MA Healthcare

What MA Healthcare does

MA Healthcare Ltd is a UK-based healthcare and professional publishing division of Mark Allen Group, operating the MAG Online Library platform from London and Salisbury. The company publishes over 50 peer-reviewed journals and periodicals across healthcare, education, veterinary, dental, and engineering/technology verticals, generating approximately 700 new articles per month and housing over 65,000 articles in its MAH Complete database. Its portfolio is organized into nine distinct subscription collections — including Internurse (the UK's largest nursing journal collection, anchored by the British Journal of Nursing), Intermid (midwifery), UK VET (veterinary), Dental Complete, Intered (education), MA Eng+Tech Complete, and Health Professionals — alongside flagship titles such as the British Journal of Hospital Medicine, Journal of Wound Care, and British Journal of Cardiac Nursing.

The underlying MAG Online Library platform is built on Atypon's infrastructure and provides searchable access, citation tracking, content alerts, and personalization. Authentication is delivered through Atypon CONNECT (cross-publisher profile and federated login), SeamlessAccess, Shibboleth, OpenAthens, and social sign-on (ORCID, Google, Microsoft, Apple, X), enabling institutional and individual access at scale. The company monetizes through institutional subscriptions (quote-based, sold to universities, colleges, healthcare institutions, and libraries), personal subscriptions via MAGSubscriptions.com, Open Access Article Processing Charges ($1,450 standard; $1,950 for specialized wound care titles), advertising and sponsorship (segmented across Healthcare, Veterinary, Dentistry commercial teams), and reprints/permissions licensing automated through the Copyright Clearance Center. Content is preserved through CLOCKSS, Portico, and LOCKSS, and editorial standards follow ICMJE and COPE guidelines.

The company serves over 1 million students, practitioners, and researchers annually worldwide, with millions of articles downloaded each year. It is a private operating division of Mark Allen Group with no external institutional investment, no public listing, and a disclosed direct headcount of 16 employees; in 2026 it is expanding its open-access portfolio with the launch of the fully-open Fundamental Science in Wound Healing journal.

Name

MA Healthcare

Legal name

MA Healthcare Ltd

Website

https://magonlinelibrary.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MA Healthcare Ltd is the UK publishing division of Mark Allen Group, operating the MAG Online Library platform that hosts 50+ peer-reviewed journals across healthcare, veterinary, dental, education, and engineering, serving over 1 million practitioners, students, and researchers globally through institutional and personal subscriptions, Open Access APCs, and licensing.

Ownership category

akta.pro rank

Product category

Healthcare Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

akta.pro secondary industries

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB), Health Sciences & Nursing (EDAGABAF), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Healthcare publishing
• Peer-reviewed journals
• Scholarly content platforms
• Institutional journal subscriptions
• Open access publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Institutional Subscriptions: Site-wide or collection-based access sold to universities, colleges, healthcare institutions, and libraries. Provides simultaneous multi-user access with usage reporting and authentication options.
2. Personal Subscriptions: Individual subscriptions sold directly to practitioners, researchers, and students for single-user access to specific titles or collections.
3. Open Access Article Processing Charges: Authors pay APCs to publish articles openly accessible. Standard hybrid journal APC is $1450 USD (approx £1150 / €1400), with higher rates for specialized journals.
4. Reprints and Permissions Licensing: Commercial licensing fees for reproducing articles, figures, or tables through Copyright Clearance Center partnership for course packs, conference materials, and promotional use.
5. Advertising and Sponsorship: Healthcare industry advertising within journals and website, plus tailored sponsorships and feature supplements. Divided into Healthcare, Veterinary, and Dentistry commercial sales teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

MA Healthcare operates the MAG Online Library, a digital publishing platform that hosts more than 50 peer-reviewed journals across nursing, midwifery, medicine, dentistry, veterinary, education, and engineering/technology disciplines. The company sells institutional subscriptions to universities, colleges, libraries and healthcare organisations, individual subscriptions to practitioners and students, Open Access publishing services via article processing charges, and ancillary revenue from reprints/permissions licensing and journal advertising.

Product overview

MAG Online Library is a unified digital publishing platform operated by MA Healthcare (Mark Allen Group) that provides searchable access to over 50 peer-reviewed journals across healthcare, education, and engineering/technology disciplines. The platform architecture consists of the core MAG Online Library platform powering the website and authentication, with nine distinct journal collection bundles serving different professional communities: MAH Complete (premium healthcare), MAH Core (further education healthcare), Internurse (nursing specialty), Intermid (midwifery), UK VET (veterinary), Dental Complete (dental), Intered (education), MA Eng+Tech Complete (engineering/technology), and Health Professionals. The platform also integrates CONNECT for user authentication, supports Open Access publishing with article processing charges, and provides institutional subscription access through Shibboleth/OpenAthens integrations. Content is discoverable through simple and advanced search, with personalization tools, citation alerts, and content alerts available to users.

