Magie à l'hôpital

What Magie à l'hôpital does

Magie à l'hôpital is a French non-profit association (association reconnue d'intérêt général, loi 1901) founded on 18 October 2006 and headquartered in Tours, Centre-Val de Loire, with a satellite office in Paris. Its mission is to deliver free, volunteer-led magic shows and dream-fulfillment experiences to children hospitalized in pediatric services across France. The association operates through direct partnerships with 30 pediatric hospitals spanning 10 French regions — including major institutions such as AP-HP Necker-Enfants Malades, Hôpital Robert-Debré, CHRU Tours, CHU Nantes, Institut Curie, and Gustave Roussy — and supplements these with a national touring program, the Magi'Bus Voyage Magique (launched September 2025), which visits 50+ pediatric hospitals over a 10-month circuit. It also distributes magic boxes to 250+ hospitals on its annual national magic day and runs complementary programs such as the Au Tours Du Rire festival, the 'Je cours pour les enfants' solidarity run, and a children's online magic learning space.

The organization's core deliverable is human-mediated entertainment: 52 volunteer magicians perform shows in coordination with medical teams, and dream-fulfillment cases (e.g., meeting celebrities via partnerships with Pathé Cinemas, trips with L'Envol) are executed on a case-by-case basis at a stated cadence of roughly one child's dream fulfilled every two days. There is no proprietary technology stack; supporting assets are limited to a standard e-commerce donation website, a boutique selling branded merchandise (Magély's book collection, playing cards, magic wands, tote bags at €2–€25), and an integration with the Gandee crowdfunding platform for solidarity fundraisers. Celebrity visibility is anchored by magician Éric Antoine in the role of parrain since 2013.

Magie à l'hôpital is funded through a diversified mix of individual donations (tax-deductible at 66% for individuals up to 20% of income), corporate mécénat (60% deduction, capped at 5‰ of turnover) from sponsors including AG2R La Mondiale, Paprec, Fortil, Heppner, Center Parcs, Crédit Agricole Touraine Poitou, Banque Populaire Val de France, Fondation SNCF, and STRATEGEO, an annual €20 membership, merchandise sales, and event proceeds. The association has 18 employees and 116 total members including the 52 magician volunteers, and is led by founder/director Éric Frot and président Sébastien Guibert.

Name

Magie à l'hôpital

Legal name

Association Magie à l'hôpital – Du rêve pour les enfants

Website

https://magie-hopital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Magie à l'hôpital is a French non-profit association founded in 2006 that delivers volunteer magic shows and dream-fulfillment experiences to hospitalized children through partnerships with 30 pediatric hospitals across 10 regions, funded by donations, corporate mécénat, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies primarily on donations from individuals and corporations. Donors receive tax deductions (66% for individuals up to 20% of income, 60% for companies up to 0.5% of annual turnover). The organization is recognized as being of general interest (intérêt général).
2. Corporate Sponsorship (Mécénat): Companies support through financial donations, in-kind donations (products), or skills-based volunteering (mécénat de compétences). Sponsorship types include: financial support, product donations, salary rounding programs, and corporate challenge events.
3. Merchandise Sales: The boutique sells branded products including clothing, accessories, books, and game packs. All proceeds support the association's charitable activities.
4. Membership Fees: Annual membership costs €20, with a tax deduction receipt provided to members. Members receive regular updates and can participate in the General Assembly.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Magie à l'hôpital is a French non-profit association that delivers volunteer magic shows (collective and individual) and personalized dream fulfillments to children hospitalized in pediatric wards across France. Its services are coordinated with medical teams and supported by 52 volunteer magicians, complemented by the itinerant Magi'Bus Voyage Magique program that physically tours pediatric hospitals nationwide.

Product overview

Magie à l'hôpital is a charitable association offering volunteer magic shows in hospitals and fulfilling dreams of hospitalized children. The organization operates as a non-profit providing magic entertainment services through three main programs: magic shows in hospitals, dream realization for children, and the Magi'Bus Voyage Magique touring initiative. Supporting activities include the annual Au Tours Du Rire comedy festival and the 'Je cours pour les enfants' running event. The association also operates an e-commerce boutique selling solidarity merchandise including the Magélys book collection, magic wands, playing cards, tote bags, bracelets, caps, and event tickets. A children's magic learning space provides online magic tutorials. The organization partners with Gandee for fundraising cagnottes.

Differentiator

Problem solved

Functional benefit

Brands

• Magi'Bus: A magical traveling vehicle that brings magic shows and dream fulfillment to hospitalized children across France.
• Le Voyage Magique
• Au Tours du Rire
• Je cours pour les enfants
• Magélys

Products and services

• Magic Shows in Hospitals
• Children's Dream Realization
• Magi'Bus - Voyage Magique
• Festival Au Tours Du Rire
• Je cours pour les enfants

Quantifiable outcome

• One child's dream fulfilled every two days
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

23 partnerships are on record, tiered core, major and minor.

