Gerdau Aços Longos

What Gerdau Aços Longos does

Gerdau Aços Longos is the long steels business of Gerdau S/A, a publicly listed Brazilian steelmaker founded in 1901 and headquartered in São Paulo, Brazil. The business operates three semi-integrated plants in Charqueadas, Mogi das Cruzes, and Pindamonhangaba that use Electric Arc Furnace (Forno Elétrico a Arco) technology to convert recycled ferrous scrap into long steels (aços longos) and special steels (aços especiais). Its core product portfolio spans Vergalhão GG 70 high-strength rebar (700 MPa minimum yield strength, 100% weldable, ABNT NBR 7480 with compulsory Inmetro certification), Perfil Estrutural W wide-flange and HP bearing-pile structural profiles in 100+ sizes from 150mm to 610mm (ABNT NBR 15980:2024, ASTM A6/A6M, ASTM A572 Grade 50, ISO 9001 and 14001), and the Gerdau NewEco low-carbon product line with third-party-audited carbon footprint data. Supporting offerings include mechanical splice components (with Linxion), welded mesh, industrial wires, fence staples, electric fence wire, nails, and the GGS light-bars and profiles line.

Revenue is generated primarily through B2B sales of physical steel hardware across seven named verticals: civil construction, agriculture and livestock, automotive, energy (solar, wind, transmission, oil and gas, naval), machinery and equipment, domestic and commercial, and railway and roadway. Pricing is uniformly quote-based with no public list prices; customers obtain quotations through the Gerdau Mais digital platform (response within 48 hours), inside-sales televendas and WhatsApp channels, Lojas Comerciais Gerdau physical storefronts, or enterprise field sales supported by the Gerdau Design consulting service, which provides comparative engineering studies and material consumption estimates for structural projects. Ancillary revenue includes scrap metal recycling that supplies the EAF route and reduces raw material cost.

The go-to-market pairs multi-channel sales with a content marketing and digital tooling ecosystem: a blog platform, social channels (Facebook, Instagram, YouTube, LinkedIn, TikTok), email/newsletter, eBooks, and a webseries on automotive decarbonization, alongside BIM libraries, a structural-profile equivalence calculator, and gate/fence, warehouse, TRRF, screen, and floor simulators. The business has accumulated five consecutive Prêmio Anamaco awards (2021-2025) for construction materials, products such as Vergalhão GG 70 and Perfil Estrutural W carry proprietary certifications, and distribution remains concentrated in Brazil with cross-Americas reach through the broader Gerdau group.

Name

Gerdau Aços Longos

Legal name

GERDAU S/A

Website

https://mais.gerdau.com.br

Company type

Public

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Gerdau Aços Longos is the Brazilian long steels division of publicly listed steelmaker Gerdau S/A, operating three EAF plants that produce rebar, structural profiles, and special steels from recycled scrap for B2B customers in construction, automotive, agriculture, energy, and industrial sectors.

Ownership category

akta.pro rank

Product category

Long Steel Manufacturing

NAICS

Iron and Steel Mills and Ferroalloy Manufacturing (33111), Iron and Steel Mills and Ferroalloy Manufacturing (331110), Iron and Steel Mills and Ferroalloy Manufacturing (3311)

akta.pro primary industry

Long Products Manufacturing (Rebar, Wire Rod, Merchant Bar, Sections/Beams) (IMAKABAH)

akta.pro secondary industries

Electric Arc Furnace (EAF) Steelmaking (Incl. DRI/HBI-Based) (IMAKABAB), Ferrous Scrap Processing & Brokerage (Steel & Cast Iron) (IMAKAMAA), Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)

Keywords

• Long steel products
• Structural steel profiles
• Rebar manufacturing
• Scrap metal recycling
• Special steel alloys

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Products Sales: Sale of long steels (aços longos) including structural profiles, rebar, wire products, and special steels (aços especiais) for automotive, construction, agriculture, energy, and industrial applications. Products are sold through direct sales, physical stores, and digital quotation platform with pricing provided within 48 hours.
2. Scrap Metal Recycling: Gerdau operates as one of the largest metal scrap recyclers in Latin America, transforming scrap into new steel products. This circular economy model reduces raw material costs and environmental impact while supporting sustainable steel production.
3. Technical Consulting (Gerdau Design): Exclusive consulting service for evaluating optimal construction solutions for each project structure, including technical support for architects and designers during project conception, comparative engineering studies, and connection to supply chain partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gerdau Aços Longos manufactures and sells long steels (rebar, structural profiles, wire products) and special steels (aços especiais) for the construction, automotive, agriculture, energy, machinery, and railway/roadway sectors. Production uses Electric Arc Furnace (EAF) technology at semi-integrated plants, transforming recycled ferrous scrap into new steel products, including proprietary lines such as Vergalhão GG 70 high-strength rebar, Perfil Estrutural W wide-flange profiles, and the Gerdau NewEco low-carbon steel line. Sales occur through the Gerdau Mais digital quotation platform, inside sales (televendas/WhatsApp), and Lojas Comerciais Gerdau physical stores, supported by the Gerdau Design technical consulting service.

