Museum and Art Gallery of the Northern Territory (MAGNT)
- Company typePrivate
- Founded1984
- HeadquartersDarwin, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Museum and Art Gallery of the Northern Territory (MAGNT) firmographics
Firmographics- Name
- Museum and Art Gallery of the Northern Territory (MAGNT)
- Legal name
- Museum and Art Gallery of the Northern Territory
- Website
- https://magnt.net.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Museum and Art Gallery of the Northern Territory (MAGNT) industry classification
Industry- Product category
- Public Museum and Cultural Institution Services
- NAICS
- Museums (712110), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
- akta.pro secondary industries
- Natural History Museums (THAJADAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Cultural, Arts & Humanities Community Education (Museums/Arts Councils) (EDAAAFAD)
Keywords
Where Museum and Art Gallery of the Northern Territory (MAGNT) is headquartered
LocationHeadquarters
- HQ city
- Darwin
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Museum and Art Gallery of the Northern Territory (MAGNT) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Exhibition Admissions: Revenue from general admission and special exhibition tickets at MAGNT Darwin and regional sites including Fannie Bay Gaol, Defence of Darwin Experience, and Megafauna Central
- Retail Shop Sales: Sales of exhibition catalogues, art books, merchandise, postcards, and gift items through the MAGNT shop
- Venue Hire: Rental of event spaces including MAGNT Front Lawns, Theatrette (115 seats), Amphitheatre, and Maritime Undercroft for weddings, corporate events, and private functions
- Donations and Fundraising: Designated donations to specific exhibitions, collections, research, and public programs; MAGNT Foundation membership contributions; Annual Giving Campaign
- Corporate Partnerships: Sponsorship arrangements with corporate partners including Principal Partner Telstra for NATSIAA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhibition Catalogues - $10 to $30 |
| Unit Pricing | Pay-as-you-go | Books and Field Guides - $20 to $85 |
| Unit Pricing | Pay-as-you-go | Merchandise - $9.95 to $50 |
| Subscription | Annual | MAGNT Foundation Membership |
| Other | Pay-as-you-go | Designated Donations |
Distribution channels4 records
Marketing channels7 records
Museum and Art Gallery of the Northern Territory (MAGNT) product offering
Product offeringCore offering
MAGNT operates a network of six public museum and gallery venues across the Northern Territory of Australia, presenting rotating and permanent exhibitions in Aboriginal and Torres Strait Islander art, Southeast Asian material culture, natural history, maritime history, and military history. The institution produces the annual Telstra NATSIAA art awards, runs school education programs, sells books and merchandise online, and rents event spaces such as the Theatrette, Amphitheatre, and waterfront lawns.
Product overview
MAGNT is a multi-site public museum and art gallery institution operating six physical venues across the Northern Territory: MAGNT Darwin (main museum with exhibitions and maritime galleries), Museum of Central Australia in Alice Springs, Megafauna Central, Fannie Bay Gaol, Defence of Darwin Experience, and Lyons Cottage. The core product portfolio includes the flagship Telstra NATSIAA annual art awards exhibition (Australia's longest-running Indigenous art award), rotating exhibitions, and permanent collections in art, maritime history, natural history, and natural science. MAGNT also offers education services, venue hire spaces (theatrette, amphitheatre, waterfront areas), audio tours, and a virtual gallery. A retail component includes an online shop selling exhibition catalogues, art books, field guides, and merchandise. The MAGNT Foundation provides membership and donor programs. Together, these products form a unified cultural institution offering exhibitions, education, events, retail, and digital access to the Northern Territory's cultural and natural heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- MAGNT Darwin (Main Museum) Headquarters museum and gallery in Darwin open daily, housing Aboriginal and Torres Strait Islander art exhibitions, maritime history galleries, and natural science displays for general visitors, families, and tourists.
- Museum of Central Australia Alice Springs-based museum showcasing Central Australian natural history, geology, and cultural collections for visitors to the Red Centre region.
- Megafauna Central Megafauna fossil and natural history exhibition site in Alice Springs open to the general public and school groups, featuring palaeontology displays.
- Fannie Bay Gaol Historic Darwin prison museum open to the public, presenting the Northern Territory's colonial and penal history through the preserved gaol site.
- Defence of Darwin Experience Military history experience in Darwin presenting the story of the Top End's wartime defence through interactive and object-based exhibits.
- Lyons Cottage Heritage building museum in Darwin presenting the early settlement history of the Northern Territory.
- Telstra NATSIAA (National Aboriginal and Torres Strait Islander Art Awards) Annual juried art awards and exhibition program showcasing Aboriginal and Torres Strait Islander artists from across Australia, with prize money, acquisition into the Telstra Collection, and associated ticketed events.
- MAGNT Venue Hire Rental of museum event spaces in Darwin and Alice Springs for weddings, corporate functions, conferences, and private celebrations.
- MAGNT Education Services Curriculum-aligned education programs and learning resources for school and tertiary groups visiting MAGNT sites across the Northern Territory.
- MAGNT Online Shop E-commerce storefront selling exhibition catalogues, art books, field guides, and museum merchandise to the general public worldwide.
- MAGNT Foundation Membership Annual membership program of the MAGNT Foundation providing donors and supporters with exclusive invitations, ticket discounts, and reciprocal benefits at major Australian galleries.
