Magicpool
Magicpool SA is the exclusive Swiss importer and installer of Piscines Waterair modular steel-panel kit pools, selling, renovating, and servicing residential swimming pools for individual homeowners across all Swiss cantons since 1995.
- Company typePrivate
- Founded1995
- HeadquartersBasel, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Magicpool does
Magicpool SA is a privately held Swiss company founded in 1995 in Basel, operating as the exclusive Swiss importer and installer of Piscines Waterair modular steel-panel swimming pools. The company sells, installs, renovates, and services kit pools for individual residential homeowners across both French-speaking Romandie and German-speaking Switzerland, with regional offices in Basel, Geneva, Zurich, and Gland. Its core technology is the Piscines Waterair modular pool system — zinc-aluminium-magnesium coated steel panels bolted onto a concrete foundation slab, lined with a PVC liner, paired with low-consumption filtration and optional solar covers and salt-electrolysis water treatment. The product portfolio spans four pool forms (rectangular, oval, haricot/kidney, freeform) across 66 sizes, four equipment lines (Essential, Eco-Wat, Eco-Pilot, Top+), seven stair models, and accessory options including heat pumps and counter-current systems.
The business model is predominantly project-based and direct-to-consumer, with three installation formulas spanning DIY (Kit assisté) to hybrid (Posikit) to full turnkey (Prêt-à-plonger). Pricing is quote-based and not publicly disclosed; each project is sized on pool model, equipment line, options, and terrain complexity. Customers are acquired through the company website, an online self-service configurator (mypool.magicpool.ch), phone sales, and free on-site implantation studies conducted by an in-house field team. Recurring revenue is generated through renovation services (liner replacement, equipment modernisation) and after-sales maintenance contracts using original Piscines Waterair parts, applied to the installed base of over 1,500 pools nationwide.
Magicpool's commercial position rests on a 31-year exclusive distribution arrangement with Piscines Waterair SAS (France), a 30-year structural warranty on steel panels, a 12-year liner warranty, fast installation (days vs. months for concrete pools), and the Solar Impulse Efficient Solution label awarded to the underlying product. The company has 11 employees, CHF 100,000 in share capital, and operates without external equity investment; it is incorporated as a Société Anonyme in the Canton of Basel-Stadt.
Magicpool firmographics
Firmographics- Name
- Magicpool
- Legal name
- Magicpool SA
- Website
- https://magicpool.ch
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magicpool SA is the exclusive Swiss importer and installer of Piscines Waterair modular steel-panel kit pools, selling, renovating, and servicing residential swimming pools for individual homeowners across all Swiss cantons since 1995.
- Ownership category
- akta.pro rank
Magicpool industry classification
Industry- Product category
- Swimming Pool Construction and Installation
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
Keywords
Where Magicpool is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Magicpool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pool Sales and Installation: Primary revenue stream from selling Piscines Waterair kit pools with three installation formulas: Kit assisté (assisted DIY), Posikit (structure by Magicpool, finishing by customer), and Prêt-à-plonger (turnkey). Each formula includes different levels of professional intervention. Pricing is project-specific based on pool model, size, equipment line, options, and terrain complexity. Revenue is primarily one-time at point of sale, though the company maintains ongoing relationships through after-sales service.
- Pool Renovation Services: Renovation services including liner replacement, complete renovation (liner plus hydraulic equipment plus water treatment plus stairs), and equipment modernisation. Replacement liner carries 12-year warranty. Revenue is project-based per renovation scope.
- After-Sales Service and Maintenance: Annual maintenance contracts, winterisation, spring re-opening, emergency repairs, and parts replacement. Technical hotline for troubleshooting. Service covers the entire lifecycle of installed pools using original Piscines Waterair parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Kit assisté — most autonomous formula for DIY enthusiasts |
| One time/ perpetual license | Multi-year contract | Posikit — most popular formula balancing autonomy and expertise |
| One time/ perpetual license | Multi-year contract | Prêt-à-plonger — complete turnkey solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Magicpool product offering
Product offeringCore offering
Magicpool is the exclusive Swiss importer and installer of Piscines Waterair modular steel-panel swimming pools. The company sells pool kits across four shapes (Rectangular, Oval, Haricot, Freeform) and 66 sizes, delivered through three construction formulas ranging from assisted DIY (Kit assisté) to fully turnkey (Prêt-à-plonger). Beyond pool sales and installation, Magicpool provides pool renovation services and ongoing after-sales maintenance across Switzerland.
