Maian
Maian is a Brazilian specialty chemicals company that imports, distributes, and develops natural and conventional raw materials for industrial manufacturers across beauty, food, agro, home, pharma, and construction verticals, serving enterprise customers globally.
- Company typePrivate
- Founded-
- HeadquartersJandira, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Maian does
Maian Industria de Produtos Quimicos Ltda is a privately held Brazilian specialty chemicals company that imports, distributes, and develops raw materials and natural ingredient alternatives for industrial manufacturers. Founded in 1997 and headquartered in Jandira, São Paulo, the company is 100% nationally owned and operates six vertical business units: Maian Especialidades (100% natural substitutes for silicones, mineral oil, lanolin, and vaseline plus proprietary brands Silike, Minoil, Lanogreen, Vaselike, Butter Like, and Gofos), Maian Beauty (cosmetic raw materials), Maian Food (sweeteners, preservatives, colorants, fibers), Maian Agro (crop protection, plant nutrition, post-harvest treatments), Maian Home (household cleaning), and Maian Farma (pharmaceutical ingredients). The portfolio extends to construction via Maiancel HPMC and to branded finished agro products (SolProtech, Shinefruit, Hydrathus, Florativa, Nutri+, Xô Espuma).
The business model is B2B sales-led with quote-based pricing, direct sales to industrial customers across Brazil, and global reach via distribution partners in 16+ countries. Revenue is generated through raw material distribution (transaction-based) and customized R&D-enabled product development (project-based). Customers include enterprise multinationals such as Cargill, Firmenich, Givaudan, Vilma, and Biocap, and the company holds ISO 22000, SMETA, and Ecovadis certifications and was recognized at In-Cosmetics Global 2019 with an Innovative Ingredient award.
Maian employs 77 people, markets through trade shows (In-Cosmetics Global and Latam), a multilingual website, and LinkedIn, Instagram, Facebook, and YouTube channels. The company has no disclosed funding history, no acquisitions, no subsidiaries, and no parent company, and is operated as an independent private firm with no publicly disclosed cap table.
Maian firmographics
Firmographics- Name
- Maian
- Legal name
- MAIAN INDUSTRIA DE PRODUTOS QUIMICOS LTDA
- Website
- https://maian.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maian is a Brazilian specialty chemicals company that imports, distributes, and develops natural and conventional raw materials for industrial manufacturers across beauty, food, agro, home, pharma, and construction verticals, serving enterprise customers globally.
- Ownership category
- akta.pro rank
Maian industry classification
Industry- Product category
- Specialty Chemicals
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246), Medicinal and Botanical Manufacturing (325411), All Other Chemical Product and Preparation Manufacturing (32599)
- SIC
- Miscellaneous Chemical Products (2890), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)
- akta.pro secondary industry
- Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)
Keywords
Where Maian is headquartered
LocationHeadquarters
- HQ city
- Jandira
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Maian business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Raw Material Distribution: Import and distribution of specialty raw materials including chemicals, ingredients, and natural alternatives to industrial manufacturers across multiple sectors including cosmetics, food, pharmaceuticals, home care, and agriculture
- Customized Solution Development: Research and development laboratory creating differentiated and innovative products with personalized solutions for clients based on specific industry needs
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Maian product offering
Product offeringCore offering
Maian imports, develops, and distributes specialty raw materials and 100% natural ingredient alternatives for industrial manufacturers across six segments: Especialidades (silicone substitutes, mineral oil substitutes, lanolin alternatives, butter substitutes), Beauty (cosmetic ingredients), Food (sweeteners, preservatives, food fibers), Agro (crop protection, plant nutrition, post-harvest treatments), Home (household cleaning ingredients), and Farma (pharmaceutical-grade raw materials). The company also operates a dedicated R&D laboratory for tailored product development and customized formulation solutions.
Product overview
Maian is a Brazilian chemical raw materials company with over 40 years of international market expertise, operating as a 100% national capital company focused on importing and distributing raw materials. The company is organized into six main segments: Maian Especialidades (natural specialty ingredients including silicone and mineral oil substitutes), Maian Beauty (cosmetic raw materials), Maian Food (food industry ingredients including sweeteners and preservatives), Maian Agro (agricultural products including crop protection, plant nutrition, and post-harvest treatments), Maian Home (household cleaning ingredients), and Maian Farma (pharmaceutical ingredients). The portfolio includes proprietary products like Maiancel (HPMC for construction applications) and various Butter Like natural butter substitutes, as well as agricultural specialty products like SolProtech, Shinefruit, Hydrathus, Florativa, and Nutri+.
