What Maillon Vert does

Maillon Vert is a Montreal-based sustainable development consultancy founded in 2012 that serves small and medium-sized local businesses, nonprofits, and municipal organizations across Quebec. The company delivers customized advisory services built around its proprietary Parcours éco+responsable framework, which integrates seven focus areas — responsible purchasing, waste management, transport optimization, single-use product reduction, sustainable building design, social involvement, and carbon footprint reduction. Its core service pillars are strategic sustainable development consulting, sector-specific pathways and programs (including pharmacy, café, and veterinary verticals), and mobilization/deployment strategies for stakeholder engagement.

The firm's underlying technology consists of field-deployed consulting methodology supported by two proprietary tools: a custom Carbon Calculator used to measure and communicate environmental impact (e.g., for Collectif Bienvenue's circular economy program), and a Multi-criteria Life Cycle Evaluation system that assesses environmental impact across product ingredients, production, transport, and packaging. Maillon Vert operates with a 9-person team from the Rosemont—La Petite-Patrie borough of Montreal and generates revenue through professional services fees on bespoke and semi-templated consulting engagements. Its go-to-market is consultative and sales-led, targeting local/proximity businesses, with distribution amplified by affiliation with the ECLEADER (Écoleader) Quebec funding program, which can subsidize client engagements. Marketing relies on case studies featuring quantified environmental and economic outcomes, an email newsletter, and program-channel lead generation.

Name

Maillon Vert

Legal name

Maillon Vert

Website

https://maillon-vert.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Maillon Vert is a Montreal-based sustainable development consultancy founded in 2012 that helps small and medium-sized local businesses, nonprofits, and municipal organizations in Quebec integrate sustainability practices through customized advisory services and its proprietary Parcours éco+responsable framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainable Development Consulting Services: Customized advisory services including strategic sustainable development consultation, sector-specific pathways and programs, and mobilization and deployment strategies for local businesses and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maillon Vert provides customized sustainable development advisory services to local businesses and proximity organizations in Québec. The offering is anchored by three service pillars—strategic sustainable development consulting, sector-specific pathways and programs, and mobilization/deployment strategies—delivered through the integrated "Parcours éco+responsable" framework that covers seven focus areas including responsible purchasing, waste management, transport optimization, single-use product reduction, sustainable building design, social involvement, and carbon footprint reduction. Services include environmental footprint diagnosis, personalized strategy development, employee training with field tools, turnkey communications, and measurable impact reporting.

Product overview

Maillon Vert offers a unified consulting service portfolio centered on its Parcours éco+responsable framework, which integrates seven interconnected focus areas: responsible purchasing, waste management, transport optimization, single-use product reduction, sustainable building design, social involvement, and carbon footprint reduction. The company provides three core service pillars—strategic sustainable development consulting, sector-specific pathways and programs, and mobilization and deployment strategies—all delivered through a collaborative, customized approach for local businesses and organizations since 2012.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20 tonnes CO2 reduction and $30,000+ savings annually for pharmacies
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Arcadis: Global design and consultancy firm offering sustainability and climate advisory alongside broader engineering and design services. Comparable on sustainability advisory offerings but operates at much larger scale and scope.
• AECOM: Global infrastructure consultancy with a substantial environment and sustainability practice spanning impact assessment, climate advisory, and ESG strategy. Overlaps with Maillon Vert's environmental advisory but at significantly larger scale.
• Ramboll: Global engineering and consulting firm with a strong environment and sustainability advisory practice. Comparable on environmental impact assessment and sustainability strategy but operates as part of a broad consulting portfolio.
• ERM (Environmental Resources Management): World's largest pure-play environmental, sustainability, and health & safety consultancy. Overlaps with Maillon Vert's environmental advisory practice but serves predominantly large enterprise and global accounts.
• WSP Global: Canadian-headquartered global professional services firm with a major environment and sustainability advisory practice and strong Quebec presence. Overlaps with Maillon Vert on environmental impact assessment and sustainability advisory, but serves much larger clients as part of a broad portfolio.
• Stantec: Canadian-based global engineering, environmental, and sustainability consultancy with significant presence in Quebec. Comparable on environmental and sustainability advisory but as part of a much larger, multi-disciplinary portfolio.

Direct peers

• Cascadia Consulting Group: Independent sustainability and environmental consultancy advising organizations on waste reduction, recycling, and sustainable operations. Directly comparable as a smaller mission-driven advisory firm helping businesses operationalize sustainability practices with measurable outcomes.
• BSR: Global sustainability advisory consultancy that helps businesses integrate responsible practices across operations, supply chains, and strategy. Directly comparable as a sustainability strategy and advisory firm serving organizations across sectors.
• South Pole: Climate and sustainability consultancy advising corporates and organizations on carbon strategy, climate targets, and net-zero pathways. Directly comparable as an advisory firm helping organizations measure, plan, and operationalize carbon and sustainability impact.
• Anthesis Group: Sustainability consultancy focused on helping businesses develop and operationalize ESG, circular economy, and decarbonization strategies. Comparable as a mission-driven advisory firm translating sustainability strategy into measurable client outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maillon-vert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maillon Vert