Magic 105.4
Magic Radio (Magic 105.4) is a UK commercial radio station owned by Bauer Media Group, broadcasting adult contemporary music across FM, digital streaming, smart speakers, and automotive platforms to UK listeners aged 25-54, monetized via advertising, a £3.99/month Rayo Premium subscription, and ticketed live events.
- Company typePrivate
- Founded-
- HeadquartersPeterborough, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Magic 105.4 does
Magic Radio (Magic 105.4) is a UK commercial radio station and brand within Bauer Media Group's UK portfolio, targeting adult music listeners aged 25-54 with a "best variety from the 80s to now" format. The station operates a broadcast-plus-digital platform combining traditional FM transmission on 105.4 in London, web streaming via hellorayo.co.uk, iOS and Android mobile applications, Amazon Alexa and Google Home smart speaker compatibility, and in-car/automotive integration. The underlying technology is Bauer Media's Rayo digital radio platform, which serves as a multi-station ecosystem spanning 18+ specialty sub-brands — including Mellow Magic, Magic Soul, Magic Musicals, Magic Classical, Magic Power Ballads, Magic Boybands, Magic Girl Power, Mindfulness Music, Peaceful Piano, The Study Space, and In The Park — organized by genre and mood rather than by decade or format.
The business model operates across three revenue streams: traditional radio advertising and on-air sponsorship; the Rayo Premium subscription service at £3.99/month offering ad-free listening across 128 stations and HD audio quality (with a 30-day free trial and monthly auto-renewal); and ticketed live event experiences including Magic of Christmas, Magic Radio West End Christmas, and Magic at the Musicals. Programming is anchored by the flagship Magic Radio Breakfast with Gok Wan and Harriet Scott, complemented by evening and overnight shows (Perfect Playlist with Jo R, Mellow Magic with Lynn Parsons, Through the Night with Paul Hayes). Magic Radio is part of the broader Bauer Media Group UK portfolio alongside Greatest Hits Radio, Absolute Radio, KISS, Planet Rock, and Hits Radio. The UK operations are conducted through Bauer Consumer Media Ltd and Bauer Radio Limited, both registered in England and Wales; the parent group's beneficial ownership rests with the Bauer family.
Magic 105.4 firmographics
Firmographics- Name
- Magic 105.4
- Legal name
- Bauer Consumer Media Ltd
- Website
- https://magic.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Radio (Magic 105.4) is a UK commercial radio station owned by Bauer Media Group, broadcasting adult contemporary music across FM, digital streaming, smart speakers, and automotive platforms to UK listeners aged 25-54, monetized via advertising, a £3.99/month Rayo Premium subscription, and ticketed live events.
- Ownership category
- akta.pro rank
Magic 105.4 industry classification
Industry- Product category
- Commercial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Magic 105.4 is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Magic 105.4 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorship: Traditional radio advertising model with on-air sponsorships and promotional slots. The station drives advertising revenue through audience reach and engagement metrics.
- Premium Subscription (Rayo Premium): £3.99/month subscription offering ad-free listening, exclusive stations, and HD sound quality. Auto-renews monthly with 30-day free trial available.
- Live Events and Ticketed Experiences: Ticketed live events including Magic of Christmas, Magic Radio West End Christmas, and Magic at the Musicals. Revenue generated through ticket sales for these branded experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rayo Premium - Monthly Subscription |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels4 records
Magic 105.4 product offering
Product offeringCore offering
Magic Radio is a UK commercial radio station broadcasting a curated variety of music from the 1980s to the present day, anchored by flagship morning and evening shows. The station operates as part of a multi-station network under Bauer Media, including specialty genre stations (Mellow Magic, Magic Soul, Magic Musicals, Magic Classical) accessible via the Rayo Premium subscription at £3.99/month. Magic Radio also produces branded live events including Magic of Christmas and Magic at the Musicals.
