Maison de naissance la Roseraie

What Maison de naissance la Roseraie does

Maison de naissance la Roseraie is a non-profit birth center (association under Swiss law) founded in January 2012 in Geneva, Switzerland, specializing in physiological — i.e., natural, non-medicalized — childbirth. Operating from a converted historic house at 3 Chemin du Châtelet surrounded by a wooded garden and located 350 meters from Hôpitaux Universitaires de Genève (HUG) for emergency transfers, the center employs 7 staff and has delivered over 1,178 babies since opening, with 60% of births occurring in water. The center is inscribed on the Geneva Hospital List, which allows Swiss basic health insurance (LAMal) to fully cover prenatal, delivery, and postnatal care for Geneva canton residents without deductible or copayment.

The service portfolio centers on comprehensive midwifery-led perinatal care: prenatal consultations, water birth in two dedicated birth rooms with bathtubs, a 48-hour postpartum stay with partner accommodation, and home follow-up visits by the assigned midwife. Surrounding the core birth service is an integrated suite of complementary therapies — acupuncture, homeopathy, prenatal and postnatal yoga, perinatal hypnotherapy, Ayurveda, perineal rehabilitation, baby massage courses, and pediatric Tuina massage — delivered by named external practitioners and billed privately or through complementary insurance. The center recently invested in new, less intrusive fetal monitoring equipment to strengthen its safety architecture for physiological births.

Revenue is generated through four streams: (1) LAMal reimbursement for basic perinatal services provided to Geneva residents, (2) annual support membership fees ranging from CHF 60 to CHF 200 depending on tier, (3) tax-deductible donations solicited via the website, and (4) private-pay fees for complementary therapy sessions (CHF 35-150 per session). The organization is member-supported and governed by a committee of former beneficiaries. Go-to-market is community-led: word-of-mouth from the 1,178+ delivered families, organic social media (Facebook, Instagram, YouTube), an annual Garden Party event, and referrals through the Geneva perinatal network (HUG, Arcade sages-femmes, IGGH). Founding was underwritten by La Loterie Romande, Fondation Hans Wilsdorf, Ville de Genève, and eight surrounding municipalities.

Name

Maison de naissance la Roseraie

Legal name

Association Maison de naissance la Roseraie

Website

https://maisondenaissancelaroseraie.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison de naissance la Roseraie is a Geneva-based non-profit birth center founded in 2012, offering natural physiological childbirth with water birth options, LAMal-covered perinatal care for Geneva residents, and integrated complementary therapies, serving expectant families seeking non-medicalized births.

Ownership category

akta.pro rank

Product category

Birth Center Services

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

Keywords

• Birth center services
• Midwifery care
• Natural childbirth
• Prenatal care
• Postpartum support

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Basic Health Insurance (LAMal): For Geneva canton residents, prenatal and postnatal care by midwives, as well as stay and care during delivery, are fully covered by basic insurance (LAMal) without deductible or copayment participation.
2. Support Member Fees: Parents followed at La Roseraie become support members for CHF 200/year. External members can join as Ami(e) Roseraie (60 CHF/year), La Famille Roseraie (100 CHF/year), or Bienfaiteur (200 CHF/year). Annual association membership is 10 CHF/year for external persons.
3. Donations: Tax-deductible donations from individuals and organizations supporting the association's mission to promote natural birth and support families.
4. Complementary Therapy Services: Fees for additional services not covered by basic insurance: homeopathy consultations (80 CHF), yoga classes (35 CHF/session or 160 CHF for 5), hypnotherapy (150 CHF first session, 120 CHF subsequent), acupuncture (100 CHF/session or 120 CHF with ASCA/RME insurance), Tuina massage (120 CHF with insurance or 100 CHF without).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Maison de naissance la Roseraie is a non-profit birth center in Geneva offering natural, physiological childbirth services. It provides comprehensive perinatal care including prenatal monitoring, water birth delivery in dedicated rooms with bathtubs, a 48-hour postpartum stay with the partner, and home follow-up visits. Complementary therapies (acupuncture, homeopathy, yoga, hypnotherapy, Tuina massage) supplement core midwifery services.

