Magic Lights

What Magic Lights does

Magic Lights (legal name: magiclights EVENTTECHNOLOGY e.K.) is a founder-owned sole proprietorship headquartered in Kronach, Thuringia, Germany, providing full-service event technology solutions with a 7-person team led by owner Christian Kraus. The firm has been operating professionally in lighting and sound for over 10 years, delivering integrated capabilities across lighting, sound, laser, video, LED technology, and special effects (fire, water, smoke, fog). It serves corporate events, trade shows, entertainment productions, and architectural illumination projects through a tightly bundled service model covering consultation, conception, planning, setup, operation, and teardown.

The underlying technology stack is built on standard professional event-industry equipment sourced from leading manufacturers including Martin, MA-Lighting, JB Lighting, Allen & Heath, Dynacord, Electro-Voice, Shure, Coherent (lasers), NEC, and Panasonic. Magic Lights does not operate a proprietary software platform; its differentiation rests on staff expertise, multi-vendor equipment breadth, and the ability to package equipment rental with operational labor. Revenue is generated through four streams: equipment rental (usage-based), equipment sales (hardware), professional services (event operations), and project services (LED technology development and integration). Pricing is quote-based and not publicly disclosed; the go-to-market is direct sales to event organizers, architects, and venue operators primarily in the DACH region.

The company's three documented reference customers include Café Kitsch (interior illumination), Koinor (architecture illumination at Schloß Eyrichshof), and U5 (RGB-LED architecture project), spanning SMB and enterprise segments. Marketing is limited to the company website, and no public social channels, investor backing, or external scale signals are present. The firm's customer segments are organized vertically by use case — corporate events/trade shows, architecture illumination, and entertainment events — rather than by industry. Pricing, contracts, and revenue are not disclosed, and the legal form (e.K. sole proprietorship) precludes standard equity-backed growth narratives.

Name

Magic Lights

Legal name

magiclights EVENTTECHNOLOGY e.K.

Website

https://magic-lights.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Lights is a German event technology services company that provides integrated lighting, sound, laser, and video solutions for corporate events, trade shows, entertainment productions, and architectural illumination projects across the DACH region.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

akta.pro secondary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Event technology services
• Professional lighting rental
• Event sound systems
• Architectural illumination
• Trade show construction

Headquarters

HQ city

Kronach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of lighting, sound, and laser equipment for events and installations.
2. Equipment Sales: Sale of lighting, sound, and video systems to customers.
3. Professional Services: Complete event services including consultation, conception, planning, setup, operation, and teardown of technical equipment.
4. Project Services: LED technology project support from development through planning, conception, and on-site implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Magic Lights provides complete event technology services for corporate events, trade shows, entertainment productions, and architectural illumination projects. Its core offering bundles professional lighting, sound, laser, video, LED, and special effects technology with full-service delivery spanning consultation, conception, planning, setup, operation, and teardown. The company also rents and sells event equipment and supports architectural lighting installations such as building facades and interior spaces.

Product overview

Magic Lights is an event technology service company offering integrated lighting, sound, laser, and video solutions. The core offering is a unified service portfolio that includes architecture lighting, trade show construction, event management, LED technology, and special effects (fire, water, smoke, fog). The company provides complete services from consultation and conception through planning to on-site implementation and operation, working with equipment manufacturers including Martin, MA-Lighting, JB, Allen&Health, Dynacord, EV, Shure, Coherent, NEC, and Panasonic.

Differentiator

Problem solved

Functional benefit

Products and services

• Lichttechnik (Lighting Technology)
• Tontechnik (Sound Technology)
• Lasertechnik (Laser Technology)
• Architekturbeleuchtung (Architecture Lighting)
• Messebau (Trade Show Construction)
• Eventmanagement
• LED-Technik (LED Technology)
• Videotechnik (Video Technology)
• Spezialeffekte (Special Effects)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• MartincoreTechnology or IntegrationRenowned lighting equipment manufacturer that Magic Lights works with in the lighting technology sector.
• MA-LightingcoreTechnology or IntegrationProfessional lighting control console manufacturer that Magic Lights works with for lighting control systems.
• JB LightingcoreTechnology or IntegrationLighting equipment manufacturer that Magic Lights works with in the light, sound, and multimedia sector.
• Allen & HeathcoreTechnology or IntegrationProfessional audio mixing console manufacturer that Magic Lights works with for sound systems.
• DynacordcoreTechnology or IntegrationProfessional audio equipment manufacturer that Magic Lights works with for sound reinforcement.
• Electro-VoicecoreTechnology or IntegrationProfessional audio equipment manufacturer that Magic Lights works with for sound systems.
• ShurecoreTechnology or IntegrationProfessional audio equipment manufacturer, specifically for microphones, that Magic Lights works with.
• CoherentcoreTechnology or IntegrationLaser technology manufacturer that Magic Lights works with for laser and multimedia applications.
• NECcoreTechnology or IntegrationDisplay and projection equipment manufacturer that Magic Lights works with for video and multimedia solutions.
• PanasoniccoreTechnology or IntegrationAV equipment manufacturer that Magic Lights works with for video and multimedia solutions.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Trendhouse Event Group: German event services company providing lighting, sound, video, and full event production for corporate and entertainment events. Directly comparable integrated service model to Magic Lights, with a broader geographic reach across Germany.
• AVE Audio Visual Equipment AG: German event technology rental company supplying lighting, sound, video, and stage equipment to event agencies, trade show organizers, and corporate clients. Closely comparable equipment-rental and full-service model to Magic Lights in the DACH region.
• Gahrens + Battermann GmbH: German event technology rental and full-service provider offering lighting, audio, video, and rigging for trade shows, corporate events, and live productions — a directly comparable service model to Magic Lights but at substantially larger national scale.
• Ambion GmbH: German full-service provider of event technology including lighting, sound, video, and stage construction for trade shows, corporate events, and live productions — a directly comparable service portfolio targeting the same customer segments as Magic Lights within Germany.
• Neumann & Müller GmbH: One of Germany's largest event technology companies, providing lighting, sound, video, and event production services for trade shows, conferences, and concerts. Directly comparable full-service model to Magic Lights, with much greater fleet and crew capacity.
• Light Event GmbH: Germany-based event technology specialist focused on lighting and event production for corporate functions, trade shows, and live shows. Directly comparable offering and customer base to Magic Lights, with a similarly regional DACH operating footprint.

Broad incumbents

• Production Resource Group (PRG): Global leader in event production services with extensive lighting, audio, video, and rigging capabilities across concerts, corporate events, and broadcast. Overlaps with Magic Lights in event lighting and sound services but operates at vastly larger scale across multiple continents.

Regional players

• Habegger AG: Swiss-headquartered full-service event technology provider with operations across Germany and neighboring DACH markets. Highly comparable in services (lighting, sound, rigging, video) and customer base, competing in adjacent geography to Magic Lights' DACH footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magic-lights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Lights