Magma ASBL

What Magma ASBL does

Magma ASBL is a Belgian non-profit association (Association Sans But Lucratif) founded in 2012 and headquartered in Etterbeek, Brussels, that operates a portfolio of youth civic-media and arts-education programs in French-speaking Belgium. Its core offerings include the "Trouver sa voix" Magazine Mixité Altérité (a recurring publication of youth-authored articles on interculturality, migration, racism, police violence, and social justice), the MédiaLab citizen-journalism laboratory, the Théâtre-Action workshops culminating in productions such as "Balle Perdue" (police-violence theme, 2023–2024), slam poetry workshops delivered in Liège, and video-reporting internships in cities such as Charleroi. Programs are delivered free of charge to participants aged roughly 12–30, with a particular focus on young people from migrant, refugee, and other marginalized backgrounds, and they run in secondary schools (Athénée Royal de Woluwe-Saint-Lambert, École Les Lilas, Athénée Royal Yvonne Vieslet, Athénée Royal de Woluwe-Saint-Lambert, Institut Provincial d'Ath, École Communale Les Marronniers), Maisons des Jeunes (La Clef, La Zone, Buurtwerk Chambéry), and cultural centers (Le Senghor).

The organization is run by a small permanent team of approximately five — a coordinator (Margot Deville) and an animator (Amandine Kech), supplemented by interns and a broader pool of volunteer youth journalists — and has no proprietary technology stack beyond a content website, newsletter, and social-media channels. Its revenue model is grant-based and donation-based, drawing primarily on institutional funding from Fédération Wallonie-Bruxelles (Promotion de la Citoyenneté et de l'Interculturalité), the COCOF (Commission Communautaire Française), and the Fondation Roi Baudouin, with supplemental individual donations accepted via its website; no commercial revenue streams, pricing tiers, or product licensing exist because all participant-facing services are free. Strategic and operational partnerships — including those with Médiel asbl, Ras El Hanout ASBL, EPTO, Amnesty International Belgium, GAMS Belgique, Radio Panik, Centre Culturel Le Senghor, and Collectif Migrations Libres — underpin delivery and content co-creation, and 2024 saw the publication of the annual activity report covering an active project portfolio across Brussels and Wallonia.

Name

Magma ASBL

Legal name

Magma asbl

Website

https://mag-ma.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magma ASBL is a Brussels-based Belgian non-profit running free youth civic-media and arts programs (citizen journalism, theater-action, slam, video reporting) for participants aged 12–30 across Brussels and Wallonia, funded primarily by French-speaking Belgian public institutions.

Ownership category

akta.pro rank

Product category

Youth Civic Engagement and Media Education

NAICS

Educational Support Services (611710)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Open Multimedia OER (video, audio, podcasts, animations) (EDAGAJAF)

akta.pro secondary industry

Social-Emotional Learning (SEL), Health & Wellbeing Curriculum (EDAGAAAF)

Keywords

• Citizen journalism training
• Media literacy education
• Intercultural dialogue programs
• Youth theatre-action workshops
• Slam poetry ateliers

Headquarters

HQ city

Bruxelles

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Funding: Magma ASBL receives financial support from public institutions including Fédération Wallonie-Bruxelles (Promotion de la Citoyenneté et de l'Interculturalité), the COCOF (Commission Communautaire Française), and the Fondation Roi Baudouin for specific projects.
2. Donations: The organization accepts donations through its website to support activities and projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magma ASBL is a Belgian non-profit that delivers free citizen journalism, media literacy, and arts programs for young people aged 12-30 in Brussels and Wallonia. Its core offerings include the Magma Magazine Mixité Altérité publication, the MédiaLab citizen journalism laboratory, Théâtre-Action workshops on societal issues, slam poetry ateliers, video reporting internships, and cultural festivals showcasing youth work. The organization provides a structured platform for diverse youth — including migrants and refugees — to develop journalistic, artistic, and civic engagement skills through hands-on projects on themes such as interculturality, migration, discrimination, and police violence.

