MAIS SAÚDE

What MAIS SAÚDE does

Associação Mais Saúde Santa Casa de São João da Boa Vista (operating as MAIS SAÚDE) is a Brazilian supplemental health insurance operator regulated by the Agência Nacional de Saúde Suplementar (ANS) under registration number 41915-0. The association became independent in 2013 and is headquartered in São João da Boa Vista, São Paulo, with a secondary branch in Espírito Santo do Pinhal. It serves individual/family plan beneficiaries and small-business group plans (up to 29 lives) in the São João da Boa Vista region, operating within a network spanning over 40 medical specialties.

The company's core product is the Plano de Saúde Mais Saúde Santa Casa, supplemented by a digital service stack including a beneficiary portal (Portal do Beneficiário), medical provider directory (Guia Médico), corporate portal (Portal Empresas), duplicate invoice service, ombudsman channel (Canal de Ouvidoria), and a mobile app available on iOS and Android. Additional offerings include the Prevent quality-of-life and disease prevention program and a provider authorization web system. The association operates an in-person outpatient clinic embedded within the Santa Casa de Misericórdia Dona Carolina Malheiros hospital, where it installed a new cardioverter device in April 2025, and offers access to the city's hemodynamic equipment for cardiac surgeries.

Revenue is generated exclusively through recurring subscription-based health insurance premiums from individual and small-business members, with pricing subject to annual regulator-set adjustments under ANS norms such as RN 565. Go-to-market is sales-led via direct phone, WhatsApp, email, the beneficiary portal, and an in-person clinic at the Santa Casa premises, supported by community events (Caminhada, Outubro Rosa, Novembro Azul) and social media presence on Facebook, Instagram, YouTube, and LinkedIn. The organization is a non-profit association with no external institutional investment, no funding rounds, and no subsidiaries; headcount is reported at 80 employees.

Name

MAIS SAÚDE

Legal name

Associação Mais Saúde Santa Casa de São João da Boa Vista

Website

https://maissaudesantacasa.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Health Insurance

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Administrative Services Only (ASO) for Employers (HLAEAAAD)

akta.pro secondary industry

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

Keywords

• Supplemental health insurance
• Health plan operator
• Medical provider network
• Regulated health insurance
• ANS credentialed operator

Headquarters

HQ city

São João da Boa Vista

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: Monthly subscription-based health insurance premiums collected from individual beneficiaries and corporate group plans. The company offers regulated plans under ANS (Agência Nacional de Saúde Suplementar) guidelines, with pricing adjusted annually per regulatory norms like RN 565.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Associação Mais Saúde Santa Casa operates a regulated supplemental health insurance plan (operadora de saúde suplementar) registered with ANS under number 41915-0, serving individuals, families, and small business groups in São João da Boa Vista and surrounding region. The plan provides medical coverage across more than 40 specialties through an accredited provider network, including cardiac care with the city's best hemodynamic equipment, in-person clinic services, and the Prevent quality-of-life and disease prevention program. Supporting services include the Portal do Beneficiário, Guia Médico, Portal Empresas, mobile apps for iOS and Android, and an ANS-regulated rate adjustment framework.

Product overview

MAIS SAÚDE is a health insurance operator offering a comprehensive portfolio of products and services centered on its core Plano de Saúde Mais Saúde Santa Casa health insurance plan. The portfolio includes multiple digital service modules accessible through web portals (Portal do Beneficiário, Portal Empresas, Guia Médico) and mobile applications (Mais Saúde App for iOS and Android). Additional services include the Prevent quality of life and prevention program, SAC customer service, provider authorization systems (Prestadores), bill payment services (2ª Via do Boleto), and an ombudsman channel (Canal de Ouvidoria). The company operates primarily in São João da Boa Vista, São Paulo, and is registered with ANS under number 41915-0.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Saúde Mais Saúde Santa Casa
• Prevent - Programa de Qualidade de Vida

