Hotel Maistra 160

What Hotel Maistra 160 does

Hotel Maistra 160 is a 4-star-superior boutique hotel in Pontresina, Switzerland, in the canton of Graubünden, opened on November 18, 2023. It operates 36 individually designed double rooms across five categories (Maistra Medium, Medium Süd, Medium Corner, Superior, Superior Corner) at nightly rates of CHF 340-420, with each room including a loggia, Stüvetta retreat alcove, Schramm beds, and La Bruket organic skincare products. The property is part of Plattner und Plattner AG, owned by experienced hoteliers Bettina and Richard Plattner, who also operate Hotel Saratz Pontresina, Hotel Castell Zuoz, and the Alpine Lodging apartment brand — collectively a nearly 200-bed hospitality portfolio.

The hotel is built around an integrated hospitality ecosystem comprising a restaurant (Alpine cuisine led by Chef Priscilla Cavagliotti and Sebastian Cigolla with a 300+ wine cellar), the revived Pöstlikeller bar, a two-floor spa with saunas, warm-water pool, and basalt steam bath by Manor Kunstpreis-winning artist Reto Müller, the Creative Box workshop space, the Maistra Concept Store (including the exclusive Maistra 160 jewelry collection by gemologist Michela Paganini), and the ~1,000-volume Maistra Bookshelf library. A distinguishing wellness layer — the Deep Health / Mind Body Medicine concept — is delivered via certified practitioners including psychologist Regula Saner and yoga instructor Ursina Badilatti, supported by Deep Health Weeks, MBSR/MSC courses, and Yoga & Langlauf retreats.

The business model is fundamentally direct-to-consumer luxury hospitality distributed through the hotel's own website (SimpleBooking) with ancillary channels (SpaManager, Aleno, e-guma, booking.com). Revenue is generated across five streams: room accommodations (primary), food and beverage, spa and wellness services, workshops and retreats, and concept store retail. The architecture was designed by Gion A. Caminada (former ETH Zürich professor) and has won the Swiss Arc Award 2024 and a second architecture award. The company is privately held, does not disclose revenue, and has no public funding rounds.

Name

Hotel Maistra 160

Legal name

Plattner und Plattner AG

Website

https://maistra160.ch

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Maistra 160 is a 4-star-superior boutique hotel in Pontresina, Switzerland, with 36 rooms, a spa, restaurant, bar, Creative Box, concept store, and library, targeting luxury leisure travelers and wellness seekers through its integrated Deep Health / Mind Body Medicine concept.

Ownership category

akta.pro rank

Headquarters

HQ city

Pontresina

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Room Accommodations: The primary revenue stream comes from 36 double rooms across multiple categories (Medium, Medium South, Medium Corner, Superior, Superior Corner) with nightly rates ranging from CHF 340 to CHF 420. Included in the room rate are breakfast buffet, daily housekeeping, spa/gym access, and library access.
2. Food & Beverage: Restaurant with breakfast (07:30-10:30), lunch menu (12-14), afternoon menu (14-18), and dinner menu (18-21). Includes terrace dining, Arvensaal private dining, Pöstlikeller bar (Thu-Sat 21-02), and a curated wine cellar with 300+ positions. The Concept Store also offers coffee, matcha, bubbles, and sweet snacks.
3. Spa & Wellness Services: Day Spa (CHF 45), Day Spa & Massage (CHF 110), Breakfast & Day Spa (CHF 77), plus individual treatments ranging from CHF 80 to CHF 220. Yoga lessons at CHF 30 per person (free for hotel guests). Meditation sessions at CHF 20 per person.
4. Workshops & Retreats: Creative Box workshops, Urushi lacquer technique workshops, Aroma workshops (CHF 160-280), and multi-day retreats combining yoga and cross-country skiing (from CHF 1,468 per person). Workshops can be booked with or without overnight stays.
5. Concept Store Retail: The Maistra Concept Store sells curated products including the Maistra 160 jewelry collection (crafted with regional stones from Michela Paganini/dolceperla), design items, gifts, books, and specialty food products.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Hotel Maistra 160 is a 4-star-superior high-alpine hotel in Pontresina, Switzerland, offering 36 individually designed double rooms across five categories. The hotel operates an integrated hospitality experience combining overnight accommodation, regional Alpine cuisine (Restaurant Maistra, Pöstlikeller bar), a two-floor spa with wellness treatments, Mind Body Medicine / Deep Health programs, yoga and meditation classes, multi-day retreats, a Creative Box workshop studio, a curated Maistra Bookshelf library, and the Maistra Concept Store for curated regional retail products.

