Town of Magrath

What Town of Magrath does

The Town of Magrath is a municipal government entity serving approximately 2,481 residents (2021 federal census) across a 5.88 km² land area in southern Alberta, Canada. Founded in 1899 as one of Alberta's first fully irrigated communities, the town operates with a 12-employee administration under elected leadership (Mayor Byrne Cook and six Town Councillors seated in the October 2025 municipal election) and provides core municipal services: water/wastewater utilities, irrigation (mid-May through late September), garbage and curbside collection, transfer station waste disposal, parks and recreation (pool, arena, ball diamonds, campground, trails), Family and Community Support Services (FCSS), cemetery services, emergency services coordination, land use planning, and business licensing and economic development. Revenue is generated through property taxes (minimum $635 annually, assessed-value-based mill rates), utility fees, licenses and permits, and provincial/federal government grants for infrastructure projects. The town's digital service stack includes an E-Gov Services Portal for account management, OptionPay-powered online tax/utility payments, ActivityReg-powered recreation booking, a community calendar, a report-a-problem system, and an interactive map, all built on a Catalis CMS-based public website.

Active strategic initiatives include the Phase Two Solar Array Project (announced February 2026 with multi-party government funding from Alberta, the Municipal Climate Change Action Centre, and ATCO), an enhanced curbside recycling program launching October 1, 2026 under Alberta's Extended Producer Responsibility framework via Circular Materials, and a Family Medical Clinic Development Grant offering up to $250,000 in 50/50 matching funds to attract primary care infrastructure. Recent capital investments include the Garth Veale Arena (opened October 14, 2025). The town has experienced 5.5% population growth between the 2016 and 2021 censuses and is governed under the Municipal Government Act of Alberta, with strategic planning support from Municipal Experts Inc. Partnership ecosystem spans provincial agencies (Government of Alberta FCSS), regional commissions (Old Man River Regional Services Commission, Chief Mountain Regional Solid Waste Commission, Southgrow), private utilities (ATCO), producer responsibility organizations (Circular Materials), and third-party service providers (Inspections Group, Community Futures Lethbridge, OptionPay, ActivityReg).

Name

Town of Magrath

Legal name

Town of Magrath

Website

https://magrath.ca

Company type

Public

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

The Town of Magrath is a municipal government serving approximately 2,481 residents in southern Alberta, Canada. Founded in 1899, it delivers water/wastewater utilities, irrigation, waste management, recreation, land use planning, and economic development services through a 12-staff administration under an elected Mayor and Council.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Water Supply (4941), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal government services
• Property tax administration
• Water wastewater utilities
• Recreation facilities
• Business licensing permits

Headquarters

HQ city

Magrath

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Annual property tax levy based on assessed property values. Minimum tax of $635 applies to all properties. Tax notices issued in May with payment due by June 30. Penalty of 12% applied on July 2 for outstanding taxes, plus 2% per month thereafter.
2. Utility Fees (Water/Wastewater): Residential and commercial water and wastewater utility services billed to customers. Irrigation services typically run mid-May to last Sunday in September.
3. Licenses and Permits: Revenue from animal licenses, business licenses, building permits, development permits, and various administrative fees.
4. Government Grants: Provincial and federal grants for infrastructure projects including solar array development, climate action initiatives, and community development programs.

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

The Town of Magrath is a municipal government providing local administrative services to approximately 2,481 residents in southern Alberta, Canada. Core offerings include property tax administration, water/wastewater utilities, garbage and curbside recycling collection, irrigation services, recreation facilities (pool, arena, campground), business licensing, development permits, cemetery services, and community programming through FCSS. The town delivers services both in-person at Town Hall and digitally through an e-Gov services portal, online payment system, and recreation booking platform.

Product overview

The Town of Magrath operates as a municipal government providing digital and physical services to approximately 2,500 residents. The digital portfolio consists of an E-Gov Services Portal (core account management), Online Payment Services (OptionPay integration), Recreation Booking System (activityreg.com), Community Calendar, Report a Problem System, and Interactive Map. These are complemented by physical municipal services including water/wastewater utilities, garbage collection, cemetery, irrigation, recreation facilities (pool, arena, trails, campground), FCSS programs, community events, and business development services. The Town uses Catalis CMS for its public website and integrates with third-party platforms for payments (OptionPay), recreation booking (ActivityReg), and recycling (Circular Materials).