Quantifiable outcome

• IDSS score improved from 0.3043 (2017) to 0.6129 (2024 Ano Base)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Prevent (Subsidiary/Program)coreStrategic or Co-development Partner · 25 April 2025Prevent is a health and quality of life prevention program operated by the plan. The program conducts preventive health work and disease prevention activities, contributing to the plan's mission of caring for health with responsibility, innovation, and humanization.
• Santa Casa de Misericórida Dona Carolina MalheiroscoreStrategic or Co-development PartnerThe health plan's history is intimately linked to the life and continuity of the Santa Casa de Misericórida Dona Carolina Malheiros hospital. The plan operates its private clinic within the hospital premises and provides charitable walks and events to support the hospital. The hospital houses the best hemodynamic equipment in the city for cardiac surgeries.
• UNIFEOBminorStrategic or Co-development PartnerEducational institution partnership for community events such as 'Mais Saúde na Praça 2019' campaign conducted in partnership at Praça Coronel Joaquim José.
• ANS (Agência Nacional de Saúde Suplementar)coreStrategic or Co-development PartnerRegulatory body that credentials and oversees the health insurance operator. The company is an ANS-credentialed operator under registration nº 41915-0, subject to ANS regulations including IDSS performance assessments and rate adjustment norms.
• ACE (Associação Comercial e Empresarial de São João da Boa Vista)minorStrategic or Co-development PartnerPartnership for community events such as children's day celebrations, where the plan participated providing health orientation about breast cancer (Outubro Rosa) and prostate cancer (Novembro Azul) awareness, distributing gifts and performing blood glucose testing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amil: Major Brazilian health plan operator owned by UnitedHealth Group, offering individual, family, and corporate plans across the country. Comparable as a large-scale ANS-regulated operadora serving overlapping customer segments.
• Hapvida NotreDame Intermédica: One of Brazil's largest health plan operators following the Hapvida–NotreDame Intermédica merger, offering individual, family, and corporate plans nationally. Comparable as a vertically-integrated health plan operator, but at vastly greater scale.
• SulAmérica: Large Brazilian health insurer serving individual, family, and corporate markets through direct and broker channels. Comparable as a national ANS-regulated operator with overlapping product types.
• NotreDame Intermédica: Health plan operator with integrated hospital and clinic network, now part of Hapvida. Comparable as a vertically-integrated health plan with provider network, similar to Mais Saúde's hospital-integrated model.
• Porto Seguro Saúde: Health insurance line of Porto Seguro, offering individual, family, and SME group plans nationally. Comparable as an ANS-regulated operator serving the same small-business segment (up to 29 lives) that Mais Saúde targets.
• Bradesco Saúde: Health insurance arm of Bradesco Seguros, one of the largest group health plan providers in Brazil, with strong penetration in corporate and individual segments. Comparable as a full-service health plan operator under ANS regulation.
• Allianz Saúde: Health insurance arm of Allianz in Brazil, serving individual and corporate clients nationally. Comparable as a regulated health plan operator competing for the same employer-sponsored and individual segments.

Direct peers

• Unimed: Brazil's largest cooperative health plan system with regional Unimed cooperatives across the country. Unimed operates in the same supplemental health insurance category with similar individual and employer-sponsored group plans, making it the closest comparable business model in the same regulatory framework (ANS).
• Seguros Unimed: Insurance arm of the Unimed cooperative system, offering supplemental health products to Unimed cooperatives and their beneficiaries. Comparable as a cooperative-aligned health plan operator in the same ANS-regulated framework.

Regional players

• Santa Casa Saúde: Network of hospital-affiliated health plans operated by Santa Casa de Misericórdia institutions across Brazil. Comparable as a regional health plan operator with a similar hospital-integrated model and municipal-level service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUP2ZDzeal5kPmXUAp4N3mA
• Facebookfacebook.com/maissaudesantacasa
• LinkedInlinkedin.com/company/maissaudeplano
• Instagraminstagram.com/plano.maissaude/?hl=pt-br

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIS SAÚDE