Product overview
Magic Radio operates as a platform-plus-subscriptions architecture centered on its main Magic Radio station, which broadcasts the best variety of music from the 80s to now. The network extends across 18 specialty sub-brand stations including Mellow Magic, Magic Soul, Magic Musicals, Magic Classical, Magic Power Ballads, Magic Boybands, Magic Girl Power, and others, offering genre-specific programming. The portfolio also includes 4 flagship programs/shows (Magic Radio Breakfast with Gok Wan and Harriet Scott, Magic Radio's Perfect Playlist with Jo R, Mellow Magic with Lynn Parsons, and Magic Radio Through the Night with Paul Hayes), multiple live events (Magic of Christmas, Magic Radio West End Christmas, Magic at the Musicals), and the Rayo Premium subscription service providing ad-free listening, exclusive stations, and HD sound quality across 128 stations for £3.99/month.
Differentiator
Problem solved
Functional benefit
Brands
- Mellow Magic: The Best Variety of Relaxing Classics
- Magic Soul
- Magic Musicals
- Magic Classical
- Magic Power Ballads
- Magic Soul Floor Fillers
- Magic Slow Dance
- Magic at the Movies
- Magic Boybands
- Magic Girl Power
- Magic Radio's Best Song Ever
- Magic Radio Glowtime
- Rayo Premium
Products and services
- Magic Radio The main Magic Radio station offering the best variety of music from the 80s to now, including flagship breakfast programming with Gok Wan and Harriet Scott.
- Mellow Magic A relaxing classics specialty station featuring calming music with shows hosted by Lynn Parsons.
- Magic Soul A soul and Motown focused station offering the best variety of soul and Motown music.
- Magic Musicals A station dedicated to stage and screen music, featuring the best variety of musical theatre and film scores.
- Magic Classical A classical music station showcasing classical performances by various artists.
- Rayo Premium A premium subscription service priced at £3.99/month providing ad-break free listening, exclusive stations, and HD sound quality across 128 stations within the Bauer Media network. Offers a 30-day free trial with monthly auto-renewal.
- Magic of Christmas A ticketed Christmas music event scheduled by Magic Radio featuring seasonal performances.
- Magic Radio West End Christmas A seasonal West End Christmas event featuring stage and screen music, scheduled by Magic Radio.
- Magic at the Musicals A live music event celebrating musical theatre, promoted by Magic Radio with ticketed access.
Companies that use Magic 105.4
Customer profileSegments2 records
Ideal customer profiles2 records
Magic 105.4 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Magic 105.4 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cash for KidscoreCharitable partnership with Cash for Kids organization. Magic Radio promotes Cash for Kids Day events and fundraising initiatives through on-air mentions and station content. The partnership drives community engagement and social impact initiatives.
- Make Me A WinnerminorCompetition management partner providing prize fulfillment services for station competitions and giveaways. Magic Radio promotes Make Me A Winner campaigns across digital platforms.
- RadioplayerminorListed on Radioplayer platform which provides aggregated radio listening discovery and playback across UK radio stations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Magic 105.4 competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Magic 105.4 social profiles
Digital presenceMagic 105.4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic 105.4 leadership team
Management profileNumber of profiles
Profiles5 records
Magic 105.4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic 105.4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic 105.4
What does Magic 105.4 do?
Magic Radio is a UK commercial radio station broadcasting a curated variety of music from the 1980s to the present day, anchored by flagship morning and evening shows. The station operates as part of a multi-station network under Bauer Media, including specialty genre stations (Mellow Magic, Magic Soul, Magic Musicals, Magic Classical) accessible via the Rayo Premium subscription at £3.99/month. Magic Radio also produces branded live events including Magic of Christmas and Magic at the Musicals.
Is Magic 105.4 a public or private company?
Magic 105.4 is a private company. It is classified as corporate owned and is currently operating.
When was Magic 105.4 founded?
Magic 105.4 was founded in -1. It employs 1 to 10 people.
Where is Magic 105.4 based?
Magic 105.4 is headquartered in Peterborough, United Kingdom, in the Europe region.
How does Magic 105.4 make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are premium Subscription (Rayo Premium) and live Events and Ticketed Experiences.
Does Magic 105.4 have an API?
No public API is recorded for Magic 105.4.
What industry is Magic 105.4 in?
Magic 105.4's product category is Commercial Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 516110 and its SIC code is 4832.