Maison Hannon
Maison Hannon is a nonprofit Art Nouveau house-museum in Saint-Gilles, Brussels, operating a 1902 Jules Brunfaut-designed heritage building open to the public since June 2023. It serves cultural tourists, school and corporate groups, and academic researchers via self-guided visits, guided tours, temporary exhibitions, concerts, and combined tickets with the Musée Horta.
- Company typePrivate
- Founded2019
- HeadquartersSaint-Gilles, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maison Hannon does
Maison Hannon is a Belgian nonprofit (vzw) operating a single-site Art Nouveau house-museum at Avenue de la Jonction 1, 1060 Saint-Gilles, Brussels. The building was designed in 1902 by architect Jules Brunfaut for Marie Debard and Édouard Hannon and completed in 1904–1905, fully furnished by Émile Gallé with frescoes by Paul Baudouin and works by Ensor, Rousseau, and Claus. After decades of neglect, the Municipality of Saint-Gilles acquired the property in 1979, the museum façade was restored with multi-partner funding in 2022–2023, and the museum opened to the public on 1 June 2023 under a 'work-in-progress' restoration philosophy that keeps the building open while conservation continues through Belgium's 2030 bicentenary.
The core product is the museum visit itself: self-guided entry (capacity-capped at ~30 persons), guided tours for groups up to 15, temporary exhibitions of international scope (e.g. the 80-work 'Écho des songes. Le symbolisme à Bruxelles' running from August 2025), cultural programming (concerts, conferences), and a €45 scholarly exhibition catalogue. The museum bundles distribution with the Musée Horta via combined tickets, accepts MuseumPassMusées, Art Nouveau Pass, Brussels Card, and ICOM, and uses Billetweb for individual/group ticketing and Korei for guided-tour bookings.
Revenue comes from ticket sales, catalogue sales, event rentals, and tax-deductible donations processed through a King Baudouin Foundation project account (€40 minimum, 30% deduction), with €2 of every online ticket ringfenced for ongoing restoration. The organization is supported by a broad public-private coalition including Urban Brussels, the Wallonia-Brussels Federation, ST'ART Invest, the National Lottery, Prométhéa, Socatra, VINCI Energies Belgique, and ASAP, and since 2026 it has housed the Centre international pour l'étude du XIXe siècle research centre on site. Team size is approximately 8.
Maison Hannon firmographics
Firmographics- Name
- Maison Hannon
- Legal name
- Maison Hannon
- Website
- https://maisonhannon.be
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maison Hannon is a nonprofit Art Nouveau house-museum in Saint-Gilles, Brussels, operating a 1902 Jules Brunfaut-designed heritage building open to the public since June 2023. It serves cultural tourists, school and corporate groups, and academic researchers via self-guided visits, guided tours, temporary exhibitions, concerts, and combined tickets with the Musée Horta.
- Ownership category
- akta.pro rank
Maison Hannon industry classification
Industry- Product category
- Art Museum and Cultural Heritage Site
- NAICS
- Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120), Museums (71211)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industries
- Art Museums (THAJADAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), History, Heritage & Museum-Focused Study Tours (THAKAGAN)
Keywords
Where Maison Hannon is headquartered
LocationHeadquarters
- HQ city
- Saint-Gilles
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Maison Hannon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Ticket sales: Museum entrance fees from individual visits, guided tours, and combined tickets with Musée Horta. Part of ticket revenue (€2 per online ticket) is dedicated to funding ongoing restoration works.
- Catalogue and merchandise sales: Sale of exhibition catalogues (€45.00) featuring texts in French/Dutch with English translations, available at the museum and in bookstores.
- Restoration donations: Crowdgiving campaigns and King Baudouin Foundation project account accepting donations (tax-deductible for donations over €40 annually at 30%).
- Event rentals and activities: Revenue from concerts, conferences, and other cultural events held at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full price adult admission |
| Unit Pricing | Pay-as-you-go | Youth rate (12-26 years) |
| Unit Pricing | Pay-as-you-go | Children under 12 |
| Unit Pricing | Pay-as-you-go | Reduced rate |
| Unit Pricing | Pay-as-you-go | Museum passes and ICOM |
| Unit Pricing | Pay-as-you-go | Article 27 rate |
| Unit Pricing | Pay-as-you-go | Exhibition catalogue |
| Unit Pricing | Pay-as-you-go | Combined ticket with Musée Horta |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Maison Hannon product offering
Product offeringCore offering
Maison Hannon is a nonprofit Art Nouveau house-museum in Saint-Gilles, Brussels, offering self-guided visits, expert-led guided tours for individuals and groups, temporary art exhibitions (most recently "Écho des songes. Le symbolisme à Bruxelles"), cultural activities including concerts and conferences, combined tickets with the Horta Museum, and exhibition catalogues. The museum also conducts ongoing heritage restoration work presented to the public as a "work-in-progress" approach until Belgium's 2030 bicentenary, and houses the Centre international pour l'étude du XIXe siècle research center.