Product overview

Maison de naissance la Roseraie is a birth center in Geneva, Switzerland offering a comprehensive suite of natural childbirth and perinatal services. The core offering is the birth center itself, providing prenatal care, physiological delivery with water birth options, and postpartum stays. Complementing the core birth services, the center offers an integrated program of wellness services including prenatal/postnatal yoga, birth preparation courses, perinatal hypnosis, acupuncture, homeopathy, Ayurveda, perineal rehabilitation, baby massage courses, and pediatric Tuina massage. All services are provided by qualified midwives and practitioners, with the facility operating as an association and being registered on the Geneva Hospital List. The center has welcomed over 1,200 babies since opening in January 2012.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 60% of births occur in water
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hôpitaux Universitaires de Genève (HUG)coreStrategic or Co-development Partner · 1 January 2012HUG is the backup medical facility located 350 meters from La Roseraie. When complications arise during labor, women are transferred to HUG maternity ward via wheelchair, car, or ambulance (144). Midwives accompany couples to hospital to transfer care. HUG pediatricians visit newborns within 24 hours at La Roseraie for first checkup.
• Section genevoise de la Fédération Suisse des Sages-FemmescoreStrategic or Co-development Partner · 1 January 2012Professional association of independent midwives that supported founding of La Roseraie and continues to provide professional network and resources.
• Association Suisse des Maisons de Naissance (IGGH)minorStrategic or Co-development Partner · 1 January 2012Swiss Birth Centers Association provides networking, statistics, and collective advocacy for birth centers across Switzerland.
• Arcade sages-femmesminorChannel Partner/ Reseller/ DistributorAssociation of independent midwives with telephone hotline, walk-in reception, consultation office, birth preparation classes, and independent midwife network for home services.
• GIFA (Geneva Infant Feeding Association)minorStrategic or Co-development PartnerNon-profit association promoting, protecting, and supporting breastfeeding in Geneva. Listed as resource partner for parents.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• IGGH (Interessengemeinschaft der Geburtshäuser Schweiz): Swiss association of birth centers representing La Roseraie and similar facilities across Switzerland. Comparable as the broader peer network La Roseraie belongs to, providing statistical benchmarking, advocacy, and collective quality standards across the Swiss birth-center category.

Regional players

• Other IGGH member birth centers in Switzerland: Network of similar midwifery-led birth centers operating across Switzerland under the IGGH umbrella. Comparable to La Roseraie in service model, regulatory framework (LAMal), and target patient population, though each operates in its own Swiss canton with similar but locally positioned offerings.
• Hôpitaux Universitaires de Genève (HUG): Major Geneva university hospital providing comprehensive maternity services including natural birth options and full obstetric/emergency care. Located 350m from La Roseraie and serves as its emergency transfer partner; competes for the same Geneva pregnant population by offering a broader range of obstetric capabilities that birth centers cannot match.

Direct peers

• Arcade sages-femmes: Geneva-based association of independent midwives offering pregnancy care, birth preparation classes, and home birth services. Closely comparable to La Roseraie as a midwife-led, natural-birth network serving the same expectant families in Geneva; the data shows this is also an active referral partner, confirming direct functional overlap.
• The Farm Midwifery Center: Iconic midwife-led birth center in Summertown, Tennessee, established in 1971 by Ina May Gaskin. Comparable to La Roseraie as a community-based birth center offering physiological, low-intervention birth with integrated midwifery care and a strong community/educational ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzUoEA5TI6zji-V84gjbDew
• Facebookfacebook.com/MaisonNaissanceLaRoseraie
• Instagraminstagram.com/roseraie_geneve
• LinkedInlinkedin.com/company/maison-de-naissance-la-roseraie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison de naissance la Roseraie