Differentiator

Problem solved

Functional benefit

Products and services

• E-Gov Services Portal Online self-service portal for residents to view and manage tax accounts, utility accounts, property records, animal records, and make municipal payments 24/7.
• Property Tax Administration and TIPP Annual property tax billing service with a minimum $635 levy and Tax Instalment Pre-payment Plan (TIPP) allowing monthly automatic withdrawals to spread costs throughout the year. Tax notices issued in May with payment due by June 30.
• Water and Wastewater Utility Services Residential and commercial water and wastewater utility services with irrigation services running mid-May through the last Sunday in September each year.
• Garbage and Curbside Collection Weekly garbage and curbside collection service with an enhanced curbside recycling program launching October 1, 2026, replacing the prior recycling system under Alberta's Extended Producer Responsibility framework.
• Recreation Booking System Online platform for booking community pool, arena, ball diamonds, multipurpose courts, campground sites, and other recreational facilities. Residents can register for programs and memberships.
• Online Payment Services Secure online payment system accepting credit cards through OptionPay for taxes, utilities, and other municipal services, plus e-Transfer payments to [email protected].
• Business Licensing and Development Services Municipal services supporting local businesses including home occupation permits, business licenses, development permits, subdivision applications, safety code permits, and economic development programs including business improvement loans through Community Futures.
• FCSS Programs and Community Events Family and Community Support Services (FCSS) providing preventive social programs, workshops, and community events including Children's Festival, Easter Egg Hunt, Hometown Christmas, Magrath Days, Remembrance Day, and Seniors Breakfast.
• Municipal Cemetery Services Municipal cemetery information and interment services for residents of Magrath.
• Phase Two Solar Array Project Phase Two expansion of municipal solar array infrastructure for renewable energy generation, funded by Government of Alberta, Municipal Climate Change Action Centre, and ATCO Community Energy Fund.
• Family Medical Clinic Development Grant Development grant program offering up to $250,000 in matching funds (50/50 contribution) to support a developer in establishing a sustainable local primary healthcare clinic; recipient must commence construction within 18 months and operate the clinic for a minimum of 10 years.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Circular MaterialsmajorStrategic or Co-development Partner · 15 July 2026Circular Materials is a not-for-profit producer responsibility organization managing Alberta's Extended Producer Responsibility (EPR) framework. Starting October 1, 2026, they will manage Magrath's transition to an enhanced curbside recycling program under Alberta's EPR framework.
• Family Medical Clinic DevelopercoreStrategic or Co-development PartnerThe Town is seeking developers to operate a primary care medical clinic through a development grant of up to $250,000 as 50/50 matching funding. Proponent must commence construction within 18 months and operate clinic for minimum 10 years.
• Old Man River Regional Services CommissionminorChannel Partner/ Reseller/ DistributorRegional services commission handling urban subdivision applications on behalf of the Town.
• Community Futures LethbridgeminorChannel Partner/ Reseller/ DistributorAdministers the Town's Business Improvement Loan program providing financial assistance to local businesses.
• Chief Mountain Regional Solid Waste CommissionminorStrategic or Co-development PartnerRegional solid waste services commission. Issued a Request for Proposals for Chief Mountain Regional Solid Waste Services Commission.
• SouthgrowminorStrategic or Co-development PartnerRegional economic development organization for southern Alberta. Magrath is a member municipality.
• Community Futures LethbridgeminorStrategic or Co-development PartnerRegional economic development organization supporting rural communities including Magrath.
• Municipal Experts Inc.minorImplementation/ SI/ Consulting PartnerConsulting firm that led Council and Administration strategic planning workshop, providing guidance on municipal strategy and priority setting.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• City of Lethbridge: The regional centre that Magrath residents access via the Handi Bus; offers the same municipal service categories at scale (utilities, recreation, FCSS, permitting) but as part of a much larger urban portfolio.
• Lethbridge County: Rural municipal government surrounding Lethbridge that delivers comparable rural public-works, utility, and recreation services to a broader geographic area; functions as a regional incumbent to town-level municipalities like Magrath.

Direct peers

• Town of Raymond: Nearby small Alberta town founded on early irrigation in 1901 with Latter-day Saint pioneer heritage similar to Magrath; provides parallel municipal service delivery and competes within the same regional labour and household market.
• Town of Picture Butte: Small southern Alberta town of similar population size providing comparable municipal services including water/wastewater, waste collection, and recreation; operates in the same labour-shed and competes for similar growth.
• Town of Taber: Southern Alberta town operating water/wastewater, irrigation, recreation, and FCSS services for a similar agricultural community; comparable customer base and revenue mix including property taxes and utility fees.
• Town of Cardston: Small southern Alberta town of comparable population and rural prairie character; delivers the same municipal services (water/wastewater, irrigation, recreation, FCSS) and competes for the same regional residents and businesses.
• Town of Coaldale: Adjacent southern Alberta town with municipal services portfolio (utilities, recreation, planning, grants) almost identical to Magrath's; competes for the same residential and commercial growth in the Lethbridge region.
• Town of Fort Macleod: Small heritage town in southern Alberta providing equivalent water/wastewater, waste, recreation, and licensing services to a similarly sized population; faces the same grant-dependent capital project dynamics.

Regional players

• Municipal District of Taber: Adjacent rural municipal district providing comparable rural municipal services (roads, utilities, waste, recreation, planning) but in a different geographic jurisdiction; useful benchmark for capital project delivery and grant funding.

Others

• Old Man River Regional Services Commission: Regional services commission that handles subdivision and development applications on behalf of Magrath and other member municipalities; an enabling ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/townofmagrath
• Facebookfacebook.com/townofmagrath
• LinkedInlinkedin.com/company/town-of-magrath

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Magrath