Differentiator

Problem solved

Functional benefit

Brands

• MAH Complete: Premium healthcare journal collection covering nursing, midwifery, medicine, allied health professions and health economics with over 65,000 articles.
• MAH Core
• Internurse
• Intermid
• Health Professionals
• Dental Complete
• UK VET
• Intered
• MA Eng+Tech Complete

Products and services

• MAG Online Library Unified searchable digital publishing platform hosting more than 50 peer-reviewed journals across healthcare, education, and engineering/technology disciplines, with more than 65,000 articles, multi-device responsive design, personalization tools, and authentication via Shibboleth, OpenAthens, SeamlessAccess, and CONNECT. Used by universities, colleges, healthcare institutions, and individual subscribers worldwide.
• MAH Complete Collection Premium healthcare journal collection covering nursing, midwifery, medicine, allied health professions, and health economics; includes access to more than 65,000 peer-reviewed articles. Sold as an institutional subscription bundle to universities, libraries, and healthcare organisations.
• MAH Core Collection Collection of 10 healthcare journals designed for UK further education institutes, providing essential healthcare resources for nursing and allied health education. Sold as an institutional subscription bundle to further education colleges.
• Internurse Collection UK's largest collection of peer-reviewed nursing content, home of the British Journal of Nursing; covers primary and secondary care settings and specialist nursing practice including cardiology, neuroscience, mental health, palliative care, and wound care. Sold as a subscription bundle to institutions and individuals.
• Intermid Collection

Quantifiable outcome

• Over 1 million students, practitioners and researchers supported annually
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CONNECT (Atypon/ScienceConnect)coreTechnology or IntegrationCONNECT is a cross-publisher authentication and profile platform operated by Atypon. MAG Online Library implemented CONNECT in June 2021, enabling users to manage their accounts, verify institutional affiliations, and share profiles across other CONNECT-enabled publishing websites and researcher applications.
• SeamlessAccesscoreTechnology or IntegrationSeamlessAccess is a collaborative initiative among scholarly publishers and technology providers that enables persistent institutional login across participating websites. MAG Online Library implemented this service to provide streamlined access for institutional users, reducing authentication friction.
• Copyright Clearance Center (CCC)coreChannel Partner/ Reseller/ DistributorMAG partnered with CCC to automate permissions requests through Copyright.com, enabling users to easily obtain licenses for reusing articles, figures, and tables in course packs, conference proceedings, and commercial materials.
• International Committee of Medical Journal Editors (ICMJE)minorStrategic or Co-development PartnerMA Healthcare follows ICMJE Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals, ensuring editorial processes meet international standards.
• Committee on Publication Ethics (COPE)minorStrategic or Co-development PartnerMA Healthcare adheres to COPE guidelines for handling publication ethics matters including plagiarism, research misconduct allegations, and editorial best practices.
• Research4LifeminorStrategic or Co-development PartnerMA Healthcare offers significant discounts on Article Processing Charges for lead authors from low-income countries eligible under Research4Life programs, supporting global equitable access to research.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Springer Nature: Springer Nature publishes a broad portfolio of healthcare, life sciences, and nursing journals through Springer and BMC. Its open-access transformation programs and Nature-branded titles compete for the same institutional OA and subscription budgets as MA Healthcare.
• Wolters Kluwer Health: Wolters Kluwer is a global incumbent in medical and nursing publishing with journals, Lippincott solutions, and Ovid discovery. Its nursing and clinical decision support portfolio competes with MA Healthcare's specialist collections while bundling broader institutional agreements.
• Taylor & Francis: Taylor & Francis publishes extensive nursing, midwifery, and allied health journals, often via Routledge. It competes directly with MA Healthcare's specialist nursing titles in institutional procurement and OA transformation.
• Elsevier Health: Elsevier is the largest STM publisher globally, with extensive nursing, midwifery, and clinical medicine journal portfolios sold via ScienceDirect. It competes with MA Healthcare through mega-bundles and ClinicalKey at university libraries that already subscribe to both.
• SAGE Publications: SAGE publishes healthcare, nursing, and social science journals with strong institutional penetration in academic libraries. It competes with MA Healthcare in UK and international university procurement, particularly for allied health and management titles.
• Wiley: Wiley is a diversified publisher with a significant healthcare, nursing, and dentistry journal portfolio (including the Journal of Advanced Nursing). It competes for institutional deals and offers parallel OA pathways relevant to MA Healthcare's hybrid OA strategy.

Emerging players

• MDPI: MDPI is a leading open-access publisher that has rapidly expanded into healthcare and clinical journals. It represents an emerging competitor on the OA author-pays side that could draw article submissions and OA revenue away from MA Healthcare's hybrid program.

Direct peers

• BMJ (British Medical Journal Publishing Group): BMJ is a UK-based medical publisher with comparable flagship journals across nursing, hospital medicine, and clinical practice. It directly competes with MA Healthcare's British Journal of Nursing and British Journal of Hospital Medicine for institutional subscriptions and CPD-driven readership among UK clinicians.
• RCNi (Royal College of Nursing Publishing): RCNi is the publishing arm of the UK's Royal College of Nursing, producing peer-reviewed nursing journals and CPD content. It is the most direct competitor to MA Healthcare's Internurse collection, competing for the same nursing institutional subscriptions and individual practitioner memberships.

Others

• Atypon (Literatum platform): Atypon powers the MAG Online Library platform via its Literatum system and CONNECT authentication. While not a publishing competitor, Atypon is a critical technology partner whose roadmap decisions directly affect MA Healthcare's product capabilities and feature velocity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MA_Healthcare
• LinkedInlinkedin.com/company/ma-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA Healthcare