MAISON GEORGES

What MAISON GEORGES does

Maison Georges is an independent French children's publishing house founded in 2009 by Anne-Bénédicte Schwebel and headquartered in Lyon. The company publishes two bi-monthly illustrated children's magazines, Graou (ages 3-7) and Georges (ages 7-12), each appearing six times per year and featuring stories, games, activities, and paper-toys produced in collaboration with named illustrators. Production is 100% French, eco-responsible, and carries no advertising, with the editorial positioning explicitly anti-stereotypical and aimed at parents who want to limit screen time and exposure to clichéd content.

The business operates a subscription-first model with annual and biennial plans priced by geographic zone (France, Switzerland/Europe, World), supplemented by individual issue sales, themed family bundles, books, stationery, textiles, and a curated Brocante vintage line of toys and books from the 1960s-1990s. Distribution is multi-channel: direct-to-consumer via maison-georges.com with global shipping, independent bookstore distribution through Belles Lettres Images, and a dedicated institutional subscription program for libraries, schools, and cultural institutions. The company employs 9 people, is structured as a SAS (Société par Actions Simplifiée) with €6,000 share capital, has no external institutional investment, and is represented internationally for foreign rights by TTIPI Agency (Florence Pariente). Revenue is not publicly disclosed; customer satisfaction signals include a 98% parent recommendation rate and an average rating of 9.8/10 from verified reviews.

Name

MAISON GEORGES

Legal name

SAS Maison Georges

Website

https://maison-georges.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Georges is an independent French children's publishing house founded in 2009 in Lyon, producing bi-monthly illustrated magazines Graou (ages 3-7) and Georges (ages 7-12) via subscription, with global DTC shipping, bookstore distribution, and institutional subscriptions for libraries and schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Annual and two-year subscriptions to Graou and Georges magazines delivered every two months. Primary revenue stream with 6 issues per year for annual, 12 for two-year subscriptions.
2. Individual Magazine Sales: Single issues of Graou and Georges magazines sold at 9.90€ per copy. Also bundled in themed packs for families.
3. Books and Merchandise: Sale of children's books, vintage toys, puzzles, games, stationery, textile items (tote bags, clothing), and vintage brocante items curated by the founder.
4. Books and Games: Specialty books and games including 'Il était une forme' which is supported by the Auvergne Rhône-Alpes Region and Centre National du Livre.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Georges is an independent French publishing house that creates, illustrates, and distributes two bi-monthly children's magazines: Graou (ages 3-7) and Georges (ages 7-12), along with related children's books, themed bundles, curated vintage toys, stationery, and textile merchandise. The company sells primarily through annual and biennial subscriptions delivered every two months, with additional individual issue and bundle sales.

Product overview

Maison Georges is an independent French publishing house that creates children's magazines and books. The core product portfolio consists of two bi-monthly illustrated magazines: Magazine Graou for children ages 3-7 and Magazine Georges for children ages 7-12, each published 6 times per year. Both magazines are available through annual or biennial subscriptions or as individual issues. The company also publishes books, curated vintage toys and games, stationery, and textile accessories. Various themed bundles and discovery packs are offered for new readers. Institutional subscriptions are available for libraries and schools. The company operates from Lyon, France, and emphasizes eco-responsibility, French production, and non-stereotyped content without advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Graou (Ages 3-7) A bi-monthly, fully illustrated children's magazine for ages 3-7 featuring well-written, non-stereotyped stories, games, stickers, creative activities, and educational content. Available as an annual or biennial subscription (6 or 12 issues) and as individual themed issues such as Le jaune, Le rouge, La forêt, Le ciel, La neige, and Les contraires.
• Magazine Georges (Ages 7-12) A bi-monthly, fully illustrated children's magazine for ages 7-12 with 60 pages of stories, comics, paper-toys, games, and creative activities designed to develop reading and creativity. Each issue includes a collectible paper-toy by Jean-David Minseroux (Mince & Roux). Available as annual or biennial subscriptions and as individual themed issues such as Chat, Théâtre, Piano, Kenya, Fête foraine, and Caméléon.
• Abonnement Collectivités (Institutional Subscription) A dedicated subscription service for libraries, schools, museums, and other cultural institutions, offering bulk access to Graou and Georges magazines and educational materials with special institutional pricing and workshop kits. Managed through a dedicated pro space and contact.
• Children's Books Picture books and albums published or distributed by Maison Georges, including titles such as 'Il était une forme' (supported by Auvergne Rhône-Alpes Region and Centre National du Livre), 'Mon nom est Billy des nuages', and the 'Les Super Week-ends' series. Available as standalone titles and in bundled book-plus-game and book-plus-vinyl packs.
• Family and Discovery Bundle Packs Themed bundled packs combining multiple magazine issues and accessories, including Pack Tribu à tribord (2 Graou + 2 Georges + beach bag), Pack Graou découverte (4 Graou issues), Pack Georges découverte (4 Georges + tote bag), and nature-themed Pack Aventures Nature for both Graou and Georges.
• Brocante Vintage Toys and Games Curated collection of vintage toys, games, and children's books from the 1960s-1990s, personally selected by founder Anne-Bénédicte Schwebel. Includes puzzles, building blocks, dolls, rattles, educational toys, and nursery items from brands such as Fisher-Price, Playskool, Ambi Toys, Nathan, and Ravensburger.
• Papeterie and Textile Merchandise Stationery, textile items, and accessories featuring Maison Georges illustrations, including notebooks, notepads, t-shirts, and tote bags.