Differentiator
Problem solved
Functional benefit
Brands
- Maiancel: HPMC (Hydroxy Propyl Methyl Cellulose) product for mortar viscosity and water retention
- Gofos
- SolProtech
- Shinefruit
- Florativa
- Nutri+
- Hydrathus
- Xô Espuma
Products and services
- Maian Beauty Complete line of raw materials for the cosmetics segment, including natural ingredients certified for beauty applications such as emulsifiers, preservatives, surfactants, emollients, and natural alternatives to conventional ingredients. Targeted at cosmetics and personal care product manufacturers.
- Maian Food Complete range of products to serve the food segment, including sweeteners (Maltitol), preservatives, colorants, emulsifiers, stabilizers, and natural food fibers. Targeted at food manufacturers.
- Maian Agro Complete line of raw materials for the agricultural sector including crop protection products, plant nutrition products, adjuvants, and post-harvest treatment products. Targeted at agricultural producers and agribusiness.
- Maian Home High-performance products aligned with quality for the household cleaning (domissanitário) segment, including surfactants, softeners, degreasers, and cleaning agent bases. Targeted at home care and cleaning product manufacturers.
- Maian Farma Complete range of products to serve the pharmaceutical segment including active pharmaceutical ingredients, excipients, preservatives, and pharmaceutical-grade chemicals. Targeted at pharmaceutical manufacturers.
- Maian Especialidades (Specialty Ingredients) Complete line of 100% natural specialty raw materials including Silike (silicone substitutes), Minoil (mineral oil substitutes), Lanogreen (lanolin substitutes), Vaselike (vaseline substitutes), Butter Like Series (natural fruit butter substitutes), and specialty food ingredients. Targeted at manufacturers seeking natural alternatives to petroleum-, animal-, and synthetic-derived ingredients.
- Silike (Silicone Substitute) 100% natural silicone substitute for use in cosmetic and personal care formulations, providing an alternative to petroleum-derived silicones.
- Butter Like Series (Natural Butter Substitutes) Natural fruit butter substitutes including Cupuaçu, Murumuru, Shea (Karité), Caffeine, Pitanga, Avocado, Açaí, Pink Pepper, and Apricot variants. Natural alternatives to conventional butters for cosmetic applications.
- Gofos (Natural Food Fiber) Natural food fiber marketed as an intelligent fiber that combines flavor, health, and innovation for food industry applications.
- Maltitol Bulk sweetener from the polyol family, used as a sugar substitute in food applications.
- Maiancel (HPMC) Hydroxypropyl Methyl Cellulose (HPMC) product for construction applications, promoting viscosity of mortars and water retention for cement hydration. Used in adhesive mortars, coating mortars, ready mortars, waterproofing mortars, grout, and gypsum glue.
- SolProtech Sunscreen (Plant Sunscreen) Plant sunscreen product protecting against scalding effects, avoiding damage to crop development during hot periods. 100% natural product with dilution ratio of 1:10.
- Shinefruit (Post-Harvest Fruit Treatment) Natural post-harvest treatment product for fruits, formulated to guarantee shine, conservation, durability, and attractiveness. Ready-to-use product applied directly to fruit skin.
- Hydrathus (Plant Hydration) Plant hydration product combining vegetable components to reduce damage from abiotic stresses, promoting cellular hydration, stomatal opening, photosynthesis preservation, and better water and nutrient absorption.
- Florativa (Plant Regulator) Product containing polyamines and glutathione that regulate ethylene, delay plant aging, and protect against oxidative stress. Prolongs reproductive phase and supports continuous fruit and grain formation.
- Nutri+ (Productivity Stimulant) Agricultural product that increases productivity by stimulating metabolic pathways that improve nutrient absorption and strengthen the root system.
- Xô Espuma (Anti-Foam Agent) Anti-foam agent for agricultural applications preventing and eliminating foam in spray tanks, with recommended dosage of 0.20% to 0.50% of total spray volume.
- Adjuvante Espalhante Ecotech Siliconado (Siliconized Adjuvant) Siliconized adjuvant that optimizes pesticide application, reducing losses and ensuring efficacy. Recommended dosage of 15 to 20ml per 100L with dosage of 200 mL/ha.
- Adjuvante Redutor de pH (pH Reducing Adjuvant) pH reducing adjuvant that optimizes spray solutions by reducing pH, increasing pesticide efficacy, preventing alkaline hydrolysis and chemical dissociation.
Companies that use Maian
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Maian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Maian partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional.
