MAG Shopping
MAG Shopping is a privately held beachfront shopping mall in João Pessoa, Brazil, founded in 1999. It operates 25,000 m² of retail space with 107 stores, 24 restaurants, a cinema, and 385 parking spaces, leasing commercial space to a diversified mix of national and regional retail tenants.
- Company typePrivate
- Founded1999
- HeadquartersJoão Pessoa, Paraíba, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MAG Shopping does
MAG Shopping is a privately held beachfront shopping center located on Praia de Manaíra in João Pessoa, Paraíba, Brazil. Founded on December 21, 1999 by entrepreneurs Delano, Gustavo, and Dr. Manuel Alceu Gaudêncio, it is the only shopping mall in João Pessoa situated directly on the waterfront. The property spans 25,000 m² of built area and houses 107 retail stores, 24 restaurants, a Centerplex multi-screen cinema, a Selfit gym, and 385 parking spaces, serving both local residents and tourists.
The mall operates on a commercial leasing model, generating revenue by renting physical retail space to a diversified tenant base spanning fashion (Hering, Mormaii, New Era, Jorge Bischoff), food and beverage (McDonald's, Pizza Hut, Subway, Habib's, Spoleto, Oakberry), beauty and cosmetics (O Boticário, L'Occitane, Avatim), financial services (Banco do Brasil, Caixa, Sicredi), telecommunications (Claro, Vivo), education (Estácio, Fisk), entertainment (Centerplex Cinemas), and various service providers. Customer acquisition for tenants is driven by the property's exclusive beachfront positioning, which generates consistent foot traffic from beachgoers and the local community.
MAG Shopping markets to prospective retail tenants via its website, Instagram, and Facebook presence, promoting kiosks, stores, event spaces, and merchandising opportunities under a 'Come be part of the Mag Family' campaign. A third-party cinema ticketing partnership with Veloxtickets drives online ticket sales for Centerplex. The company has no proprietary technology platform, mobile app, or AI/ML capabilities; it operates as a single-site physical retail real estate asset with a lean headcount of 11-50 employees focused on property management and commercial leasing.
MAG Shopping firmographics
Firmographics- Name
- MAG Shopping
- Legal name
- MAG Shopping
- Website
- https://magshopping.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAG Shopping is a privately held beachfront shopping mall in João Pessoa, Brazil, founded in 1999. It operates 25,000 m² of retail space with 107 stores, 24 restaurants, a cinema, and 385 parking spaces, leasing commercial space to a diversified mix of national and regional retail tenants.
- Ownership category
- akta.pro rank
MAG Shopping industry classification
Industry- Product category
- Shopping Mall Operations
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552)
- SIC
- Retail-Department Stores (5311)
- akta.pro primary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where MAG Shopping is headquartered
LocationHeadquarters
- HQ city
- João Pessoa, Paraíba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MAG Shopping business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Retail Lease Revenue: MAG Shopping generates revenue by leasing commercial spaces to retail tenants, restaurants, service providers, and kiosks throughout the 107-store shopping center. Tenants include fashion retailers, electronics stores, beauty and cosmetics shops, food and beverage establishments, financial services, healthcare providers, and entertainment venues like the cinema.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MAG Shopping product offering
Product offeringCore offering
MAG Shopping operates a beachfront shopping mall on Praia de Manaíra in João Pessoa, Paraíba, Brazil, leasing commercial spaces (stores, kiosks, event spaces, merchandising areas) to retail tenants, restaurants, service providers, and entertainment operators. The 25,000 m² property includes 107 stores, 24 restaurants, a Centerplex cinema, a Selfit gym, and 385 parking spaces, generating revenue through recurring commercial lease agreements with national and regional retail brands.
Product overview
MAG Shopping is a single-site shopping mall/retail center located on the beachfront of Praia de Manaíra in João Pessoa, Brazil. The mall features 107 retail stores, 24 restaurants and dining options, Centerplex Cinemas for entertainment, a gym (Selfit), and various service providers including banks, pharmacies, and telecom stores. With 25,000 m² of built area and 385 parking spaces, it operates as a unified retail destination rather than a software platform. The mall's product portfolio consists primarily of physical retail space leasing to tenants across categories including fashion, food and dining, health and fitness, services, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- MAG Shopping Mall
- Commercial Retail Space Leasing
- Centerplex Cinemas
Companies that use MAG Shopping
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
MAG Shopping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAG Shopping partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
MAG Shopping competitors and assessment
Company assessmentRegional players
- HSI Hemisfério Sul Investimentos: Brazilian shopping mall management and investment firm focused on smaller and mid-sized regional malls. Comparable as a Brazilian mall administrator with similar tenant relationship and asset management approach.
