MAI'S RESTAURANT, INC.
Mai's Restaurant, Inc. is a family-owned, single-location Vietnamese restaurant in Midtown Houston, Texas, serving dine-in customers an extensive menu of hundreds of authentic Vietnamese dishes since 1978 across three generations of family leadership.
- Company typePrivate
- Founded1978
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MAI'S RESTAURANT, INC. does
Mai's Restaurant, Inc. is a privately held, family-owned Vietnamese restaurant operating from a single location at 3403 Milam Street in Midtown Houston, Texas. Founded in 1978 by Phin and Phac Nguyen to support a family of eight children, the business has been continuously operated through three generations, currently led by Anna Pham as third-generation successor after a 2010 fire forced a rebuild and 2011 reopening. The restaurant serves dine-in customers an extensive menu of hundreds of authentic Vietnamese dishes spanning pho, noodle soups, stir-fried noodles, vermicelli bowls, rice plates, family-style soups, tofu and vegetable dishes, pork, beef, chicken, and seafood, alongside beverages and desserts. Operating hours run Monday–Thursday 11 a.m. to 10 p.m., Friday–Saturday 11 a.m. to 3 a.m., and the restaurant is closed Sundays; an 18% automatic gratuity is applied to parties of six or more. Menu prices are not publicly listed and the operator reserves the right to change them without notice.
The business model is deliberately constrained: walk-in dine-in service only, with no delivery, no bulk orders, and no catering accepted directly. Catering is the sole ancillary channel, operated through a third-party listing on the EZCater platform rather than as an in-house function. The underlying technology stack is a standard hospitality point-of-sale, kitchen operations, and reservation management setup with no proprietary platform or disclosed AI/automation capabilities. Customer acquisition is almost entirely organic, sustained by 25+ years of earned editorial coverage (National Geographic Traveler, Food and Wine, Anthony Bourdain's Cook's Tour, the New York Times, BBC, Dateline NBC, Zagat, Houston Chronicle) and active-but-modest social channels (Instagram, Facebook, Twitter). No external investors, parent companies, subsidiaries, partnerships, or funding rounds are disclosed; the company remains wholly family-controlled and reports that dine-in operations are cash-flow positive.
MAI'S RESTAURANT, INC. firmographics
Firmographics- Name
- MAI'S RESTAURANT, INC.
- Legal name
- Mai's Restaurant, Inc.
- Website
- https://maishouston.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mai's Restaurant, Inc. is a family-owned, single-location Vietnamese restaurant in Midtown Houston, Texas, serving dine-in customers an extensive menu of hundreds of authentic Vietnamese dishes since 1978 across three generations of family leadership.
- Ownership category
- akta.pro rank
MAI'S RESTAURANT, INC. industry classification
Industry- Product category
- Vietnamese Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where MAI'S RESTAURANT, INC. is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MAI'S RESTAURANT, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-In Service: Traditional table-service restaurant model where customers order and pay for meals on-premise. Revenue is generated from food and beverage sales at varying price points across an extensive menu of hundreds of Vietnamese dishes.
- Catering Services: Catering offerings available through EZCater platform, providing off-premise dining services for events and gatherings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MAI'S RESTAURANT, INC. product offering
Product offeringCore offering
Mai's Restaurant is a family-owned Vietnamese restaurant operating a single dine-in location in Midtown Houston, serving hundreds of authentic Vietnamese dishes across categories including pho, noodle soups, stir-fried noodles, vermicelli bowls, rice plates, and specialty items. The restaurant also offers catering services through the EZCater platform for off-premise events. The restaurant operates with extended late-night hours until 3am on weekends and emphasizes three generations of preserved family recipes.
Product overview
Mai's Restaurant is a single-location Vietnamese cuisine restaurant offering dine-in service with an extensive menu featuring hundreds of authentic dishes. The restaurant operates as a casual dining establishment with no delivery, catering, or bulk orders. The core offering is the full restaurant experience with in-person dining, supplemented by catering services through a third-party partner (ezcater.com). The menu spans traditional Vietnamese categories including pho, noodle soups, stir-fried noodles, vermicelli bowls, rice plates, fried rice, family-style soups, tofu dishes, vegetables, specialty dishes, pork, beef, chicken, seafood, beverages, and desserts.
Differentiator
Problem solved
Functional benefit
Products and services
- Mai's Restaurant - Vietnamese Cuisine Dine-In Service Traditional Vietnamese dine-in restaurant service offering hundreds of authentic Vietnamese dishes across categories including pho, noodle soups, stir-fried noodles, vermicelli bowls, rice plates, fried rice, family-style soups, tofu dishes, vegetables, specialty dishes, pork, beef, chicken, seafood, beverages, and desserts. Operates Monday-Thursday 11am-10pm and Friday-Saturday 11am-3am at 3403 Milam Street in Houston, TX. No delivery service is available.