• AG2R LA MONDIALEcoreStrategic or Co-development PartnerSupports realization of 100 children's dreams through financial and skills-based sponsorship. Provides skills-based volunteers and financial support to help hospitalized children and their families.
• PapreccoreStrategic or Co-development PartnerCorporate sponsor supporting magic actions in France through annual financial sponsorship.
• FortilmajorStrategic or Co-development PartnerInternational engineering and technology expert group with 2,500+ employees supports the association as a sponsor.
• HeppnermajorStrategic or Co-development PartnerLogistics company that supports the association, notably through the Au Tours Du Rire festival.
• Center ParcsmajorStrategic or Co-development PartnerHoliday village company partnered with the association since 2022, celebrating 1 year of partnership in 2023.
• Crédit Agricole Touraine PoitoumajorStrategic or Co-development PartnerRegional bank supporting the association's actions in the Touraine region.
• Banque Populaire Val de FrancemajorStrategic or Co-development PartnerSupports through salary rounding programs and sporting challenges. Employees vote on associations to receive €2,000 from company foundation.
• STRATEGEOcoreStrategic or Co-development PartnerAnnual financial sponsorship since 2018, supporting a significant portion of actions in France.
• Baker TillyminorStrategic or Co-development PartnerAccounting and consulting firm supporting the association.
• CartamundiminorStrategic or Co-development PartnerCard and game company providing products for magic activities.
• La Grande RécréminorStrategic or Co-development PartnerToy retailer supporting the association.
• Château de ChenonceaumajorStrategic or Co-development PartnerHistoric castle that hosts charity events including castle of cards competitions.
• Lions Club Tours Val de FranceminorStrategic or Co-development PartnerService club organizing magic evenings for the association.
• Lions Club Blois DoyenminorStrategic or Co-development PartnerService club supporting the association.
• Lions Club Joué-les-ToursminorStrategic or Co-development PartnerService club supporting the association.
• Agora Managers GroupecoreStrategic or Co-development PartnerManagement consulting group hosting the Paris office and providing support.
• Éric Antoine (Parrain)coreStrategic or Co-development PartnerCelebrity magician and godfather (parrain) of the association since 2013, providing celebrity endorsement and visibility. Participates in hospital visits and promotional events.
• Patrick SébastienmajorStrategic or Co-development PartnerCelebrity entertainer supporting the association for 10+ years, provides celebrity visibility.
• M. PokoraminorStrategic or Co-development PartnerSinger supporting the association's mission.
• Les Bodin's (Vincent et Jean-Christian)majorStrategic or Co-development PartnerComedy duo supporting the association, participated in TV charity events including 'Qui veut gagner des millions'.
• GandeeminorStrategic or Co-development PartnerCrowdfunding platform for creating solidarity fundraisers supporting the association.
• Pathé CinemasminorStrategic or Co-development PartnerPartner enabling dream fulfillments such as movie premier meetings with celebrities.
• L'EnvolminorStrategic or Co-development PartnerOrganization partnering for trips such as La Réunion for hospitalized youth.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Make-A-Wish France: French affiliate of the international Make-A-Wish foundation, granting wishes to children with critical illnesses. Direct peer because both organizations focus on dream fulfillment for hospitalized children, run donor-funded programs, and partner with the same major pediatric hospitals in France.
• Les Petits Princes: French non-profit that fulfills the dreams of seriously ill children. Directly comparable because both organizations operate dream-realization programs for hospitalized children in France, with overlapping hospital partnerships and a similar donation/mécénat funding base.
• Le Rire Médecin: French non-profit that sends professional clowns into pediatric hospital wards to ease children's hospitalization through entertainment. Direct peer because both organizations deliver in-person performances by trained artists to hospitalized children as a psychosocial intervention funded by donations and corporate mécénat.
• Association Théodora: French association organizing visits by 'Dr. Rêves' artists to hospitalized children in pediatric services. Highly comparable mission and operating model to Magie à l'hôpital, providing imaginative, artist-led interventions in hospitals funded by charitable giving.
• Association Rêves: French non-profit that realizes the dreams of seriously ill children. Direct peer with overlapping mission, target beneficiary population (hospitalized children), and donation-driven operating model.

Broad incumbents

• Fondation des Hôpitaux: Long-established French foundation supporting pediatric hospital projects and improving hospital environments for children. Broad incumbent operating in the same beneficiary space (hospitalized children) but with a wider portfolio focus on hospital infrastructure and equipment rather than entertainment interventions.
• UNICEF France: French branch of the UN children's fund. Comparable as a mission-driven organization raising funds in France for child welfare, but with a vastly broader international scope and operating model centered on policy, advocacy, and program funding rather than direct hospital-based entertainment.
• Croix-Rouge française: Large French humanitarian organization that includes programs supporting vulnerable children and families. Adjacent comparator operating in healthcare-adjacent humanitarian services with a comparable donation and volunteer-driven model but at vastly larger scale and broader scope.

Others

• Fondation de France: Umbrella French foundation that supports a portfolio of charitable causes including child welfare. Indirectly comparable as a mécénat ecosystem player that many of Magie à l'hôpital's corporate donors engage with; not a direct competitor but a relevant comparator for funding structures and donor stewardship.
• Gandee: French crowdfunding platform that hosts Magie à l'hôpital's solidarity fundraising (cagnottes solidaires). Indirectly comparable as an enabling technology provider in the French charitable giving ecosystem, rather than a competing charity itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magieahopital
• Instagraminstagram.com/magiealhopital
• YouTubeyoutube.com/channel/UCzQvc6x5X_6y7xPFxNvJpJw
• LinkedInlinkedin.com/company/magiehopital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magie à l'hôpital