Magicfloor International Kft

Name

Magicfloor International Kft

Legal name

MG Floor Kft.

Website

https://magicfloor-international.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vinyl Flooring

NAICS

Floor Covering Retailers (449121)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Luxury vinyl tile
• Vinyl flooring
• Click flooring system
• Waterproof flooring
• Commercial floor coverings

Headquarters

HQ city

Veszprém

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Vinyl Flooring Product Sales: Magicfloor generates revenue through the direct sale of vinyl flooring products across multiple product lines (FIRST, CLASSIC, PREMIUM, WOVEN, CVC CLICK). Products are sold per square meter through glue-down (adhesive) and click-installation methods. Additional revenue comes from complementary products including adhesive (MFA 1100 in 6kg and 14kg containers) and CVC underlay foil.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Magicfloor manufactures and sells luxury vinyl tile (LVT) flooring across five product lines (FIRST, CLASSIC, PREMIUM, WOVEN, CVC CLICK) using two installation methods: traditional glue-down adhesive and a proprietary CVC (Ceramic Vinyl Compound) click system. The company also sells complementary installation accessories including its MFA 1100 water-based adhesive and CVC underlay foil, providing a complete flooring ecosystem for residential, hospitality, commercial, and public-sector projects.

Product overview

Magicfloor International Kft is a Hungarian vinyl flooring manufacturer offering four interconnected product lines: FIRST (entry-level residential with 3 variants), CLASSIC (mid-tier with 0.7mm wear layer), PREMIUM (high-end luxury designs), and WOVEN (woven vinyl tiles). All products use either glue-down adhesive installation or the proprietary CVC CLICK system developed with ceramic vinyl compound technology. The portfolio spans residential, commercial, and high-traffic retail applications with guarantees ranging from 10 to lifetime years. Accessories include MFA 1100 adhesives and CVC underlay foil.

Differentiator

Problem solved

Functional benefit

Brands

• FIRST: Residential vinyl flooring line with 0.35mm wear layer, suitable for homes and small offices
• CLASSIC
• PREMIUM
• WOVEN
• CVC CLICK

Products and services

• FIRST Entry-level residential vinyl flooring line available in Oak, Pine, and Limestone designs with a 0.35mm wear layer (32 abrasion class). Offered in three variants: Residential (glue-down, 5+5 year guarantee), Residential CVC CLICK (click system, 10 year guarantee), and Project Line (glue-down, 10+5 year guarantee). Targeted at homes, small offices, and budget projects.
• CLASSIC Durable mid-tier vinyl flooring with a 0.7mm wear layer and 34/42 abrasion resistance, designed for long-lasting use in high-traffic areas. Available in Oak, Pine, Lord, Zebrano, Random, and Stone variants with a lifetime guarantee; suitable for retail, hospitality, offices, and public buildings.
• PREMIUM High-end vinyl flooring with specific sizes, unique designs, and lifelong quality. Features a 0.7mm wear layer, 34/42 wearing quality, and lifetime guarantee. Sub-ranges include Pastel Line (ceramic-tile-like patterns), Mammut (large rustic tiles), and Unique (special patterns including cottage, concrete, and woven effects). Targets premium residential and commercial interiors.
• WOVEN Special woven vinyl floor tiles delivering soundless steps and slip resistance with 33 abrasion resistance and a lifetime guarantee. Available in bamboo, lattice, wave, Oslo, Firenze, and Tokyo patterns; positioned for design-led residential and hospitality interiors.
• CVC CLICK Modern click-system vinyl flooring using Magicfloor's proprietary Ceramic Vinyl Compound (CVC) carrier layer for optimal hardness and minimal shrinkage, with a 0.55mm wear layer, 33/41 abrasion class, and a 15-year guarantee. Suitable for homes, small offices, and high-traffic retail environments; glue-free installation.
• MFA 1100 Water-Based Adhesive Proprietary water-based vinyl flooring adhesive recommended by Magicfloor for glue-down installation of its tiles and planks. Available in 6kg and 14kg containers with a coverage rate of 300-350 g/m² on A1-A2 surfaces, sold to installers and DIY customers alongside flooring purchases.
• CVC Underlay Foil Underlayment foil engineered for use beneath Magicfloor's CVC CLICK vinyl flooring. Supplied as a 1mm-thick roll covering 20 m²; sold to installers and end customers as part of the complete CVC installation system.

Quantifiable outcome

• All products achieve R9 anti-slip rating for wet barefoot safety
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Wineo (Windmöller GmbH): German manufacturer of LVT, design flooring, and laminate with strong DACH-region distribution. Comparable mid-sized European LVT producer with click and glue-down product lines targeting similar residential and commercial segments.

Broad incumbents

• Forbo Flooring Systems: Swiss-based global flooring producer offering vinyl, LVT, linoleum, carpet tiles, and entrance flooring for commercial and residential markets. Comparable as a multi-product resilient flooring manufacturer with European production and distribution.
• Tarkett: French-headquartered global flooring manufacturer with a broad LVT, vinyl, laminate, and resilient product portfolio. Directly competes with Magicfloor in LVT for residential and commercial segments, but at vastly larger scale across multiple continents.
• IVC Group (Mohawk Industries): Belgian-origin LVT specialist now part of Mohawk Industries, producing sheet vinyl, LVT planks and tiles for residential and commercial European markets. Comparable in LVT focus and click-system product positioning.
• Unilin (Mohawk Industries): Belgian flooring division of Mohawk Industries producing LVT, laminate, and engineered wood flooring. Comparable in click-system technology licensing and European LVT production, including licensing of click patents to other manufacturers.
• Beaulieu International Group: Belgian manufacturer of flooring solutions including LVT, carpet, and vinyl products with pan-European distribution. Comparable resilient flooring manufacturer serving similar residential and commercial segments.

Direct peers

• Gerflor: French manufacturer specializing in resilient vinyl flooring including LVT and click systems for residential, commercial, healthcare, and sports applications. Closely comparable to Magicfloor in product category, click-LVT technology, and emphasis on safety/durability features.
• Polyflor: UK-based manufacturer of vinyl flooring including LVT, safety flooring, and homogeneous/heterogeneous sheet vinyl for commercial and residential use. Directly comparable product range and emphasis on slip-resistance and durability certifications.
• Moduleo (IVC/Mohawk): European LVT brand under IVC Group/Mohawk offering glue-down and click LVT for residential and commercial applications. Direct overlap with Magicfloor's product range, installation methods, and waterproof/anti-slip feature claims.
• COREtec (US Floors / Shaw Industries): Pioneer of rigid-core click LVT flooring now owned by Shaw Industries (Berkshire Hathaway). Closely comparable click-system LVT technology targeting residential and commercial buyers seeking waterproof, easy-install flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magicfloor-international-kft

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicfloor International Kft