Montréal, arts interculturels (MAI)

What Montréal, arts interculturels (MAI) does

MAI (Montréal, arts interculturels) is a non-profit, inclusive, pluricultural, and pluridisciplinary arts presenter and venue operator headquartered in Montreal, Quebec. Founded in 1999, the organization runs a 500-capacity theatre, a free-admission gallery (Tuesday–Saturday 12:00–18:00), and two rental rehearsal studios (Studio 223, capacity 20; Studio 428, capacity 30) from a single facility at 3680 rue Jeanne-Mance. Its core mission prioritizes artists from Indigenous, Black, and diasporic communities, as well as Deaf, disabled, and neurodivergent artists and audiences, addressing the systemic underrepresentation of these groups in Canadian multidisciplinary performing arts.

MAI's product surface spans programmed performances, accessibility services, venue and studio rentals, gallery exhibitions, artist accompaniment programs, and audience development. Distinctive offerings include the Public + program, which delivers relaxed performances with adapted sound, visual ambience, and familiarization visits priced at $20 CAD for capacity-diverse audiences with free companion admission. The organization has a lean operating structure of 16 employees and does not describe any proprietary technology platform; ticketing and donations are processed through the third-party Tuxedo Billetterie platform, and rehearsal studios are booked via youcanbook.me.

Revenue is composed of four streams: ticket sales (transaction-based), studio and venue rentals (one-time rental fees requiring payment in full at booking), donations and charitable contributions, and operational/programming grants from municipal, provincial, and federal government bodies. Pricing is publicly disclosed, including a $150 + tax fine for unauthorized omission of the venue address in promotional materials. Marketing relies on the organization website, monthly email newsletter, social channels (Facebook, Instagram, X), open calls for submissions, and word-of-mouth within the Montreal arts network. Governance is led by General and Artistic Director Camille Larivée.

Name

Montréal, arts interculturels (MAI)

Legal name

MAI (Montréal, arts interculturels)

Website

https://m-a-i.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MAI is a Montreal-based non-profit arts presenter and venue operator (founded 1999, 16 employees) that programs and hosts inclusive, intercultural, and multidisciplinary performing arts for Indigenous, Black, diasporic, and capacity-diverse artists and audiences from a 500-seat theatre, gallery, and two rehearsal studios.

Ownership category

akta.pro rank

Product category

Performing Arts Venue and Cultural Programming

NAICS

Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Performing arts venue
• Multidisciplinary arts presenter
• Rehearsal studio rentals
• Accessible arts programming
• Intercultural arts organization

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket sales: Revenue from ticket sales for shows and events presented by MAI at its theatre venue.
2. Studio and venue rentals: Revenue from renting rehearsal studios (Studio 223 and Studio 428) and other venue spaces to artists and organizations. Studios are booked online or by email, with payment required in full at time of booking.
3. Donations and charitable contributions: MAI accepts donations through its ticketing/donation platform, providing tax receipts to donors.
4. Government and public funding: MAI receives operational and programming support from municipal (Ville de Montréal), provincial (Conseil des arts et des lettres du Québec, Culture et Communications Québec, Emploi Québec), and federal (Conseil des arts du Canada, Patrimoine Canada) government bodies.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

MAI is a non-profit performing arts presenter and venue operator that curates and presents inclusive, pluricultural, and pluridisciplinary programming — including theatre, dance, projections, and community events — at a 500-capacity Montreal venue. It complements its season with two rentable rehearsal studios (Studio 223 and Studio 428), a free-admission gallery, and ticketing services, while running the Public + audience-development and Alliance artist-accompaniment programs targeted at Indigenous, Black, diasporic, and capacity-diverse artists and audiences.

Product overview

MAI (Montréal, arts interculturels) is a multicultural and multidisciplinary arts presenter and cultural venue offering a portfolio of spaces and programs. The organization operates two rehearsal studios (Studio 223 and Studio 428) available for rental, a gallery with free admission, and box office services for performances. It provides artist accompaniment programs and audience development initiatives including relaxed performances for accessibility. The organization focuses on presenting and supporting work from Indigenous, Black, and diasporic artists, as well as artists with disabilities. MAI also offers a café-bar and organizes an annual community exchange program.

