaaS products include Fixtab (a Field Service Management software for installation and maintenance operations) and Salesmith (a customizable CRM tool for sales team empowerment). The company positions itself as a one-stop digital solutions provider with over 10 years of experience serving clients across various sectors including insurance, banking, and enterprise.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Software Development Custom software development service that turns client ideas into software meeting business design and development needs, delivered by cross-functional professional teams with design, development, and QA capabilities.
• Resource Augmentation IT staffing service that provides certified, experienced IT professionals, including project management, frontend and backend development, UX/UI design, and QA resources, for on-site client engagement.
• Technology Consulting Strategy consulting service that helps clients develop technology strategies, from work plan orientation to suggesting the best solutions for business efficiency and cost-effectiveness.
• Fixtab Proprietary SaaS Field Service Management software that enables companies to handle installation and maintenance tasks more efficiently, with three user roles: users, admin, and technician.
• Salesmith Proprietary SaaS customizable CRM tool designed to empower sales teams with customer data management and maintain relationships with both new and existing customers.

Quantifiable outcome

• Customized eCommerce Platform completed within 6 months
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cognizant: Cognizant is a global IT services leader with established Thai and regional operations, particularly in financial services and insurance — overlapping with Magic Box Solutions' core verticals. Comparable as a scaled provider of custom software development, consulting, and digital transformation services to enterprise clients.
• Salesforce: Salesforce is the global CRM platform leader. Directly comparable to Magic Box Solutions' Salesmith product as a competing CRM solution targeting sales teams and customer data management — competing for the same Thai and regional enterprise CRM budgets.
• Infosys: Infosys is a major global IT services and consulting firm with active SEA operations. Comparable to Magic Box Solutions as a broad incumbent offering custom software development, technology consulting, and resource augmentation services to enterprise and financial services clients across multiple geographies.
• Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software development, digital transformation, and enterprise platform delivery. Comparable to Magic Box Solutions as a broader incumbent offering overlapping custom software and consulting services to enterprise clients, including in Asia.
• ServiceNow: ServiceNow is a global enterprise cloud platform leader with a strong Field Service Management (FSM) offering. Directly comparable to Magic Box Solutions' Fixtab product as a competing platform solution in the same FSM category — though at vastly greater scale and enterprise reach.
• NTT Data: NTT Data is a major global IT services provider with significant Thai operations serving banking, insurance, and public sector. Comparable to Magic Box Solutions as a broad incumbent targeting the same Thai enterprise and financial services IT services market with deeper resources and broader geographic reach.
• Wipro: Wipro is a leading global IT services and consulting firm with established SEA and Thailand operations. Comparable to Magic Box Solutions as a broad incumbent offering overlapping custom software development, resource augmentation, and technology consulting to enterprise clients across multiple industries.
• Tata Consultancy Services (TCS): TCS is one of the world's largest IT services, consulting, and business solutions organizations with strong presence in Thailand and SEA banking/insurance verticals. Directly comparable to Magic Box Solutions in its custom software development and resource augmentation services targeting enterprise financial services clients.
• Accenture: Accenture is a global IT services and consulting giant with significant operations across Thailand and Southeast Asia. Comparable to Magic Box Solutions as a broad incumbent offering overlapping custom software development, technology consulting, and resource augmentation services at global scale — typically competing for the same enterprise budgets.

Direct peers

• FPT Software: FPT Software is Vietnam's largest IT services and software outsourcing firm with deep SEA regional presence. Highly comparable to Magic Box Solutions because both operate regional IT services/custom software development models serving enterprise and financial services clients across Southeast Asia, with Magic Box being a smaller Thai counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magicboxsolutions4175
• Facebookfacebook.com/MagicBoxSolution
• LinkedInlinkedin.com/company/magic-box-solutions-co-ltd
• Instagraminstagram.com/magicboxsolutions
• TikToktiktok.com/@mbs_friends

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Box Solutions