What Stichting MAIT does

Stichting MAIT – Mijn Administratie Is Top is a Dutch non-profit foundation (ANBI, RSIN 857358546) headquartered at Groene Tuin 291, 3078 KG Rotterdam, delivering debt counseling, budget coaching, and financial-literacy services to residents of Rotterdam and surrounding areas. The organization was incorporated in 2017 by Marjorie Malbons, a former WSNP-bewind client who built MAIT on lived experience of debt restructuring, and operates with a staff of approximately 10 people. Service delivery is organized around six core offerings — Geldzaken (bills and savings), Budgetcoaching, Administratie (paperwork and folder organization), Begeleiding (guardianship, amicable debt trajectories via sociale bewindvoerders), Voorlichting & bijeenkomsten (awareness sessions), and Training & Educatie (guest lessons, student placements) — supplemented by a youth-focused product line (Cash & Connect, Level Up je Geld, Open portemonnee, 18+ guide).

Underlying "technology" is a human-delivered proprietary methodology called the MAIThode, structured as Voordoen (demonstrate), Samendoen (do together), and Zelfdoen (do independently), rather than any software platform. There is no mobile application, public API, or proprietary digital infrastructure; intake and documentation are handled through walk-in service at the Rotterdam office plus referrals from external partners. The youth-facing materials and school-channel workshops are the primary outreach mechanism, supported by a community-events program and a requestable information-session model for schools and organizations.

The business model is that of a subsidized Dutch social-services foundation. Services are delivered free of charge to eligible residents, with revenue derived from municipal grants and subsidies (gemeente subsidies, primarily from Gemeente Rotterdam) and ANBI-eligible charitable donations. Multi-year contracting with the municipality is the stated billing cadence. Go-to-market is community-led and referral-driven: clients access MAIT via direct walk-in, external-organization referrals (social services, schools, neighborhood organizations), or municipal channels, and the organization emphasizes warm, low-threshold, non-judgmental engagement over marketing-driven demand generation.

Name

Stichting MAIT

Legal name

Stichting MAIT – Mijn Administratie Is Top

Website

https://mait010.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting MAIT is a Rotterdam-based Dutch non-profit foundation providing free debt counseling, budget coaching, and financial literacy services to families, individuals, and youth experiencing poverty and financial difficulty, funded by municipal grants and ANBI donations.

Ownership category

akta.pro rank

Product category

Social Services (Debt Counseling and Financial Coaching)

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

akta.pro secondary industries

Budgeting & Cash-Flow Management (EDAAAJAA), Financial Literacy, Debt Counseling & Default Prevention (EDALAJAK), Saving & Emergency Funds (EDAAAJAB), Benefits Counseling & Financial Literacy for Transition-Age Youth (EDAKANAJ)

Keywords

• Debt counseling services
• Budget coaching
• Financial literacy education
• Poverty alleviation
• Social services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Subsidies: As a nonprofit social services organization, MAIT operates primarily through government funding, grants, and subsidies from Dutch municipal authorities (gemeente) for debt counseling, poverty reduction, and family support services.
2. ANBI Charitable Donations: As an Algemeen Nut Beogende Instelling (ANBI), Stichting MAIT may receive tax-deductible charitable donations from individuals and organizations supporting its mission of poverty and debt alleviation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stichting MAIT delivers free debt counseling, budget coaching, administrative support, and financial education to residents of Rotterdam experiencing poverty and financial instability. The foundation applies its proprietary MAIThode methodology (Voordoen, Samendoen, Zelfdoen) to guide individuals and families from initial support toward financial self-sufficiency, and runs targeted youth programs to build financial literacy.

Product overview

Stichting MAIT is a non-profit social services organization offering a unified portfolio of financial assistance services for residents of Rotterdam facing debt and poverty. The core services include Geldzaken (financial services), Budgetcoaching (budget coaching), Administratie (administration help), Begeleiding (debt guidance), Voorlichting & bijeenkomsten (education sessions), and Training & Educatie (training programs). For youth specifically, MAIT offers targeted programs including Cash & Connect, Level Up je Geld, Open portemonnee, and an 18+ guide. The organization operates using the 'MAIThode' approach based on the principle of 'Voordoen, Samendoen, Zelfdoen' (first demonstrate, then do together, finally do yourself).

