La Magnanerie, bureau de production

What La Magnanerie, bureau de production does

La Magnanerie is a multidisciplinary production bureau headquartered in Paris (212 rue Saint-Maur, 10th arrondissement) that provides production administration, diffusion, and international development services to contemporary performing arts companies in dance, theatre, and circus. Founded around 2010 and operated as a private SARL with €4,000 share capital, the firm is led by co-directors and co-gérants Anne Herrmann and Victor Leclère, supported by a team of six named professionals covering production management, diffusion/communication, and logistics. Its represented portfolio comprises 11+ named companies including Léo Lérus/Zimarèl, Les Entiché·e·s, La Main de l'Homme, La Traversée, Compagnie des prairies, Anne Collod/...& alters, Ki Productions, Simone Mousset Projects, and the Canadian documentary theatre company Porte Parole. The bureau does not sell software, APIs, or technology products; its underlying assets are human expertise, professional networks, and reputational relationships rather than proprietary technology. Revenue is generated through negotiated per-project service fees for production administration, financial management, touring coordination, and international cooperation work, with additional revenue from training and certification programs delivered with House of Training Luxembourg, CN D, and University of La Rochelle.

Name

La Magnanerie, bureau de production

Legal name

La Magnanerie Spectacle

Website

https://magnanerie-spectacle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO)

Keywords

• Production bureau services
• Performing arts production
• Dance company management
• Theatre production administration
• International touring support

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Production bureau services: La Magnanerie generates revenue through service fees charged to artistic companies for production administration, diffusion (touring/distribution management), and international development support. The company operates as a production partner, handling administrative, financial, and logistical aspects for theatre and dance companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Magnanerie is a multidisciplinary production bureau providing production administration, financial management, diffusion (touring/distribution coordination), and international development services to theatre, dance, and circus companies. It operates as a long-term production partner, accompanying artistic companies throughout the creation, production, and touring lifecycle, with additional programmes for international cooperation (MAG.I.C), young company support at Avignon (ProPulse), and LGBTQIA+ arts programming (Rainbow Day & Night).

Product overview

La Magnanerie is a pluridisciplinary production bureau that functions as a service-based operation rather than a traditional product company. Its core offering consists of production bureau services providing production, administration, and management support to performing arts companies. The organization represents multiple theatrical, dance, and circus companies including Les Entiché·e·s, Zimarèl/Léo Lérus, La Main de l'Homme/Clément Dazin, La Traversée/Cédric Orain, Compagnie des prairies/Julie Desprairies, Simone Mousset Projects, Anne Collod/...& alters, Kitsou Dubois/Ki Productions, and Porte Parole. The portfolio also includes specialized services such as MAG.I.C (international cooperation), Rainbow Day & Night (LGBTQIA+ arts festival), and ProPulse (young company support at Avignon Festival), alongside artistic education and therapeutic mediation workshops. No software, API, or AI-based product offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Bureau Services Multidisciplinary production bureau service delivering production administration, financial management, diffusion (touring coordination), and international development support to theatre, dance, and circus companies and artists. Targeted at performing arts companies and artists requiring professional production and touring support throughout the full creative and distribution cycle.
• MAG.I.C - International Cooperation International cooperation project led by La Magnanerie to develop cross-border touring, mobility, and collaboration for artists in the performing arts sector. Targets represented artists and companies seeking to expand their international reach through presentation at international markets and facilitation of European touring.
• Rainbow Day & Night Artistic and festive event programmed by La Magnanerie in partnership with Théâtre du Train Bleu, featuring multidisciplinary LGBTQIA+ artists and festive evenings at the Avignon Festival. Targets LGBTQIA+ performing arts artists seeking festival visibility and audiences interested in queer artistic programming.
• ProPulse - Young Company Support Program Personalised support programme for young performing arts companies during the Avignon Festival, offering advisory sessions on diffusion strategy and communication, a residency, and on-site support from La Magnanerie's team. Targets emerging theatre, dance, and circus companies seeking professional diffusion guidance and visibility at Avignon.
• Artistic and Cultural Education Services Workshops and therapeutic mediation services delivered by La Magnanerie's artists, including partnerships with psychiatric institutions and universities for arts-based educational programmes. Targets educational institutions, healthcare/psychiatric establishments, and communities seeking arts-based cultural education and mediation.