Product overview

Hotel Maistra 160 is a 4-star superior high-alpine hotel operating as a unified hospitality experience with interconnected offerings. The core hotel provides 36 double rooms across five categories (Medium, Medium South, Medium Corner, Superior, Superior Corner). Supporting products include: Restaurant Maistra serving Alpine-terroir cuisine; Pöstlikeller bar for nightlife and events; Maistra Spa with wellness treatments; Mind Body Medicine/Deep Health programs; Yoga & Mindfulness classes; Creative Box workshop; Maistra Concept Store; and Maistra Bookshelf library. The portfolio also includes themed packages like Yoga & Langlauf retreats. The hotel positions itself as a cultural destination with architecture by Gion A. Caminada.

Differentiator

Problem solved

Functional benefit

Brands

• Maistra Concept Store: A curated gift and lifestyle store featuring Swiss labels, Engadin exclusives, and the Maistra signature products, including jewelry made from regional stones.
• Creative Box
• Pöstlikeller
• Maistra Bookshelf

Products and services

• Hotel Maistra 160 A 4-star-superior high-alpine hotel featuring 36 individually designed double rooms, restaurant, bar, spa, Creative Box, Concept Store, and library. Designed by architect Gion A. Caminada with a philosophy centered on resonance, reduction, and meaningfulness. Targets affluent leisure travelers seeking alpine experiences with wellness, culture, and design-forward accommodation.
• Maistra Rooms (Zimmer) 36 double rooms in five categories (Medium CHF 340, Medium South CHF 360, Medium Corner CHF 370, Superior CHF 400, Superior Corner CHF 420) ranging from 28 m² to 37 m². All rooms feature a loggia, Stüvetta (room-within-room alcove), Schramm spring core beds, La Bruket skincare products, and hand-painted floral ceiling motifs. Room rate includes breakfast buffet, daily housekeeping, spa/gym access, and library access.
• Restaurant Maistra Restaurant serving Alpine cuisine combining regional products with oriental aromas and current food trends under Executive Chef Priscilla Cavagliotti. Features breakfast buffet (07:30-10:30), lunch menu (12-14), afternoon menu (14-18), dinner menu (18-21), terrace dining, Arvensaal private dining, and a curated wine cellar with 300+ positions.
• Pöstlikeller A revival of the legendary Pontresina cellar bar from the former Hotel Post, serving as a dynamic event and party venue with bar service, live music, and DJ nights. Open Thursday through Saturday from 21:00 to 02:00. Open to hotel guests and the public.
• Maistra Spa Two-floor spa arranged around an open cloister featuring saunas, warm water pool, basalt steam bath (created by artist Reto Müller), relaxation rooms, fitness and yoga studios, and atrium with open fire. Free for hotel guests; Day Spa available for external visitors at CHF 45.
• Spa Treatments Wellness treatments using comfort zone skincare products including classic massage (CHF 80-140), Shiatsu 60 min (CHF 170), Hot Stone massage, Lomi Lomi Nui (CHF 155), herbal stamp massage, lymphatic drainage (CHF 85), foot reflexology (CHF 115), and facial treatments (CHF 150-180).
• Mind Body Medicine / Deep Health Programs Health concept based on Mind Body Medicine offering mindfulness courses (MBSR, MSC), stress management, and holistic wellness programs including Deep Health Weeks and Deep Leadership retreats led by certified mindfulness trainer Regula Saner.
• Yoga & Mindfulness Classes Group yoga classes (CHF 30 per person, free for hotel guests) and Mindful Maistra meditation sessions (CHF 20 per 30 minutes, free for hotel guests) taught by Ursina Badilatti and team. Yoga subscription: 11 lessons for CHF 300. Private lessons available on request.
• Yoga & Langlauf Retreats Multi-day retreat packages (from CHF 1,468 per person in double room) combining yoga, meditation, and cross-country skiing led by Ursina Badilatti. Includes 4 nights accommodation, 3-course dinner, 6 yoga sessions, 1 meditation session, 4 cross-country skiing sessions, and 1 aperitif. Offered December through January.
