MAIT Industries

What MAIT Industries does

MAIT Industries is an Australian designer and manufacturer of monitoring and control hardware and software for agriculture, turf, and environmental applications, headquartered in Bayswater North, Victoria. The company builds an integrated platform — branded iNTELLiTROL — that combines soil moisture, weather, flow, pressure, and EC sensing with automated irrigation, fertigation, and pump control. The product architecture is offered across three communications backbones (radio telemetry, cabled RS485, and cloud/GPRS via the iNTELLiWEB layer), with a Cable Replacement series for retrofit sites where trenching is impractical, plus complementary sub-brands (Mini MAIT, PliFix, Remote Tank Monitoring). An open-architecture design accepts third-party sensors via SDI-12 and MODBUS, including Davis and VaisALA weather stations, EnviroPro capacitance probes, and AquaCheck sub-surface probes, which differentiates MAIT from fully proprietary competitors. The business sells bundled hardware and one-time software licences through a sales-led go-to-market comprising a national phone line and five regional sales offices covering every Australian state and territory plus New Zealand; primary end-markets are horticulture and broadacre farms, vineyards (Casella Wines), dairy and banana producers, local councils managing sports turf and parks, Australian racecourses, and environmental monitoring customers. Quantified outcomes cited in case studies include approximately 250,000 litres of water saved over six weeks on a single sports oval and manual irrigation labour reduced from 2-3 hours to minutes on automated flood-irrigation sites.

Name

MAIT Industries

Legal name

MAIT Industries

Website

https://mait.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIT Industries is an Australian designer and manufacturer of integrated soil-moisture, weather, and irrigation monitoring and control hardware and software, serving horticulture, viticulture, dairy, local-council turf, racecourse, and environmental-monitoring customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation Monitoring and Control Systems

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB)

Keywords

• Irrigation control systems
• Agricultural telemetry hardware
• Remote pump monitoring
• Turf irrigation automation
• Environmental sensor probes

Headquarters

HQ city

Bayswater North

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Systems: Sale of monitoring and control hardware including field units, base stations, sensors, and communication modules for irrigation management systems.
2. Software Licenses: Sale of software programs including iNTELLiPUMP, iNTELLiGRAPH, iNTELLiTROL, and iNTELLiWEB for irrigation control and data management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAIT Industries designs, manufactures, and supports proprietary hardware and software systems for remote monitoring and control of irrigation, pumps, tanks, and environmental conditions. Its offerings span radio-controlled and cable-based controllers, cloud software platforms, telemetry data loggers, cable-replacement wireless kits, and remote tank-monitoring systems targeted at agriculture, turf, and environmental applications in Australia and New Zealand.

Product overview

MAIT Industries offers a comprehensive monitoring and control platform for agriculture, turf, and environmental applications. The core system is iNTELLiTROL, which provides dual-function monitoring and irrigation control capabilities. The product portfolio spans multiple communication methods: Radio Controlled, Cable System, and Cloud System. Key software includes iNTELLiPUMP for irrigation scheduling, iNTELLiGRAPH for data visualization, iNTELLiWEB for web-based monitoring, and iNTELLiLOGGER for data management. Hardware products include base stations (iBase, iBase Radio), field units (iControl series, iData series), pump shed units (iFertigation), and sensors (EnviroPro, AquaCheck, Vaisala, Davis). Additional solutions include Cable Replacement products for extending existing systems, Remote Tank Monitoring kits, and Mini MAIT compact radio modules. The systems support integration with third-party sensors via SDI-12 and MODBUS protocols.

Differentiator

Problem solved

Functional benefit

Brands

• iNTELLiTROL: MAIT's premier dual-function monitoring and radio telemetry irrigation control system that integrates data collection and automated irrigation control.
• iNTELLiPUMP
• iNTELLiWEB
• iNTELLiGraph
• iNTELLiLogger
• iNTELLiNet
• iTurf
• PliFix
• Mini MAIT

Products and services

• iNTELLiTROL

Quantifiable outcome

• Savings of approximately 250,000 litres over 6 weeks on one oval using soil moisture monitoring combined with iNTELLiTROL system
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Government Grant ProgramsminorOthersVarious Australian government grants and incentives available for water efficiency technology adoption. Grants vary by state, time of year, and funding priorities. MAIT assists customers in determining eligibility and applying for available programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Tule Technologies: California-based precision irrigation company offering soil moisture sensing and crop water-use analytics. Directly comparable to MAIT in viticulture and specialty crop irrigation monitoring, with a more focused, cloud-born product.
• AquaCheck (now part of Sentek ecosystem): Original manufacturer of the AquaCheck sub-surface capacitance probe that MAIT resells. Provides soil moisture and temperature profiling sensors directly to irrigation and research customers, partly overlapping with MAIT's sensor capability.

Broad incumbents

• Davis Instruments: Long-established US manufacturer of professional weather stations used widely in agriculture, research, and education. MAIT actually resells Davis stations as part of its monitoring stack, but Davis is a broader incumbent with global reach and adjacent monitoring depth.
• Hunter Industries: Large US manufacturer of irrigation controllers, valves, and central control software for turf and agriculture. Competes with MAIT in turf/council irrigation automation, with broader product breadth and global distribution.
• Valley Irrigation (Valmont Industries): Global leader in mechanized center-pivot irrigation with adjacent telemetry and scheduling software. A large incumbent that competes with MAIT where agriculture/council customers move toward integrated pivot + monitoring solutions.
• Vaisala: Global industrial and environmental measurement company providing professional weather stations (e.g., WXT520) that MAIT integrates. Serves overlapping agriculture, turf, and environmental monitoring customers at much larger scale.

Direct peers

• Hortau: Precision irrigation management company using soil tension sensors and cloud software for agriculture. Overlaps with MAIT's soil moisture monitoring and irrigation scheduling products for horticulture and row crops.
• CropX Technologies: Global precision irrigation and soil analytics platform combining proprietary soil sensors with cloud software. Competes head-to-head with MAIT in agriculture and turf irrigation monitoring, but with a more capital-backed, cloud-native architecture.
• Sentek Technologies: Australian-based designer and manufacturer of soil moisture sensors and irrigation scheduling tools. Directly comparable to MAIT's EnviroPro/AquaCheck-based soil moisture monitoring and irrigation control offering for agriculture and turf.
• Pessl Instruments (METOS): Manufacturer of weather stations, soil moisture sensors, and irrigation decision-support platforms sold globally. Comparable to MAIT's full-stack offering of weather + soil moisture + irrigation control across agriculture and turf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzYCDYdrMWhgPQInkkEwRmw
• Facebookfacebook.com/MAIT-Industries-151450318351028
• LinkedInlinkedin.com/company/mait-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIT Industries