Quantifiable outcome

• 15 years of continuous operation supporting performing arts companies

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Théâtre du Train BleucoreStrategic or Co-development Partner · 1 January 2018La Magnanerie and Théâtre du Train Bleu collaborate since 2018 on developing professional relations between the theatre and programmed companies. Joint initiatives include ProPulse program for young companies at Avignon Festival and Rainbow Day & Night event celebrating LGBTQIA+ artists.
• Think ProdcoreStrategic or Co-development Partner · 1 January 2016Think Prod is a reflection network for live performance production bureaus. La Magnanerie is a founding member and co-presidency holder (Julie Comte-Gabillon served as co-president). The network organizes professional encounters, shares practices, and promotes the production bureau model in the cultural landscape.
• MAG.I.CcoreOthersMAG.I.C (International Cooperation) is an initiative led by La Magnanerie focused on international cooperation in live performance. It organizes presentations at international markets (TPAM, IETM, CINARS) and facilitates European touring for supported artists.
• ONDA (Office National de Diffusion Artistique)majorStrategic or Co-development PartnerLa Magnanerie participates in ONDA-organized professional encounters and training programs, including the 'La diffusion en danse' training with CN D. ONDA supports international development through RIDA (Rencontres Interrégionales et Internationales de Diffusion Artistique).
• House of Training LuxembourgminorStrategic or Co-development PartnerLa Magnanerie team developed and delivers training modules for a certification program for company administrators and diffusion managers launched by House of Training in Luxembourg.
• CN D (Centre National de la Danse)majorStrategic or Co-development PartnerLa Magnanerie team participates in CN D training programs on dance diffusion, partnering with ONDA for professional development initiatives.
• AerowavesminorGTM or Marketing PartnerLa Magnanerie participates in Aerowaves events, a European dance discovery network present in 33 countries with 44 partners, attending Spring Forward festivals for artist promotion.
• ARTCENAminorGTM or Marketing PartnerLa Magnanerie participates in ARTCENA-organized events including Fresh Street professional meetings and professional development workshops on company structuring.
• ARVIVAminorStrategic or Co-development PartnerLa Magnanerie joined ARVIVA network which questions daily practices of live performance professions to identify sustainable alternatives reducing environmental impact.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ONDA (Office National de Diffusion Artistique): French national body supporting the international diffusion of performing arts. Comparable because La Magnanerie participates in ONDA's professional encounters and trainings and overlaps in diffusion/artist-promotion work, though ONDA operates as a national resource center rather than a private bureau.
• ARTCENA: French national center for circus, street, and theatre arts. Comparable as a peer institution that organizes the Fresh Street professional meetings and company-structuring workshops where La Magnanerie participates, operating in the same theatre production and diffusion ecosystem but at national-resource-center scale.
• Centre National de la Danse (CN D): French national resource center for dance, located in Pantin. Comparable because La Magnanerie partners with CN D on dance-diffusion training and shares the same dance-company client universe, though CN D is a national institution rather than a private bureau.

Others

• IETM (International Network for Contemporary Performing Arts): European network for contemporary performing arts professionals. Comparable as the principal professional network La Magnanerie attends for international cooperation, intermediating between companies and presenters; functions as an enabling organization rather than a direct competitor.
• Festival d'Avignon: France's largest annual performing arts festival. Comparable as the venue/partner ecosystem in which La Magnanerie operates each July via ProPulse, Théâtre du Train Bleu, and Rainbow Day & Night; functions as a client and platform rather than a competitor.
• Aerowaves: European dance discovery network present in 33 countries with 44 partners. Comparable as a GTM channel and partner network that La Magnanerie uses to promote dance artists, including through Spring Forward festivals; an enabling ecosystem rather than a direct production competitor.
• CINARS: Montréal-based performing arts biennial market. Comparable as the North American marketplace where La Magnanerie promotes and intermediates for its companies; an ecosystem participant rather than a production peer.
• Théâtre du Train Bleu: Avignon-based theatre programmed during the Avignon Festival. Comparable as the principal venue partner since 2018 for ProPulse and Rainbow Day & Night; functions as a distribution platform and not a competing production bureau.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lamagnanerie
• YouTubeyoutube.com/channel/UCzQw
• Facebookfacebook.com/lamagnanerie
• LinkedInlinkedin.com/company/la-magnanerie-bureau-de-production
• Instagraminstagram.com/lamagnanerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Magnanerie, bureau de production