• Creative Box Workshops Creative workshop and atelier offering activities from traditional crafts (Creative Box, Urushi lacquer technique) to digital design including painting, laser cutting, 3D printing, and design thinking. Open to hotel guests, locals, and corporate teams (groups of 2 to 16 persons) for workshops and team building.
• Aroma Workshops Aroma workshops (CHF 160 for Saturday session, CHF 280 for full weekend) led by certified aroma consultant and manufacturer Simona Casaulta, including workshop, materials, and refreshments.
• Maistra Concept Store Curated gift and lifestyle shop featuring Swiss labels, Engadin exclusives, the exclusive Maistra 160 jewelry collection (using regional stones from Michela Paganini/dolceperla), design items, books, and a coffee/tea bar. Open to hotel guests and the public on designated hours.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Alpine LodgingcoreStrategic or Co-development PartnerAlpine Lodging is a brand owned by the same parent company (Plattner & Plattner AG) as Hotel Maistra 160. It operates 19 hotel-like holiday apartments with optional add-on services in the Pontresina area, adding complementary inventory to the group's accommodation portfolio.
• Plattner & Plattner AGcoreStrategic or Co-development PartnerThe operating company for Hotel Maistra 160, also owned by Bettina and Richard Plattner. Beyond Maistra 160, it operates Hotel Saratz Pontresina and Hotel Castell Zuoz, collectively offering nearly 200 beds.
• dolceperla / Michela PaganiniminorStrategic or Co-development PartnerGemologist and jewelry designer Michela Paganini (dolceperla, Poschiavo) created the exclusive Maistra 160 jewelry collection using regional stones from the Engadin and Bernina region. Stones are cut by Francesco Cortesi and processed into rings, bracelets, necklaces, and earrings in Roségold and silver (Fairtrade). Available exclusively at the Maistra Concept Store.
• SPOT Agency St. Moritz AGminorImplementation/ SI/ Consulting PartnerSPOT Agency St. Moritz AG is responsible for the concept, design, and programming of the Hotel Maistra 160 website.
• URSINA (Ursina Badilatti & Team)coreStrategic or Co-development PartnerURSINA is the yoga and mindfulness team at Hotel Maistra 160, led by former professional cross-country skier and certified yoga instructor Ursina Badilatti. The team provides regular yoga classes (Monday, Thursday, Saturday), meditation sessions, and organizes Yoga & Langlauf retreats. Team members include Johana Robles and Irina Schumacher.
• Regula SanercoreStrategic or Co-development PartnerDipl. Psychologist and certified mindfulness/MBSR/MSC trainer Regula Saner is a key member of the Deep Health / Mind Body Medicine expert team. She leads mindfulness courses and provides content for the hotel's wellness programming.
• Salome LippunerminorStrategic or Co-development PartnerArtist Salome Lippuner from Trogen applies traditional Urushi (Japanese lacquer) technique to the wooden panels framing bathroom washbasins in the hotel. She is one of the few Europeans trained in this centuries-old craft.
• Reto MüllerminorStrategic or Co-development PartnerSwiss artist (born 1984) who created the basalt steam bath in the Maistra Spa — cast in basalt sourced from a Polish foundry. Müller won the Manor Kunstpreis Schaffhausen 2023 for his work.
• Giupo (Giuventüna Pontresina)minorStrategic or Co-development PartnerThe Pontresina youth association (Giupo / Giuventüna Pontresina) organizes its own events 8–10 times per year in the Pöstlikeller bar, under the hotel's coordination.
• THOMASETHminorOthersTHOMASETH provides the staff uniforms for Hotel Maistra 160 — comfortable and stylish workwear with a Gütesiegel (quality seal). Unisex pieces and thoughtful basics are produced in Europe, aligning with the hotel's design-forward aesthetic.
• Kino Rex PontresinaminorOthersEmployees of Hotel Maistra 160 receive free entry to Kino Rex Pontresina, located opposite the hotel. This is listed as a staff benefit.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/100063774123174
• LinkedInlinkedin.com/company/hotel-maistra160
• Instagraminstagram.com/maistra160

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Maistra 160