Differentiator

Problem solved

Functional benefit

Products and services

• Geldzaken (Financial Services)
• Budgetcoaching (Budget Coaching)
• Administratie (Administration Support)
• Begeleiding (Guidance: Bewind, Schuldhulp, Minnelijke Trajecten)
• Voorlichting & Bijeenkomsten (Information Sessions and Events)
• Training & Educatie (Training and Education)
• Cash & Connect (Youth Program)

Quantifiable outcome

• In 2024, MAIT significantly expanded its reach and impact through visibility, collaboration with social partners, and customized support for help seekers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Gemeente Rotterdam (Rotterdam Municipality)coreStrategic or Co-development PartnerPrimary government funding and strategic partner for social services. MAIT receives municipal grants to deliver debt counseling, poverty reduction, and family support programs as part of Rotterdam's social welfare initiatives.
• Kredietbank RotterdamcoreStrategic or Co-development PartnerCollaborates with the municipal credit bank for debt management trajectories. MAIT helps clients prepare documentation and navigate the formal debt assistance process through the Kredietbank, working with social administrators (sociale bewindvoerders) to ensure successful client outcomes.
• Sociale Bewindvoerders (Social Administrators)coreStrategic or Co-development PartnerNetwork of social administrators who work with clients under court-supervised debt management (bewind). MAIT collaborates with these partners to support clients transitioning through or beginning debt assistance trajectories.
• Rotterdam Schools (Basisscholen)minorStrategic or Co-development PartnerPrimary and secondary schools in Rotterdam that request financial literacy and awareness programs from MAIT for parents and students. Schools can directly request information sessions and educational workshops.
• Maatschappelijke Partners (Social/Community Partners)coreStrategic or Co-development PartnerNetwork of social organizations and community partners in Rotterdam working on poverty, debt, and social welfare issues. MAIT collaborates with these partners for visibility, joint advocacy, and coordinated support for residents facing financial difficulties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Stichting Oranje Fonds: Major Dutch funding foundation supporting social cohesion and community initiatives, including anti-poverty programs. Comparable as an ANBI-status Dutch social-impact foundation that funds community organizations similar to MAIT.

Broad incumbents

• Leger des Heils (Salvation Army Netherlands): Larger established Dutch social services organization offering debt counseling, poverty relief, family support, and youth programs across the country. Overlaps with MAIT across multiple service lines but at significantly greater national scale.
• Wijzer in Geldzaken: Government-supported Dutch platform for financial education and awareness, delivering financial literacy programs nationwide. Comparable to MAIT's youth financial literacy and voorlichting services but at national scale.
• Nibud (Nationaal Instituut voor Budgetvoorlichting): Dutch national institute for family financial information and budget education, offering research, training, and educational tools on household finance. Comparable to MAIT's training and education programs but operating at national scale as a knowledge institution.

Direct peers

• SchuldHulpMaatje: National Dutch non-profit network providing volunteer-based debt counseling and budget coaching to households in financial difficulty. Directly comparable to MAIT's debt counseling and budget coaching services for individuals and families across the Netherlands.
• Kredietbank Rotterdam: Municipal credit bank for Rotterdam providing formal debt restructuring, Wsnp trajectories, and budget administration. MAIT refers clients to Kredietbank for formal debt management; both operate in the same Rotterdam debt assistance ecosystem.
• Stichting Armoedefonds: Dutch foundation dedicated to fighting poverty in the Netherlands through funding local anti-poverty initiatives. Comparable mission and ANBI-status nonprofit model, though focused on grantmaking rather than direct service delivery.
• Stichting SchuldenlabNL: Dutch foundation focused on preventing and resolving problematic debts through collaboration between government, businesses, and social organizations. Comparable mission to MAIT in tackling debt and financial vulnerability in Dutch households.
• Humanitas DMH (Debt Counseling & Home Administration): Dutch social services non-profit offering debt counseling, budget coaching, and administrative support through local chapters. Highly comparable service portfolio to MAIT, including family and individual financial support.

Regional players

• Stichting De Regenboog Groep: Amsterdam-based social services foundation supporting people in vulnerable situations, including those with debt and financial difficulties. Comparable nonprofit service model to MAIT, though focused on Amsterdam rather than Rotterdam.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mait010

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting MAIT