Differentiator

Problem solved

Functional benefit

Products and services

• MAI Performing Arts Season Programming A curated season of multidisciplinary, interdisciplinary, and transdisciplinary performing arts works (theatre, dance, projections, community events) presented at MAI's 500-capacity venue, prioritizing artists from Indigenous, Black, diasporic, and capacity-diverse communities. Available to the general Montreal public via the box office and Tuxedo Billetterie.
• Relaxed Performances
• Studio 223 Rental
• Studio 428 Rental
• MAI Gallery
• Box Office Ticketing Services
• Alliance Artist Accompaniment Program
• Public + Audience Development Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered moderate, core and minor.

• Arts Montréal (CAM)moderateStrategic or Co-development PartnerMAI is affiliated with Arts Montréal (CAM), a local arts advocacy and support organization, as indicated by the CAM logo on its website footer alongside other institutional supporters.
• Ville de MontréalcoreOthersMunicipal government funder of MAI's operations and programming, as indicated by the Ville de Montréal logo on the MAI website footer.
• Conseil des arts du CanadacoreOthersFederal arts council providing operational and programming funding to MAI, as indicated by the organization's logo on the MAI website footer.
• Culture et Communications QuébeccoreOthersQuebec provincial ministry funder of MAI's activities, as indicated by the organization's logo on the MAI website footer.
• Patrimoine Canada / Heritage CanadacoreOthersFederal heritage department providing funding support to MAI, as indicated by the organization's logo on the MAI website footer.
• Conseil des arts et des lettres du Québec (CALQ)coreOthersQuebec arts council providing funding to MAI, as indicated by the organization's logo on the MAI website footer.
• Emploi-QuébecminorOthersQuebec provincial employment and workforce development funder of MAI, as indicated by the organization's logo on the MAI website footer.
• Tuxedo (Tuxedo Billetterie)coreTechnology or IntegrationThird-party ticketing platform (Tuxedo Billetterie) used by MAI to process ticket sales and donations online. MAI's privacy policy references Tuxedo's privacy policy for data handling related to ticket purchases.

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Cultch: Vancouver-based performing arts venue explicitly committed to intercultural, diverse, and accessible programming. Directly comparable to MAI's intercultural and accessibility-focused mandate, though operating in a different Canadian market.
• Théâtre de Quat'Sous: Montreal-based contemporary theater that produces and presents multidisciplinary work in its own venue. Comparable to MAI as a Montreal theater operator and presenter operating at a similar intimate scale with curated contemporary programming.
• Usine C: Montreal contemporary performing arts venue presenting dance, theater, and multidisciplinary work in its own spaces. Directly comparable to MAI as a Montreal-based presenter and venue operator focused on contemporary and non-mainstream performing arts.
• Théâtre Prospero: Montreal theater presenting contemporary and touring productions from across Quebec and beyond. Comparable to MAI as a Montreal-based presenting theater that programs and hosts productions in its own venue.
• La Chapelle Scènes Contemporaines: Montreal venue presenting contemporary performing arts including dance, theater, and multidisciplinary work. Comparable to MAI as a Montreal contemporary performing arts presenter operating its own venue space.
• Tangente: Montreal dance-focused presenting organization that programs and hosts contemporary dance in its own venue. Comparable to MAI as a Montreal performing arts presenter with venue operations, though narrower in genre focus.
• Centre du Théâtre d'Aujourd'hui: Montreal-based theater company producing and presenting contemporary Quebec theater in its own venue. Comparable to MAI as a French-language Montreal theater operator and presenter of contemporary work.

Emerging players

• Buddies in Bad Times Theatre: Toronto theater dedicated to queer and community-focused contemporary work, with strong accessibility programming. Comparable to MAI in its community-mandate focus and emphasis on serving systematically excluded artist communities, though focused on LGBTQ+ rather than intercultural inclusion.

Broad incumbents

• TO Live: Toronto-based organization operating multiple performing arts venues (Meridian Hall, St. Lawrence Centre, etc.) and presenting diverse programming. Comparable to MAI as a multi-venue Canadian performing arts presenter, though with substantially larger scale and commercial programming breadth.
• National Arts Centre / Centre national des Arts: Canada's national bilingual performing arts center in Ottawa, operating multiple venues across theater, music, and dance. Comparable to MAI as a federally funded Canadian performing arts presenter and venue operator, though at vastly larger scale and broader mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mtlartsinter
• Facebookfacebook.com/mtlartsinter
• Instagraminstagram.com/mtlartsinter
• LinkedInlinkedin.com/company/mtlartsinter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montréal, arts interculturels (MAI)