MAGIS Wealth Advisors

What MAGIS Wealth Advisors does

MAGIS Wealth Advisors is a privately held, founder-owned wealth management advisory firm headquartered at 6050 Oak Tree Blvd., Suite 320, Independence, Ohio, serving the Cleveland metropolitan area and surrounding Midwest region. The firm was founded in 2012 by Michael Leonakis after a decade in sales and marketing at Sherwin-Williams, rebranded to its current name in 2022, and in 2025 joined the Equitable Advisors alliance to broaden its product shelf. Its client base is concentrated in high-net-worth corporate executives whose compensation is dominated by equity-based awards (stock options, restricted stock, RSUs, stock appreciation rights), with Sherwin-Williams executives as a prominently targeted segment.

The firm's core offering is a unified advisory service rather than a modular software platform. Service lines include Executive Compensation Planning (NUA analysis, stock option strategy, pension and restricted stock evaluation, deferred compensation planning) and Traditional Financial Planning (cash flow, investment, multi-generational estate, tax-advantaged, and charitable strategies). Supplementary digital content includes an SHW-specific Q&A ebook, a Social Security decision-making infographic, and a suite of interactive financial calculators. The firm does not operate a proprietary technology platform; service delivery relies on Microsoft Teams for virtual consultations and CirrusInsight for scheduling, with website content hosted via FMG Suite.

MAGIS generates revenue through recurring investment advisory fees and commissions on securities, annuity, and insurance products offered through the Equitable Advisors, LLC and Equitable Network, LLC relationships. The practice is independently owned and not affiliated as a subsidiary of Equitable. With a team of 6-8 individuals including the founder, a senior wealth advisor, COO/Client Relationship Manager, Private Wealth Advisor, Practice Manager, Executive Administrator, and additional support staff, the firm runs a high-touch, referral-driven go-to-market targeting executives with complex equity compensation through personal networks, in-person consultations, virtual meetings, and a content-marketing resource center.

Name

MAGIS Wealth Advisors

Legal name

MAGIS Wealth Advisors

Website

https://magiswa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MAGIS Wealth Advisors is a privately held Ohio-based wealth management firm specializing in financial planning for high-net-worth corporate executives with equity-based compensation, particularly Sherwin-Williams executives, operating under the Equitable Advisors alliance.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL)

akta.pro secondary industries

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Executive compensation planning
• Wealth management services
• Investment advisory services
• Equity-based compensation advisory
• Financial planning services

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: SEC-registered investment advisory services through Equitable Advisors, LLC providing comprehensive, personalized wealth management for corporate executives with equity-based compensation.
2. Securities and Investment Products: Securities offered through Equitable Advisors, LLC (NY, NY), member FINRA, SIPC. Investment advisory products and services offered through Equitable Advisors, LLC, an SEC-registered investment advisor.
3. Annuity and Insurance Products: Annuity and insurance products offered through Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

MAGIS Wealth Advisors is a wealth management and investment advisory practice serving high-net-worth corporate executives whose compensation is heavily weighted in equity-based awards such as stock options, restricted stock, RSUs, and stock appreciation rights. The firm delivers personalized financial planning, executive compensation optimization (including NUA analysis and deferred compensation planning), and traditional wealth advisory services, operating in alliance with Equitable Advisors, LLC for securities, investment advisory, and annuity/insurance product delivery.

Product overview

MAGIS Wealth Advisors is a wealth management advisory firm that operates as a unified service offering rather than a modular software platform. Their core offering combines Executive Compensation Planning services (specializing in stock options, Net Unrealized Appreciation analysis, pension reviews, and restricted stock evaluation) with Traditional Financial Planning (cash flow, investment, estate, tax-advantaged, and charitable strategies). The firm also provides supplementary digital resources including a Sherwin-Williams executive Q&A ebook, a Social Security decision-making infographic, and an extensive library of financial calculators. The practice maintains a specific focus on corporate executives at publicly traded companies, particularly Sherwin-Williams, and operates in partnership with Equitable Advisors for securities and investment advisory products.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Compensation Planning

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Equitable AdvisorscoreStrategic or Co-development Partner · 1 January 2025Working in alliance with Equitable Advisors enables MAGIS to offer a wide spectrum of products, services and support. Equitable Advisors, LLC is an SEC-registered investment advisor and FINRA member offering securities through their network. The partnership provides access to comprehensive wealth management capabilities, securities products, and insurance solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carson Group: National network of independent advisor firms providing wealth management, retirement, and tax planning to HNW households and executives — comparable service offerings with a partner-network model.
• Creative Planning: Large, nationally scaled independent RIA providing comprehensive wealth management to HNW households and executives — overlaps on personalized financial planning and equity-comp advisory, though at much greater scale and breadth.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., serving HNW and mass-affluent clients with comprehensive planning, including equity-comp and retirement income planning — a much larger incumbent with overlapping capabilities.
• Goldman Sachs Private Wealth Management: Global incumbent serving ultra-HNW individuals and senior corporate executives, including equity-comp and concentrated-position advisory — same client archetype at much larger scale.
• Mariner Wealth Advisors: Large, national independent RIA offering comprehensive wealth planning to HNW clients and executives, including equity-compensation and corporate stock planning — much larger and broader but overlaps directly on MAGIS's core service lines.
• Morgan Stanley Private Wealth Management: Large incumbent wealth manager serving corporate executives with concentrated stock positions, deferred comp, and equity-award planning — directly comparable executive client base with broader resources.

Direct peers

• Homrich Berg: Privately held, fee-only RIA focused on high-net-worth individuals and corporate executives with complex compensation and concentrated stock positions — comparable niche, model, and client persona.
• Cassaday & Company: Independently owned, multi-advisor wealth management firm based in the Mid-Atlantic serving high-net-worth individuals and executives with personalized financial planning — directly comparable in size, model, and HNW/executive focus.
• Merit Financial Advisors: Independent, fast-growing RIA with a focus on high-net-worth executives and business owners, offering comprehensive financial planning and equity-compensation guidance — comparable client persona and advisor-led model.

Others

• Equitable Advisors: Strategic partner providing MAGIS's securities, advisory, and annuity/insurance platform — comparable in financial-advisory activity but functions as MAGIS's distribution and back-office partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magis-wealth-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIS Wealth Advisors