Quantifiable outcome

• 98% of parents recommend the subscription
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Belles Lettres ImagescoreChannel Partner/ Reseller/ DistributorOfficial distribution partner for independent bookstores. Located at 25 rue du Général Leclerc, 94270 Le Kremlin-Bicêtre. Handles all bookstore distribution and promotional material for Maison Georges publications.
• TTIPI AGENCY (Florence Pariente)minorChannel Partner/ Reseller/ DistributorForeign rights agency representing Maison Georges for international licensing and translations of their publications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Éditions du Père Castor (Flammarion Jeunesse): Historic French children's imprint (now part of Flammarion) producing illustrated picture books and educational titles for the same age range, with comparable emphasis on illustration quality.
• Fleurus Presse (Prénomis / Disney Hachette Presse): Large French children's magazine publisher with titles like Picsou Magazine, Le Journal de Mickey, and licensed IP-driven periodicals. Same children's subscription space, broader portfolio.
• Uni Médias / Le Petit Quotidien: Major French news publisher producing children's periodicals (Mon Quotidien, Le Petit Quotidien) under subscription, directly competing for the same parent-driven magazine subscription spend.
• Bayard Jeunesse (Bayard Group): France's leading children's media group, publishing well-known recurring magazines (Astrapi, J'aime lire, Popi, Les Belles Histoires) and books for similar age segments. Same category, but at vastly larger scale and broader portfolio.

Emerging players

• Anorak Magazine (UK): UK-published illustrated children's magazine in the same vintage-inspired, ad-free, DIY aesthetic; subscription-based with international shipping — strong functional analogue even if primarily English-language.
• Le Petit Léon / equivalent independent children's mags (Léon l'éléphant): Independent French children's publication with similar subscription model, illustration-led design, and parent-child reading orientation. Smaller, niche-scale peer.
• Little Uns (mini magazine / independent press): Independent creative children's magazine with eco-conscious design and craft activities — comparable premium, no-ad, illustrated format and direct-to-consumer subscription model.
• La Joie de lire: Independent French children's book publisher focused on beautifully illustrated, non-stereotyped picture books — same editorial values and eco-responsible positioning as Maison Georges, but book-focused rather than periodical.

Others

• Belles Lettres Images (distribution partner): Specialist French distributor of independent literary publishers and bookshops — Maison Georges' actual channel partner. Increasingly relevant as a peer for understanding independent children's book distribution dynamics.

Direct peers

• Milan Presse: Independent French children's publisher (Toupie, Wakou, Leon'Art) producing bi-monthly illustrated magazines for kids 3-12, sold by subscription — the direct analogue to Maison Georges' Graou and Georges titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magazinegeorges
• Instagraminstagram.com/magazinegeorges
• LinkedInlinkedin.com/company/maison-georges

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON GEORGES