Direct peers
- São Carlos Empreendimentos: Brazilian shopping mall operator and developer with assets in Rio de Janeiro and other regional markets. Comparable as a mid-sized Brazilian mall operator with similar mixed-use retail center format.
- AD Shopping: Brazilian shopping mall administrator and operator focused on regional malls across the country. Comparable as a regional-format mall operator with similar property management and leasing service offerings.
- Ancar Ivanhoe Shopping Centers: Brazilian shopping mall operator with regional and mid-sized mall assets across multiple states. Comparable as a domestic mall landlord with similar leasing and tenant-mix strategy focused on regional Brazilian markets.
- Iguatemi Empresa de Shopping Centers: Brazilian shopping mall operator focused on premium and upper-middle-class malls across Brazil. Comparable as a domestic mall operator with similar tenant leasing models and emphasis on quality brand mix.
- Multiplan: One of Brazil's largest shopping mall operators and REIT (listed on B3), managing a portfolio of premium malls nationwide. Directly comparable as a Brazilian shopping center landlord with recurring lease revenue and similar tenant mix strategies.
- Aliansce Sonae + brMalls: Combined entity resulting from the 2022 merger of Aliansce Sonae and brMalls, forming Brazil's largest shopping mall operator. Direct competitor offering regional and super-regional mall formats comparable to MAG Shopping's positioning.
Broad incumbents
- Simon Property Group: Largest U.S. shopping mall REIT and global retail real estate operator. Comparable as an institutional mall operator with diversified portfolio and premium tenant relationships, though operating at vastly larger scale.
- JHSF Participações: Brazilian luxury real estate developer and operator with shopping center, hospitality, and luxury retail operations. Comparable as a high-end Brazilian property operator focused on premium consumer experiences, though broader in scope.
- Westfield (Unibail-Rodamco-Westfield): Global premium shopping mall operator with flagship destinations in major world cities. Comparable as a premium-positioned mall operator emphasizing differentiated location and high-quality tenant mix, though operating at international scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAG Shopping social profiles
Digital presenceMAG Shopping financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAG Shopping leadership team
Management profileNumber of profiles
Profiles3 records
MAG Shopping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAG Shopping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAG Shopping
What does MAG Shopping do?
MAG Shopping operates a beachfront shopping mall on Praia de Manaíra in João Pessoa, Paraíba, Brazil, leasing commercial spaces (stores, kiosks, event spaces, merchandising areas) to retail tenants, restaurants, service providers, and entertainment operators. The 25,000 m² property includes 107 stores, 24 restaurants, a Centerplex cinema, a Selfit gym, and 385 parking spaces, generating revenue through recurring commercial lease agreements with national and regional retail brands.
Is MAG Shopping a public or private company?
MAG Shopping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAG Shopping founded?
MAG Shopping was founded in 1999. It employs 11 to 50 people.
Where is MAG Shopping based?
MAG Shopping is headquartered in João Pessoa, Paraíba, Brazil, in the Latin America region.
How does MAG Shopping make money?
One revenue line is on record: retail Lease Revenue.
Who are MAG Shopping's main competitors?
HSI Hemisfério Sul Investimentos is listed as a regional player. Direct peers are São Carlos Empreendimentos, AD Shopping, Ancar Ivanhoe Shopping Centers, Iguatemi Empresa de Shopping Centers, Multiplan and Aliansce Sonae + brMalls. Broad incumbents are Simon Property Group, JHSF Participações and Westfield (Unibail-Rodamco-Westfield).
Does MAG Shopping have an API?
No public API is recorded for MAG Shopping.
What industry is MAG Shopping in?
MAG Shopping's product category is Shopping Mall Operations. Its primary akta.pro industry code is CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 4552 and its SIC code is 5311.