Product overview
Magicpool is the exclusive Swiss importer of Piscines Waterair modular steel-panel swimming pools since 1995, offering a complete pool ecosystem comprising four pool forms (Rectangular with 33 sizes, Oval with 19 sizes, Haricot/Kidney with 9 sizes, and Freeform with 5 sizes under Inaya & Maria models). The product portfolio spans four equipment lines (Essential, Eco-Wat, Eco-Pilot, Top+) providing filtration, water treatment, and connectivity options from entry-level to premium. Three construction formulas serve different customer autonomy levels: Kit assisté (DIY with support), Posikit (hybrid professional/DIY), and Prêt-à-plonger (full turnkey). The offering extends through comprehensive services including pool renovation, after-sales maintenance, winterization, and a full range of accessories and options (heat pumps, LED lighting, Solae® solar covers, stairs, salt electrolysis, counter-current systems). All pools feature zinc-aluminium-magnesium coated steel panels with 30-year structural warranty and 12-year liner warranty. The company operates nationally across Switzerland with headquarters in Basel.
Differentiator
Problem solved
Functional benefit
Companies that use Magicpool
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Magicpool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magicpool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Piscines Waterair SAScoreMagicpool is the exclusive importer of Piscines Waterair in Switzerland since 1995. This exclusive partnership grants Magicpool the sole distribution rights for Piscines Waterair kit pools across the entire Swiss market. The relationship gives Magicpool access to Piscines Waterair's European market-leading modular steel panel technology, 66 pool sizes, 4 equipment lines, and associated warranties (30-year structural, 12-year liner). Magicpool provides local sales, installation, after-sales service and spare parts from its Swiss bases.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Magicpool competitors and assessment
Company assessmentDirect peers
- Compass Pools: Manufacturer of one-piece modular ceramic-core swimming pools distributed via dealer networks in Switzerland and Europe. Competes in the same residential segment with an alternative modular installation approach.
- Desjoyaux Piscines: France-headquartered pool builder and kit-pool concept inventor with its own proprietary modular filtration technology. Largest direct competitor to the kit-pool model Magicpool sells across Switzerland and neighboring markets.
- Piscines Waterair SAS: French kit-pool manufacturer whose modular steel-panel technology Magicpool distributes exclusively in Switzerland. Operates as both supplier and direct competitor in other European markets via its own local dealer networks.
- Magiline Pools: French-origin modular kit-pool manufacturer with European dealer network, offering a structurally similar proposition to Piscines Waterair (custom shapes, kit delivery, fast install). Competes head-on with Magicpool's exclusive supplier concept.
Broad incumbents
- Hayward Pool Products: Large US-headquartered pool equipment manufacturer (pumps, filters, automation, lighting) with European distribution supplying pool installers and competing for accessory wallet share.
- Fluidra: Global pool equipment manufacturer and distributor (AstralPool, Jandy) supplying pumps, filters, automation and accessories to pool builders, including Swiss market players.
- BWT Pool Products (Procopi): European pool equipment and kit-pool solutions provider serving residential pool installers with a wide product catalogue including filtration, treatment and turnkey pool kits.
- SCP Europe / Certikin: Europe-wide distributor of pool equipment, parts and kit-pool systems servicing independent installers. Represents a broad incumbent that competes for the pool installer channel across European markets.
- Pentair: Global pool and water solutions company providing pumps, filtration, heaters and automation systems used by residential pool builders and serviced through European distribution partners.
Regional players
- RivieraPool: German manufacturer of prefabricated swimming pools (stainless steel, ceramic, polymer) distributing in German-speaking Europe. Adjacent regional competitor to Magicpool with overlapping customer profiles in Deutschschweiz.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magicpool social profiles
Digital presenceMagicpool compliance and trust
Trust signalCompliance2 records
Magicpool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magicpool leadership team
Management profileNumber of profiles
Magicpool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magicpool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magicpool
What does Magicpool do?
Magicpool is the exclusive Swiss importer and installer of Piscines Waterair modular steel-panel swimming pools. The company sells pool kits across four shapes (Rectangular, Oval, Haricot, Freeform) and 66 sizes, delivered through three construction formulas ranging from assisted DIY (Kit assisté) to fully turnkey (Prêt-à-plonger). Beyond pool sales and installation, Magicpool provides pool renovation services and ongoing after-sales maintenance across Switzerland.
Is Magicpool a public or private company?
Magicpool is a private company. It is classified as unknown and is currently operating.
When was Magicpool founded?
Magicpool was founded in 1995. It employs 11 to 50 people.
Where is Magicpool based?
Magicpool is headquartered in Basel, Switzerland, in the Europe region.
How does Magicpool make money?
Three revenue lines are on record. Pool Sales and Installation is the primary driver. The others are pool Renovation Services and after-Sales Service and Maintenance.
Who are Magicpool's main competitors?
Direct peers on record are Compass Pools, Desjoyaux Piscines, Piscines Waterair SAS and Magiline Pools. Broad incumbents are Hayward Pool Products, Fluidra, BWT Pool Products (Procopi), SCP Europe / Certikin and Pentair. RivieraPool is listed as a regional player.
Does Magicpool have an API?
No public API is recorded for Magicpool.
What industry is Magicpool in?
Magicpool's product category is Swimming Pool Construction and Installation. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing).