Mahurangi Action

What Mahurangi Action does

Mahurangi Action Incorporated is a volunteer-run, incorporated community nonprofit established in 1974 (originally as Friends of the Mahurangi) and based in Warkworth, Auckland Region, New Zealand, with 8 employees. Its primary mission is preserving public access to the Mahurangi Harbour coastline and surrounding regional parkland. Core products include Mahurangi Magazine, an editorially independent community publication covering regional events, environmental advocacy, and local history; the J Barry Ferguson landing barge, a purpose-built vessel providing ferry access across the Pūhoi Estuary to the proposed Mahurangi Coastal Path; and the Mahurangi Regatta, a free annual community event revived in 1977.

The organisation's revenue model is not commercially oriented; it operates on donations, community magazine activity, and event proceeds, and no pricing or revenue figures are publicly disclosed. Distribution relies on the magazine, grassroots community mobilisation campaigns (including the Buy Waiwera public-subscription initiative modelled on the Awaroa Beach campaign), and physical infrastructure (the J Barry Ferguson and event marquee). Customer segments are diffuse: Auckland and Northland residents, regional park visitors, walkers/hikers, and accessibility users seeking water-transport access to coastal paths.

Beyond coastal advocacy, Mahurangi Action is incubating broader public-good initiatives, including the serial novel 'Light the Fuse' focused on climate mobilisation, a conceptual Moonbeams Moonshot campaign-management platform, and the Liberty Kitchen child-hunger concept. The organisation collaborates strategically with the Mahurangi Coastal Path Trust and iwi partner Ngāti Maraeariki on joint submissions to Auckland Regional Parks management planning.

Name

Mahurangi Action

Legal name

Mahurangi Action Incorporated

Website

https://mahurangi.org.nz

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Mahurangi Action Incorporated is a volunteer-run New Zealand community nonprofit (est. 1974) that publishes Mahurangi Magazine, operates the J Barry Ferguson landing barge, and advocates for public coastal access to 1,000 hectares of Auckland regional parkland.

Ownership category

akta.pro rank

Product category

Community Advocacy and Nonprofit Services

NAICS

Inland Water Passenger Transportation (483212), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

akta.pro industry

PRIMARYTHAAAEAK

Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Ecotourism Operators & Nature-Based Tours

SECONDARYTHAAAIAG

Sailing, Catamaran & Day-Cruise Excursions (nature-focused)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Community advocacy
• Coastal path infrastructure
• Community magazine publishing
• Maritime ferry services
• Climate action mobilization

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Mahurangi Action is a community nonprofit that publishes the Mahurangi Magazine (a regional publication covering the Mahurangi Harbour community, environmental advocacy, and local history), operates the J Barry Ferguson landing barge to provide ferry access to coastal regional parkland, and runs the annual Mahurangi Regatta community event. The organization also advocates for and supports the development of the Mahurangi Coastal Path, a proposed walking trail connecting 1,000 hectares of regional parkland from Waiwera to Martins Bay.

Product overview

Mahurangi Action is a community organization (incorporated as Friends of the Mahurangi in 1974) that operates primarily as a publication platform and advocacy group. Its core product is the Mahurangi Magazine, an editorially independent publication covering community events, environmental campaigns, and regional history. The organization manages the J Barry Ferguson landing barge for ferry services and is developing the Mahurangi Coastal Path walking trail project. Additional initiatives include conceptual platforms like the Moonbeams Moonshot campaign management system and the Liberty Kitchen child hunger initiative. The organization also publishes the serialised work-in-progress novel 'Light the Fuse' focused on climate mobilisation advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Mahurangi Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Mahurangi Coastal Path TrustcoreStrategic or Co-development Partner · 1 January 2022Related organization established to develop the Mahurangi Coastal Path. Both organizations collaborate on joint submissions to Auckland Regional Parks management plan for coastal path development connecting 1000 hectares of regional parkland from Waiwera to Martins Bay.
• Ngāti MaraearikicoreStrategic or Co-development PartnerIwi (tribe) organization that partnered with Mahurangi Action and Mahurangi Coastal Path Trust on joint submissions emphasizing cultural opportunities for the coastal path, including plans for waka ama (outrigger canoe) ocean races.
• Adam Gard'ner and Duane MajorminorGTM or Marketing PartnerLed the successful 'Buy This Beach' campaign to save Awaroa Beach through public subscription, providing a model template for the Buy Waiwera campaign approach. Their campaign generated mainstream media publicity and community goodwill.

Recent moves6 records

Expansion highlights4 records

Others

• Coastguard New Zealand: Volunteer-led maritime organization that operates vessels in New Zealand waters and shares operational marine expertise, though its focus is safety, search and rescue, and training rather than tourism or public access.
• Keep New Zealand Beautiful: Long-standing community environmental nonprofit in New Zealand with similar grassroots campaigns, community events, and educational media; thematically related in mission but operates at a national level without a marine transport component.
• Predator Free 2050 Trust: New Zealand-wide predator-eradication and ecological-restoration initiative that mobilizes community volunteers and government partners; overlapping community mobilization and conservation focus, but the underlying mission is biodiversity rather than coastal access.
• Auckland Council Parks and Community Facilities: Custodian of Auckland's regional parks, including the Mahurangi regional parkland that Mahurangi Action advocates to open up; Mahurangi Action interfaces with this body for management-plan submissions, making it an ecosystem enabler rather than competitor.

Direct peers

• Mahurangi Coastal Path Trust: The sister organization specifically established to develop the Mahurangi Coastal Path; shares goals, leadership history, and joint submissions to Auckland Regional Parks with Mahurangi Action.

Regional players

• East by West Ferries: Independent passenger ferry and harbour tour operator on Wellington Harbour; comparable small-scale inland-water passenger and sightseeing operations but operating in a different New Zealand region with no overlap with Mahurangi Harbour.
• Fullers360: Established New Zealand commercial ferry and harbor-cruise operator running scheduled maritime passenger services across the Hauraki Gulf; comparable vessel-based passenger transport business in the same general region but commercially focused and multi-route.

Broad incumbents

• Royal Forest and Bird Protection Society of New Zealand (Forest & Bird): New Zealand's largest national environmental nonprofit with overlapping conservation and public-access advocacy missions, though operating at significantly greater scale and broader geographic scope than Mahurangi Action.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mahurangi-action-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahurangi Action