Product overview
Maison Hannon is a non-profit museum operating a masterpiece of Art Nouveau architecture. The offering consists of self-guided visits and guided tours of the historic house, complemented by temporary exhibitions (such as the major 'Écho des songes' Symbolism exhibition), cultural activities including concerts and conferences, and combined tickets with the Musée Horta. The museum also publishes exhibition catalogues and engages in ongoing restoration work presented to the public as a 'work in progress' approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Guided Visits Individual museum visits allowing visitors to explore the Art Nouveau house at their own pace, with access to the preserved interiors, Symbolist art collection, and ongoing restoration work. Online booking recommended.
- Guided Tours Expert-led tours of the Maison Hannon and current exhibitions, available for groups of up to 15 people and individuals. Group tours last 1h10 and must be reserved at least 3 weeks in advance through the Korei platform.
- Cultural Activities Thematic tours, concerts, conferences, and other cultural events held throughout the year to enhance the museum experience for visitors.
- Écho des songes Exhibition Major temporary exhibition on Belgian Symbolism featuring 80 works including paintings, drawings, vases, sculptures, and photographs by artists such as Khnopff, Delville, Rousseau, Frédéric and Gallé, organized as an inner journey through five themed rooms.
- From Home to Heritage Exhibition Exhibition exploring the history of the Maison Hannon building from private residence to public museum, examining what makes a place heritage and the transition of the abandoned Art Nouveau building through restoration to museum status.
- Combined Ticket - Horta Museum and Maison Hannon Exclusive combined ticket offering discounted access to both the Horta Museum and Maison Hannon, two Art Nouveau landmarks in Brussels, allowing visitors to discover both sites with a single ticket.
- Exhibition Catalogue Official 360-page catalogue of the 'Écho des songes' exhibition with 260 color illustrations, texts in French and Dutch with English translations, available at €45.00 at the museum and in bookstores.
Quantifiable outcome
- 150,000+ visitors since June 2023 opening
- +1 more outcomes
Companies that use Maison Hannon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Maison Hannon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Maison Hannon partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SocatracoreSocatra provided patronage of competence for the façade restoration, offering their expertise for the complete renovation of the Art Nouveau façade. This partnership was crucial for the cleaning and restoration work completed between April and May 2023 before the museum's opening on June 1, 2023. The striking results led passersby to stop and admire the restored façade.
- VINCI Energies BelgiqueminorVINCI Energies Belgique supported the façade restoration project as part of a broad partnership between construction, energy, patronage, and public authorities united to defend heritage excellence.
- ASAP Law FirmminorASAP contributed to the façade restoration campaign as part of the public-private partnership supporting the museum's opening preparations.
- Horta MuseumcoreThe Maison Hannon collaborates with the Horta Museum team for their experience in managing Art Nouveau heritage. A combined ticket is offered allowing visitors to discover both Art Nouveau jewels in Brussels. The Horta Museum also participated as a supporter of the façade restoration project.
- ProméthéacoreProméthéa is the association promoting corporate patronage for culture and heritage. They launched the Prométhéaforculture crowdgiving platform where Maison Hannon ran its first campaign for façade restoration. They continue to facilitate donations and corporate support for the museum.
- Atelier MestdaghcoreAtelier Mestdagh (Merelbeke) carried out the restoration of the stained glass windows in January 2023, working on both the 1904 and 1970s windows. Founded in 1947, the atelier specializes in creating and restoring stained glass, combining traditional craftsmanship with contemporary innovation. Led by Katrien Mestdagh with a Master's in Stained Glass Conservation from University of York.
- Camille MeslaycoreCamille Meslay carried out the meticulous restoration of the marbles and mosaics from February to April 2023, working to restore the original beauty of these elements for the museum's opening. She sourced recycled materials matching original colors and tones.
- Prelle ManufactureminorThe Prelle Manufacture in Lyon, France, provided historical textile patterns used to reconstitute the original house fabrics, enabling historically accurate restoration of the textile elements.
- Jayne ThielemansminorJayne Thielemans is the upholsterer who carried out the textile cladding restoration from September 25-28, 2023, while the house remained open to visitors who could observe the restoration process.
- KoreiminorKorei is the booking platform partner for organizing and booking guided tours for groups at the Maison Hannon. Groups of up to 15 people can book tours through this platform with reservations required 3 weeks in advance.