- Proquem ChileregionalDistribution partner in Chile for Maian specialty raw materials and ingredients
- Quimicasa UruguayregionalDistribution partner in Uruguay for specialty chemical ingredients
- Quimica Lider ColombiaregionalDistribution partner in Colombia for specialty raw materials
- Independent ChemicalregionalDistribution partner in United States and Canada for specialty ingredients
- Millchem South AfricaregionalDistribution partner in South Africa for specialty chemical ingredients
- SamecapqregionalDistribution partner in Portugal and Spain for specialty raw materials
- Formulance FranceregionalDistribution partner in France for specialty ingredients and raw materials
- KeysermackayregionalDistribution partner in Netherlands, Belgium, and Poland for specialty chemical ingredients
- Milorada RussiaregionalDistribution partner in Russia for specialty ingredients
- BJC ThailandregionalDistribution partner in Thailand for specialty raw materials
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Maian competitors and assessment
Company assessmentDirect peers
- Ingredion: Specialty ingredient supplier focused on food and beverage, including sweeteners (e.g., polyols like maltitol) and fibers. Comparable to Maian's Food vertical, particularly products such as Maltitol and Gofos natural fiber.
- Ashland Specialty Ingredients: Supplier of specialty ingredients for personal care, food, and pharma, including natural and bio-derived alternatives. Comparable portfolio breadth to Maian across Beauty, Food, and Farma with similar custom-formulation services.
- Stepan Company: Manufacturer of surfactants, polymers, and specialty ingredients serving personal care, cleaning, and agricultural markets. Comparable to Maian's Home (surfactants/cleaning) and Beauty segments with shared end-customers.
- Croda International: Global specialty ingredients supplier serving personal care, food, and pharma with a strong natural and sustainable portfolio (e.g., Crodarom, Crodabreeze). Highly comparable to Maian's specialty natural-ingredient proposition across Beauty, Food, and Farma verticals.
Broad incumbents
- Evonik Personal Care: Specialty ingredients supplier for cosmetics, including silicone alternatives and natural emollients. Comparable to Maian's silicone-substitute and natural butter businesses, with stronger scale and global direct sales coverage.
- International Flavors & Fragrances (IFF): Global F&F and ingredients major serving food, beverage, and personal care. Comparable buyer profile to Maian's largest enterprise customers and benchmark for specialty-ingredient scale.
- Symrise (Diana Food, Cosmetic Ingredients): Global F&F and natural ingredients supplier with strong cosmetic, food, and pet-food portfolios, including botanical extracts. Comparable to Maian's Beauty, Food, and Farma ingredient offerings.
- Solvay (Specialty Ingredients for personal care/agro): Diversified chemical major with specialty ingredients serving personal care, food, and agro. Comparable in breadth to Maian across Beauty, Food, Agro, and Home, but with far larger scale and global footprint.
- BASF Care Creations: Division of BASF supplying personal care, home care, and I&I ingredients globally, including natural and bio-based alternatives. Comparable to Maian across Beauty, Home, and Agro segments, but as part of a much broader chemical portfolio.
- Givaudan: World-leading fragrance and flavor house that buys natural and specialty ingredients from suppliers like Maian. Relevant as both a customer reference and a benchmark for the broader F&F specialty-ingredient category Maian participates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maian social profiles
Digital presenceMaian compliance and trust
Trust signalCompliance3 records
Maian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maian leadership team
Management profileNumber of profiles
Maian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maian
What does Maian do?
Maian imports, develops, and distributes specialty raw materials and 100% natural ingredient alternatives for industrial manufacturers across six segments: Especialidades (silicone substitutes, mineral oil substitutes, lanolin alternatives, butter substitutes), Beauty (cosmetic ingredients), Food (sweeteners, preservatives, food fibers), Agro (crop protection, plant nutrition, post-harvest treatments), Home (household cleaning ingredients), and Farma (pharmaceutical-grade raw materials). The company also operates a dedicated R&D laboratory for tailored product development and customized formulation solutions.
Is Maian a public or private company?
Maian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maian founded?
Maian was founded in -1. It employs 51 to 100 people.
Where is Maian based?
Maian is headquartered in Jandira, Brazil, in the Latin America region.
How does Maian make money?
Two revenue lines are on record. Raw Material Distribution is the primary driver. The others are customized Solution Development.
Who are Maian's main competitors?
Direct peers on record are Ingredion, Ashland Specialty Ingredients, Stepan Company and Croda International. Broad incumbents are Evonik Personal Care, International Flavors & Fragrances (IFF), Symrise (Diana Food, Cosmetic Ingredients), Solvay (Specialty Ingredients for personal care/agro), BASF Care Creations and Givaudan.
Does Maian have an API?
No public API is recorded for Maian.
What industry is Maian in?
Maian's product category is Specialty Chemicals. Its primary akta.pro industry code is CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends), with a secondary code of CRAOABAK, Ingredients, Spices & Culinary Supplies Distribution. Its NAICS code is 4246 and its SIC code is 2890.