CertUp-Maïeutika

Name

CertUp-Maïeutika

Legal name

CertUp-Maïeutika

Website

https://maieutika.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Certification and Audit Services

akta.pro industry

PRIMARYEDADACAF

Continuing Education (CE/CPD) & Provider Accreditation Bodies

Education/Education Administration, Accreditation & Policy/Accreditation Bodies (Institutional & Programmatic)

Keywords

• Qualiopi certification
• Training organization audits
• Professional training compliance
• Certification body services
• Continuous improvement audits

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Audit Services: CertUp-Maïeutika generates revenue through conducting certification audits for training organizations, CFAs, and support service providers. As one of 7 historical certificators accredited for Qualiopi, they perform audits according to the Référentiel National Qualité Qualiopi framework, offering initial certification, surveillance audits, and transfer audits for organizations switching certificators. The company is habilitated since 20/9/2019 and accredited by Cofrac (accreditation n° 5-0614) under the standard NF EN ISO/CEI 17065:2012 for 'Certification de processus'.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CertUp-Maïeutika conducts Qualiopi certification audits for French professional training organizations, apprenticeship training centers (CFAs), and individual support service providers (VAE, competency assessments). The company is one of 7 historical certifying bodies accredited by Cofrac, delivering initial certification, surveillance audits, and certification transfers through a national network of sector-experienced auditors.

Product overview

CertUp-Maïeutika operates as a unified certification services provider combining two entities: CertUp (the certifying body) and Maïeutika (the audit services provider). The portfolio centers on Qualiopi certification—the core offering that provides training organizations with access to public and mutualized funding—supplemented by Lucie 26 000 OF and Certif' Région certifications. Supporting services include audit delivery through a national network of qualified auditors, interactive webinars for certification preparation, the Académie Référentiel National Qualité for training on quality standards, and certification transfer services for organizations switching certifiers. The offering follows a platform-plus-services model where the certification frameworks (Qualiopi, Lucie, Certif' Région) serve as the foundation, with audit services, educational resources, and transfer capabilities as integrated components.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualiopi Certification Core certification service for French professional training organizations, apprenticeship training centers (CFAs), and individual support service providers (VAE, competency assessments). Qualiopi certification is required for access to public and mutualized training funding, and CertUp-Maïeutika is one of 7 historical accredited certifying bodies for this framework.
• Lucie 26 000 OF Certification Certification service for organizations operating under the Lucie 26 000 framework, part of the French national quality reference system. Targets training organizations seeking this specific certification.
• Certif' Région Certification Regional certification service for training organizations seeking recognition within specific French regional frameworks. Extends CertUp-Maïeutika's certification portfolio beyond the national Qualiopi standard.
• Qualiopi Audit Services Professional audit services conducted by qualified auditors with direct experience in skills development, including initial certification, surveillance, and transfer audits. Audits are described as rigorous yet benevolent, with focus on continuous improvement and understanding each organization's specific context. Available nationally across France.
• Certification Transfer Service Service enabling organizations to transfer their existing Qualiopi certification from another certifying body to CertUp-Maïeutika. Appeals to organizations seeking a more partnership-oriented audit relationship.

Quantifiable outcome

• 4.85/5 client satisfaction rate on audit completion
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cofrac (Comité Français d'Accréditation)coreOthers · 20 September 2019Cofrac is the French accreditation body that grants CertUp its official accreditation for process certification under ISO/IEC 17065:2012 standard. CertUp was habilitated on 20/9/2019 and fully accredited on 17/7/2020, with accreditation n° 5-0614. This accreditation enables CertUp-Maïeutika to conduct Qualiopi certification audits. The partnership is fundamental to the company's legitimacy and operations in the French certification market.
• CertUpcoreStrategic or Co-development Partner · 17 July 2019CertUp is the certification body that partners with Maïeutika (audit service provider) to jointly deliver Qualiopi certification services. CertUp holds the Cofrac accreditation (n° 5-0614) while Maïeutika provides the auditor network and audit execution. The partnership is formalized under the joint brand 'CertUp-Maïeutika' with the shared mission of 'Donner du sens à la conformité' (Giving meaning to compliance). The CertUp website (certup.be) is maintained separately, indicating CertUp operates in Belgium as well.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SGS: World's largest TIC company with French operations and Qualiopi accreditation. SGS competes with CertUp-Maïeutika on Qualiopi audits while leveraging a global brand, international auditor pool, and adjacent certification services.
• SOCOTEC: Leading French TIC company providing testing, inspection, and certification services. SOCOTEC operates in adjacent quality certification spaces and could expand into or compete for Qualiopi-related work given its scale and client relationships.
• Bureau Veritas Certification: Global testing, inspection, and certification (TIC) company that is also accredited as a Qualiopi certificator in France. As a broad incumbent, Bureau Veritas offers Qualiopi alongside a much wider portfolio of ISO and sector certifications, competing on scale and cross-sell capabilities.
• DEKRA Certification: German-headquartered TIC company with French Qualiopi accreditation. DEKRA competes directly on Qualiopi audits while offering broader safety, testing, and certification services across Europe.
• Apave: Major French TIC group with a broad portfolio in inspection, training, and certification. While not exclusively a Qualiopi certificator, Apave operates in the same French quality assurance ecosystem and can be a competitor for adjacent certifications and training-related audit work.

Direct peers

• AFNOR Certification: One of the other accredited Qualiopi certificators in France. AFNOR Certification is a direct competitor offering the same Qualiopi audit services to French training organizations, with comparable Cofrac accreditation and a national auditor network.
• Euro-Quality Systems (EQS): France-based certification body accredited for Qualiopi, serving training organizations and CFAs. EQS is a close direct peer offering the same core service to an overlapping French client base.
• Global Certification: French certification body also accredited by Cofrac for Qualiopi audits. Global Certification directly competes for the same training organization and CFA clients, with a comparable national delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/certup-ma%C3%AFeutika

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CertUp-Maïeutika