Loja De Moveis Nardelli

What Loja De Moveis Nardelli does

Magic Dreams Colchões (operating under "Loja De Moveis Nardelli") is a privately held specialty mattress and bedding retailer headquartered in Alphaville, Barueri, in the São Paulo metropolitan area of Brazil. The business operates a single physical showroom at Alameda Araguaia 630 and has been in continuous operation for over 15 years, during which it has served more than 15,000 customers in Alphaville and the surrounding region. The product portfolio centers on three mattress comfort tiers — Colchão Macio (soft), Colchão Intermediário (medium), and Colchão Firme (firm) — alongside premium pillows (including adjustable-height latex and NASA/Duoflex foam variants) and Box Baú storage beds, with a custom-made program that allows buyers to specify size, fabric, and finish.

Underlying product technology rests on three layers: thermo-sensitive foam engineered with a molecular structure that aids blood circulation, distributes body pressure, and creates a cool microclimate through ventilation; individually wrapped spring systems sourced from Leggett & Platt, a century-old US manufacturer present in more than 18 countries; and intelligent adaptive fabric that conforms to body contours and regulates temperature and humidity. These component technologies are integrated rather than developed in-house.

The business model is direct-to-consumer retail. Pricing is not publicly disclosed and is delivered on a quote basis via WhatsApp, phone, or in-store consultation; transactions are one-time purchases of mattresses, beds, and accessories. Demand generation relies primarily on the store's strong local reputation — including 192 Google reviews, the most of any mattress retailer in Alphaville — supplemented by named in-store sales staff and word-of-mouth referrals. There is no e-commerce platform, no reseller network, and no publicly disclosed digital marketing activity beyond the catalog website and WhatsApp Business contact channel. Revenue, funding, ownership structure, and headcount details beyond the eight employees cited are not disclosed in the available data.

Name

Loja De Moveis Nardelli

Legal name

Magic Dreams Colchões

Website

https://magicdreams.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Dreams Colchões is a single-showroom specialty mattress and bedding retailer in Alphaville, Barueri (São Paulo, Brazil), serving individual residential consumers with three comfort-tier mattresses, premium pillows, custom-made beds, and box storage beds built on Leggett & Platt spring technology.

Ownership category

akta.pro rank

Product category

Mattress and Bedding Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Mattress retail
• Bedding products
• Sleep accessories
• Custom beds
• Premium pillows

Headquarters

HQ city

Barueri (Alphaville)

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Mattress and Bed Sales: One-time sale of mattresses (colchões) and beds (camas) across comfort levels: Macio (soft), Intermediário (medium), and Firme (firm). Products include couple, queen, and king sizes, as well as box storage beds (box baú).
2. Pillows and Accessories Sales: Sale of pillows including adjustable height latex and NASA-certified foam pillows, as well as sleep accessories.
3. Custom Furniture Sales: Custom-made beds and mattresses tailored in size, fabric, and finish using exclusive materials, sold as one-time purchases.
4. Delivery and Logistics Services: Delivery services mentioned as part of customer satisfaction, with noted examples of same-day and ahead-of-schedule delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Magic Dreams Colchões is a mattress and bedding specialty retailer selling its own branded mattresses in three comfort levels (soft, intermediate, and firm), premium pillows (latex and NASA technology), and custom-made beds and box storage beds. The business operates from a single flagship showroom in Alphaville, Barueri, São Paulo, offering personalized sales consultations, in-store experience, customization in size, fabric and finish, and direct delivery services.

Product overview

Magic Dreams Colchões operates as a mattress and bedding specialty retailer offering a curated portfolio of sleep products. The core offering consists of three mattress comfort levels (Colchão Macio, Colchão Intermediário, and Colchão Firme) designed to address different sleep preferences and spinal support needs. The product range extends to premium pillows including adjustable height and NASA technology options with Duoflex materials. The company also offers Box Baú storage beds and emphasizes customization options for beds and mattresses in size, fabric, and finishes with exclusive materials. The company positions itself as a traditional Alphaville retailer with over 15 years of experience and more than 15,000 customers served.

Differentiator

Problem solved

Functional benefit

Products and services

• Colchão Macio Magic Dreams (Soft Mattress) Premium soft mattress offering maximum plushness and comfort, using thermo-sensitive foam and individually wrapped Leggett & Platt springs, designed for consumers seeking a softer sleep surface.
• Colchão Intermediário Magic Dreams (Medium Mattress) Medium-firmness mattress providing balanced comfort between softness and support, available in couple, queen, and king sizes, targeted at consumers seeking versatile spinal support.
• Colchão Firme Magic Dreams (Firm Mattress) Firm mattress delivering maximum firmness with optimal comfort for proper spinal support, intended for consumers requiring enhanced back and posture alignment.
• Travesseiro Altura Regulável Látex Premium (Adjustable Height Premium Latex Pillow) Adjustable height latex pillow offering premium comfort and support, sold as a sleep accessory complementing mattress purchases.
• Travesseiro Natural Látex Alto Premium (High Premium Natural Latex Pillow) High-profile natural latex pillow for enhanced sleeping comfort, offered as a premium sleep accessory.
• Travesseiro Altura Regulável Nasa Premium (NASA Adjustable Height Premium Pillow) Adjustable height pillow using NASA-certified foam technology with Duoflex material for superior comfort.
• Travesseiro Nasa Alto Premium Duoflex (NASA High Premium Duoflex Pillow) High-profile NASA-technology pillow with Duoflex material sold as a premium sleep accessory.
• Box Baú (Storage Bed) Storage bed with hinged lid providing convenient under-bed storage, available as a complement to mattress purchases.
• Custom-Made Beds and Mattresses Bespoke beds and mattresses customized in size, fabric, and finish using exclusive materials, ordered through direct in-store consultation.

Quantifiable outcome

• 15,000+ customers served in Alphaville and region
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Leggett & PlattcoreTechnology or IntegrationLeggett & Platt is a century-old US company providing individually wrapped spring technology used in Magic Dreams mattresses. The partnership brings international spring technology standards, with Leggett & Platt present in over 18 countries. The springs are considered among the best spring systems globally.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/loja-de-moveis-nardelli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loja De Moveis Nardelli