Product overview

Gerdau Aços Longos operates a digital commerce platform (Gerdau Mais) offering a comprehensive portfolio of steel products across seven industry segments: Construction Civil, Agriculture/Livestock, Automotive, Energy, Machinery, Domestic and Commercial, and Railway and Roadway. The core product offerings include the Vergalhão GG 70 high-strength rebar (700 MPa), Perfil Estrutural W wide flange structural profiles, and the Gerdau NewEco low-carbon steel line for decarbonization. Supporting products include fence staples, electric fence wire, industrial wires, welded mesh, and nails. The Gerdau Design consulting service provides technical support for construction projects. Digital tools include the equivalency calculator for structural profiles, gate/fence calculator, warehouse simulator, and other engineering calculators. The company operates three semi-integrated steel plants using electric arc furnace technology with scrap metal as the primary raw material.

Differentiator

Problem solved

Functional benefit

Brands

• Vergalhão GG 70: High-strength rebar product offering 40% more resistance with minimum yield strength of 700 MPa.
• Perfil Estrutural W
• Gerdau NewEco
• GGS
• Gerdau Custom
• Gerdau Max
• Gerdau Standard
• Gerdau Tech

Products and services

• Vergalhão GG 70 High-strength steel rebar with 700 MPa minimum yield strength and 40% more resistance than conventional rebar. 100% weldable across all gauges, certified to ABNT NBR 7480 with compulsory ABNT certification recognized by Inmetro. Enables reduction in number of bars and productivity gains in reinforced concrete construction.
• Perfil Estrutural W
• Gerdau NewEco
• Emenda Mecânica (Mechanical Splice)
• Grampos Gerdau para Cerca (Fence Staples)
• Arame para Cerca Elétrica (Electric Fence Wire)
• Gerdau Design
• GGS - Linha de Barras e Perfis Leves
• Arames Industriais (Industrial Wires)
• Tela Soldada (Welded Mesh)
• Pregos (Nails)
• Aços Especiais para Automotivo (Special Steels for Automotive)
• Cordoalha de Aço para Culturas Aéreas
• Pontes Vicinais Padrão Gerdau (Vicinal Bridge Projects) Standardized bridge project portfolio for vicinal (local) bridges in spans of 8-18m (newly launched) and 15-40m. Uses WS 350 weathering steel from Gerdau, mixed steel-concrete systems, and structural solutions balancing performance, durability and economic efficiency. Sold as engineering project packages for download.

Quantifiable outcome

• 40% more resistance compared to conventional rebar with GG 70
• +5 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LinxioncoreStrategic or Co-development PartnerGerdau partnership with Linxion for the 'Emenda Mecânica' (Mechanical Splicing) solution, providing ready-to-use construction components including cutting, bending, and bar preparation for perfect connections. This partnership fills a gap in the supply chain, ensuring agility, safety, and simplicity in adopting the solution.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Steel Dynamics: US EAF-based steelmaker with structural, rebar, rail, and special-bar-quality (SBQ) businesses. The SBQ and structural-framing overlap with Gerdau's special steels for automotive and Perfil W structural profiles makes it a highly relevant operational and end-market peer.
• Commercial Metals Company (CMC): US-based EAF producer with a strong focus on long products and rebar (including its micromill technology). CMC competes head-to-head with Nucor and Gerdau's profile, serving construction and infrastructure end-markets with a similar scrap-based, low-carbon footprint.
• Ternium: Latin American flat and long steel producer with operations across Mexico, Argentina, and Central America. Ternium's regional footprint and exposure to construction and automotive end-markets overlap meaningfully with Gerdau's Brazilian long-steel franchise.
• Nucor Corporation: The largest EAF steel producer in the US and the closest functional analog to Gerdau Aços Longos. Nucor's long-product portfolio (rebar, structural sections, sheet) and scrap-based mini-mill technology closely mirror Gerdau's EAF business model, making it the most directly comparable peer for cost structure, decarbonization narrative, and end-market exposure.
• Companhia Siderúrgica Nacional (CSN): Major Brazilian integrated steelmaker producing flat and long products for construction, automotive, and packaging. As a direct domestic competitor in the Brazilian long-product market, CSN is one of Gerdau's closest local peers on customer overlap and market dynamics.
• Usiminas: Brazilian integrated steel producer focused on flat steel for automotive, construction, and line-pipe applications. Usiminas competes with Gerdau for automotive special-steel and structural-profile business in Brazil, making it a strong regional peer.

Emerging players

• Vallourec: Global producer of seamless steel tubes and tubular solutions for energy, industry, and automotive. The overlap with Gerdau is partial — chiefly in steel products serving oil & gas, mining, and industrial machinery — making Vallourec an adjacent rather than directly-competing peer.

Broad incumbents

• Aperam: Stainless and specialty alloy steel producer with European and South American operations. Aperam overlaps with Gerdau's specialty steel offerings for automotive and industrial end markets but at a smaller and more niched scale.
• ArcelorMittal: World's largest steel producer with both integrated (BF/BOF) and EAF operations globally, including Brazil. ArcelorMittal overlaps with Gerdau across long products, flat products, and automotive special steels, but at very different scale and with integrated-mill cost dynamics.
• Gerdau S/A (parent company): The publicly-listed parent of Gerdau Aços Longos; produces long, special, and flat steel across the Americas. While not a 'peer' in the competitive sense, it represents the broader corporate entity whose consolidated financials reflect the operations of this business unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/GerdauSA
• Facebookfacebook.com/gerdau
• LinkedInlinkedin.com/company/gerdau-a%C3%A7os-longos
• Instagraminstagram.com/gerdau
• TikToktiktok.com/@gerdau

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerdau Aços Longos