- OilinwatercoreOilinwater is the branding and design agency that created the new museum identity. They developed the symbol based on the umbel flower motif used by Émile Gallé and featured in the door handle, the logotype, and visual identity elements. Their work echoes the Arts and Crafts movement philosophy of the original house construction.
- Centre international pour l'étude du XIXe sièclecoreThe Maison Hannon has housed this international research center for 19th century studies since spring. Active for over 40 years, the center now finds at Saint-Gilles a historical and artistic setting worthy of its mission, strengthening the museum's academic and research dimensions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Maison Hannon competitors and assessment
Company assessmentBroad incumbents
- Musées Royaux des Beaux-Arts de Belgique: Belgium's flagship fine-arts museum complex with extensive Symbolist and 19th-century holdings. Comparable on exhibition content (Symbolism, fin-de-siècle) and ticketed-museum model, though larger and broader.
- Design Museum Brussels: Brussels' premier applied-arts and design museum, covering Art Nouveau and Art Deco movements. Broader in scope but overlapping curatorial terrain and audience.
Direct peers
- Charlier Museum: Brussels heritage house-museum (Hôtel de Master) offering a curated private-collection experience. Comparable as a Brussels fin-de-siècle heritage house open to the public.
- Musée van Buuren: Brussels Art Deco house-museum built for financier David van Buuren. Same city, same 'private residence turned museum' model; comparable scale and visitor profile.
- Maison Cauchie: Brussels Art Nouveau house-museum, the former home and studio of painter/sculptor Paul Cauchie. Same heritage-house-museum model, same tourism geography, comparable size and capacity.
- Horta Museum: Brussels Art Nouveau house-museum dedicated to Victor Horta's personal residence. Closest direct peer: same city, same product category (heritage house-museum), and already partners with Maison Hannon via combined ticket and operational mentorship.
- Villa Empain: Brussels heritage mansion (built 1911, designed by Michel Polak) operated as a museum by the Boghossian Foundation. Compares directly on heritage-house-museum model, Art Nouveau/early modernist aesthetic, and cultural programming.
- Musée Fin-de-Siècle: Brussels museum dedicated to late 19th / early 20th century Belgian art, including Symbolism and Art Nouveau — directly comparable to Maison Hannon's 'Écho des songes' Symbolism exhibition theme.
Regional players
- Musée de l'École de Nancy: Nancy-based Art Nouveau museum housed in the Villa Huot, focused on the École de Nancy movement. Comparable as a heritage house-museum with strong curatorial identity and a cross-border French-Belgian Art Nouveau narrative.
- Villa Majorelle: Art Nouveau house-museum in Nancy, France, designed by Henri Sauvage for furniture designer Louis Majorelle. Same maison d'artiste model, comparable restoration approach, but operating in a different cross-border tourism market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Maison Hannon social profiles
Digital presenceMaison Hannon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Hannon leadership team
Management profileNumber of profiles
Profiles2 records
Maison Hannon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Hannon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Hannon
What does Maison Hannon do?
Maison Hannon is a nonprofit Art Nouveau house-museum in Saint-Gilles, Brussels, offering self-guided visits, expert-led guided tours for individuals and groups, temporary art exhibitions (most recently "Écho des songes. Le symbolisme à Bruxelles"), cultural activities including concerts and conferences, combined tickets with the Horta Museum, and exhibition catalogues. The museum also conducts ongoing heritage restoration work presented to the public as a "work-in-progress" approach until Belgium's 2030 bicentenary, and houses the Centre international pour l'étude du XIXe siècle research center.
Is Maison Hannon a public or private company?
Maison Hannon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maison Hannon founded?
Maison Hannon was founded in 2019. It employs 1 to 10 people.
Where is Maison Hannon based?
Maison Hannon is headquartered in Saint-Gilles, Belgium, in the Europe region.
How does Maison Hannon make money?
Four revenue lines are on record. Ticket sales are the primary driver. The others are catalogue and merchandise sales, restoration donations and event rentals and activities.
Who are Maison Hannon's main competitors?
Broad incumbents on record are Musées Royaux des Beaux-Arts de Belgique and Design Museum Brussels. Direct peers are Charlier Museum, Musée van Buuren, Maison Cauchie, Horta Museum, Villa Empain and Musée Fin-de-Siècle. Regional players are Musée de l'École de Nancy and Villa Majorelle.
Does Maison Hannon have an API?
No public API is recorded for Maison Hannon.
What industry is Maison Hannon in?
Maison Hannon's product category is Art Museum and Cultural Heritage Site. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of THAJADAA, Art Museums. Its NAICS code is 712 and its SIC code is 7340.