- Mai's Restaurant Catering Services Off-premise catering services for events and gatherings, available through the EZCater third-party platform. Provides authentic Vietnamese cuisine for private events, corporate gatherings, and family celebrations.
Companies that use MAI'S RESTAURANT, INC.
Customer profileSegments3 records
Ideal customer profiles3 records
MAI'S RESTAURANT, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAI'S RESTAURANT, INC. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
MAI'S RESTAURANT, INC. competitors and assessment
Company assessmentBroad incumbents
- Ninfa's on Navigation: Iconic Houston family-founded restaurant (Tex-Mex) recognized as a Houston landmark and culinary institution. Comparable generational family-owned Houston dining landmark status and similar role as a heritage dining destination.
Direct peers
- Xin Chao: Houston Vietnamese restaurant serving traditional Vietnamese dishes in a casual dine-in setting. Comparable format, menu scope, and target customer to Mai's within the same local market.
- Pho Saigon Vietnamese Restaurant: Houston-based Vietnamese restaurant offering traditional Vietnamese cuisine in a comparable dine-in format. Direct competitor for Houston Vietnamese dining spend with overlapping menu categories and customer base.
- Pho Binh: Established Vietnamese restaurant brand with multiple Houston locations serving traditional Vietnamese pho and noodle dishes. Comparable authentic Vietnamese menu and casual dine-in positioning, with greater scale than Mai's.
- Bun Bo Hue Vien Dong: Long-running Houston Vietnamese restaurant recognized for authentic regional Vietnamese cuisine (Bun Bo Hue specialty). Comparable heritage Vietnamese dining concept competing in the same Houston market.
- Cyclo Vietnamese Noodle House: Houston Vietnamese restaurant specializing in noodle and traditional Vietnamese dishes. Comparable authentic Vietnamese dine-in experience targeting similar casual-dining customers in the Houston market.
- Crawfish & Noodles: Houston Vietnamese-Cajun restaurant nationally featured for its fusion of Vietnamese and Louisiana cooking. Comparable authentic Vietnamese heritage dining concept competing for the same experiential diners in Houston.
Emerging players
- Roostar Vietnamese Grill: Houston-based modern Vietnamese concept offering a fast-casual interpretation of Vietnamese dishes. Comparable Vietnamese cuisine and Houston customer base but differentiated by a faster, more limited-service format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAI'S RESTAURANT, INC. social profiles
Digital presenceMAI'S RESTAURANT, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAI'S RESTAURANT, INC. leadership team
Management profileNumber of profiles
Profiles2 records
MAI'S RESTAURANT, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAI'S RESTAURANT, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAI'S RESTAURANT, INC.
What does MAI'S RESTAURANT, INC. do?
Mai's Restaurant is a family-owned Vietnamese restaurant operating a single dine-in location in Midtown Houston, serving hundreds of authentic Vietnamese dishes across categories including pho, noodle soups, stir-fried noodles, vermicelli bowls, rice plates, and specialty items. The restaurant also offers catering services through the EZCater platform for off-premise events. The restaurant operates with extended late-night hours until 3am on weekends and emphasizes three generations of preserved family recipes.
Is MAI'S RESTAURANT, INC. a public or private company?
MAI'S RESTAURANT, INC. is a private company. It is classified as family owned and is currently operating.
When was MAI'S RESTAURANT, INC. founded?
MAI'S RESTAURANT, INC. was founded in 1978. It employs 1 to 10 people.
Where is MAI'S RESTAURANT, INC. based?
MAI'S RESTAURANT, INC. is headquartered in Houston, United States, in the North America region.
How does MAI'S RESTAURANT, INC. make money?
Two revenue lines are on record. Dine-In Service is the primary driver. The others are catering Services.
Who are MAI'S RESTAURANT, INC.'s main competitors?
Ninfa's on Navigation is listed as a broad incumbent. Direct peers are Xin Chao, Pho Saigon Vietnamese Restaurant, Pho Binh, Bun Bo Hue Vien Dong, Cyclo Vietnamese Noodle House and Crawfish & Noodles. Roostar Vietnamese Grill is listed as an emerging player.
Does MAI'S RESTAURANT, INC. have an API?
No public API is recorded for MAI'S RESTAURANT, INC..
What industry is MAI'S RESTAURANT, INC. in?
MAI'S RESTAURANT, INC.'s product category is Vietnamese Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.