Product overview

Magma ASBL is a non-profit organization focused on youth, interculturality, and social engagement in Belgium. It operates primarily as a media and arts education organization, offering a portfolio of programs including the Magma Magazine Mixité Altérité (a youth journalism publication), MédiaLab (citizen journalism media laboratory), Théâtre-Action (theater workshops on societal issues), Slam poetry workshops, video reporting internships, and cultural festivals. The organization provides a platform for young people aged 12-30 to develop journalistic, artistic, and civic engagement skills through hands-on projects addressing themes of diversity, migration, discrimination, and social justice in Belgian and European society.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Multiple youth projects per year including theatre-action productions, video reports, slam poetry performances, and magazine publications

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ras El Hanout ASBLcoreStrategic or Co-development Partner · 1 January 2023Collaboration for theatre-action project on police violence. Ras El Hanout provides theatrical workshops and facilitation for the project spanning 2023-2024, culminating in three theatrical performances.
• Centre Culturel Le SenghorminorGTM or Marketing Partner · 1 January 2023Festival Propulsion partner providing venue for young artists and performers including Magma volunteers to showcase their work.
• Maison des Jeunes La ClefminorGTM or Marketing Partner · 1 January 2023Festival Propulsion co-organizer with Le Senghor, showcasing diverse artistic expressions from Brussels youth including dance and slam performances.
• Welcome - BabbelkotminorGTM or Marketing Partner · 1 January 2019Magma journalists covered stories about Babbelkot, an organization providing literacy and French courses to migrants in Etterbeek, raising awareness about integration initiatives.
• EPTO (European Peer Training Organisation)coreStrategic or Co-development Partner · 1 January 2019Co-implementation of 'Pairs et repères' project for better living in Brussels, bringing together 15 young participants aged 15-22 from diverse backgrounds including young migrants and refugees.
• MJ La Zone (Maison des Jeunes)coreStrategic or Co-development Partner · 1 January 2019Partnership for 'Racisme et reconstruction' project involving writing and video workshops for youth aged 15-30 who have experienced racism. MJ La Zone provides venue and collaboration for workshops.
• Radio PanikminorGTM or Marketing Partner · 1 January 2019Radio appearance in Emission Mozaïk where Magma volunteers and coordinator discussed experiences as citizen journalists, promoting youth media education.
• Collectif Migrations LibresminorGTM or Marketing Partner · 1 January 2019Magma journalists documented the 'Marche pour une Wallonie Hospitalière' from Liège to Chiny, covering migration rights activism.
• Médiel asblcoreStrategic or Co-development Partner · 1 January 2018Ongoing collaboration for Science Expo projects, where students engage in citizen journalism with support from both organizations. Partnership involves joint program delivery and content creation.
• Amnesty International BelgiumminorGTM or Marketing Partner · 1 January 2018Youth journalists interview Amnesty animators at Science Expo to learn about human rights campaigns including 'Quand c'est non, c'est non!' on sexual and reproductive rights.
• GAMS Belgique (Groupe pour l'Abolition des Mutilations Sexuelles)minorGTM or Marketing Partner · 1 January 2018Students interview GAMS representatives at Science Expo to learn about female genital mutilation prevention and women's rights advocacy.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Médiel asbl: Belgian citizen journalism association; an active Magma partner (Science Expo). Runs highly comparable school-based citizen journalism and media education programs in Belgium.
• KifKif: Belgian francophone youth media platform focused on diversity, interculturality, and discrimination — closely aligned with Magma's editorial themes and target demographic of minority and migrant youth.
• European Youth Press: European network of young journalists and youth media outlets. Comparable in mission (youth journalism training and editorial platforms) and in audience (15–30 European youth), though operating at a continental rather than regional scale.
• News Literacy Project: US-based non-profit providing news literacy curricula to schools; very similar in targeting students and teachers with critical-thinking and media-education programming.
• Génération Numérique: French non-profit delivering media literacy and digital citizenship education in schools. Closely comparable to Magma's pedagogical mission in a neighboring francophone market.
• Vox Europe: European multilingual civic journalism outlet that amplifies citizen perspectives across EU policy debates; comparable in youth-adjacent civic-engagement journalism orientation.
• Lie Detectors: EU-based NGO delivering media literacy workshops in schools, with a strong Belgian presence. Directly comparable to Magma's in-school journalism and critical-thinking programs targeting youth audiences.

Broad incumbents

• Amnesty International Belgium (Jeunes): Large, established human-rights organization that runs youth-facing programs on similar themes (rights awareness, activism) and is an active Magma partner; broader portfolio but overlapping target audience.
• Centre d'Action Laïque: Belgian francophone umbrella for secular, civic, and citizenship education; comparable in civic-education mission for youth and in operating through institutional public funding channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magma-asbl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magma ASBL