Companies that use Museum and Art Gallery of the Northern Territory (MAGNT)
Customer profileSegments5 records
Ideal customer profiles5 records
Museum and Art Gallery of the Northern Territory (MAGNT) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Museum and Art Gallery of the Northern Territory (MAGNT) partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Museum and Art Gallery of the Northern Territory (MAGNT) competitors and assessment
Company assessmentDirect peers
- National Gallery of Victoria: Australia's oldest and most-visited public art museum, operating two sites (NGV International and NGV Australia at Federation Square). Comparable in offering major temporary exhibitions, Indigenous art programming, and venue hire for events.
- National Gallery of Australia: Australia's national art museum based in Canberra, offering comparable large-scale exhibitions, Indigenous art programming, and national-level curatorial authority. Direct peer as a fellow major Australian art museum with national reach and a similar collection/educational mission.
- National Museum of Australia: National museum in Canberra focused on Australian history, culture, and Indigenous heritage. Comparable as a federally significant cultural institution with permanent and rotating exhibitions, education programs, and venue hire.
- Art Gallery of New South Wales: Major state art museum in Sydney with significant Indigenous Australian art collections and reciprocal membership partnerships with MAGNT Foundation. Comparable in scale, public-facing exhibitions, and education programs.
- Australian Museum: Australia's oldest museum, focused on natural history and anthropology in Sydney. Comparable as a state/national museum with multi-disciplinary collections including Indigenous cultural materials, natural history, and rotating exhibitions.
- Western Australian Museum: State museum operating multiple sites across Western Australia with collections in maritime history, natural history, and Aboriginal cultural materials. Comparable as a multi-site government museum serving a geographically dispersed, resource-rich state.
- Queensland Art Gallery / Gallery of Modern Art (QAGOMA): Two-site state art museum in Brisbane with strong contemporary and Indigenous programming. Reciprocal membership partner with MAGNT Foundation and operates similarly with multiple venues under a single institutional umbrella.
- South Australian Museum: State museum in Adelaide with significant Aboriginal and Pacific cultural collections, natural history, and natural science holdings. Directly comparable as a regional/state museum with similar multi-disciplinary scope and similar collection focus areas.
Broad incumbents
- Museum of Contemporary Art Australia: Sydney-based contemporary art museum presenting international and Australian contemporary exhibitions. Comparable as a peer-tier cultural institution but with a narrower contemporary focus rather than MAGNT's multi-disciplinary scope.
- Powerhouse Museum (Sydney Living Museums): Museum of Applied Arts and Sciences in Sydney, operating multiple sites (Powerhouse Ultimo, Powerhouse Parramatta, Sydney Observatory). Comparable as a multi-site museum with science, technology, design, and natural history collections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Museum and Art Gallery of the Northern Territory (MAGNT) social profiles
Digital presenceMuseum and Art Gallery of the Northern Territory (MAGNT) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museum and Art Gallery of the Northern Territory (MAGNT) leadership team
Management profileNumber of profiles
Profiles1 record
Museum and Art Gallery of the Northern Territory (MAGNT) subsidiaries and ownership
Company hierarchySubsidiaries6 records
Museum and Art Gallery of the Northern Territory (MAGNT) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museum and Art Gallery of the Northern Territory (MAGNT) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museum and Art Gallery of the Northern Territory (MAGNT)
What does Museum and Art Gallery of the Northern Territory (MAGNT) do?
MAGNT operates a network of six public museum and gallery venues across the Northern Territory of Australia, presenting rotating and permanent exhibitions in Aboriginal and Torres Strait Islander art, Southeast Asian material culture, natural history, maritime history, and military history. The institution produces the annual Telstra NATSIAA art awards, runs school education programs, sells books and merchandise online, and rents event spaces such as the Theatrette, Amphitheatre, and waterfront lawns.
Is Museum and Art Gallery of the Northern Territory (MAGNT) a public or private company?
Museum and Art Gallery of the Northern Territory (MAGNT) is a private company. It is classified as state government owned and is currently operating.
When was Museum and Art Gallery of the Northern Territory (MAGNT) founded?
Museum and Art Gallery of the Northern Territory (MAGNT) was founded in 1984. It employs 51 to 100 people.
Where is Museum and Art Gallery of the Northern Territory (MAGNT) based?
Museum and Art Gallery of the Northern Territory (MAGNT) is headquartered in Darwin, Australia, in the Oceania region.
How does Museum and Art Gallery of the Northern Territory (MAGNT) make money?
Five revenue lines are on record. Exhibition Admissions are the primary driver. The others are retail Shop Sales, venue Hire, donations and Fundraising and corporate Partnerships.
Who are Museum and Art Gallery of the Northern Territory (MAGNT)'s main competitors?
Direct peers on record are National Gallery of Victoria, National Gallery of Australia, National Museum of Australia, Art Gallery of New South Wales, Australian Museum, Western Australian Museum, Queensland Art Gallery / Gallery of Modern Art (QAGOMA) and South Australian Museum. Broad incumbents are Museum of Contemporary Art Australia and Powerhouse Museum (Sydney Living Museums).
Does Museum and Art Gallery of the Northern Territory (MAGNT) have an API?
No public API is recorded for Museum and Art Gallery of the Northern Territory (MAGNT).
What industry is Museum and Art Gallery of the Northern Territory (MAGNT) in?
Museum and Art Gallery of the Northern Territory (MAGNT)'s product category is Public Museum and Cultural Institution Services. Its primary akta.pro industry code is THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions, with a secondary code of THAJADAC, Natural History Museums. Its NAICS code is 712110.